Creative Home Care Inc
Creative Homes is a privately held regional homebuilder founded in 2012 by Nick Hackworthy, constructing single-family homes in over 20 communities across the Twin Cities and Western Wisconsin for individual homebuyers, with prices ranging from roughly $320,000 to $1.5M.
- Company typePrivate
- Founded2012
- HeadquartersTwin Cities Metro Area, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Creative Home Care Inc does
Creative Homes is a privately held regional homebuilder founded in 2012 by Nick Hackworthy and headquartered in the Twin Cities metropolitan area, serving buyers across Minnesota and Western Wisconsin. The company constructs single-family homes in over 20 planned communities spanning Hudson, Denmark Township, Maple Grove, Hastings, Lake Elmo, Blaine, New Richmond, Elk River, River Falls, and Ramsey, with base prices ranging from approximately $319,900 to over $1,500,000 depending on community and floor plan. In addition to spec (quick move-in) homes in its own communities, the company offers a 'Creative Custom' build-on-your-lot service and a Design Studio personalization platform that lets buyers select finishes, fixtures, and materials. The go-to-market is direct-to-consumer: customers engage through the creativehomes.com website, Online Sales Consultants (e.g., Community Specialist 'Kellie'), physical model home tours, community events such as the Parade of Homes, and a 'Choose Your Neighbors' referral program.
The business model is primarily one-time home sale revenue (new construction contracts with base pricing plus lot premiums and Design Studio upgrades), supplemented by ancillary capture through a preferred-lender partnership with Better Built Mortgage Group (NMLS #2410554) that offers 2/1 buydowns, reduced fixed rates as low as 4.99% (7.038% APR), closing cost assistance, $10k Flex Cash, and design upgrade credits. Secondary revenue streams include a Hometown Heroes discount program for first responders, military, teachers, and healthcare workers, and a high-visibility charity partnership with St. Jude Children's Research Hospital via the 2026 Dream Home Showplace in the North Star community of Lake Elmo, MN. The company holds Minnesota Builder License #BC667667 and Wisconsin Builder License #1248864, is recognized as a Top 150 national builder, and has received the 2019 Builder of the Year and 2021 National Housing Quality Silver Award.
Operations are supported by a website platform (Homefiniti) powered by ONeil Interactive for browsing, floor plan selection, and sales consultant chat, and a coordinated trade partner network (Kichler, Trane, Shaw Industries, Bosch, Pella, Rinnai, and others) for construction execution. Customer concentration is entirely long-tail individual homebuyers, with no enterprise or institutional accounts. Note: The input header identifies the company as 'Creative Home Care Inc' (Poteau, OK, 15 employees), but the substantive data block describes Creative Homes, Inc., a Twin Cities homebuilder; this analysis is grounded in the substantive data.
Creative Home Care Inc firmographics
Firmographics- Name
- Creative Home Care Inc
- Legal name
- Creative Homes, Inc.
- Website
- https://creativehomes.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creative Homes is a privately held regional homebuilder founded in 2012 by Nick Hackworthy, constructing single-family homes in over 20 communities across the Twin Cities and Western Wisconsin for individual homebuyers, with prices ranging from roughly $320,000 to $1.5M.
- Ownership category
- akta.pro rank
Creative Home Care Inc industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Creative Home Care Inc is headquartered
LocationHeadquarters
- HQ city
- Twin Cities Metro Area
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Creative Home Care Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- New Home Sales: Primary revenue from constructing and selling new homes in planned communities across Minnesota and Western Wisconsin. Pricing ranges from approximately $319,900 to over $1,500,000 depending on community, floor plan, and customization.
- Preferred Lender Services (Better Built Mortgage): Affiliate mortgage lending services through Better Built Mortgage Group, LLC (NMLS #2410554) providing financing with below-market rates, 2/1 temporary buydowns, and closing cost assistance to homebuyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Community homes ranging from $319,900 to $1,500,000+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Creative Home Care Inc product offering
Product offeringCore offering
Creative Homes is a regional homebuilder that constructs and sells new single-family homes across more than 20 communities in the Twin Cities metro area and Western Wisconsin. The company offers two primary purchase paths: Quick Move-in spec homes in planned communities and Creative Custom build-on-your-lot services, with personalization enabled through a market-leading Design Studio experience.
Product overview
Creative Homes is a single unified homebuilding company offering new single-family homes in Minnesota and Western Wisconsin through two main channels: spec homes (Quick Move-in Homes) and custom builds (Creative Custom - Build on Your Lot). The core offering includes communities across over 10 cities, diverse floor plans, and a Design Studio for personalization. The company supplements its homebuilding with financing programs through preferred lender Better Built Mortgage, warranty services, a referral program, trade partner collaboration, and community programs like the St. Jude Dream Home Showplace and Hometown Heroes discount.
