New Hope Counseling and Wellness

What New Hope Counseling and Wellness does

New Hope Counseling and Wellness is a privately held, founder-owned mental health counseling practice headquartered in Gastonia, North Carolina, operating under the legal and trade names New Hope Counseling and Wellness, New Hope Counseling & Wellness, and NHCW. Founded in 2015 (per firmographic records; 2017 per the company timeline), the practice was established to address a documented gap in North Carolina where nearly one in two individuals needing mental health services are not being reached. The practice serves individual consumers — adults, couples, families, children, and adolescents — through a portfolio of clinical service lines that includes mental health counseling, trauma counseling, marriage and family counseling, child and adolescent therapy, pastoral counseling, Child-Centered Play Therapy (CCPT), Parent-Child Interaction Therapy (PCIT), and substance abuse therapy. Service delivery is conducted by a team of nine mental health therapists with varied specializations, supported by a Practice Manager and a Patient Coordinator.

The practice's technology layer is minimal and non-proprietary: it consists of a standard telehealth/virtual visit platform that enables remote therapy sessions alongside in-person delivery from its single Gastonia office at 609 S. New Hope Road, Suite 102. There is no evidence of proprietary software, mobile application, or AI-enabled tooling; HIPAA compliance and the federally mandated Good Faith Estimate process for uninsured clients are the principal operational/compliance artifacts. Marketing channels are similarly low-tech, limited to an organic Facebook presence, a service-information website, and community partnerships cultivated by Clinical Director Jenna Brown.

The business model is direct-to-consumer fee-for-service therapy delivered in person and via telehealth, with revenue generated on a per-session basis. The practice accepts insurance and provides Good Faith Estimates to uninsured clients as required by federal law. No public pricing tiers, payer mix data, revenue figures, or funding history are disclosed; the practice operates without institutional investment or a parent company. Geographic reach is concentrated in Gaston County with telehealth-driven extension into the broader Southeast U.S.

Name

New Hope Counseling and Wellness

Legal name

New Hope Counseling and Wellness

Website

https://newhopecounselingandwellness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

New Hope Counseling and Wellness is a privately held, founder-owned mental health counseling practice in Gastonia, North Carolina, serving adults, couples, families, children, and adolescents with in-person and virtual therapy across trauma, family, child, pastoral, and substance abuse specialties.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Trauma therapy services
• Marriage family counseling
• Child adolescent therapy
• Play therapy PCIT

Headquarters

HQ city

Gastonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Therapy and Counseling Services: Fee-for-service mental health counseling delivered through individual, couples, family, and group therapy sessions. Revenue generated on a per-session basis. The practice accepts insurance and provides Good Faith Estimates to uninsured clients as required by law. Session types include mental health counseling, trauma counseling, marriage and family counseling, child and adolescent therapy, play therapy, PCIT, and substance abuse therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New Hope Counseling and Wellness is a private mental health counseling practice that delivers therapy services to individuals, couples, families, children, and adolescents. Services are provided by licensed clinicians (LCMHCs, LCSWs, and pastoral counselors) through both in-person sessions at its Gastonia, NC office and virtual visits. The practice offers a portfolio of therapeutic modalities including general mental health counseling, trauma counseling, marriage and family counseling, child and adolescent therapy, play therapy (CCPT), PCIT, pastoral counseling, and substance abuse therapy.

Product overview

New Hope Counseling and Wellness is a mental health counseling practice offering a unified set of therapeutic services delivered by Licensed Clinical Mental Health Counselors. The practice provides in-person and virtual visits. The core service portfolio includes Mental Health Counseling, Trauma Counseling, Marriage & Family Counseling, Child & Adolescent Therapy, Pastoral Counseling, Play Therapy, Parent Child Interaction Therapy (PCIT), and Substance Abuse Therapy. These services are delivered through individual practitioners with specialized training rather than a software platform with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cerebral: Cerebral is a digital mental health platform offering therapy and medication management across states, with subscription pricing that competes directly with NHCW's per-session model for self-pay clients.
• Lyra Health: Lyra Health is a mental health benefits platform serving employers and employees with therapy and coaching services—different GTM (B2B employer channel) but addressing the same outpatient therapy demand as NHCW.
• Charlie Health: Charlie Health provides intensive outpatient mental health programs for adolescents and young adults, overlapping with NHCW's child/adolescent and family therapy offerings but at a higher acuity of care.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform offering subscription-based virtual counseling. It competes with NHCW for NC clients but operates at much greater scale and lacks NHCW's local in-person presence and specialty modalities like PCIT.
• Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform serving clients nationwide via virtual visits. It overlaps with NHCW's telehealth channel but operates at vastly larger scale and without local clinic presence.

Direct peers

• Two Chairs: Two Chairs operates hybrid therapy clinics offering in-person and virtual visits with licensed therapists across multiple specialties, mirroring NHCW's hybrid delivery model and clinician-led private-practice approach.
• Rula: Rula is a mental health network connecting clients to in-network therapists across multiple states with insurance support, broadly comparable to NHCW's hybrid therapy practice model.
• Alma: Alma is a network supporting independent therapists with insurance credentialing, practice tools, and referrals—operating a comparable insurance-accepting therapy practice model focused on licensed clinicians.
• Thriveworks: Thriveworks is a therapy practice network offering in-person and online counseling with licensed therapists across many specialties including couples, family, child, and trauma—directly comparable to NHCW's service portfolio.
• Grow Therapy: Grow Therapy is a therapist network that connects clients to in-person and virtual practices and supports insurance billing, comparable to NHCW as both run insurance-accepting therapy practices with hybrid delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newhopecounselingandwellness
• LinkedInlinkedin.com/company/newhopecounselingandwellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hope Counseling and Wellness