Link To Life

What Link To Life does

Best Buy Health is a subsidiary/division of Best Buy Co., Inc. (NYSE: BBY), established in 2019 to commercialize Age Tech solutions for seniors aging in place. The business is built on the foundation of Best Buy's 2018 acquisition of GreatCall (parent of the Lively brand) and combines proprietary medical alert devices (PERS), ambient in-home monitoring, fall risk mitigation, social isolation prevention with depression screening, enabling technology, and senior-friendly phones (including the Jitterbug Flip2). These hardware offerings are paired with human-enabled services delivered by a certified Geek Squad Health team for installation and tech support, and U.S.-based Caring Centers that handle urgent and social care needs. The platform is positioned as a single, trusted source covering the full aging journey rather than a single-product PERS vendor.

The company operates a multi-channel go-to-market. Direct-to-consumer revenue flows through Shop.lively.com and Best Buy's national retail footprint, with in-store merchandising and online sales supported by Geek Squad. B2B distribution is built around four enterprise channels: Medicare Advantage plans (where the company supports SSBCI supplemental benefits and Star Ratings initiatives), Medicaid managed care plans (delivered through 1915(c) HCBS waiver programs for LTSS members), Senior Living communities (resident safety and staff capacity solutions), and Health Insurance brokers and agencies (commission-based PERS referral program). Revenue mechanics span hardware sales, recurring subscription monitoring, and payer-funded managed services contracts; pricing is quote-based and not publicly disclosed. Marketing uses LinkedIn, Facebook, and YouTube for top-of-funnel reach, webinars for mid-funnel broker and healthcare partner education, and direct strategy-call CTAs for bottom-of-funnel enterprise conversion.

Operationally, Best Buy Health is U.S.-only, with no claimed international footprint, and is headquartered under the Best Buy corporate umbrella. The input data does not disclose division-level revenue or headcount; the firmographic entry for 'Link To Life' lists 12 employees, which is inconsistent with the national operational scope described and appears to be a data artifact. No AI/ML capabilities, patents, regulatory actions, or completed funding rounds are disclosed in the input. Strategic direction is anchored on deepening the payer and senior living channels and broadening the solution portfolio beyond legacy PERS, while leveraging Best Buy's retail and service infrastructure as the primary distribution and trust asset.

Name

Link To Life

Legal name

Best Buy Health

Website

https://cstlinktolife.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Buy Health, a Best Buy subsidiary, provides Age Tech solutions — proprietary medical alert devices, ambient monitoring, fall risk mitigation, and enabling technologies — to help seniors age independently, serving Medicare Advantage plans, Medicaid plans, senior living communities, health insurance brokers, and individual consumers.

Ownership category

akta.pro rank

Product category

Senior Care Technology (Age Tech / Medical Alert Systems)

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Services-Home Health Care Services (8082)

akta.pro primary industry

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)

akta.pro secondary industries

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI), Elder Care, Assisted Living & Fall Detection Systems (HLACAPAF), Geriatric, Frailty & Fall-Prevention Remote Monitoring (HLALAFAI)

Keywords

• Medical alert systems
• Senior care technology
• Personal emergency response
• Elderly fall prevention
• Age tech solutions

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Age Tech Device Sales: Sale of proprietary medical alert devices and monitoring technology for seniors
2. Service Subscriptions: Ongoing monitoring, support, and care coordination services bundled with devices
3. B2B Partnerships with Health Plans: Solutions funded through Medicare Advantage, Medicaid HCBS waivers, and SSBCI benefits

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Link To Life distributes and supports a portfolio of Age Tech solutions targeting seniors and caregivers, including proprietary medical alert (PERS) devices, ambient monitoring, fall risk mitigation, social isolation prevention with depression screening, enabling technologies, and senior-friendly phones such as the Jitterbug Flip2. Offerings are bundled with subscription-based monitoring services and supported by certified Geek Squad Health technicians and U.S.-based Caring Centers for urgent and social care response.

