Cruise Canada RV Rental & Sales

What Cruise Canada RV Rental & Sales does

Cruise Canada RV Rental & Sales operates as the Canadian arm of Cruise America, the self-described largest RV rental company in North America. The company rents Class C motorhomes across more than 110 locations spanning the United States and Canada, with a 50+ year operating history and a direct-to-consumer model featuring instant online booking, self-serve reservations, and one-way rental capabilities across an extensive network. Its core revenue streams are usage-based rental fees (with daily/weekly rates and optional unlimited mileage packages), one-time sales of pre-reconditioned used RVs from its fleet inventory, extended service contracts, and ancillary add-ons such as supplies and equipment rentals. The company also sells used RVs through dealer networks in both the USA and Canada, supported by rebate programs and pre-reconditioned specials.

The technology stack centers on a direct booking website (cruisecanada.com / cruiseamerica.com), native iOS and Android mobile applications distributed via Apple App Store and Google Play, and the recently launched RV Trip AI — an AI-powered trip planning assistant designed to help customers plan RV vacations. Distribution relies primarily on owned digital channels, complemented by social media marketing, email newsletters, paid promotional campaigns (e.g., "Unlimited Free Miles," "Cruise the 250"), and an affiliate partner program. The customer base is composed of individual leisure travelers, families, and road-trip enthusiasts seeking flexible self-contained travel rather than enterprise or B2B clients.

The business is privately held, with no disclosed funding rounds, institutional investors, or public market presence. Owning and operating the largest fleet in North America provides scale economies in fleet acquisition, maintenance, and route coverage, while the established brand heritage and 110+ location footprint create meaningful barriers for new entrants. The combination of fleet scale, distribution breadth, and a long-standing brand positions Cruise Canada / Cruise America as the dominant incumbent in the North American RV rental category, with a modest but growing digital and AI-assisted product layer on top of its core rental and resale operations.

Name

Cruise Canada RV Rental & Sales

Legal name

Cruise America

Website

https://cruisecanada.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cruise Canada RV Rental & Sales is the Canadian arm of Cruise America, North America's largest RV rental company. It rents Class C motorhomes and sells pre-reconditioned used RVs across 110+ locations, serving leisure travelers and families seeking road-trip experiences.

Ownership category

akta.pro rank

Product category

RV Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

Long-Term / Seasonal RV Rentals (THADAIAF)

Keywords

• RV rentals
• Motorhome rentals
• Used RV sales
• Recreational vehicles
• Travel trailers

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. RV Rentals: Primary revenue stream from renting Class C motorhomes with various size classes. Revenue generated per rental with options for unlimited mileage packages and one-way rentals.
2. Used RV Sales: Sales of pre-reconditioned used RVs from their existing fleet with inventory available in both USA and Canada markets.
3. Service Contracts: Extended service contracts and protection plans offered as add-on purchases for both rental and purchased vehicles.
4. Ancillary Rental Add-ons: Additional revenue from supplies, equipment rentals, and trip-related add-on services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cruise Canada RV Rental & Sales rents Class C motorhomes across North America through a network of 110+ rental centers and sells pre-reconditioned used RVs. The company supports one-way rentals, 24/7 customer service, and roadside assistance, with reservations available via website, mobile apps, and physical locations. The business is backed by 50+ years of operational experience and positions itself as the holder of the largest Class C motorhome fleet in North America.

Product overview

Cruise America operates as a unified RV rental and sales platform offering C-Class motorhome rentals, used RV sales, and related services. The core offering consists of RV rentals paired with optional add-on services including rental deals (unlimited miles promotions, early booking discounts), RV Trip AI trip planning assistance, service contracts, and sales rebates. The company also provides a mobile app for iOS and Android. With over 50 years of experience and 110+ rental locations across North America, the company operates the largest RV rental fleet in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Rentals Class C motorhome rentals made available to individual travelers and families for multi-day road-trip vacations. Reservations can be made online, via mobile apps, or at one of 110+ rental centers across North America, with one-way rental options and 24/7 roadside assistance included.
• Used RV Sales Sale of pre-reconditioned used Class C motorhomes to individual consumers through the company's inventory and dealer network. Targets buyers seeking factory-reconditioned RVs at a lower price point than new units.
• RV Trip AI Standalone AI-powered trip planning tool hosted at rvtripai.cruiseamerica.com that helps customers plan RV road trips, including destination ideas, routing, and itinerary suggestions. Marketed as a separate digital tool supporting the rental experience.
• Service Contracts Optional add-on service contracts offered to customers at the point of rental, providing additional coverage and roadside/protection benefits beyond the standard rental package.

Quantifiable outcome

• 100+ rental centers across North America
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Apple App StorecoreChannel Partner/ Reseller/ DistributorMobile application distributed through Apple App Store enabling iOS users to download and access Cruise America booking and reservation management services
• Google Play StorecoreChannel Partner/ Reseller/ DistributorMobile application distributed through Google Play enabling Android users to download and access Cruise America booking and reservation management services

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Outdoorsy: Peer-to-peer RV rental marketplace that lets private owners rent directly to consumers; competes for the same end customer as Cruise America but with a fundamentally different asset-light model.
• RVshare: Largest peer-to-peer RV rental marketplace in North America; targets the same family and leisure traveler segment as Cruise America, providing a wider variety of vehicle types including Class C motorhomes.
• Roadsurfer: Fast-growing European campervan rental brand expanding into North America with Class B campervans; addresses the same experiential travel customer but with a smaller, more flexible vehicle format.

Direct peers

• El Monte RV: One of the largest traditional RV rental companies in North America with a multi-location fleet of motorhomes, directly competing with Cruise America in the same consumer RV rental category.
• Apollo RV: Major international RV rental brand with a significant North American footprint offering motorhome rentals in similar Class C and larger categories to Cruise America's customer base.
• Road Bear RV: Long-established RV rental company operating Class A and Class C motorhomes across major US gateway cities; competes head-to-head with Cruise America for one-way and round-trip leisure rentals.

Broad incumbents

• Camping World: Largest US RV retailer and service provider with adjacent rental operations through Cruise America partnerships historically; competes on RV sales and aftermarket services including service contracts.

Regional players

• McRent: Leading European RV rental operator with expanding North American partnerships; comparable motorhome fleet rental model but primarily serving European travelers.
• Britz: International motorhome rental brand operating Class C and larger RVs in multiple markets; comparable leisure rental model targeting international visitors to North America.
• CanaDream: Canadian-focused RV rental and sales company operating a comparable Class C and campervan fleet; directly comparable to the Cruise Canada arm for Canadian leisure travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cruise-canada-rv-rental-&-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruise Canada RV Rental & Sales