Differentiator
Problem solved
Functional benefit
Products and services
- New Homes (Quick Move-in)
Quantifiable outcome
- Referred to as 'one of the largest local builders' in the Twin Cities and Western Wisconsin
- +1 more outcomes
Companies that use Creative Home Care Inc
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Creative Home Care Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Creative Home Care Inc partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- St. Jude Children's Research HospitalcoreCreative Homes partnered with St. Jude to build a Dream Home Showplace in Lake Elmo, MN. The 2026 St. Jude Dream Home Showplace is being built in the North Star community, with 100% of proceeds from the home's sale donated to support St. Jude's mission of fighting childhood cancer. Nick Hackworthy, President and Owner, stated that giving back is at the core of what they do.
- Better Built Mortgage Group, LLCcorePreferred lender partnership providing financing options including 2/1 temporary buydown rates as low as 4.99%, closing cost assistance, and other mortgage programs. NMLS #2410554.
- KichlerminorTrade partner contributing to St. Jude Dream Home Showplace project.
- TraneminorTrade partner contributing HVAC solutions to St. Jude Dream Home Showplace.
- Shaw IndustriesminorTrade partner providing flooring solutions to St. Jude Dream Home project.
- BoschminorTrade partner providing appliances to St. Jude Dream Home Showplace.
- Pella Windows & DoorsminorTrade partner providing windows and doors to St. Jude Dream Home project.
- RinnaiminorTrade partner contributing tankless water heaters to St. Jude Dream Home Showplace.
- North Star Community DevelopmentminorCommunity development partner where St. Jude Dream Home Showplace is located in Lake Elmo, MN.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Creative Home Care Inc competitors and assessment
Company assessmentBroad incumbents
- KB Home: Public builder with strong design personalization (KB Home Design Studio) and Twin Cities / Midwest presence. Direct competitor to Creative Homes on personalized, build-to-order product.
- Tri Pointe Homes: Public homebuilder with a portfolio of regional brands, including Maracay in the Midwest. Comparable to Creative Homes on move-up product and design-center-led customer experience.
- M/I Homes: Public Midwest-rooted homebuilder operating in Minneapolis and other Midwest markets. Directly comparable on price ladder and product mix, with similar move-up and luxury positioning.
- Lennar Corporation: One of the largest public for-sale homebuilders in the U.S., with significant presence in the Twin Cities and Midwest. Overlaps with Creative Homes on new construction single-family homes and competes for similar buyers, but at a much larger scale and broader geographic footprint.
- D.R. Horton: Largest U.S. homebuilder by volume, including entry-level and move-up segments across the Midwest. Directly competes with Creative Homes for the same buyer pool in Minnesota and Western Wisconsin, but at vastly greater scale and capital base.
- PulteGroup: Public national builder (Centex, Pulte, Del Webb, John Wieland) with significant operations in the Twin Cities metro. Competes with Creative Homes on move-up and luxury segments offered through planned communities.
- Toll Brothers: National luxury for-sale homebuilder with a strong design-center model. Comparable to Creative Homes in the high-end of its price range (Erin Glen, Hills of Troy, Saint Croix Crossing), but at a much greater scale and broader geographic reach.
Direct peers
- David Weekley Homes: Largest privately held U.S. homebuilder, focused on customer experience and design-center personalization. Closest comparable to Creative Homes in business model: private, customer-experience-led, design-studio differentiated, regionally clustered.
- Smith Douglas Homes: Recently public regional homebuilder focused on move-up entry-level buyers in the South and Midwest. Similar size profile to Creative Homes and overlapping customer segment.
Regional players
- Lennar Twin Cities (Local Brand Coverage): Lennar's Minneapolis–St. Paul division is the most direct regional competitor to Creative Homes for buyers in the Twin Cities metro, including the same suburbs (Maple Grove, Blaine, Lake Elmo, etc.) where Creative Homes operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Creative Home Care Inc social profiles
Digital presenceCreative Home Care Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Home Care Inc leadership team
Management profileNumber of profiles
Profiles1 record
Creative Home Care Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Home Care Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Home Care Inc
What does Creative Home Care Inc do?
Creative Homes is a regional homebuilder that constructs and sells new single-family homes across more than 20 communities in the Twin Cities metro area and Western Wisconsin. The company offers two primary purchase paths: Quick Move-in spec homes in planned communities and Creative Custom build-on-your-lot services, with personalization enabled through a market-leading Design Studio experience.
Is Creative Home Care Inc a public or private company?
Creative Home Care Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creative Home Care Inc founded?
Creative Home Care Inc was founded in 2012. It employs 11 to 50 people.
Where is Creative Home Care Inc based?
Creative Home Care Inc is headquartered in Twin Cities Metro Area, United States, in the North America region.
How does Creative Home Care Inc make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are preferred Lender Services (Better Built Mortgage).
Who are Creative Home Care Inc's main competitors?
Broad incumbents on record are KB Home, Tri Pointe Homes, M/I Homes, Lennar Corporation, D.R. Horton, PulteGroup and Toll Brothers. Direct peers are David Weekley Homes and Smith Douglas Homes. Lennar Twin Cities (Local Brand Coverage) is listed as a regional player.
Does Creative Home Care Inc have an API?
No public API is recorded for Creative Home Care Inc.
What industry is Creative Home Care Inc in?
Creative Home Care Inc's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236117.