Creative Beauty Collective

What Creative Beauty Collective does

Creative Beauty Collective is a Denver, Colorado-based boutique consulting agency operating as a virtual marketing team for consumer packaged goods (CPG), indie beauty, and adjacent consumer brands. Founded in 2022 by Catie Wiggy—a Licensed Master Esthetician with 20+ years in clean beauty and 13+ years as EVP of Marketing & Product Innovation at a leading natural CPG company—the firm offers a single integrated service portfolio spanning Virtual Consultation, Marketing & Branding, Content Marketing, Product Innovation, Graphic Design, Social Media Management, Photography & UGC, Influencer Marketing, Digital Strategy, Website Design & Development, Email Marketing, Advertising (PPC), Category Management, Retail Analytics, and AI-Driven Marketing Services. The company targets indie brands, mass brands, and startups across verticals including CPG, Personal Care, Food & Beverage, Beauty/Health/Wellness, CBD, Outdoor/Sports, and Salon/Spa/Hospitality.

The technology stack combines human-led CPG marketing expertise with AI-driven tooling across generative content creation, predictive consumer analytics, automated customer engagement, and visual content generation, supported by integrations with Google, Meta, LinkedIn, and Microsoft for paid advertising and analytics. Operations are delivered virtually, with no physical retail or in-person service footprint beyond the Colorado-based team.

The business model is professional-services based, with quote-based engagement pricing and two delivery formats: a la carte services for targeted needs (e.g., social media management, influencer marketing, graphic design) and a full-service marketing partnership for end-to-end strategy and execution. Revenue is generated through consulting fees and retainers rather than product sales or platform subscriptions, with no publicly disclosed pricing, contract values, or revenue figures. The company is privately held and founder-owned, with no disclosed institutional funding, acquisitions, or parent-company relationships.

Name

Creative Beauty Collective

Legal name

Creative Beauty Collective

Website

https://creativebeautycollective.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Beauty Collective is a Denver-based boutique consulting agency founded in 2022 that operates as a virtual marketing team for indie, mass, and startup CPG and beauty brands, offering a la carte and full-service engagements spanning branding, content, social, influencer, retail, and AI-driven marketing.

Ownership category

akta.pro rank

Product category

CPG Marketing Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative Boutique Agencies (MPAAAAAB)

Keywords

• CPG marketing consulting
• Indie beauty branding
• Digital marketing services
• Influencer marketing agency
• Clean beauty marketing

Headquarters

HQ city

Colorado

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting Services: Virtual marketing team providing expert CPG marketing advisors who work with brands to develop comprehensive marketing plans. Services include consultation, strategy development, and execution support across multiple channels.
2. A La Carte Services: Flexible service offerings where clients can choose specific marketing services such as social media management, influencer marketing, content creation, graphic design, photography, and more.
3. Full-Service Marketing Partnership: End-to-end marketing support providing complete strategy development, graphic design, and execution for brands seeking comprehensive marketing approach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Creative Beauty Collective is a boutique CPG marketing consulting agency that operates as a virtual marketing team for indie beauty, mass-market, and startup consumer brands. The company delivers an integrated suite of marketing services—including strategy, branding, content creation, social media, influencer marketing, digital advertising, website design, email marketing, category management, retail analytics, and AI-driven marketing—offered either as individual a la carte services or as a full-service marketing team partnership.

