What Kirvano does

Kirvano (legal entity DM PAGAMENTOS LTDA, headquartered in Barueri/São Paulo) is a Brazilian payment and commerce platform purpose-built for the creator economy, enabling infoprodutores — digital product creators selling courses, ebooks, mentoring, and other downloadable content — to process transactions, customize checkout, manage subscriptions, deliver content, and recruit affiliates through a single integrated stack. The platform supports Pix, credit/debit cards, boleto bancário, and e-wallets (PicPay, NuPay, PlayPix), with intelligent retry logic, a no-code checkout builder offering order bumps, upsells, and urgency tooling, a native premium member area with piracy-protected video, and an in-platform affiliate marketplace that creates a two-sided distribution channel.

Underlying technology combines payment intermediation (with KYC, biometric authentication, and behavioral antifraud monitoring) and merchant tooling such as real-time dashboards, automated sales recovery for abandoned carts, and a 24/7 AI support assistant (Kira). International sales to US buyers are routed through a sister entity (Kirvano US / DM Pagamentos), with settlement in BRL. Distribution is product-led and self-serve, supplemented by dedicated account managers for sellers generating above R$10,000/month and supported by content marketing, social channels, and event presence such as Influenti Summit 2025.

The business model is transaction-fee based: a standard 4.9% + R$2.00 per transaction (with a 15% reserve held for 30 days), accelerated settlement at 6.9% + R$2.00 (with a 20% reserve), variable pricing for microtransactions (R$1–R$20), and a dormant-account maintenance fee. There is no monthly subscription or setup fee, anchoring a long-tail, PLG-led acquisition strategy. Management's stated ambition is unicorn status; the company has reported reaching 1 million users in 6 months and currently cites 1.8M–2.2M platform users, though revenue, funding totals, and cap table details are not publicly disclosed.

Name

Kirvano

Legal name

DM PAGAMENTOS LTDA

Website

https://kirvano.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Kirvano is a Brazilian payment and commerce platform that lets infoprodutores and digital creators sell courses, ebooks, and subscriptions via customizable checkout, recurring billing, affiliate marketplace, and a built-in member area.

Ownership category

akta.pro rank

Product category

Digital Payments Platform

akta.pro primary industry

Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)

akta.pro secondary industry

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Digital payments platform
• Creator economy checkout
• Subscription billing software
• Affiliate marketplace software
• Pix payment gateway

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Processing Fees: Percentage-based fees charged on each sale processed through the platform. Standard rate is 4.9% + R$2.00 per transaction. Additional reserve holds apply based on account classification.
2. Anticipation Fees: Fees for early access to funds. Rate of 6.9% + R$2.00 for sellers who opt for anticipated payment release (available 2 days after card transaction).
3. Account Maintenance Fee: Monthly maintenance fee of R$10.00 or 5% of balance (whichever is greater) applied to accounts inactive for more than 90 days without sales, withdrawals, or product registration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kirvano operates a Brazilian payment intermediation and checkout platform for the creator economy, enabling infoprodutores to sell digital products (courses, ebooks, mentoring, subscriptions). It combines a fully customizable checkout, native recurring billing, an Affiliate Marketplace, a built-in Premium Member Area for content delivery, and Pix-native rapid fund withdrawals, charging transaction-based fees (4.9% + R$2.00) rather than monthly subscription fees.

