Custom Home Pubs

What Custom Home Pubs does

Custom Home Pubs is a craft beer retailer and draft-system specialist founded in 2007 by Geoffrey Goss, operating from a single location at 1640 Sardis Rd. N, Suite 120, Charlotte, NC. The company sells draft beer equipment and supplies — including Edgestar KC3000 and KC7000 kegerators, more than 1,200 keg varieties, and CO2 tank refills — and serves both residential craft beer enthusiasts and commercial food-and-beverage operators in the Charlotte market.

The technical backbone is its certified installer/dealer relationship with Micro Matic, the principal North American supplier of commercial draft hardware, which underpins both glycol-cooled and multi-tap commercial installations. Product lines extend beyond hardware into an In-Home Service Plan (recurring maintenance subscription), kegerator rentals, and commercial draft services covering installation, repair, and ongoing maintenance for restaurants, bars, and bottle shops. The business also maintains a presence on Untappd (custom-home-pubs/3151730), supporting digital discoverability of its venue and inventory, and was previously featured on DIY Network's Man Caves.

Revenue is generated across five streams: hardware sales (kegerators priced at $1,000+ per unit), consumables (kegs and CO2 refills in the $30-$100 range), recurring service subscriptions, equipment rentals, and commercial installation and service contracts. The customer base blends a long-tail residential segment with a named commercial book that includes Vintner's Wine Market, Cabo Fish Taco, Salud, Davidson Beverage Company, Tilted Kilt, Fitzgerald's Irish Pub, Ten Park Lanes, Selwyn Pub, Kits Trackside Crafts, Buzz Beer & Wine, Vortex Bottle Shop, Carolina Craft & Gourmet, and Pour64. The company is small — approximately five employees — and is actively hiring a Draft Beer Technician and a Delivery Sales Associate, indicating continued investment in service capacity.

Name

Custom Home Pubs

Legal name

Custom Home Pubs

Website

https://customhomepubs.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom Home Pubs is a Charlotte, NC craft beer retailer founded in 2007 that sells kegerators, 1,200+ keg varieties, and CO2 refills while offering in-home service subscriptions, kegerator rentals, and commercial draft system installation for residential customers and restaurants.

Ownership category

akta.pro rank

Product category

Draft Beer Equipment Retail & Services

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Taprooms & Brewpubs (CRANACAF)

akta.pro secondary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Draft beer systems
• Kegerator sales
• Keg delivery
• Commercial draft services
• Craft beer retail

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Kegerator and Beer Dispenser Sales: Sales of home and commercial draft beer equipment including Edgestar kegerators (KC3000, KC7000 models) with delivery, setup, and full CO2 tank included in pricing.
2. Keg Sales and Home Delivery: Sale of over 1,200 different kegs including local craft beers and national brands with home delivery in the Charlotte region.
3. CO2 Tank Refills and Exchanges: On-site CO2 tank refills in multiple sizes: 2.5lb ($30), 5lb ($50), 10lb ($80), 20lb ($100). Standard home tank is 5lb.
4. In-Home Service Plan: Quarterly line cleanings, free keg deliveries, and discounts on accessories. Service covers specific zip codes (28270, 28212, 28211, 28210, 28105, 28104, 28226).
5. Kegerator Rentals: Weekend kegerator rentals with Thursday/Friday drop-off and Monday/Tuesday pickup. Single Tap $150, Dual Tap $200. $50 off if kegs purchased simultaneously.
6. Commercial Draft Services: Commercial draft system installation, repair, and maintenance. Price varies based on system and frequency of cleanings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Custom Home Pubs is a Charlotte, NC craft beer store that sells kegerators and draft beer dispensing equipment (including Edgestar KC3000 and KC7000 models), offers over 1,200 different kegs for sale and home delivery, and provides on-site CO2 tank refills. The company also installs and maintains commercial draft systems for local bars and restaurants as a Micro Matic trained dealer, and offers a recurring In-Home Service Plan with quarterly line cleanings, free keg deliveries, and accessories discounts for residential customers.

Product overview

Custom Home Pubs is a craft beer retailer offering draft beer and kegerator solutions through a portfolio of interconnected products: kegerator sales (Edgestar KC3000 and KC7000 models) and rentals form the core equipment offering; the CHP In-Home Service Plan provides ongoing maintenance (quarterly line cleanings, free keg deliveries) as an add-on service; CO2 tank refills support equipment operation; commercial draft services cater to business clients; and specialty offerings like the CHP Dart League and private event rentals build community engagement. The company also sells over 1,200 different kegs of local and national craft beers.

