Cumela

What Cumela does

Cumela (legal entity Vereniging Cumela Nederland) is the Dutch trade association for entrepreneurs in the green, ground, and infrastructure sectors, founded in 1934 and headquartered in Nijkerk. The organization represents more than 2,000 member companies out of approximately 3,250 cumela businesses in the Netherlands, employing around 60,000 workers and accounting for roughly €8 billion in sector turnover. Its four operating sections cover agricultural contracting (agrarisch loonwerk), earthmoving and landscape engineering (grondverzet en cultuurtechniek), SME infrastructure (MKB INFRA), and organic fertilizers (organische meststoffen).

Cumela delivers services through a multi-entity structure: Vereniging Cumela Nederland (the membership association), Stichting Cumela Advies (advisory subsidiary), Cumela Assuradeuren B.V. (delegated authority insurance entity), and Cumela Verzekeringen B.V. (insurance brokerage). Core service lines are advisory consulting (1,500 projects annually and 1,060 entrepreneurs supported), training and certification (4,000+ participants annually covering VCA, machine inspection, nature conservation under the Omgevingswet, driver optimization, and leadership), specialized insurance brokerage with delegated underwriting authority, and the Ondernemerslijn helpdesk. Supporting tools include the Mijn Cumela member portal, Cumela Kompas KPI benchmarking, Cumela Sectorbarometer, Cao-check, toolbox safety videos, e-learnings, and the Grondig sector magazine.

The revenue model combines turnover-tiered membership subscriptions (16 contribution classes), hourly advisory fees (€152/hr members, €203/hr non-members in 2026), training fees with a 33% non-member surcharge, and insurance brokerage commissions. Distribution is primarily direct via regional chapters and on-site advisory, supplemented by digital self-service portals. No external investment, parent company, or public listing is indicated; ownership resides with the member companies governed through a national board chaired by Carolien van Vliet with Leo de Boer as general director.

Name

Cumela

Legal name

Vereniging Cumela Nederland

Website

https://cumela.nl

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Cumela is the Dutch trade association for green, ground, and infrastructure sector entrepreneurs, serving over 2,000 member companies through advisory, training, insurance brokerage, and industry representation from its Nijkerk headquarters.

Ownership category

akta.pro rank

Product category

Trade association services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Trade association services
• Sector advisory consulting
• Vocational training courses
• Specialized insurance brokerage
• Membership organization

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership fees: Companies in the cumela sector pay membership fees to join Cumela. Membership provides access to advisory services, training, insurance products, industry representation, and various tools and resources. The organization represents more than 2,000 cumela companies.
2. Advisory services: Professional advisory services provided by specialized consultants covering business strategy, financing, HR, legal, environment and spatial planning, certification, and more. Billed at hourly rates with included membership hours.
3. Training and education: Annual training and courses for thousands of participants in the cumela sector. Topics include safety (VCA), nature protection, machinery certification, driving optimization, HR, leadership, and more.
4. Insurance services: Cumela Verzekeringen provides specialized insurance for the cumela sector, covering machinery, business risks, personnel, and more. Operating as a licensed financial services provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cumela is a Dutch trade association serving entrepreneurs in the agricultural contracting, earthmoving and landscape engineering, SME infrastructure, and organic fertilizer sectors. Its commercial offering centers on three fee-based service lines: sector-specialized advisory consulting (Cumela Advies), certified vocational training and e-learnings (Cumela Opleiding & Training), and specialized insurance brokerage (Cumela Verzekeringen with Cumela Assuradeuren as delegated authority entity), bundled with recurring membership contributions from 2,000+ member companies.

Product overview

Cumela is a sector organization (brancheorganisatie) for entrepreneurs in green, ground, and infrastructure sectors in the Netherlands, serving approximately 3,250 member companies and 60,000 workers. Its product portfolio is organized as a multi-service platform comprising four core offerings: (1) Cumela Advies — specialized advisory consulting across business strategy, financing, HR/personnel management, environmental law, subsidies, certification, and digitization; (2) Cumela Opleiding & Training — a training center delivering courses and e-learnings for thousands of participants annually, covering certifications (VCA, machine inspection, nature conservation), driver optimization, leadership, HR platforms, and CO2 reduction initiatives; (3) Cumela Verzekeringen — a specialized insurance broker with delegated authority through Cumela Assuradeuren, covering business, entrepreneur, personnel, machines, vehicles, and transport risks, supported by a digital portal (Mijn Cumela Verzekeringen) with MFA; and (4) Cumela Ondernemerslijn — a sector helpdesk. Additional digital tools include the member portal Mijn Cumela, the Cao-check, Cumela Kompas benchmarking tool, the Cumela Sectorbarometer, and toolbox video resources. The trade magazine Grondig complements the offering with sector-specific editorial content.

