REESINK Agri
Reesink Agri is a Dutch importer and dealer-network distributor of branded agricultural machinery from KUHN, Einböck, and Rauch, serving livestock farmers, arable farmers, and landscape-maintenance contractors across the Netherlands as a subsidiary of Royal Reesink.
- Company typePrivate
- Founded1786
- HeadquartersApeldoorn, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What REESINK Agri does
Reesink Agri, legally Reesink Agricultural Equipment NL B.V., is a privately held Dutch importer and distributor of professional agricultural machinery, headquartered at Woudhuizermark 79, Apeldoorn (KvK 08056708). The company is a wholly owned subsidiary of Royal Reesink, a diversified Dutch trading group founded in 1786, and operates with a lean team of 29 employees. Its portfolio consists of three anchor brands: French manufacturer KUHN (since 1954), German specialist Rauch (since 1985), and Austrian manufacturer Einböck (since the 1990s). The product range covers three sectors — livestock farming and feed harvesting (feed mixer wagons, balers, mowers, tedders, rakes, wrappers), arable farming and crop production (tillage, seeding, fertilizer spreaders, weed harrows, hoeing machines, field sprayers, ISARIA crop sensors), and landscape and road maintenance (flail mowers, verge cutters, sand/salt spreaders).
The business model is a classic capital-goods distribution play: Reesink Agri purchases branded agricultural equipment from its three principal manufacturers and resells it through an extensive dealer network across the Netherlands, supported by an in-house field sales team, after-sales service, parts supply via a dedicated ordering portal (parts.reesinkagri.com), and customer financing options. The company does not develop proprietary machinery or software; instead, it captures margin on hardware sales and aftermarket service, and provides feedback and product-development input to its manufacturing partners. Pricing is not publicly disclosed, and machine quotes are obtained on request through dealers.
Geographically, Reesink Agri operates exclusively within the Netherlands despite its manufacturers' global reach (e.g., KUHN with 5,000+ employees worldwide, Einböck with 80% export share). The company's stated strategic positioning rests on century-plus brand heritage, multi-decade brand exclusive representations, dealer relationships, and bundled service and financing — not on proprietary technology, software platforms, or unique AI capabilities. There are no publicly disclosed financials, no funding rounds, no M&A activity, and no public-market listing.
REESINK Agri firmographics
Firmographics- Name
- REESINK Agri
- Legal name
- Reesink Agricultural Equipment NL B.V.
- Website
- https://reesinkagri.com
- Company type
- Private
- Founded year
- 1786
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reesink Agri is a Dutch importer and dealer-network distributor of branded agricultural machinery from KUHN, Einböck, and Rauch, serving livestock farmers, arable farmers, and landscape-maintenance contractors across the Netherlands as a subsidiary of Royal Reesink.
- Ownership category
- akta.pro rank
Where REESINK Agri is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
REESINK Agri business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agricultural machinery distribution: Reesink Agri distributes high-quality agricultural machinery from reputable A-brands through an extensive dealer network. Revenue is generated through the margin on sales of agricultural equipment and related after-sales services including maintenance and parts supply.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
REESINK Agri product offering
Product offeringCore offering
REESINK Agri is a Dutch importer and distributor of professional agricultural machinery from renowned A-brands including KUHN (French, since 1954), Einböck (Austrian, since the 1990s), and Rauch (German, since 1985). The company sells mowers, tedders, rakes, balers, wrappers, feed mixer wagons, tillage equipment, seeders, fertilizer spreaders, hoeing machines, weed harrows, field sprayers, crop sensors, and landscape maintenance equipment through an extensive dealer network in the Netherlands. The company also provides after-sales service, maintenance, parts supply, dealer training, and financing options to facilitate machine purchases.
Product overview
REESINK Agri is a Dutch importer and distributor of professional agricultural machinery, operating as a subsidiary of Royal Reesink (founded 1786). The company distributes branded equipment from KUHN (French), Einböck (Austrian), and Rauch (German) manufacturers. The product portfolio covers three main sectors: (1) Livestock and Feed Harvesting including mowers, tedders, rakes, balers, wrappers, and feed mixer wagons (2) Arable Farming including tillage equipment, seeders, fertilizer spreaders, weed harrows, hoeing machines, field sprayers, and crop sensors (3) Landscape and Road Maintenance including flail mowers and spreaders. The company serves the Dutch agricultural market through an extensive dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Feed Mixer Wagons (Voermengwagens)
Companies that use REESINK Agri
Customer profileSegments3 records
Ideal customer profiles4 records
REESINK Agri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REESINK Agri partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KUHNcoreFrench brand KUHN has been distributed by Reesink Agri since 1954 and is one of the most important brand representatives. KUHN produces agricultural machines focused on cost savings, practicality, agronomy, and comfort. The brand has over 180 years of experience and files approximately 2000 patents annually with 5000+ employees worldwide.