Differentiator

Problem solved

Functional benefit

Products and services

• Kegs & Kegerators Sales Retail sales of draft beer equipment including Edgestar kegerators (KC3000 and KC7000 models), multi-tap systems, and kegs in sizes 1/6 bbl, 1/4 bbl, and 1/2 bbl. Configurations include freestanding, built-in, under-counter, thru-wall, and long-draw systems (glycol or air cooled). Available to residential customers and small commercial buyers in the Charlotte region.
• Kegerator Rentals Weekend kegerator rental service with Thursday/Friday drop-off and Monday/Tuesday pickup. Single tap rental priced at $150 and dual tap rental at $200, with a $50 discount when kegs are purchased at the same time. Aimed at party hosts and event organizers in the Charlotte area.
• CHP In-Home Service Plan Recurring subscription for residential customers that includes quarterly line cleaning, free keg deliveries, CO2 refills, and discounts on accessories. Service plan coverage is limited to specific Charlotte-area zip codes: 28270, 28212, 28211, 28210, 28105, 28104, and 28226.
• CO2 Tank Refills and Exchanges On-site CO2 tank filling service for kegerators with multiple tank size options. Pricing is $30 for a 2.5 lb tank, $50 for a 5 lb tank, $80 for a 10 lb tank, and $100 for a 20 lb tank. The standard home CO2 tank is 5 lb.
• Commercial Draft Services Commercial draft system installation, repair, and ongoing maintenance services for restaurants, bars, bottle shops, and entertainment venues. Custom Home Pubs is a Micro Matic trained installer/dealer offering air-cooled and glycol cooled long-draw systems. Pricing varies based on system and frequency of cleanings.
• Keg Ordering and Delivery Direct-to-customer keg sales covering over 1,200 different kegs of local craft and national beers. Includes home delivery in the Charlotte region and a $50 refundable keg deposit per keg.
• Private Events (Green Room) Event space rental for 10 to 50 people in the Green Room venue at the Charlotte store, including bartender service, 12 draft beers on tap, and bottle beer options. Specific brews can be requested for events.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Micro MaticcoreTechnology or IntegrationCustom Home Pubs is a Micro Matic Trained Installer/Dealer. This certification provides access to commercial-grade draft equipment, technical training, and manufacturer support for installations. Micro Matic is a leading manufacturer of draft beer dispensing equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• TapRm: D2C craft beer platform delivering curated beer (including draught and crowler formats) to consumers in select markets. Overlaps with CHP's home-delivery keg and craft beer assortment via a digital-first, app-driven model.
• Tavour: Subscription and a la carte craft beer delivery app, shipping curated selections nationally. Targets the same craft beer enthusiast persona as CHP's residential customers but competes through subscription convenience rather than local service and equipment.

Others

• Webstaurant Store: Massive online commercial food service equipment and supplies retailer. Competes with CHP on the pricing and assortment of kegerators, draft components and commercial bar equipment that CHP resells and installs.
• Micro Matic: Leading manufacturer and supplier of commercial draft beer dispensing equipment. Listed as CHP's core technology/integration partner (Micro Matic trained installer/dealer), making it both an enabler of CHP's commercial business and the closest reference point for the B2B installation and maintenance layer.

Broad incumbents

• BevMo!: Large multi-state specialty off-premise alcohol retailer with deep beer, wine and spirits assortment. Overlaps with CHP on beer retail and on some home draft equipment, but at significantly broader scale and without the local service / installation offering.
• Total Wine & More: Largest U.S. independent wine, beer and spirits superstore chain. Competes for the same craft beer consumer wallet, but operates as a wide-assortment retailer rather than a specialized home-draft and service business.
• Bottle King: Multi-state regional chain of beer, wine and liquor superstores in the Mid-Atlantic and Northeast. Serves the same off-premise craft beer buying occasion as CHP's keg customers, with adjacent home draft equipment SKUs.

Direct peers

• Kegworks: Long-standing online retailer of kegerators, draft beer equipment, kegs and homebrew supplies serving residential and small-business customers. Operates an essentially identical product mix (kegerators, taps, CO2, accessories) to CHP and competes for the same home-draft enthusiast buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-home-pubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Home Pubs