Differentiator

Problem solved

Functional benefit

Brands

• Grondig: Professional magazine for the cumela sector covering industry news, backgrounds and technical information
• Cumela Ondernemerslijn
• Cumela Kompas
• Mijn Cumela
• Mijn Cumela Verzekeringen

Products and services

• Cumela Advies Sector-specialized advisory consulting covering business strategy, financing, HR/personnel, environmental and spatial planning law, legal/labor law, subsidies, certification (ISO, VCA, CO2-prestatieladder), digitization, and personal development. Delivered by 16 named advisors and billed at hourly rates with included membership hours.
• Cumela Opleiding & Training Education and training center offering public courses, in-company training programs, and self-paced e-learnings covering VCA safety, machine inspection certification (Keurmeester), nature conservation (Natuurbescherming Niveaus 1-3 under Omgevingswet), driver optimization, HR Platform meetings, leadership (Praktisch leidinggeven, Persoonlijk Leiderschap), CO2 sector initiative, and Praktijkopleider apprenticeship coaching.
• Cumela Verzekeringen Specialized insurance broker for the cumela sector, covering machines and equipment, business risks (fire, business interruption), personnel (illness, wage payment during sick leave), vehicles, and transport. Operates with delegated authority through Cumela Assuradeuren and supports policyholders with the Mijn Cumela Verzekeringen portal.
• Cumela Ondernemerslijn Helpdesk service for entrepreneurs in the cumela sector, providing a listening ear and answers to business questions, functioning as the first-line inbound channel for sector inquiries.
• Cumela Kompas Benchmarking and KPI tool enabling Cumela members to compare their business performance against similar cumela companies, building on sector data and member-provided inputs.
• Cumela Sectorbarometer Sector benchmarking tool providing overview and analysis of sector trends and performance indicators for member companies and external stakeholders.
• Mijn Cumela Member-only digital portal providing Cumela members access to training registrations, sector information, and member-only resources.
• Grondig magazine Professional sector magazine published regularly by Cumela covering sector news, background articles, and technical content for entrepreneurs in the green, ground, and infrastructure sectors.
• Mijn Cumela Verzekeringen Digital policy folder for Cumela Verzekeringen clients providing a consolidated overview of all insurance policies with MFA authentication support via Google Authenticator, Microsoft Authenticator, or Twilio Authy.
• Cumela Assuradeuren Delegated authority entity (volmachtbedrijf) that creates insurance solutions for Cumela Verzekeringen clients and is authorized to independently conclude insurance and handle claims on behalf of insurers.

Quantifiable outcome

• 1,500 advisory projects completed and 1,060 entrepreneurs supported annually
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

37 partnerships are on record, tiered minor and core.

