Credit Connect

What Credit Connect does

Credit Connect is an India-based digital loan aggregation and distribution platform headquartered in Mumbai with PAN-India operations. The company connects individual borrowers and small/medium businesses with 75+ banking and NBFC partners to facilitate home loans, personal loans, business loans, loan against property, credit cards, balance transfers, commercial purchase loans, vehicle loans, and machinery loans. Its core technology is a web-based loan comparison and lead-routing platform that includes eligibility calculation, EMI calculation, and paper-light online application submission; no mobile app, public API, or SDK is offered. The company has no disclosed AI/ML capabilities, proprietary underwriting, or data flywheel.

The business model is affiliate/referral commission: Credit Connect earns a cut from partnered lenders on successfully disbursed loans. GTM runs through two parallel channels — a PAN-India DSA partner network (loan agents, ex-bankers, CAs, builders, insurance agents) recruited and operationalized through the Apnarupee platform, and direct digital acquisition via website (creditconnect.in) and phone (+91 82181 74267). Customer segments are primarily individual borrowers and SMBs; DSA partners are a secondary B2B segment. Marketing is concentrated in content/SEO (blog), social (Facebook, Google Plus), and Google Reviews.

The operating footprint also includes adjacent ecosystem partners — Apna Bima and Lets Insurance for insurance distribution, MySP Academy for training, MySP Enterprises, and Sadatara Foundation for CSR — suggesting a broader financial-services distribution cluster rather than a standalone lending business. No revenue, funding, headcount, incorporation date, or ownership details are publicly disclosed. The homepage displays "0+" counters across loan cases, partners, customers, and years of experience, indicating either very early stage or unpopulated metrics.

Name

Credit Connect

Legal name

Credit Connect

Website

https://creditconnect.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Credit Connect is an India-based digital loan aggregator that connects individual borrowers and SMBs with 75+ banking and NBFC partners across home, personal, business, and secured loan products, earning referral commission on disbursed loans via a PAN-India DSA partner network and direct digital channels.

Ownership category

akta.pro rank

Product category

Loan Marketplace / Lending Intermediation

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Personal Loan & Unsecured Credit Intermediation (FSAEAEAM)

akta.pro secondary industry

Debt Consolidation & Credit Card Balance Transfer Intermediation (FSAEAEAN)

Keywords

• Loan aggregator
• Loan comparison platform
• Lending marketplace
• DSA partner network
• Financial product distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Loan Distribution Commission: Credit Connect earns referral fees and commissions by connecting loan applicants with banking and NBFC partners. The company facilitates loan applications and earns a cut from lenders upon successful loan disbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Credit Connect is a digital loan aggregator and financial marketplace that connects individual borrowers and small/medium businesses with 75+ banking and NBFC partners across India. It offers comparison, eligibility checking, and online application for Home Loans, Personal Loans, Business Loans, Loan Against Property, Credit Cards, Balance Transfer, Commercial Purchase Loans, Vehicle Loans, and Machinery Loans, earning commissions from lenders on successful disbursements.

Product overview

Credit Connect is a digital lending marketplace platform that connects customers with leading banks and NBFCs to offer multiple loan products. The platform operates as a loan aggregator providing Home Loans, Personal Loans, Business Loans, Loan Against Property, Credit Cards, Balance Transfer, and Commercial Purchase Loans. Supporting tools include an Eligibility Calculator and EMI Calculator to help customers make informed decisions. The platform facilitates loan comparison, application submission, and connects customers with 75+ banking and NBFC partners across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loan Mortgage loan product for purchasing residential property, facilitated through 75+ bank and NBFC partners with interest rates starting at 7.10% P.A.
• Personal Loan Unsecured personal loan for individual financial needs, available through partner banks and NBFCs with interest rates starting at 8.00% P.A.
• Business Loan Commercial financing product for SMB working capital and expansion, facilitated via partner lenders with interest rates starting at 0.3% P.A.
• Loan Against Property Secured loan using residential or commercial property as collateral, offered through partner banks/NBFCs with interest rates starting at 5.3% P.A.
• Credit Cards Credit card product offerings facilitated through partner banks with interest rates starting at 8.3% P.A.
• Balance Transfer Loan balance transfer service allowing customers to transfer existing loans to partner lenders, with rates ranging from 9.3% to 10.3% P.A.
• Commercial Purchase Loan Loan product for commercial property acquisition facilitated through partner lenders, with interest rates ranging from 6.3% to 10.00% P.A.
• Vehicle Loan Financing product for vehicle purchase available through the loan application form and partner lenders.
• Machinery Loan Equipment financing product for machinery purchase available through the loan application form and partner lenders.

Quantifiable outcome

• Quick approvals and disbursal
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 75+ Banks & NBFCscoreChannel Partner/ Reseller/ DistributorCredit Connect has established partnerships with over 75 banks and non-banking financial companies (NBFCs) to provide a wide range of loan products to customers. These partnerships enable the company to offer competitive interest rates and multiple options for borrowers.
• ApnarupeecoreStrategic or Co-development PartnerApnarupee is a strategic partner that provides technology platform and branding for Credit Connect. The platform enables DSA partners to offer a wide range of financial products and earn attractive commissions.
• DSA PartnerscoreChannel Partner/ Reseller/ DistributorDSA (Direct Selling Agent) partners including loan agents, ex-bankers, financial analysts, insurance and mutual fund agents, CAs, builders, and real estate professionals who refer customers and earn commissions on successful loan disbursements.
• Sadatara Foundation (NGO)minorOthersPart of the broader enterprise ecosystem under Credit Connect's parent organization, focusing on social impact initiatives.
• MySP AcademyminorOthersEducational and training arm of the enterprise ecosystem, potentially providing financial literacy training.
• MySP EnterprisesminorOthersBusiness entity within the ecosystem, previously known as SP Enterprises.
• Apna BimaminorOthersInsurance partner providing insurance products alongside loan offerings.
• Lets InsuranceminorOthersInsurance partner offering insurance products to complement loan services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IndiaLends: Credit marketplace and loan distribution platform with lender partnerships across unsecured and secured credit products. Comparable in operating model and target borrower segment to Credit Connect.
• Paisabazaar: India's largest loan aggregator and credit marketplace, connecting consumers to banks and NBFCs across home, personal, business and credit-card products. Closest direct competitor to Credit Connect in the multi-lender comparison and DSA-led distribution model.
• ApnaPaisa: Indian loan aggregator connecting borrowers to banks and NBFCs for personal, home and business loans. Direct peer operating a similar multi-lender marketplace model.
• BankBazaar: Financial product comparison platform offering loans, credit cards and insurance products from multiple lenders. Direct competitor with similar product breadth and lender aggregation model.
• MyLoanCare: Loan comparison and advisory platform covering home loans, personal loans, balance transfer and credit cards. Directly comparable in product mix and borrower-facing comparison tools.

Broad incumbents

• PolicyBazaar: Largest Indian financial product aggregator, dominant in insurance but expanding into lending and credit cards. Comparable as a broad financial-services marketplace with cross-sell across lending and insurance — an adjacent strategic destination for Credit Connect's ecosystem.
• Dhani Loans: IndusInd-backed digital lending platform offering personal, business and consumer loans across India. Comparable in scale, multi-product lending offering and India-wide distribution, though it operates on its own NBFC balance sheet rather than purely as a broker.

Emerging players

• MoneyTap: Digital credit-line and personal-loan provider with bank-partner distribution model. Comparable in the personal-loan / revolving-credit intersection and lender-partner economics.
• LoanTap: Fintech lender offering personal, business and home loans through its own balance sheet as well as partner-lender distribution. Comparable in product categories and SMB/individual target segment.
• Finomena (Finserv): Digital lending and credit marketplace platform serving Indian consumers with personal loans and credit-line products. Comparable in target segment and digital-first borrower experience, with overlap in personal-loan distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/credit-connect-in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit Connect