Product overview

Creative Beauty Collective is a women-led boutique consulting agency offering a comprehensive suite of CPG and beauty marketing services. The company operates as a single integrated offering with flexible engagement models—clients can select individual a la carte services or full-service marketing team support. Core services include Virtual Consultation, Marketing & Branding strategy, Content Marketing, Product Innovation, Graphic Design, Social Media Management, Photography & UGC Content, Influencer Marketing, Digital Strategy (SEO/PPC), Website Design & Development, Email Marketing, Advertising (PPC), Category Management, Retail Analytics & Reporting, and AI-Driven Marketing Services. The service portfolio is delivered by a team of CPG marketing experts, creative designers, photographers, and category management specialists, supporting indie brands, mass brands, and startups across beauty, health, wellness, food & beverage, and related consumer product industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Consultation One-on-one marketing consultation sessions to review marketing plans, answer questions, and provide strategic guidance to help indie and CPG brands get on the right track. Designed for brands seeking targeted advisory support.
• Marketing & Branding Comprehensive marketing and branding strategy services including unique brand story development, targeted marketing strategies, and multi-channel marketing plans covering PR, retail strategy, social media, influencers, and digital marketing tactics. Designed for indie and CPG brands seeking full-service marketing support.
• Content Marketing Content creation services including blog posts, articles, videos, and infographics designed to drive traffic, boost conversions, and build brand loyalty while establishing thought leadership. Designed for brands seeking content-driven marketing support.
• Product Innovation CPG product development support from concept ideation to market launch, leveraging market research, contract manufacturing partnerships, and packaging design expertise. Designed for CPG brands developing new products.
• Graphic Design Visual design services including logos, packaging, and printed marketing materials, creating visuals that captivate audiences and elevate brand image. Designed for brands seeking professional design assets.
• Social Media Management Comprehensive social media services including strategic content creation, community management, and tailored social media strategies aligned with brand voice and objectives. Designed for brands seeking to build social presence and engagement.
• Photography & UGC Content Professional photography and user-generated content creation services including product photography, lifestyle shoots, and event coverage. Designed for brands needing visual content assets.
• Influencer Marketing Influencer campaign services connecting brands with micro and top-tier influencers aligned with target audiences and brand values to drive awareness, engagement, and conversions. Designed for brands seeking influencer-driven marketing.
• Digital Strategy Strategic digital marketing services covering SEO, PPC, social media, and content marketing with e-commerce expertise to drive business growth. Designed for brands seeking integrated digital marketing planning and execution.
• Website Design & Development Website design, development, and ongoing management services including visual design, user-friendly interfaces, navigation, functionality, updates, and maintenance. Designed for brands seeking website creation or management support.
• Email Marketing Email marketing services including newsletters, targeted campaigns, customer experience optimization, A/B testing, responsive design, multi-device compatibility, and analytics. Designed for brands seeking email channel marketing support.
• Advertising (PPC) Advertising campaign services including creative concept development, strategic media planning, and campaign management across print, digital display, and video formats. Designed for brands seeking paid advertising campaign support.
• Category Management Retail category management services including analytics, buyer collaboration, merchandising, market share analysis, store communication, space optimization, and data quality refinement. Designed for CPG brands needing retail category expertise.
• Retail Analytics & Reporting Data analytics and reporting services that transform raw numbers into actionable insights, uncovering trends and optimizing marketing strategies. Designed for brands seeking data-driven marketing decision support.
• AI-Driven Marketing Services Artificial intelligence-powered marketing services including personalized content creation, predictive analytics, automated customer engagement, visual content generation, e-commerce solutions, SEO optimization, and market positioning. Designed for brands seeking AI-enabled marketing execution.

Quantifiable outcome

• Comprehensive marketing consultation with project plan, timelines, and cost analysis

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• inBeat Agency: Boutique influencer marketing and UGC agency serving DTC and CPG brands. Comparable due to similar boutique positioning, micro-influencer focus, and UGC content creation services for consumer brands.
• HireInfluence: Influencer marketing agency offering end-to-end campaign management for consumer brands. Comparable in influencer marketing focus and services to brands seeking authentic content-driven campaigns.
• Walker Drawas: Boutique marketing and PR firm focused on beauty, wellness, and lifestyle brands. Comparable due to similar boutique positioning, beauty/CPG client base, and integrated service model spanning PR, influencer, and digital.
• Lippe Taylor: Boutique PR and influencer marketing agency specialized in beauty, wellness, and lifestyle brands. Comparable to Creative Beauty Collective in targeting indie and emerging beauty/CPG clients with integrated marketing services.
• Backbone Media: Boutique media agency specializing in outdoor, active lifestyle, and CPG brands. Comparable given similar boutique agency model, CPG focus, and emphasis on integrated PR, influencer, and digital strategy for niche consumer brands.
• The Influencer Marketing Factory: Influencer marketing agency providing campaign strategy, talent sourcing, and analytics for consumer brands. Comparable due to overlap in influencer-led campaigns and analytics-driven marketing services.
• Obviously: Global influencer marketing agency serving consumer brands including beauty and lifestyle. Comparable in influencer campaign execution, content production, and brand-creator strategy across categories.

Broad incumbents

• Edelman: Global communications and marketing firm with dedicated beauty, wellness, and CPG practices. Comparable as a much larger incumbent offering overlapping PR, influencer, and brand strategy capabilities across the beauty and consumer goods space.
• Ogilvy: Global advertising and PR network with deep CPG, beauty, and lifestyle experience. Comparable as a broad incumbent offering integrated creative, media, influencer, and digital services that overlap with Creative Beauty Collective's portfolio.

Emerging players

• Vampped: Influencer marketing platform focused on connecting brands with creators. Comparable as an emerging player in the creator/influencer marketing space that overlaps with Creative Beauty Collective's influencer service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creative-beauty-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Beauty Collective