- EinböckcoreAustrian manufacturer Einböck joined Reesink Agri in the 1990s. The brand is known in the Netherlands for harrowing and offers schoffel machines, seed drills, and soil cultivation machines. Founded in 1934 as a blacksmith workshop, Einböck has over 70 years of experience with 80% export share.
- RAUCHcoreGerman brand RAUCH has been in the assortment since 1985. RAUCH is known for its extensive range of spreader machines and online spread tables. Founded in 1921, the family company is now in its third generation. RAUCH's core competence is dosing and distributing various types of granules such as fertilizer, sand, salt, and seeds.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
REESINK Agri competitors and assessment
Company assessmentBroad incumbents
- CLAAS: German agricultural machinery manufacturer with strong presence in feed harvesting and combines — directly overlapping with Reesink Agri's KUHN-led livestock/feed harvesting segment.
- CNH Industrial: CNH (Case IH, New Holland) operates one of the largest agricultural machinery dealer networks in the Netherlands, competing directly with Reesink Agri's dealers in arable and livestock equipment.
- Lemken GmbH & Co. KG: German tillage, seeding, and crop-protection equipment manufacturer competing with Reesink Agri's KUHN and Einböck tillage portfolio through independent Dutch dealers.
- Kverneland Group (Kubota): Norwegian-origin manufacturer (now part of Kubota) of tillage, seeding, and crop-protection equipment; a direct competitor in the same arable-farming product categories that Reesink Agri distributes.
- Pöttinger: Austrian manufacturer of grassland, tillage, and seeding equipment, comparable to Reesink Agri's KUHN and Einböck lines, with competing Dutch distribution.
- AGCO Corporation: AGCO (Massey Ferguson, Fendt, Valtra) sells comparable farm machinery through competing dealer networks in the Netherlands. Represents the broad-incumbent competitive backdrop against which Reesink Agri's brand portfolio is positioned.
- Amazone: German manufacturer of fertilizer spreaders, sprayers, and tillage equipment that directly competes with Reesink Agri's Rauch and KUHN product lines via its own Dutch dealer presence.
- Deere & Company: John Deere's global dealer network competes with Reesink Agri's dealerships across tractors, harvesting, and tillage equipment in the Dutch market.
- Krone: German manufacturer of forage harvesting (mowers, tedders, rakes, balers) that competes directly with KUHN products distributed by Reesink Agri in the Dutch feed-harvesting segment.
Others
- KUHN Group: KUHN is the French agricultural machinery manufacturer and Reesink Agri's largest brand partner since 1954. While not a competitor (KUHN is a supplier), it is the most directly comparable product-line peer and the principal determinant of Reesink Agri's portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
REESINK Agri social profiles
Digital presenceREESINK Agri financial estimates
Financial estimateRevenue estimate
Valuation estimate
REESINK Agri leadership team
Management profileNumber of profiles
REESINK Agri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REESINK Agri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REESINK Agri
What does REESINK Agri do?
REESINK Agri is a Dutch importer and distributor of professional agricultural machinery from renowned A-brands including KUHN (French, since 1954), Einböck (Austrian, since the 1990s), and Rauch (German, since 1985). The company sells mowers, tedders, rakes, balers, wrappers, feed mixer wagons, tillage equipment, seeders, fertilizer spreaders, hoeing machines, weed harrows, field sprayers, crop sensors, and landscape maintenance equipment through an extensive dealer network in the Netherlands. The company also provides after-sales service, maintenance, parts supply, dealer training, and financing options to facilitate machine purchases.
Is REESINK Agri a public or private company?
REESINK Agri is a private company. It is classified as corporate owned and is currently operating.
When was REESINK Agri founded?
REESINK Agri was founded in 1786. It employs 11 to 50 people.
Where is REESINK Agri based?
REESINK Agri is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does REESINK Agri make money?
One revenue line is on record: agricultural machinery distribution.
Who are REESINK Agri's main competitors?
Broad incumbents on record are CLAAS, CNH Industrial, Lemken GmbH & Co. KG, Kverneland Group (Kubota), Pöttinger, AGCO Corporation, Amazone, Deere & Company and Krone. KUHN Group is listed as an others.
Does REESINK Agri have an API?
No public API is recorded for REESINK Agri.