Product overview

Kirvano is a Brazilian digital payments and commerce platform (legal entity: DM PAGAMENTOS LTDA, CNPJ 48.582.146/0001-19) designed for the creator economy, enabling infoproducers to sell digital products online. The core platform consists of a customizable Checkout system with built-in conversion tools (order bumps, upsells, timers), a native Affiliate Marketplace, a Recurring Billing/Subscription System, and a free Premium Member Area for content delivery. Additional modules include a Sales Recovery tool for recovering abandoned checkouts and Kira, an AI-powered support chatbot. The platform supports multiple payment methods (Pix, credit card, boleto, e-wallets), rapid fund withdrawals, and international sales through Kirvano US. Users can register as individual sellers (Pessoa Física, up to R$500 ticket) or businesses (Pessoa Jurídica, up to R$5,000 ticket), with a dedicated account manager provided for sellers earning over R$10,000/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Checkout Personalizável (Customizable Checkout) A fully editable checkout page that enables infoprodutores to customize the purchase experience with order bumps, upsells, cross-sells, urgency timers, social proof banners, and branded colors to maximize conversion rates. Supports Pix, credit/debit cards, boleto bancário, and e-wallets (PicPay, NuPay, PlayPix). Built for digital product sellers in Brazil.
• Marketplace de Afiliados (Affiliate Marketplace) A marketplace within the Kirvano platform where affiliates can browse and promote infoproducts, access commission rates and promotional materials, and track their sales performance in real time. Designed to help infoprodutores expand reach without paid traffic and to help affiliates monetize their audiences.
• Sistema de Assinaturas / Recorrência (Recurring Billing and Subscriptions) Native recurring billing system for subscription-based digital products, supporting monthly, quarterly, or annual plans. Enables infoprodutores to automate charges and generate predictable recurring revenue through a robust, flexible billing engine.
• Área de Membros Premium (Premium Member Area) A built-in, free member area for delivering digital content such as courses and mentoring. Includes a proprietary video player with piracy protection and intuitive module and lesson organization, eliminating the need for external course-hosting tools.
• Checkout Internacional / Kirvano US International checkout capability enabling Brazilian infoprodutores to sell to buyers in the United States, with payments processed and settled in Brazilian Reais through Kirvano's U.S. payment entity (DM Pagamentos / Kirvano US).

Quantifiable outcome

• Same-day fund access via Pix
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• PlayPixcoreTechnology or IntegrationPayment method integration allowing customers to pay with PlayPix wallet on Kirvano checkout.
• LeadloverscoreTechnology or IntegrationIntegration with Leadlovers marketing automation platform for seamless funnel building and customer management.
• PicPaycoreTechnology or IntegrationE-wallet payment method integration on Kirvano checkout for Brazilian consumers.
• NuPaycoreTechnology or IntegrationE-wallet payment option integrated into Kirvano platform for flexible payment experiences.
• DM Pagamentos (Kirvano US)coreTechnology or IntegrationSister company handling international payment processing for sellers serving US customers. Named as payment agent for international transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotmart: Brazil's largest marketplace and payments platform for infoprodutores, offering checkout, subscriptions, affiliate programs, and member areas. Closest head-to-head competitor with materially larger scale.
• Eduzz: Brazilian recurring-billing and digital-product platform serving creators and affiliate sellers. Overlaps with Kirvano on checkout, subscriptions, and affiliate management.
• Braip: Brazilian creator-commerce platform combining marketplace, affiliate network, and checkout. Compares directly to Kirvano's bundle of marketplace + payments.
• Cartpanda: Brazilian commerce platform (formerly Ticto) for infoprodutores offering checkout, order bumps, subscriptions, and affiliate programs—functional parity with Kirvano.
• Monetizze: Brazilian digital-product platform with marketplace, affiliate program, and checkout for creators. Competes head-on in the same infoprodutor SMB segment.
• Kiwify: Brazilian platform tailored to digital-product creators with checkout, recurring billing, and affiliate tools. Directly comparable product surface and target user base.

Broad incumbents

• Pagar.me: Larger Brazilian payment-gateway incumbent (now part of Stone) offering checkout, subscriptions, and split payments for e-commerce broadly—overlaps with Kirvano on processing but at greater scale and broader merchant base.
• Stripe: Global payment-platform incumbent with checkout, subscriptions (Stripe Billing), and Connect for marketplaces and sub-merchants—provides similar primitives globally and competes for large internationalizing Kirvano sellers.
• Asaas: Brazilian fintech providing payment infrastructure, recurring billing, and split accounts to SMBs—adjacent rather than direct, but its subscription/orchestration tooling competes for the same creator-stack wallet.

Emerging players

• ThriveCart: International creator-focused checkout and subscription platform with one-time-fee positioning. Smaller and geographically separate from Kirvano, but its bundle of checkout, subscriptions, and affiliate tooling makes it a comparable emerging alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kirvanobrasil
• YouTubeyoutube.com/@kirvano
• Facebookfacebook.com/kirvano.com.br
• LinkedInlinkedin.com/company/kirvano
• Instagraminstagram.com/kirvanobr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirvano