Counseling Perspectives

What Counseling Perspectives does

Counseling Perspectives is a private outpatient mental health therapy practice headquartered in Buckhead, Atlanta, Georgia. Founded in 2014 by Dr. Kristen Aycock, the practice operates with approximately eight employees and offers individual therapy, couples therapy, children and adolescent therapy, and parent coaching services. The clinical methodology is integrative, drawing from Adlerian, cognitive-behavioral (CBT), and Interpersonal therapeutic modalities, and is delivered by licensed clinicians rather than any technology platform or automated system.

The practice generates revenue through per-session fees in the $150-$200 range for 45-minute sessions, operating on a private-pay model that does not accept insurance. Sessions are delivered both in-person at the Buckhead office and virtually via telehealth, allowing modest geographic reach extension beyond the immediate Atlanta market. Client acquisition is supported through a blog, email newsletter, and social media presence, alongside a referral partnership with Canopy, a parental control application, in the parent coaching service line. The pricing model positions the practice as a premium boutique provider within a highly fragmented U.S. outpatient therapy market.

Counseling Perspectives is a small, founder-led, capacity-constrained service business. There is no disclosed funding history, no technology platform, no enterprise or institutional contracts, and no evidence of AI/automation capabilities. Revenue is directly tied to clinician billable hours, and unit economics are governed by clinician utilization and client acquisition cost. The business is structurally a lifestyle professional services firm rather than a scalable platform, with key-person concentration on Dr. Aycock representing the primary idiosyncratic risk.

Name

Counseling Perspectives

Legal name

Perspectives Counseling Inc.

Website

https://perspectivesatlanta.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Counseling Perspectives is a private outpatient therapy practice in Buckhead, Atlanta, founded in 2014 by Dr. Kristen Aycock, serving individuals, couples, children, adolescents, and parents through in-person and virtual sessions on a private-pay basis at $150-$200 per 45-minute session.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Individual counseling services
• Couples therapy
• Child adolescent therapy
• Virtual therapy sessions
• Mental health counseling

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Therapy Sessions: Fee-for-service counseling sessions billed at $150-$200 per 45-minute session depending on service type. Does not accept insurance but provides superbills for out-of-network reimbursement. Reduced rate services available on limited basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Perspectives Counseling is a private psychotherapy practice offering individual counseling, couples counseling, and child/adolescent therapy combined with parent coaching. Services are delivered both virtually (Monday-Thursday) and in-person (Tuesdays and Wednesdays) at its Buckhead, Atlanta office, using an integrative approach blending Adlerian Therapy, Cognitive Behavioral Therapy (CBT), and Interpersonal Therapy. Sessions are 45 minutes each, billed on a private-pay fee-for-service basis at $150-$200, with limited reduced-rate slots and out-of-network superbills provided for insurance reimbursement.

