What Crema Bakery & Cafe does

Crema Bakery & Cafe is a founder-owned, independent neighborhood bakery and cafe operating from a single storefront at 9001 Brodie Lane, Suite B3 in South Austin, Texas. Founded by Jessica Forkner Tomberlin in 2009 as Objects of Confection (a custom cake ball and chocolate business), the company opened its current retail location in 2013 and added wholesale distribution to local coffee shops, restaurants, and bakeries in 2015. The five-person operation produces scratch-made pastries (croissants, muffins, scones, donuts, cookies, bars), mini cheesecakes, cupcakes, cake balls, French macarons, and custom-designed celebration and wedding cakes, paired with locally roasted craft coffee served daily from 8 a.m. to 3 p.m.

The business generates revenue across four streams: walk-in retail sales of baked goods and coffee; custom orders for weddings, birthdays, graduations, anniversaries, baby showers, and corporate events; wholesale supply of pastries and desserts to local food-service accounts; and catering services for offices and gatherings. Pricing is item-based and not publicly disclosed; the company offers gluten-free, vegan, and keto-friendly options where feasible. Marketing relies on organic Instagram and Facebook presence, customer testimonials, and neighborhood word-of-mouth rather than paid acquisition.

Crema is currently transitioning toward a new full-service restaurant concept with an expanded daypart and broader cafe fare, supported by a publicly acknowledged partnership with MadeInKitchen. The business remains bootstrapped with no disclosed outside funding, operates only in the South Austin market, and has no parent, subsidiary, or franchise relationships.

Name

Crema Bakery & Cafe

Legal name

Crema Bakery & Cafe

Website

https://cremabakerycafe.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Crema Bakery & Cafe is a founder-owned neighborhood bakery and cafe in South Austin, Texas, producing scratch-made pastries, custom celebration cakes, and locally roasted coffee from a single storefront serving walk-in retail, wholesale, catering, and custom-order customers.

Ownership category

akta.pro rank

Product category

Bakery & Café

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Artisan bakery products
• Custom celebration cakes
• Specialty coffee service
• Café catering services
• Wholesale baked goods

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery & Cafe Sales: In-store sales of freshly baked pastries, cupcakes, cookies, cheesecakes, cake balls, macarons, and craft coffee to walk-in customers. Daily operations from 8 a.m. to 3 p.m. with items made fresh in small batches.
2. Custom Cake & Dessert Orders: Custom celebration cakes, wedding cakes, cupcakes, cake balls, dessert tables and special-order sweets created for individual celebrations including birthdays, weddings, graduations, anniversaries, baby showers, and corporate events.
3. Wholesale: Since 2015, providing food and desserts to local coffee shops, restaurants, bakeries, businesses and events. Includes pastries, desserts, dessert trays, cake balls, cupcakes, cookies and bars.
4. Catering & Event Services: Office treats, holiday parties, dessert trays, custom cake balls, cupcakes, cookies and bars for corporate events and gatherings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Crema Bakery & Cafe is a small artisan bakery and café in South Austin, Texas that handcrafts pastries, custom celebration cakes, cupcakes, mini cheesecakes, cake balls, French macarons, cookies/bars, and serves specialty coffee beverages. Founded in 2009 and operating from its storefront since 2013, the business also offers custom order services, catering for events, and wholesale baked goods to local businesses.

