CycleShare
CycleShare (Dutch Bicycle Rental B.V.) operates a B2B bicycle rental-as-a-service platform serving holiday parks, hotels, campings, and event organizers across the Netherlands, Belgium, