inBeat Agency

What inBeat Agency does

inBeat Agency is a privately held, full-service digital marketing agency headquartered in Montreal, Canada, founded in 2018 by CEO David Morneau. The firm delivers an integrated stack spanning UGC production, influencer marketing (nano through macro tiers), paid media management across Meta, TikTok, Snapchat, Google, YouTube, and CTV, performance creative, brand strategy, and research/panel services. It targets enterprise and mid-market brands with a creator-led methodology backed by a vetted network of more than 25,000 micro-influencers and a proprietary Influencer Evaluation System that selects the top 2% of creators based on engagement and audience fit. The agency also maintains a Research & Panels practice for panel recruitment and healthcare focus groups, indicating expansion into adjacent insights services.

The business operates on a professional-services revenue model with multi-year enterprise retainers, complemented by a white-label/reseller channel for agencies seeking to leverage inBeat's creator network under their own brand. Pricing is quote-based and not publicly disclosed; industry benchmarks cited indicate retainers in the $60,000-$144,000 annual range for enterprise engagements. The firm is bootstrapped, with no disclosed funding rounds, institutional investors, or parent company. Go-to-market combines enterprise field sales, inside sales, and direct-to-consumer expertise delivered through eight offices in Montreal, New York, Los Angeles, Miami, Toronto, Singapore, Paris, and London, supported by certified partnerships with TikTok, Google, and Meta.

The customer base spans more than 200 brands across e-commerce, consumer packaged goods, mobile apps, healthcare/wellness, financial services, civic, and B2B SaaS, with named logos including Bumble, Disney, New Balance, Nordstrom, Nestle, Airbnb, Pinterest, Linktree, NielsenIQ, Hurom, Soylent, Got Milk?, Miro, Hopper, Native, Mindbloom, and NYC Votes. Operational scale is evidenced by case-study claims including $20M+ in managed paid media for a single client, 300+ creative assets shipped monthly, and outcome metrics such as 70-80% CPA reductions and 300% ROAS lifts across named engagements. AI capabilities are present but ancillary, centered on AI-enhanced post-production for video/image content and a recommendation layer for creator and creative selection.

Name

inBeat Agency

Legal name

inBeat Agency

Website

https://inbeat.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

inBeat Agency is a bootstrapped Montreal-based digital marketing agency that delivers creator-led UGC, influencer marketing, paid media management, and performance creative services to 200+ enterprise and DTC brands across nine countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Influencer marketing services
• UGC content production
• Paid media management
• Performance creative agency
• Creator marketing platform

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing including creator identification, outreach, negotiation, content production oversight, and campaign management. Services span micro-influencer, nano-influencer, mid-tier, and macro influencer programs across Instagram, TikTok, and other platforms.
2. Paid Media Management: Management of paid social, search, and display campaigns across Meta, TikTok, Google Ads, Snapchat, YouTube, and CTV. Includes campaign structuring, optimization, and budget allocation with focus on ROAS improvement.
3. Performance Creative Production: High-velocity ad variant production, creative testing frameworks, and UGC creation for paid distribution. Content creation services including hooks, angles, format testing, and AI-enhanced post-production.
4. UGC Agency Services: User-generated content production through influencer collaborations, repurposed for online paid media, social media posts, and e-commerce platforms. Content library creation and asset management.
5. White Label Services: Agency and reseller arrangements for brands and agencies seeking to leverage inBeat's influencer network and creative capabilities under their own branding.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

inBeat Agency is a full-service digital marketing agency that delivers influencer marketing campaigns, user-generated content (UGC) production, paid media management across Meta/TikTok/Snapchat/Google, and performance creative services for brands. The agency leverages a vetted network of 25,000+ micro-influencers to produce authentic content for paid media, e-commerce, and social channels, with an integrated full-funnel approach targeting measurable ROAS and CPA improvements for enterprise and DTC brands.