Product overview

Crema Bakery & Cafe is a South Austin neighborhood bakery and cafe offering a unified portfolio of scratch-made pastries, custom cakes, and craft coffee. The core offerings include freshly baked breakfast pastries (croissants, muffins, scones, donuts), mini cheesecakes, cupcakes, cake balls, French macarons, cookies and bars, complemented by locally roasted craft coffee. The business also provides custom cake design services for celebrations (weddings, birthdays, graduations, anniversaries, baby showers, corporate events) and dessert tables. Value-added services include catering for offices and events, and a wholesale program (operating since 2015) supplying local coffee shops, restaurants, and bakeries. The company is transitioning to a new full-service restaurant concept with an emphasis on scratch-made pastries, locally roasted coffee, and thoughtful hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom celebration cakes Handcrafted custom-designed cakes for celebrations including birthdays, weddings, and special occasions, baked and decorated to customer specifications.
• Cupcakes Individually portioned cupcakes in assorted flavors, available for retail purchase and custom orders.
• Mini cheesecakes Individual-sized cheesecakes sold as a specialty dessert item at the bakery and café.
• Cake balls Bite-sized portions of cake coated in chocolate or candy coating, sold as a grab-and-go dessert item.
• French macarons Traditional French almond meringue cookies in assorted flavors, sold as a specialty bakery item.
• Cookies and bars Classic cookies and dessert bars baked in-house and sold at the bakery and café.
• Pastries Assorted baked pastries available for in-café consumption and retail purchase.
• Specialty coffee and beverages Specialty coffee drinks and beverages served to customers in the South Austin café.
• Catering services Bulk pastry and dessert catering services for events, providing customized orders for private and corporate occasions.
• Wholesale baked goods Bulk supply of artisan baked goods to local Austin-area businesses for resale or event use.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MadeInKitchencoreOthersMadeInKitchen is acknowledged as a key partner in Crema's journey, specifically supporting the transition to a new full-service restaurant concept. The company is thanked for their continued support during the pandemic and into the new era for the business.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Milk Bar: Cake and dessert specialist offering signature layer cakes, cookies, and celebration desserts in retail locations plus nationwide shipping. Comparable product set to Crema's cupcakes, cake balls, macarons and custom wedding cakes.
• Levain Bakery: New York-founded bakery known for scratch-baked cookies, pastries, and signature baked goods sold via neighborhood storefronts plus nationwide shipping. Comparable as a destination neighborhood bakery-cafe scaled through brand-led retail.
• Quack's 43rd Street Bakery: Austin's most established scratch-made neighborhood bakery with daily pastries, cookies, cupcakes, and custom cakes. Comparable business model: single-location cafe-bakery emphasizing small-batch scratch baking and walk-in plus custom order mix.
• Carlo's Bakery: Famous custom celebration and wedding cake bakery with retail storefronts and nationwide shipping. Comparable as a high-end custom cake specialist serving weddings and special events, with broader retail and wholesale reach.
• Nothing Bundt Cakes: National celebration cake franchise specializing in custom Bundt cakes for weddings, birthdays, and corporate events. Comparable as a pure custom celebration cake business, though franchised versus Crema's independent single-location model.
• SusieCakes: National scratch-baking brand offering cupcakes, custom cakes, and dessert tables in bakery-cafe storefronts. Comparable in combining daily pastry/café traffic with a celebration and event custom cake business.
• Sprinkles Cupcakes: National cupcake and dessert brand with retail bakeries, custom celebration cakes, and nationwide shipping. Comparable product mix to Crema's cupcakes, mini cheesecakes, and custom cake business, though operates at much larger scale.
• Magnolia Bakery: National bakery-cafe brand famous for cupcakes, cakes, and pastries sold both retail and via shipping/wholesale. Comparable as a cake and cupcake specialist with growing wholesale and catering distribution alongside retail storefronts.
• La Patisserie: Long-running Austin French bakery and cafe serving pastries, custom cakes, and coffee. Directly comparable to Crema as a local neighborhood bakery-cafe with custom celebration cake capabilities in the same metro.

Broad incumbents

• Starbucks: National coffee and food retail giant with cafe service and packaged baked goods. Comparable as a broader incumbent in the cafe-bakery daypart Crema competes in, but with very different scale, menu, and customization depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cremabakerycafe
• Facebookfacebook.com/cremabakerycafe
• LinkedInlinkedin.com/company/crema-bakery-&-cafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crema Bakery & Cafe