CROSSROADS COUNSELING AND LIFE COACHING LLC

What CROSSROADS COUNSELING AND LIFE COACHING LLC does

Crossroads Counseling and Life Coaching LLC is a privately-held, single-location outpatient mental health and life coaching practice based in Galesburg, Illinois, founded in 2008 by Lindsay J. Peachey (MS, LCPC) and Rebecca S. Mowers (MSW, LCSW). The practice employs approximately 8–10 licensed clinicians and life coaches and serves individuals, couples, families, and children in west-central Illinois from its office at 575 N. Kellogg St., Suite 4. Service lines span individual/family/marriage/children's/group counseling, Autism and ADHD psychological testing (ages 3–adult), Accelerated Resolution Therapy (ART), trauma-sensitive therapeutic yoga, parent/family life coaching using Trust-Based Relational Intervention, and one-on-one financial coaching — all organized around a proprietary "Seven Dimensions of Wellness" framework and delivered with an explicit Christian worldview.

The business model is a hybrid of insurance-reimbursed clinical services and out-of-pocket cash-pay coaching. Counseling and testing are billed through most major insurance plans; parent/family life coaching and certain coaching engagements are paid directly by clients, including a 4-session commitment structure. The practice is sales-led and locally distributed: clients reach the practice by phone, an online contact form, or community referrals, and then self-serve through the MYIO client portal (powered by Valant) for scheduling, intake, telehealth sessions, and online payments; remote sessions are conducted over Zoom. The company has no disclosed funding, no parent organization, no M&A history, no patents or trademarks, and operates strictly within the U.S. (Illinois) market.

Technology is sourced exclusively from third-party vendors rather than developed in-house. Core delivery relies on Valant's MYIO platform (client portal, telehealth, payments, intake, insurance management) and Zoom (teletherapy). There is no public-facing API, no SDK, and no identified AI/ML components. Marketing is community-driven, centered on local referral relationships (Safe Harbor Family Crisis Center, school districts, area hospitals), the practice's website (crossroadslife.com), and word-of-mouth rather than paid acquisition. The company is actively operating, currently hiring, and appears to be incrementally expanding capacity and service breadth rather than pursuing geographic or platform scale.

Name

CROSSROADS COUNSELING AND LIFE COACHING LLC

Legal name

Crossroads Counseling and Life Coaching LLC

Website

https://crossroadslife.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossroads Counseling and Life Coaching LLC is a privately-held, single-location outpatient mental health and life coaching practice in Galesburg, Illinois, founded in 2008 by Lindsay Peachey and Rebecca Mowers. It serves individuals, couples, families, and children with counseling, Autism/ADHD testing, therapeutic yoga, and coaching delivered in-person and via Zoom/MYIO portal.

Ownership category

akta.pro rank

Product category

Mental Health Counseling and Behavioral Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), General Health Coaching (HSADAGAA)

Keywords

• Mental health counseling
• Life coaching services
• Family therapy
• Couples counseling
• Behavioral health services

Headquarters

HQ city

Galesburg, Illinois

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Billed Counseling Services: Individual, couples, family, and group counseling services billed through accepted insurance plans. Most insurance plans accepted.
2. Out-of-Pocket Life Coaching: Parent/Family Life Coaching services not covered by insurance, requiring direct out-of-pocket payment from clients.
3. Online Payments: Secure online payment processing through MYIO portal for client balances and service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crossroads Counseling and Life Coaching LLC is a privately-held mental health practice that provides individual, couples, family, children's, and group counseling, along with parent/family life coaching, financial coaching, therapeutic yoga, ART therapy, and Autism/ADHD testing. Services are delivered in-person at its Galesburg, Illinois office and remotely via teletherapy (Zoom) and telephone, with insurance billing for counseling and out-of-pocket payment for life coaching.

Product overview

Crossroads Counseling and Life Coaching offers a comprehensive suite of mental health and wellness services delivered through individual, couples, family, and group counseling formats. The practice operates as a single-location counseling center with multiple specialized service lines including Therapeutic Yoga, Parent/Family Life Coaching, Financial Coaching, ART Therapy, and Autism/ADHD Testing. Services are delivered in-person at their Galesburg, Illinois location or via teletherapy (Zoom) and telephone. The company uses the MYIO third-party client portal for appointment management, billing, and telehealth access. The practice follows a Seven Dimensions of Wellness framework encompassing physical, emotional, spiritual, social, financial, intellectual, and environmental wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one counseling sessions addressing mental health concerns such as depression, anxiety, ADHD, trauma, grief, and life transitions.
• Family Counseling Counseling services focused on improving family dynamics, communication, and relationships among family members.
• Marriage Counseling Couples therapy designed to strengthen connection, intimacy, and communication, manage conflict, and navigate relationship challenges through a structured assessment and treatment process.
• Children's Counseling Mental health services for children addressing behavioral issues, emotional regulation, anxiety, ADHD, and other childhood disorders.
• Group Counseling Facilitated group therapy sessions providing peer support and shared therapeutic experiences for various mental health concerns.
• Therapeutic Yoga Yoga-based therapeutic interventions facilitated by a licensed professional counselor trained in trauma-sensitive yoga. Uses deep breathing, progressive muscle relaxation, meditation, visualization, and gentle yoga poses to treat anxiety, depression, trauma, ADHD, and caregiver fatigue.
• Parent/Family Life Coaching Life coaching services focused on parenting challenges including defiant behaviors, emotional dysregulation, anxiety, ADHD, and special needs. Uses Trust Based Relational Intervention techniques to build family connections and cooperation.
• Financial Coaching Confidential one-on-one financial coaching covering budgeting, debt reduction, money management, investments, retirement planning, college savings, real estate, insurance, and money and marriage issues.
• ART Therapy (Accelerated Resolution Therapy) Accelerated Resolution Therapy (ART) is a trauma treatment approach that combines principles from eye movement desensitization and reprocessing (EMDR) with imagery resolution to address PTSD, trauma, anxiety, depression, and other mental health conditions.
• Autism and ADHD Testing Comprehensive psychological testing for Autism Spectrum disorders, developmental delays, ADHD, emotional and behavioral disorders, learning disabilities, and special education evaluations for individuals aged 3 to adult. Requires primary care provider referral.
• Teletherapy and Telephone Sessions Remote counseling sessions conducted via Zoom video platform or phone audio, providing access to care during inclement weather or for clients preferring telehealth options.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Safe Harbor Family Crisis CenterminorOthersReferral partnership for domestic violence crisis support. Crossroads refers clients to Safe Harbor's 24-Hour Local Crisis Line: 309-343-SAFE (7233) and website at http://safeharbordv.org/.
• National Suicide Prevention LifelineminorOthersReferral partnership for suicide crisis support. After-hour emergency resource provided to clients: 1-800-322-7143 (or 988).
• National Domestic Violence HotlineminorOthersReferral partnership for domestic violence support. Crossroads refers clients to the national hotline: 800-799-SAFE (7233).
• Child Abuse HotlineminorOthersReferral partnership for child abuse reporting and support. Crossroads refers to the Child Abuse Hotline: 800-25-ABUSE (22873).
• Valant (MYIO Platform)coreTechnology or IntegrationTechnology partnership for client portal platform. MYIO client portal powered by Valant enables appointment scheduling, telehealth, payments, intake forms, and client communications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridgeway, Inc. Western Illinois community mental health provider offering outpatient counseling, substance use treatment, and related services. Directly comparable regional peer for Crossroads, with several Crossroads clinicians having prior tenure there.
• New Hope Counseling: Faith-affiliated outpatient counseling practice. Directly comparable small private practice peer with overlapping Christian counseling positioning; Crossroads staff member Debbie Hunt previously worked there.
• West Central Mental Health Center: Community mental health center serving west-central Illinois with outpatient counseling and therapy. Comparable community-based outpatient mental health provider in the same regional catchment.
• Counseling Perspectives: Outpatient mental health practice in Illinois. Directly comparable private outpatient counseling practice with similar service lines; co-founder Rebecca Mowers previously worked there.

Emerging players

• Talkspace: National online therapy and psychiatry platform serving individuals and enterprise clients. Comparable to Crossroads' teletherapy service line but with broader payer/employer relationships and a fully virtual model.
• BetterHelp: National online therapy platform offering remote counseling via subscription. Competes with Crossroads' telehealth arm by serving Illinois clients remotely at scale, but does not offer in-person or specialized services like ART or Autism/ADHD testing.

Broad incumbents

• OSF HealthCare (Saint Francis / Prompt Care): Regional health system with behavioral health and primary care across Illinois, including a Prompt Care location directly across from Crossroads. Broad incumbent and adjacent competitor for local referrals and clinician hiring.
• UnityPoint Health Behavioral Health: Regional health system with outpatient behavioral health services in Illinois and Iowa. Broad incumbent offering counseling alongside larger medical footprint, comparable for clinician recruitment and referral dynamics.

Regional players

• Chestnut Health Systems: Illinois-based nonprofit behavioral health organization providing outpatient mental health and substance use treatment. Regional peer offering similar outpatient services with broader geographic reach than Crossroads.
• Day Seven Ministries: Faith-based counseling organization in western Illinois providing therapy and pastoral counseling. Comparable to Crossroads for Christian-integrated outpatient counseling in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-counseling-and-life-coaching-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROSSROADS COUNSELING AND LIFE COACHING LLC