Product overview

Link To Life is an Age Tech platform providing a unified portfolio of solutions enabling seniors to age independently and safely at home. The offering combines proprietary medical alert devices (PERS) and ambient monitoring as the core hardware layer, supported by human-enabled services including certified Geek Squad Health team tech support and U.S.-based Caring Centers for urgent and social care needs. The product suite includes Urgent Response (emergency response), Fall Risk Mitigation (fall detection/prevention), Social Isolation Prevention with Depression Screening, Enabling Tech, Senior-Friendly Phones (Jitterbug Flip2), and a consumer e-commerce platform called Lively. The platform is designed to serve multiple channels including Medicare Advantage plans, Medicaid plans, Senior Living communities, and health insurance brokers and agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Response Emergency response service providing immediate assistance when seniors need urgent help, part of the medical alert and PERS offering.
• Fall Risk Mitigation Technology solutions designed to detect and prevent falls among seniors, reducing injury risk and enabling safer independent living.
• Social Isolation Prevention, Depression Screening and Follow-Up Solutions addressing mental health and social connectedness of seniors through screening for depression and providing follow-up care resources.
• Enabling Tech Technology solutions designed to help seniors maintain independence and safely age in place, including home automation and assistive devices.
• Geek Squad Tech Support Certified Geek Squad Health team providing hands-on technical support for Age Tech devices and services, helping seniors and caregivers set up and troubleshoot technology.
• Senior-Friendly Phones Easy-to-use mobile phones designed specifically for seniors, including the Jitterbug Flip2 feature phone with simplified interface and emergency features.
• Lively E-commerce Platform Online shopping destination for Age Tech products where consumers can purchase medical alert devices, senior-friendly phones, and enabling technology solutions.
• Proprietary Medical Alert Devices (PERS) Company's own-brand PERS (Personal Emergency Response System) devices enabling seniors to call for help in emergencies.
• Ambient Monitoring Non-intrusive monitoring technology that tracks senior activity and safety within the home environment without requiring wearable devices.

Quantifiable outcome

• Helps strengthen SSBCI and supplemental benefits to improve Star Ratings
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• CarePredict: Emerging Age Tech player using wearable/ambient sensors and AI analytics for early health decline detection in seniors. Closest emerging-tech comparator to Best Buy Health's ambient monitoring + social isolation/depression screening roadmap.
• Aloe Care Health: Emerging Age Tech company offering smart in-home sensors, voice-activated alerts, and 24/7 caregiver-facing monitoring. Overlaps with Best Buy Health's ambient monitoring and fall detection positioning; newer entrant gaining share with tech-forward seniors.

Broad incumbents

• ADT Health: Security incumbent ADT's health division offers medical alert and PERS solutions bundled with home security. Comparable as a broad incumbent leveraging an installed base and brand into senior health and safety.
• Tunstall Healthcare: UK-headquartered incumbent in telecare, telehealth, and remote monitoring for elderly populations. Comparable technology stack (PERS, fall detection, RPM, Caring Centers) and operates similar payer and senior living channels globally.
• Connect America / Medical Alert: Large diversified personal emergency response and remote monitoring provider serving consumers, health plans, and senior living operators. Directly comparable across the same multi-channel Age Tech/PERS go-to-market as Best Buy Health / Link To Life.

Direct peers

• Medical Guardian: Leading direct-to-consumer PERS and medical alert provider offering in-home and mobile devices with 24/7 monitoring. Closest like-for-like competitor in the senior medical alert and fall detection space served through Lively/Shop.lively.com.
• Bay Alarm Medical: Specialist PERS provider for seniors offering in-home and on-the-go medical alert systems with monitoring services. Direct competitor in the medical alert and fall detection category with similar consumer GTM.
• Life Alert: Iconic PERS and medical alert brand for seniors offering in-home emergency response systems. Direct competitor in the core Urgent Response/PERS category, with strong consumer brand recognition.
• MobileHelp: PERS specialist offering in-home and mobile medical alert systems with 24/7 monitoring for seniors. Direct competitor in core PERS category with overlapping channels including healthcare partnerships.
• LifeStation: U.S. PERS and medical alert provider offering in-home and mobile systems; notably previously owned by Best Buy/Asurion and now operating as a standalone specialist. Highly comparable as a direct PERS competitor serving the same senior consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@bestbuyhealth
• Facebookfacebook.com/bestbuyhealthsocial
• LinkedInlinkedin.com/company/link-to-life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link To Life