Product overview

inBeat Agency operates as a #1 ranked Creative Growth Agency in North America, offering an integrated suite of marketing services centered on influencer-led user-generated content (UGC), paid media management, and performance creative. The core offering spans UGC Agency (content production), Paid Media Management (Meta, TikTok, Snapchat, Google Ads), Influencer Marketing (Instagram, TikTok Shop, Nano to Macro tiers), Research & Panels (panel recruitment, focus groups, product testing), Performance Branding (brand strategy, digital touchpoint optimization, creative systems), and Growth Marketing (user acquisition, CRO, analytics, go-to-market). Sub-products include DTC Marketing Agency (micro-influencer collaborations and TikTok/Instagram strategies for e-commerce), Mobile Marketing Agency (app install optimization and influencer-driven user acquisition), Performance Creative Agency (high-velocity ad production with AI-enhanced post-production), TikTok Shop Agency (social commerce), and White Label Influencer Services. The portfolio integrates across platforms (Meta, TikTok, Snapchat, Google) with data-driven optimization to deliver measurable ROAS and reduced CPAs for enterprise and DTC brands.

Differentiator

Problem solved

Functional benefit

Products and services

• UGC Agency

Quantifiable outcome

• 300% increase in ROAS for Hurom through full-funnel strategy
• +7 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• TikTokcoreGTM or Marketing PartnerCertified TikTok partner with designated partner badges on website. Provides TikTok advertising, TikTok Shop, and TikTok influencer marketing services. Access to platform resources and preferred positioning for client campaigns.
• GooglecoreGTM or Marketing PartnerCertified Google partner with designated partner badges on website. Provides Google Ads management, Shopping campaigns, and YouTube advertising services.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerCertified Meta partner with designated partner badges on website. Provides Meta advertising, Facebook and Instagram campaign management, and paid social services.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IZEA: Influencer marketing technology and services company operating a creator marketplace plus managed services. Comparable to inBeat on influencer campaign execution, sponsored content, and brand-to-creator workflow infrastructure.
• HireInfluence: Influencer marketing agency providing campaign planning, talent casting, and content production for enterprise and consumer brands. Directly comparable to inBeat on influencer activation, paid amplification, and event-driven creator work.
• Ubiquitous: Influencer marketing agency focused on TikTok, Instagram, and YouTube creator campaigns for enterprise brands. Directly comparable to inBeat on influencer-led UGC production, platform specialization, and enterprise client base.
• Obviously: Full-service influencer marketing and social media agency with enterprise brand focus and global execution. Comparable to inBeat on integrated creator-led campaigns, paid amplification, and DTC/e-commerce client base.
• NeoReach: Influencer marketing agency offering campaign strategy, creator sourcing, and analytics for enterprise brands. Overlaps with inBeat on full-service influencer program management and performance-driven creator selection.
• Aspire (formerly AspireIQ): End-to-end influencer and UGC platform/agency serving DTC and enterprise brands with creator sourcing, campaign management, and content production. Closely comparable service mix to inBeat across nano-to-macro influencer tiers and UGC.
• The Influencer Marketing Factory: Global influencer marketing agency with strong TikTok and Instagram focus, serving brands across DTC and consumer verticals. Directly comparable to inBeat on social-first creator campaigns and global enterprise service delivery.

Broad incumbents

• Disruptive Advertising: Established digital marketing agency focused on paid media, CRO, and lifecycle for DTC and e-commerce brands. Overlaps with inBeat's paid media and growth marketing offerings, though broader incumbent rather than influencer-led.
• Tinuiti: Large independent performance marketing agency spanning paid search, paid social, programmatic, and commerce media. Broader incumbent with overlapping paid media and commerce capabilities to inBeat's media management layer.

Emerging players

• LYFE Marketing: Social media marketing agency focused on small and mid-market brands with influencer and paid social services. Comparable to inBeat on social-led campaigns, though operating at a smaller scale and lower end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inBeat Agency