La Patisserie

What La Patisserie does

La Patisserie is a privately held, family-owned European-inspired artisanal bakery operating from a single retail storefront at 19758 Stevens Creek Boulevard in Cupertino, California. Founded in 1986, the business has run continuously for nearly 40 years and is positioned as a specialty bakery serving Bay Area consumers across two intertwined lines: walk-in in-store purchases (ready-made 8-inch cakes, pastries, cookies, danishes, croissants) and made-to-order occasion cakes (custom cakes, edible-image/photo cakes, themed character cakes, and tiered wedding cakes serving 30-150 guests). The wedding segment is operated with a formal consultation-and-tasting model, complemented by cake-stand rental and Bay Area delivery.

The technology footprint is intentionally minimal. Online ordering, gift card sales, and wedding-appointment booking are delivered through the Square Online platform; third-party delivery is handled by DoorDash and Uber Eats; and custom cake/portfolio discovery flows through Instagram (@cupertinolapatisserie) and Facebook. There is no proprietary production technology, no mobile app, no API surface, and no AI/ML layer — the differentiators are hand-craft, visual presentation, and licensed-character recipe execution rather than software.

Revenue mechanics are entirely transaction-based: one-time payments for retail items and custom/wedding cakes, with deposits and non-refundable tasting fees reinforcing order commitment. Pricing is bespoke for custom and wedding work (quote-driven via [email protected]) and unit-based for accessories (e.g., $25 tasting deposit, $40 cake-stand rental, $150 late-return fee). The customer base is fragmented across individual wedding couples, families and event planners commissioning custom cakes, and walk-in retail buyers; an affiliated sister bakery, Sugar Butter Flour in Sunnyvale, handles overflow demand such as eggless options through informal referrals.

Name

La Patisserie

Legal name

La Patisserie

Website

https://lapatisserie.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

La Patisserie is a family-owned European-inspired artisanal bakery in Cupertino, California, operating since 1986 and serving Bay Area consumers with in-store pastries, custom and themed cakes, specialty tiered wedding cakes, and third-party delivery via Square, DoorDash, and Uber Eats.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Artisanal & Craft Bakeries (CRAHAGAA), Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Artisan bakery goods
• Custom wedding cakes
• Themed celebration cakes
• European-style pastries
• Custom cake design

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail in-store sales: Direct sales of ready-made 8-inch cakes, individual desserts, cookies, danishes, croissants, and other pastries from the Cupertino retail location
2. Custom cake orders: Bespoke custom cakes for special occasions including birthdays, celebrations, and events. Orders require reference images and advance notice
3. Wedding cakes: Specialty wedding cakes with tiered options from 30 to 150 servings. Includes cake tasting appointments with 5 popular flavor samples. Wedding orders must be finalized 3 weeks prior to event
4. Third-party delivery: Delivery services through DoorDash and Uber Eats for in-store menu items
5. Gift cards: Physical and e-gift cards sold in-store and online. Never expire, can be used for any item including custom cakes

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

La Patisserie is a European-inspired artisanal bakery in Cupertino, CA operating since 1986. It produces and sells ready-made 8-inch cakes, individual pastries (cookies, danishes, croissants), and custom-made cakes for weddings and celebrations. The business combines daily in-store retail sales with bespoke custom order services including themed character cakes, edible image cakes, and tiered wedding cakes.

Product overview

La Patisserie is a European-inspired artisanal bakery operating since 1986 as a specialty bakery focused on both in-store offerings and custom/special occasion orders. The core product portfolio centers on ready-made 8-inch cakes, pastries (cookies, danishes, croissants), and individual desserts available in-store daily. The custom order offerings include Custom Cakes, Edible Image/Photo Cakes, Toy Character Cakes, and Wedding Cakes with consultation services. Supporting products include Gift Cards and Cake Stand Rentals. All products are available through the company's Square-based online ordering system, with delivery via Doordash, Uber Eats, and Bay Area courier service. The company has developed an extensive themed cake collection featuring licensed characters for birthdays and celebrations, and specializes in tiered wedding cakes with nearly 40 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Cakes Ready-made 8-inch round cakes serving 8-10 people, available in a large variety of flavors in-store daily, available for pickup or short-notice online ordering.
• Pastries and Baked Goods Individual desserts, cookies, danishes, croissants, and miscellaneous pastries available for walk-in retail purchase at the Cupertino store.
• Custom Cakes Made-to-order cakes with custom designs, flavors, fillings, and decorations based on customer reference images and specifications. Minimum 10 servings; fondant orders require 1-2 weeks advance notice.
• Edible Image Cakes (Photo Cakes) Custom cakes with edible images printed using edible ink and placed on top; can also be applied to cupcakes. Typically requires white buttercream icing; full cover prints available up to 10 inches for round cakes.
• Toy Character Cakes Pre-set themed character cakes featuring licensed characters including Sanrio (Hello Kitty, Kuromi, My Melody), Disney (Frozen, Mickey, Moana), Paw Patrol, Spiderman, and Star Wars. Backgrounds must be buttercream.
• Wedding Cakes Specialty tiered wedding cakes with consultation appointments including samples of 5 popular flavors. Tiered cakes start at 30 servings (2-tier minimum) up to 150 servings maximum; sheet cakes available for additional guests. Services include fresh flower arrangement, non-edible topper placement, and delivery.
• Gift Cards Physical gift cards sold in-store and e-gift cards purchasable online through Square. Cards never expire and can be applied to any item including custom cakes.
• Wedding Consultation Scheduled in-store appointment for couples to sample 5 popular cake flavors, discuss design options, and review cake stand rental availability. Includes a $25 non-refundable deposit for no-shows.
• Cake Stand Rental

Quantifiable outcome

• Smallest custom cake starts at 10 servings
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partner for in-store menu items. Allows customers in the Bay Area to order delivery through the DoorDash platform.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling food delivery from La Patisserie to customers in the San Francisco Bay Area.
• SquarecoreTechnology or IntegrationProvides online ordering platform for menu cakes and custom orders. Also handles e-gift card sales and point-of-sale operations. Square gift card link: MLTCV0WS6ES81.
• Sugar Butter FlourminorOthersSister bakery located in Sunnyvale, CA referred to customers seeking more eggless options than La Patisserie offers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carlo's Bake Shop: Celebrity-tier custom cake and pastry shop specializing in elaborate wedding and themed celebration cakes with consultation-based ordering — direct competitor for high-ticket custom cake design business.
• Magnolia Bakery: Iconic American bakery famous for custom cakes, cupcakes, and celebration desserts sold through retail bakeries and online ordering — competes for the same special-occasion consumer wallet share and offers comparable custom-cake services.
• SusieCakes: Multi-location American specialty bakery known for custom celebration cakes, cupcakes, and desserts with strong California footprint — directly comparable product mix and customer occasion (weddings, birthdays) to La Patisserie, but with broader geographic scale.
• Sprinkles Cupcakes: Cupcake and dessert chain with custom celebration cake offerings, third-party delivery integration, and physical retail — directly comparable retail bakery model with broader multi-city presence.
• Sugar Butter Flour: Sister bakery to La Patisserie located in Sunnyvale, CA — same family ownership, similar European-inspired artisanal cake and pastry menu, comparable custom-order workflow; effectively a co-brand peer.

Emerging players

• Baked by Melissa: Bite-size cupcake and custom-order specialty brand with strong e-commerce and gifting channels — overlaps with La Patisserie's celebration/gift-card customer use cases, though at smaller portion sizes.
• Milk Bar: Modern dessert brand with strong custom and mail-order cake program alongside retail stores — comparable custom-cake and celebration dessert offering with a digitally native, brand-led go-to-market.

Broad incumbents

• Whole Foods Market Bakery: In-store supermarket bakery offering custom and decorated celebration cakes at premium price points — broader food retailer but overlapping custom-cake occasion and Bay Area footprint.
• Nothing Bundt Cakes: National franchise bakery focused on celebration cakes with custom decoration and franchise expansion model — competes in the same celebration-cake occasion space with broader geographic reach.
• Costco Bakery: Mass-market bakery inside warehouse club offering decorated celebration cakes and sheet cakes at value pricing — competes at the lower-price tier for the same celebration-cake occasions in the Bay Area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lapatisseriebakery
• Instagraminstagram.com/cupertinolapatisserie
• LinkedInlinkedin.com/company/la-patisserie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Patisserie