Product overview

Perspectives Counseling is a private psychotherapy practice offering a unified suite of mental health counseling services centered around three core offerings: Individual Counseling, Couples Counseling, and Children/Adolescent & Parent Coaching. The practice integrates therapeutic approaches including Adlerian Therapy, Cognitive Behavioral Therapy (CBT), and Interpersonal Therapy. Services are delivered through two formats: all-virtual sessions (available Monday through Thursday) and in-person sessions (Tuesdays and Wednesdays at the Buckhead office). Session rates range from $150-$200 for 45-minute sessions, with reduced rate services available on a limited basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one 45-minute psychotherapy sessions addressing anxiety, depression, relationship concerns, stress management, trauma, grief, and life/career transitions, delivered virtually Monday-Thursday or in-person Tuesdays and Wednesdays in Buckhead, Atlanta. Priced at $150-$200 per 45-minute session on a private-pay basis with out-of-network superbills available.
• Couples Counseling 45-minute psychotherapy sessions for dating, premarital, marital, or post-divorce couples, addressing communication breakdown, intimacy concerns, infidelity, financial conflict, and recurring relationship patterns. Priced at $200 per 45-minute session, delivered virtually or in-person.
• Children, Adolescent & Parent Coaching Therapy for children and adolescents ages 11 and up combined with parent coaching, addressing anxiety, depression, ADD/ADHD, peer relationships, social skills, self-esteem, bullying, and college planning. Delivered virtually and in-person on the same schedule as other services.
• Virtual Therapy Sessions Fully virtual therapy sessions offered Monday through Thursday via video conferencing, allowing clients across Georgia and beyond to access individual, couples, and family counseling remotely at the same $150-$200 per-session pricing as in-person.
• In-Person Therapy Sessions In-person psychotherapy sessions delivered at the Buckhead office (The Fountains at Piedmont Center, 3495 Piedmont Rd. NE, Building 11, Suite 205, Atlanta, GA 30305) on Tuesdays and Wednesdays, covering individual, couples, and child/adolescent counseling.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CanopyminorGTM or Marketing PartnerCanopy is a parental control app featured in the Resources section of Perspectives Counseling's website. The partnership appears to be a marketing/referral relationship where Perspectives recommends Canopy to clients as a resource for parental controls, blocking explicit content, and managing children's app and website usage.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Large publicly traded teletherapy platform offering individual, couples, and adolescent therapy on a subscription / insurance-reimbursable model. Comparable because it serves the same outpatient mental health and couples/family counseling demand that Perspectives addresses, but at vastly greater scale and with insurance integration that Perspectives explicitly forgoes.
• BetterHelp: Largest direct-to-consumer online counseling subscription platform, covering individual, couples, and teen therapy delivered virtually. Overlaps directly with Perspectives' virtual, multi-segment counseling offering and competes for the same private-pay consumer in the same Atlanta metro and beyond.
• Lyra Health: Enterprise mental health benefits platform providing therapy and coaching to employees and their families, including couples and child/adolescent services. Comparable because it competes for the same individual, couples, and family therapy demand, including in the Atlanta market, via employer-sponsored in-network access that Perspectives does not accept.

Emerging players

• Mantra Health: Telehealth platform focused on college and adolescent mental health, including individual therapy and coaching. Overlaps with Perspectives' adolescent and parent-coaching segment and represents a digitally native, insurance-accepting alternative for that customer base.
• Charlie Health: Outpatient and virtual intensive outpatient program (IOP) for adolescents and young adults struggling with mental health conditions. Comparable to Perspectives' children/adolescent therapy and parent-coaching segment, but operating at higher acuity and often via insurance contracts.

Direct peers

• Two Chairs: Outpatient mental health therapy practice operating hybrid in-person + virtual clinics with employed therapists, including a presence in Atlanta. Highly comparable as a similarly structured group practice offering individual therapy with hybrid delivery and multiple clinician capacity.
• Grow Therapy: Online therapy directory and practice-management platform that matches clients to licensed therapists (including in Georgia) and supports insurance billing. Comparable as a competing channel for finding a private-practice outpatient mental health clinician, and as a structural threat to solo private-pay practices by enabling in-network scaling.
• Thriveworks Counseling: Multi-state outpatient counseling practice group with employed licensed therapists offering in-person and virtual individual, couples, family, and child/adolescent therapy. Highly comparable as a directly competing group-practice model across all three of Perspectives' service lines and with insurance acceptance.

Regional players

• Berman Psychotherapy (Atlanta): Private psychotherapy practice in Atlanta offering individual, couples, and family therapy with licensed clinicians. Comparable as a similarly structured local private-pay outpatient mental health practice competing in the same Buckhead / Atlanta market.
• Atlanta Therapy Collective: Atlanta-based group private practice offering individual, couples, family, and child/adolescent therapy in Buckhead and surrounding neighborhoods. Comparable as a same-metro outpatient mental health counseling practice competing for the same local clientele with a similar service mix.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/perspectivesatlanta
• Instagraminstagram.com/perspectivesatlanta
• LinkedInlinkedin.com/company/counseling-perspectives

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counseling Perspectives