• AbemecminorOthersBegunstiger (supporter) of Cumela. Agricultural and horticultural machinery supplier.
• BumaminorOthersBegunstiger (supporter) of Cumela.
• FleetsonlineminorOthersBegunstiger (supporter) of Cumela. Fleet management services.
• GPS BuddyminorOthersBegunstiger (supporter) of Cumela. GPS tracking solutions for vehicles and machines.
• Hitachi Construction MachineryminorOthersBegunstiger (supporter) of Cumela. Construction equipment manufacturer.
• ImantsminorOthersBegunstiger (supporter) of Cumela. Agricultural and ground improvement machinery.
• Kemp GroepminorOthersBegunstiger (supporter) of Cumela.
• LG SeedsminorOthersBegunstiger (supporter) of Cumela. Seed company.
• Online VeilingmeesterminorOthersBegunstiger (supporter) of Cumela. Online auction services.
• QuadrovisionminorOthersBegunstiger (supporter) of Cumela. Technology solutions.
• Reesink AgriminorOthersBegunstiger (supporter) of Cumela. Agricultural machinery and equipment.
• RovecomminorOthersBegunstiger (supporter) of Cumela. Technology and IT services.
• SMT NetworkminorOthersBegunstiger (supporter) of Cumela.
• SyngentaminorOthersBegunstiger (supporter) of Cumela. Agricultural seeds and crop protection.
• EcosylminorOthersBegunstiger (supporter) of Cumela. Forage and soil health products.
• BauwatchminorOthersBegunstiger (supporter) of Cumela. Construction site security and monitoring.
• Be equiplminorOthersBegunstiger (supporter) of Cumela. Equipment supplier.
• DNLminorOthersBegunstiger (supporter) of Cumela.
• TimekingminorOthersBegunstiger (supporter) of Cumela. Time and workforce management.
• SoftwareshakerminorOthersBegunstiger (supporter) of Cumela. Software solutions.
• Troostwijk AuctionsminorOthersBegunstiger (supporter) of Cumela. Industrial auction services.
• KroneminorOthersBegunstiger (supporter) of Cumela. Agricultural machinery manufacturer.
• New Holland AgricultureminorOthersBegunstiger (supporter) of Cumela. Agricultural equipment brand.
• OxbominorOthersBegunstiger (supporter) of Cumela. Specialized agricultural equipment.
• AllsertaminorOthersBegunstiger (supporter) of Cumela.
• GeocaptureminorOthersBegunstiger (supporter) of Cumela. Geospatial solutions.
• Dome AuctionsminorOthersBegunstiger (supporter) of Cumela. Auction services.
• AhlmannminorOthersBegunstiger (supporter) of Cumela. Construction equipment.
• VervaetminorOthersBegunstiger (supporter) of Cumela. Agricultural machinery.
• Staad GroepminorOthersBegunstiger (supporter) of Cumela.
• Granit PartsminorOthersBegunstiger (supporter) of Cumela. Parts supplier.
• Ritchie BrosminorOthersBegunstiger (supporter) of Cumela. Equipment auction company.
• AAFminorOthersBegunstiger (supporter) of Cumela. Building and infrastructure sector.
• Relly Mini LoaderminorOthersBegunstiger (supporter) of Cumela. Compact equipment.
• RototiltminorOthersBegunstiger (supporter) of Cumela. Tiltrotator solutions for excavators.
• CollandcoreStrategic or Co-development PartnerSocial partner providing subsidy for training and education initiatives including CAO animations, toolbox videos, and e-learnings. Collaborative partner in developing training content for the sector.
• Trade unions (CNV, HZC, FNV)coreStrategic or Co-development PartnerSocial partners collaborating with Cumela on toolbox videos initiative for workplace safety. Joint effort between employer organization and employee representatives.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• TLN (Transport en Logistiek Nederland): Dutch trade association for road transport and logistics, covering a sector adjacent to Cumela's MKB INFRA vertical. Comparable business model: membership dues, sector-specialist advisory, training (including VCA/code 95), CAO support, and a captive insurance arm.
• LTO Nederland: Dutch employers' organization representing the agricultural sector, with comparable membership-fee model, regional chapters, advisory services, and policy advocacy. Directly comparable because Cumela's original Agrarisch loonwerk vertical sits inside LTO's broader farmer constituency.
• Fedecom: Dutch trade association for agricultural, horticultural, and grounds-care equipment dealers and importers. Comparable because Cumela's member companies are direct customers of Fedecom's members, and both operate as sector-specific membership organizations with supplier-begunstiger structures similar to Cumela's.
• Bouwend Nederland: Trade association for Dutch construction and infrastructure companies. Closely comparable because Cumela's MKB INFRA and Grondverzet/cultuurtechniek verticals overlap directly with Bouwend Nederland's SME-infrastructure and earthmoving membership, both running advisory, training, and CAO/labor-relations services.

Others

• CECE (Committee for European Construction Equipment): European industry association representing construction equipment manufacturers. Comparable because many of Cumela's begunstigers (Hitachi, New Holland, Krone, Oxbo, Vervaet, Ahlmann, Rototilt, Imants) are CECE members, making CECE the European counterpart at the OEM level of Cumela's earthmoving/agri-contractor constituency.
• AEM (Association of Equipment Manufacturers): North American trade association for equipment manufacturers serving agriculture, construction, mining, and forestry. Comparable as the international counterpart in Cumela's upstream OEM ecosystem and an adjacent model for sector-wide certification, safety, and training programs.

Broad incumbents

• VNO-NCW: Largest Dutch employers' federation. Comparable in running membership-funded lobbying, advisory, training, and insurance programs for member companies, but operating across all Dutch industry rather than Cumela's vertical specialization.
• MKB-Nederland: Confederation of Dutch SME associations. Comparable as a broader umbrella over sector organizations, offering shared advocacy, collective bargaining, and member services. Cumela participates in MKB-Nederland's policy ecosystem and competes for member mindshare on representation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cumela
• Facebookfacebook.com/Cumela
• LinkedInlinkedin.com/company/cumela

Revenue estimate

Valuation estimate

Number of profiles

Profiles36 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumela