Cup-O-T: Wellness and Therapy Services

What Cup-O-T: Wellness and Therapy Services does

Cup-O-T: Wellness and Therapy Services is a non-profit mental health social enterprise founded in 2018 by Catherine Gray, headquartered in Wymondham, Norfolk. The organisation delivers evidence-based mental health occupational therapy (OT), EMDR therapy, and nature-based therapeutic interventions to young people aged 7-25 and families across Norfolk and Suffolk. Core services include individual therapy (Initial Assessment £175, OT sessions £100, EMDR sessions £110), structured group programmes (Campfire Community woodland OT for ages 11-14, Interoception Group's 15-session body-signal curriculum, Discovery Group, Therapeutic Photography Group), and the WildVibes monthly outdoor youth group (ages 11-16). All programmes leverage a ~20-acre woodland site near Wymondham (~4 acres actively managed) featuring a therapy cabin, shelter, permaculture garden, and bushcraft facilities — a physical asset that differentiates the offering from conventional indoor clinical settings.

The business operates three principal revenue mechanisms: (1) commissioned services delivered to schools (15+ named Norfolk secondary schools), the Norfolk and Suffolk NHS Foundation Trust, Norfolk County Council, Breckland Council, and other VCSE partners; (2) self-funded therapy and training accessed directly by families and professionals; and (3) grant funding from sources including the National Lottery/ITV People's Project (£70,000 in 2023), Norfolk Community Foundation, Aviva Communities Fund, Asda Foundation, Co-op Local Community Fund, and Norfolk Office for the Police and Crime Commissioner. A secondary revenue stream comes from the Cup-O-T Learning Collective — an online platform distributing professional training (Peer Support Worker Training at £1,000-£1,455, Self-Harm Awareness at £75, Beyond Behaviour at £150, Level 2 Trauma-Informed Training at £200) plus a £5/month Community Plus subscription tier.

The team is small (~8 paid core staff including HCPC-registered Occupational Therapists, EMDR therapists, a youth worker, and a business administrator) supplemented by a substantial volunteer base spanning youth support, woodland maintenance, fundraising, and training delivery. The organisation is Social Enterprise UK certified, a member of Healthy Young Minds Coalition and the Sir Norman Lamb Coalition for Young People, and was awarded The People's Project in 2023. Distribution combines direct enterprise sales to commissioning bodies, direct-to-consumer family access, online self-serve training globally via the Learning Collective platform, and a Teemill-based merchandise storefront with profits reinvested into therapy programmes.

Name

Cup-O-T: Wellness and Therapy Services

Legal name

Cup-O-T: Wellness and Therapy Services

Website

https://cup-o-t.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cup-O-T is a non-profit social enterprise delivering nature-based occupational therapy, EMDR, and structured group programmes for young people aged 7-25 across Norfolk and Suffolk, commissioned by schools, NHS trusts, and local authorities, with secondary income from professional training via its Learning Collective platform.

Ownership category

akta.pro rank

Product category

Youth Mental Health Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Assistive Technology (AT) Access & AAC Access Support (OT-Led) (EDAKAFAG)

akta.pro secondary industry

Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI)

Keywords

• Occupational therapy services
• Youth mental health
• Trauma-informed training
• Nature-based therapy
• EMDR therapy

Headquarters

HQ city

Wymondham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Therapy Fees: Self-funded individual therapy sessions and group programmes charged at published rates. Initial assessment £175, OT sessions £100, OT Assistant sessions £85, EMDR sessions £110. Surplus reinvested into developing services and increasing access for young people.
2. Training Courses and E-Learning: Peer Support Worker Training (8 weeks, online £1,000 or in-person £1,455), self-harm awareness courses (£75), interoception courses (£150), Level 2 Trauma-Informed Training (£200). Learning Collective subscription at £5/month for Community Plus tier.
3. Therapy Room Hire: Hourly hire of therapy/meeting room in Wymondham at £12.50/hour, £45 half-day, £70 full day. Available Monday to Friday, 9am-5pm.
4. Commissioned Services: Funded therapy and training services commissioned by schools, local authorities, NHS trusts, charities and other organisations across Norfolk and Suffolk. Work funded privately, by organisations and schools, and through donations, grants and tenders.
5. Merchandise Sales: Sale of Campfire Community branded merchandise including enamel mugs (£10), iron-on patches (£6), thermal bobble hats (£15), water bottles (£8), calendars, Christmas cards, and activity booklets. Profits support therapy programmes.
6. Donations and Major Gifts: Individual donations, crowdfunding campaigns (e.g., Aviva Communities Fund for WildVibes), and major gifts (£5,000+) for transformational impact including programme launches, training investment, and woodland/therapy service growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Cup-O-T is a non-profit mental health social enterprise delivering occupational therapy, EMDR and nature-based therapeutic services for young people aged 7-25 and their families across Norfolk and Suffolk. The portfolio spans individual therapy sessions, structured therapeutic groups (Campfire Community, Interoception, Discovery, Therapeutic Photography), outdoor youth activities, peer support and trauma-informed training for professionals, plus clinical supervision and therapy room hire.

Product overview

Cup-O-T: Wellness and Therapy Services is a non-profit mental health social enterprise offering a portfolio of therapy services and professional development programs for young people aged 7-25 in Norfolk. The core service portfolio includes Individual Therapy (combining Occupational Therapy and EMDR), Therapeutic Groups (Campfire Community woodland groups, Interoception Group, Discovery Group, and Therapeutic Photography Group), and WildVibes Youth Group for outdoor youth activities. Professional Services encompass Peer Support Worker Training, self-harm and trauma-informed e-learning courses, clinical supervision, and therapy room hire. The organization also operates a merchandise shop and provides free downloadable resources. Services are delivered through multiple channels including in-person therapy rooms, outdoor woodland spaces, and the Cup-O-T Learning Collective online platform.

Differentiator

Problem solved

Functional benefit

Brands

• Campfire Community: Outdoor mental health occupational therapy groups for young people aged 11-14, held in the woodland space near Wymondham.
• WildVibes
• Interoception Group
• Discovery Group
• Therapeutic Photography Group
• Cup-O-T Learning Collective

Products and services

• Individual Therapy One-to-one therapeutic support for young people aged 7-25 combining initial assessment, Occupational Therapy and EMDR to address anxiety, trauma, emotional regulation difficulties and neurodivergence. Available via self-referral for families or commissioned for schools and organisations.
• Campfire Community Outdoor mental health occupational therapy groups for young people aged 11-14 delivered in the woodland space near Wymondham, focusing on communication, emotional expression, social skills and sensory awareness through nature-based activities.
• Interoception Group Structured 15-session therapeutic group (8 sessions exploring body signals, 3 connecting signals to emotions, 4 regulating emotions) helping young people aged 11+ develop interoceptive awareness as a foundation for emotional regulation.
• Discovery Group 6-week occupational therapy group for young people aged 13+ to develop practical skills, improve wellbeing and build confidence through meaningful activities, with AQA Unit Award certification.
• Therapeutic Photography Group 6-week occupational therapy group for teenagers exploring emotions and identity through creative photography, culminating in a community exhibition.
• WildVibes Youth Group Monthly outdoor youth group for 11-16 year olds featuring bushcraft, campfire cooking, woodland crafts and wildlife activities at the woodland space near Wymondham.
• Peer Support Worker Training 8-week comprehensive training programme for mental health peer support workers based on the Health Education England Competence Framework. Available online at £1,000 or in-person at £1,455, with AQA certification and payment plans on request.
• Self-Harm Training for Education Staff Self-paced e-learning course priced at £75 for education staff to gain confidence supporting young people who self-harm. Six modules with 90-day access and free continued access to the Cup-O-T Learning Collective.
• Beyond Behaviour Training Self-paced e-learning course priced at £150 for education staff covering interoception and its role in emotional regulation, including practical classroom strategies.
• Level 2 Trauma-Informed Training Hybrid e-learning and live online session priced at £200 enabling professionals to recognise trauma impact and adapt practices, with AQA Unit Award Scheme certification and lifetime free Learning Collective membership.
• Cup-O-T Learning Collective Community Online learning community platform offering forums, peer support, toolkits, training discounts and priority updates. Free Community Tier available, with Community Plus subscription at £5 per month for exclusive resources.
• Clinical Supervision Clinical supervision for UK-based HCPC-registered occupational therapists working in mental health or nature-based practice, offered online with flexible scheduling.
• Peer Support Supervision Groups Online support groups for trained peer support workers and mental health professionals using peer-informed approaches, facilitated by experienced supervisors.
• Service Development Consultations 30-minute consultations priced at £35 offering practical advice on service design, peer support groups, community engagement, partnerships, funding and ethical considerations.
• Therapy Room Hire Therapy and meeting room for hire in Wymondham above Kett's Books, accommodating up to 4 people. Available Mon-Fri 9am-5pm at £12.50/hour, £45 half-day, £70 full day.
• Campfire Connections Seasonal woodland networking events for partners, funders and professionals working with young people, held at the therapy woodland near Wymondham. Bookings via the Heartbeat Chat platform.
• Speaking & Keynotes Keynote talks, conference presentations, panels and workshops delivered by Founder Catherine Gray on youth mental health, lived experience leadership and occupational therapy in nature.
• Campfire Community Shop Online shop selling Campfire Community branded merchandise including enamel mugs (£10), iron-on patches (£6), thermal bobble hats (£15), water bottles (£8), calendars, Christmas cards, activity booklets and organic fair trade cotton clothing. Profits support therapy programmes.

Quantifiable outcome

• Funded £70,000 woodland therapy space via public vote (The People's Project, 2023)
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Norfolk and Suffolk NHS Foundation TrustcoreStrategic or Co-development PartnerNHS mental health trust partnership for coordinated care pathways, service delivery, and support for young people across Norfolk and Suffolk.
• Healthy Young Minds CoalitioncoreStrategic or Co-development PartnerProud member of the Healthy Young Minds Coalition, a collective of organisations working to improve mental health outcomes for children and young people in Norfolk through collaboration and shared learning.
• Schools (Acle Academy, Framingham Earl High School, Litcham School, Nicholas Hamond Academy, Neatherd High School, Northgate High School, Old Buckenham High School, Sprowston Academy, Thetford Academy, Wayland Academy)coreStrategic or Co-development PartnerSchools commission individual therapy, therapeutic groups, and early intervention programmes delivered on-site or at Cup-O-T's woodland. Partnership ranges from individual commissioned services to ongoing programme delivery.
• MTM Youth ServicesminorStrategic or Co-development PartnerCommunity Interest Company providing youth work services. Collaborative partner in youth mental health delivery across Norfolk.
• Norfolk Carers MattersminorStrategic or Co-development PartnerPartnership supporting young carers' mental health and access to therapeutic services.
• NIDASminorStrategic or Co-development PartnerCollaborative partner providing youth and community services in Norfolk.
• Norfolk YMCA Professional Therapeutic PathwayminorStrategic or Co-development PartnerYMCA partnership providing a professional therapeutic pathway for young people in Norfolk.
• Swan Youth ProjectminorStrategic or Co-development PartnerYouth project partnership for coordinated youth mental health and wellbeing support.
• Breckland Youth Advisory BoardminorStrategic or Co-development PartnerYouth advisory partnership with Breckland Youth Advisory Board for youth voice and co-production in service design.
• Sprowston Youth Engagement ProjectminorStrategic or Co-development PartnerCollaborative youth engagement partnership supporting young people's mental health and community participation.
• GetInVOLved NorfolkminorChannel Partner/ Reseller/ DistributorGetInVOLved Norfolk platform is used by Cup-O-T to advertise volunteer opportunities and board positions, helping reach Norfolk residents interested in supporting the organisation.
• Social Enterprise UKcoreStrategic or Co-development PartnerSocial Enterprise UK certified Cup-O-T as a Business for Good, providing accreditation and network access to the wider social enterprise community.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Togetherall: Online peer-support mental health community commissioned by UK universities, colleges and NHS. Comparable in serving CYP-facing commissioning bodies with a digital support offering, but focused on anonymous peer support rather than clinician-led OT/EMDR.
• Wildfowl & Wetlands Trust (WWT) – Wellbeing Programmes: Major UK nature conservation charity running wellbeing programmes that use outdoor spaces to support mental health. Comparable in nature-based therapeutic offer for vulnerable groups, although WWT is significantly larger and its programmes are not OT/EMDR-led.
• Qwell: Free online mental health support platform for adults commissioned by UK local authorities and NHS—sister offering to Kooth. Comparable in digital delivery and local authority commissioning model, though Qwell serves adults rather than CYP.

Direct peers

• Place2Be: UK charity providing mental health support directly in primary and secondary schools. Highly comparable to Cup-O-T's school-commissioned therapy model, although Place2Be operates nationally and at significantly greater scale.
• Kooth: Digital mental health platform commissioned by UK local authorities and NHS for children and young people. Comparable in commissioning model and CYP focus, although Kooth is online-first and serves many more local authorities than Cup-O-T.
• The OT Practice: UK-wide private occupational therapy practice delivering HCPC-registered OT services to clients in homes, schools and workplaces. Closely comparable in clinical OT delivery model, though it operates across multiple specialisms and geographies rather than focusing on youth mental health in a woodland setting.

Broad incumbents

• Samaritans: National UK mental health charity offering support and training. Comparable as a recognised mental health charity with training and community engagement programmes, but operates at vastly greater scale and is volunteer-listener rather than clinician-led.
• Mind: UK's largest mental health charity, providing local services, training and information. Overlaps with Cup-O-T in therapy/training but at a national footprint and with a broader population focus rather than CYP and nature-based specialism.
• YoungMinds: UK charity campaigning for and supporting young people's mental health, with a strong training and resources arm. Comparable in mission and training/professional development offerings, but operates primarily as an advocacy and information charity.
• Anna Freud Centre: Major UK charity dedicated to children's and young people's mental health, providing therapy, training and research. Comparable in target population (CYP) and therapy/training offer, but operates as a national research-and-training institution rather than a regional delivery charity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CupOTservices
• Instagraminstagram.com/cupotservices
• LinkedInlinkedin.com/company/cup-o-t-wellness-and-therapy-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cup-O-T: Wellness and Therapy Services