What Curta does

Curta (legal name Grupo Curta, CNPJ 44.848.710/0001-41) is a privately held Brazilian influencer-marketing holding company headquartered in Vila Madalena, São Paulo. Founded in 2021 by several of Brazil's largest YouTubers — Pedro Gelli, Vitor Rabello and Lucas Continentino — the holding operates as an integrated talent and brand-services hub managing 50 influencers (including 4 of Brazil's top 10 YouTube creators in 2024) and serving more than 1,000 brands across consumer-facing industries. The company's core operation is the brokerage and execution of brand-creator partnerships, augmented by owned infrastructure for content localization and distribution.

The portfolio is organized into six operating divisions: Curta Casting (talent management), Curta Digital (advertising campaigns — 5,000+ campaigns executed), Curta Mundi (dubbing and video production — 3,000+ videos annually), Curta Licenciamento (brand and product licensing — 2,000+ SKUs across 20,000 points of sale and 4M+ products sold), Curta Educação (creator-education platform with 100,000+ students), and Curta Eventos (live events and experiences). Lívia de Paula leads the licensing vertical as partner.

Curta generates revenue across multiple mechanics — campaign commissions and fees, licensing royalties, education subscriptions, dubbing/production services, and event income — with no pricing tiers publicly disclosed. Go-to-market is hybrid: community-led growth via the influencer roster, sales-led enterprise outreach, and event-driven activations. The company grew organically from R$4.5M in 2021 to R$100M+ in consolidated revenue by 2024, employs 70+ people, and has no disclosed external venture or private equity funding. Named brand clients include Samsung, Nubank, Ambev, iFood, Magazine Luiza, Globo, Nestlé, Bradesco, Havaianas, Renner, Americanas and InDrive.

Name

Curta

Legal name

Grupo Curta

Website

https://curtahub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Curta is a privately held Brazilian influencer-marketing holding company that manages a roster of 50 top creators (including 4 of Brazil's top 10 YouTubers) and serves 1,000+ brands across six integrated verticals spanning campaigns, dubbing, licensing, education and events.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Content Licensing & Whitelisting (Usage Rights/Spark Ads) (MPACAGAJ)

Keywords

• Influencer marketing services
• Creator talent management
• Brand licensing operations
• Digital campaign management
• Content production services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing & Campaign Services: Commission and fees from managing and executing influencer marketing campaigns for brands. Revenue generated through curta-digital operations with 5,000 campaigns conducted and relationships with 1,000 brands.
2. Licensing Royalties: Licensing fees from merchandise and product lines tied to creator brands. 2,000+ SKUs across 20,000 points of sale generating product-based revenue streams.
3. Education Services: Curta Educação vertical serving 100,000 students with educational content and programs for creators.
4. Dubbing & Content Production: Mundi operations providing dubbing and video production services, producing 3,000+ videos annually for the creator ecosystem.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Curta is a Brazilian influencer marketing holding company that operates as a talent hub connecting content creators with brands for paid campaigns. Through its divisions (Curta Digital, Curta Casting, Mundi dubbing, Licenciamento, Curta Educação, Curta Eventos), it provides full-service influencer campaign execution, talent management for 50 creators, dubbing/content production, brand licensing with retail distribution, and creator education programs.

Product overview

Curta is a holding company (hub) that serves as infrastructure for content creators to expand revenue and impact. The portfolio consists of multiple divisions: Curta Casting (influencer talent management with 50 influencers), Curta Digital (digital marketing campaigns with 5,000 campaigns and 1,000 brand partnerships), Mundi (dubbing services producing 3,000 videos annually), Licenciamento (brand licensing with 2,000 SKUs across 20,000 points of sale), Curta Eventos (events), and Curta Educação (education platform with 100,000 students). The holding generated over R$100M in consolidated revenue and employs over 70 people.

