CreativeHUT
CreativeHUT is a UK-based, privately held STEAM education distributor and services company that retails educational robotics and coding kits from over 20 premium brands (LEGO Education, Sphero, Arduino, Makeblock, DJI) and provides teacher training, workshops, learning space design, and CSR programme delivery to schools, universities, corporates, and sports foundations across the UK, Ireland, and USA.
- Company typePrivate
- Founded2017
- HeadquartersWarrington, England, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CreativeHUT does
CreativeHUT (legal entity Creative Hut for Education Ltd, Companies House number 11073548) is a UK-based STEAM education company founded in 2017 and headquartered at The Hive, 27-31 Sankey Street, Warrington. With 17 employees, the company curates and distributes hands-on learning resources from more than 20 premium educational technology brands, including LEGO Education (SPIKE Essential, SPIKE Prime, Computer Science & AI Kits, Science kits), Sphero (indi, BOLT+, RVR+), Arduino Education, Makeblock, DJI, Ozobot, Wonder Workshop, iRobot Education, KUBO, ClassVR, Photon, and TTS. It complements this product catalogue with professional services including teacher training, student workshops, learning space design and implementation, online teacher eLearning, and CSR programme design for corporates and sports organisations.
The business operates a direct-to-consumer e-commerce model with three country-specific storefronts (creative-hut.com for the UK, creative-hut.ie for Ireland via Creative Hut Ireland Ltd, and creative-hut.us for the USA via a Delaware entity), with invoice-based purchasing available for schools and a free 30-minute consultation offering. Pricing spans from £4.16 individual items to £7,647.50 classroom bundles, and revenue is generated through one-time product sales (predominant) and professional services. Distribution combines the e-commerce sites, direct sales invoicing, and event-led channels including Bett Show 2026.
CreativeHUT serves two primary customer segments: educators from early years through universities seeking curriculum-aligned STEAM resources, and companies and organisations (SMEs to large corporates, sports teams, and community foundations) seeking CSR- and ESG-aligned STEAM education programmes. Notable customers include Amazon, Schneider Electric, McLaren, Nissan, Silverstone, Oracle Red Bull Racing, Tottenham Hotspur, Everton in the Community, Newcastle United Foundation, Saint Malachy's College, MK College, IET, and St Helens Chamber. The company is privately held with no disclosed funding, parent entity, or financial results.
CreativeHUT firmographics
Firmographics- Name
- CreativeHUT
- Legal name
- Creative Hut for Education Ltd
- Website
- https://creative-hut.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CreativeHUT is a UK-based, privately held STEAM education distributor and services company that retails educational robotics and coding kits from over 20 premium brands (LEGO Education, Sphero, Arduino, Makeblock, DJI) and provides teacher training, workshops, learning space design, and CSR programme delivery to schools, universities, corporates, and sports foundations across the UK, Ireland, and USA.
- Ownership category
- akta.pro rank
CreativeHUT industry classification
Industry- Product category
- STEAM Education Resources
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN)
- akta.pro secondary industry
- Educational Supplies & Learning Toys Retail (CRALAIAL)
Keywords
Where CreativeHUT is headquartered
LocationHeadquarters
- HQ city
- Warrington, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
CreativeHUT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: One-time sale of educational hardware and software products including robotics kits, coding tools, electronics, furniture, and accessories. Products range from individual items (£4.16) to classroom bundles (£7,647.50). Schools can order online and pay by invoice.
- Training & Consultancy Services: Teacher training, professional development, and consultancy services to support implementation of STEAM education resources in schools and organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual educational products and kits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
CreativeHUT product offering
Product offeringCore offering
CreativeHUT curates and distributes STEAM educational products from more than 20 partner brands (including LEGO Education, Sphero, Arduino, DJI, Makeblock, Ozobot, Wonder Workshop, iRobot, ClassVR, KUBO, Strawbees, Pitsco, Shape Robotics, Ultimaker, Cricut, Glowforge, AnkerMake, Photon, TTS, and Redbox VR) and sells them through dedicated UK, Ireland, and USA e-commerce stores. It complements those products with professional services including teacher training, student workshops, learning space design, CSR programme design, and teacher eLearning, supported by curriculum alignment with Computing, Design & Technology, Science, Art, and Maths.
Product overview
CreativeHUT is a UK-based STEAM education company offering a comprehensive portfolio of educational products and services. The core offering consists of hands-on learning resources including LEGO Education robotics and coding kits (SPIKE Essential, Computer Science & AI kits spanning Years 1-9), Sphero robots (indi, BOLT+, RVR+), Arduino electronics and robotics kits, Makeblock robots, and programmable drones. These products are complemented by classroom bundle solutions, teacher training services, student workshops, CSR programmes, learning space design, and eLearning resources. The company operates as a multi-brand distributor of educational technology, integrating resources from over 20 leading STEAM brands including LEGO Education, Sphero, Arduino, Ozobot, DJI, Wonder Workshop, and Makeblock Education, supported by consultancy, training, and ongoing curriculum support services.
Differentiator
Problem solved
Functional benefit
Products and services
- LEGO Education SPIKE Essential Set Colorful, hands-on STEAM learning solution for primary school students featuring programmable building elements and sensors for interactive robotics education.
- LEGO Education Computer Science & AI Kit (Year 1-9 range) Curriculum-aligned computer science and AI learning kits for Year 1-3, Year 4-6, and Year 7-9 students, combining physical building with digital coding and AI exploration.
- LEGO Education Science Kits (Year 1-3 and Year 7-9) LEGO Education Science curriculum kits for primary and secondary years featuring inquiry-based learning activities with LEGO building elements for science concepts.
- Sphero indi Student Kit Entry-level robot kit for early learners featuring color cards for screen-free coding and hands-on STEAM learning activities.
- Sphero indi Classroom Pack (8-pack) Classroom bundle of 8 Sphero indi robots with coding cards and materials for collaborative STEAM learning in group settings.
- Sphero BOLT+ Advanced programmable robot with LED matrix display and sensors for learning coding, robotics, and STEM concepts through interactive projects.
- Sphero RVR+ Fully programmable, expandable robot rover for advanced coding education with multi-function sensors and cross-platform compatibility.
- Makeblock mBot 2 CyberPi-powered educational robot with built-in sensors, display, and network capabilities for hands-on STEM learning and coding education.
- Makeblock mTiny Coding Kit Screenless coding robot with tap pen controller designed for early childhood education introducing basic programming concepts through creative play.
- TTS Bee-Bot Programmable Floor Robot Yellow programmable floor robot for early years learners teaching directional language, sequencing, and basic coding concepts through hands-on play.
- Robolink CoDrone EDU Programmable drone with color sensors and programmable lights for learning coding and engineering through flight-based projects.
- Arduino Education Alvik Robot car powered by Arduino Nano ESP32 for robotics, IoT, and AI education with multiple programming options including Python and JavaScript.
- Arduino Education Starter Kit Classroom Pack (6 Sets) Classroom pack of 6 Arduino starter kits for learning electronics and programming through hands-on projects and circuit building.
- Arduino Education CTC GO! Core Module Complete STEAM learning module with 24 student kits, curriculum materials, and hands-on experiments for high school coding and electronics education.
- Classroom Bundle Solutions Pre-configured classroom bundles combining multiple educational robots, kits, and materials for comprehensive STEAM learning programs.
- Teacher Training Professional development services for educators to build confidence in delivering STEAM learning through practical training and ongoing support.
- Student Workshops Hands-on workshop programs for students to engage with STEAM concepts through interactive robotics, coding, and creative technology activities.
- CSR Programmes Corporate social responsibility programs partnering with businesses and community organizations to deliver impactful STEAM education initiatives.
- Learning Spaces Design and implementation services for innovative classroom environments supporting hands-on STEAM learning with collaborative seating and technology integration.
- Teacher eLearning Online learning resources and programs for teacher professional development in STEAM education delivery and curriculum integration.
Quantifiable outcome
- Schools equipped with resources to deliver inspiring STEAM learning every day
Companies that use CreativeHUT
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
CreativeHUT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CreativeHUT partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- LEGO EducationcorePrimary brand partner providing educational robotics and STEAM learning kits including SPIKE Essential, SPIKE Prime, Computer Science & AI Kits, and Science curriculum kits across Year 1-9.
- SpherocoreEducational robotics partner offering indi, BOLT+, RVR+, and Blueprint robotics kits for hands-on STEAM learning across age groups.
- Arduino EducationcoreElectronics and programming education partner providing Arduino starter kits, CTC GO!, Engineering Kit Rev2, and IoT education solutions.
- Makeblock EducationcoreRobotics and coding education partner offering mBot2, mTiny, and Neuron kits for hands-on STEAM learning.
- OzobotcoreCoding robotics partner providing Bit+ and Evo robots for screen-free and app-based coding education.
- PhotoncoreAI-powered educational robot partner offering teaching kits for robotics, coding, physics, AI discovery, early education, SEL, and special education.
- TTS (Technical Teaching Supplies)coreUK-based educational resource partner providing Bee-Bot, Oti-Bot, Loti-Bot, Early Years Immersive Projector, and classroom technology solutions.
- Everton in the CommunityflagshipPremier League football club foundation delivering Digital Skills Lab for Merseyside, combining STEAM education with community engagement through football club brand.
- Tottenham HotspurflagshipPremier League football club delivering community STEAM education programmes using sports brand engagement.
- Newcastle United FoundationflagshipFootball club foundation delivering community STEAM education initiatives.
- North West Football Clubs PartnershipflagshipMulti-club partnership initiative delivering robotics and coding programmes for schools across the North West of England.
- Oracle Red Bull RacingflagshipFormula 1 racing team partnership delivering STEMx programmes with educational institutions like MK College.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
CreativeHUT competitors and assessment
Company assessmentDirect peers
- Hope Education: UK specialist retailer of educational resources for primary and secondary schools, overlapping with CreativeHUT in curriculum-aligned STEAM supplies and teacher-facing service offerings.
- YPO (Yorkshire Purchasing Organisation): UK public-sector buying organisation supplying educational resources, furniture, and STEAM products to schools and academies; competes for the same procurement budgets via framework agreements.
- Findel Education: Long-standing UK educational supplier (Naylor, Hope, COSI brands) selling classroom resources, STEM kits, and furniture to schools—directly comparable customer and product mix to CreativeHUT.
- Eduscape: North-American educational technology distributor offering STEAM, coding, and robotics solutions to schools—similar multi-brand distribution model and customer base to CreativeHUT.
- STEM Learning Ltd: UK STEM-education charity and resource provider offering curriculum-linked STEM programmes to schools; overlaps with CreativeHUT on teacher CPD, curriculum support, and school-facing STEAM delivery.
- TTS Group (Technical Teaching Supplies): UK-based educational supplies retailer and CreativeHUT's own Bee-Bot partner; sells robotics, computing, and classroom resources to schools with very similar GTM and customer base, making it the closest direct comparator in the UK.
Broad incumbents
- School Specialty: Largest US K–12 educational supplies distributor with broad catalog including STEM/STEAM products; comparable business model of multi-brand distribution to schools but at significantly greater scale.
- LEGO Education (direct): Manufacturer of CreativeHUT's core hero product line (SPIKE, Computer Science & AI kits); also sells direct to schools globally, representing both a key supplier and a direct go-to-market competitor.
- Lakeshore Learning: US retailer and manufacturer of educational materials for early-years through elementary classrooms; directly comparable end-customers (teachers and schools) and a STEAM-relevant product line.
- Really Good Stuff: US teacher-focused retailer of classroom supplies and educational kits; shares CreativeHUT's educator-buyer focus and STEAM-adjacent catalog.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CreativeHUT social profiles
Digital presenceCreativeHUT financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreativeHUT leadership team
Management profileNumber of profiles
Profiles1 record
CreativeHUT subsidiaries and ownership
Company hierarchySubsidiaries1 record
CreativeHUT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreativeHUT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreativeHUT
What does CreativeHUT do?
CreativeHUT curates and distributes STEAM educational products from more than 20 partner brands (including LEGO Education, Sphero, Arduino, DJI, Makeblock, Ozobot, Wonder Workshop, iRobot, ClassVR, KUBO, Strawbees, Pitsco, Shape Robotics, Ultimaker, Cricut, Glowforge, AnkerMake, Photon, TTS, and Redbox VR) and sells them through dedicated UK, Ireland, and USA e-commerce stores. It complements those products with professional services including teacher training, student workshops, learning space design, CSR programme design, and teacher eLearning, supported by curriculum alignment with Computing, Design & Technology, Science, Art, and Maths.
Is CreativeHUT a public or private company?
CreativeHUT is a private company. It is classified as unknown and is currently operating.
When was CreativeHUT founded?
CreativeHUT was founded in 2017. It employs 11 to 50 people.
Where is CreativeHUT based?
CreativeHUT is headquartered in Warrington, England, United Kingdom, in the Europe region.
How does CreativeHUT make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are training & Consultancy Services.
Who are CreativeHUT's main competitors?
Direct peers on record are Hope Education, YPO (Yorkshire Purchasing Organisation), Findel Education, Eduscape, STEM Learning Ltd and TTS Group (Technical Teaching Supplies). Broad incumbents are School Specialty, LEGO Education (direct), Lakeshore Learning and Really Good Stuff.
Does CreativeHUT have an API?
No public API is recorded for CreativeHUT.
What industry is CreativeHUT in?
CreativeHUT's product category is STEAM Education Resources. Its primary akta.pro industry code is CRACAKAN, DIY Kits, STEM Electronics & Maker Bundles Retail, with a secondary code of CRALAIAL, Educational Supplies & Learning Toys Retail. Its NAICS code is 45912 and its SIC code is 5945.