Differentiator

Problem solved

Functional benefit

Brands

• Curta Mundi: Área de dublagem da Curta, responsável por dublagem de vídeos e conteúdos de influenciadores.
• Curta Licenciamento
• Curta Educação
• Curta Digital
• Curta Eventos
• Curta Casting

Products and services

• Curta Casting Influencer talent management and casting service representing 50 influencers, including some of Brazil's top YouTube creators. Manages business operations, brand deals, and revenue diversification for creators across YouTube, Instagram, TikTok, Kwai, Twitch, and Facebook.
• Curta Digital Digital marketing and influencer campaign services division that has executed 5,000+ campaigns and works directly with 1,000+ brands. Provides full-service influencer campaign execution including strategy, authenticity, and purpose-driven marketing for enterprise clients such as Samsung, Nubank, Ambev, iFood, and Nestlé.
• Mundi Dubbing and video production services division that produces approximately 3,000 videos annually, providing voice-over and content localization services for the creator ecosystem.
• Licenciamento Brand and product licensing division managing 2,000+ SKUs with presence in 20,000 points of sale and 4M+ products sold. Handles the full lifecycle from creator brand-building to product launch and retail distribution strategies.
• Curta Educação Education platform under the Curta holding that provides learning content and training for content creators, serving over 100,000 students.
• Curta Eventos Events and live experiences division organizing and producing events for the creator ecosystem and brand campaigns.

Quantifiable outcome

• R$100M+ consolidated revenue in 2024, growing from R$4.5M in 2021
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship and minor.

• SamsungflagshipOthersMajor brand client for influencer marketing campaigns. One of the enterprise brands with direct influencer relationships through curta-digital.
• NubankflagshipOthersLeading Brazilian fintech brand engaging influencer marketing services through Curta's creator network.
• AmbevflagshipOthersMajor beverage company using Curta's influencer marketing platform for brand campaigns.
• iFoodflagshipOthersLeading food delivery platform in Brazil partnering with Curta for influencer-driven brand marketing.
• GloboflagshipOthersBrazil's largest media group engaging Curta's influencer network for brand partnerships.
• Magazine Luiza (Magalu)flagshipOthersMajor Brazilian retail brand using Curta's influencer marketing services.
• NestléflagshipOthersGlobal food and beverage company engaging Brazilian influencer marketing through Curta.
• ExameminorOthersLeading Brazilian business magazine featured Curta Digital in its 'Negócios em Expansão 2024' list, providing earned media coverage.
• EP GrupominorOthersMedia outlet that published a feature article on Curta's strategy as hub for top YouTube creators.
• Forbes BrasilminorOthersFeatured Curta founders on the Under 30 podcast discussing creator economy journey and business building.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• AspireIQ (now Aspire): Influencer marketing platform providing brand-creator matchmaking and campaign management. Comparable to Curta Digital's tech-enabled campaign services.
• CreatorIQ: Global influencer marketing platform that provides campaign management, analytics, and creator discovery tools. Relevant comparison point as Curta builds more software-led infrastructure on top of its talent roster.

Broad incumbents

• Ogilvy Brazil: Global advertising agency with Brazilian operations offering full-service advertising, including influencer and social media campaigns. Competes for the same brand budgets as Curta but at significantly larger scale.
• WPP (Brazil operations): Largest global advertising holding with multiple Brazilian agencies (including Wunderman, GroupM). Represents competitive set at the enterprise brand level for marketing budgets.

Direct peers

• Wild Card (BR): Brazilian digital marketing and influencer agency focused on driving campaigns for major brands across social platforms. Comparable to Curta Digital's campaign execution arm.
• Septo Talent & Entertainment: One of Brazil's largest talent management agencies representing artists and influencers for brand campaigns. Operates in the same creator-to-brand matchmaking space as Curta.
• Gio Company: Brazilian talent management and creator marketing agency that manages a roster of YouTubers and digital influencers and connects them with brands. Closest direct comp to Curta Casting + Curta Digital.

Regional players

• BSB Influencers / BSG Network: Brazilian influencer marketing network operating across multiple influencer tiers with campaign management services. Comparable to Curta's campaign execution business.
• Ut\u00f4pica Conte\u00fado: Brazilian content and creator production house that supports influencer content production and brand campaigns. Most direct overlap with Mundi dubbing/production unit.

Others

• Fanatics (Licensing): Global licensing and merchandise company that operates creator/talent IP licensing at scale. Comparable to Curta Licenciamento's 2,000+ SKU and 20,000 POS infrastructure model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agenciacurta
• YouTubeyoutube.com/@agenciacurta
• Instagraminstagram.com/agenciacurta
• LinkedInlinkedin.com/company/curta-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curta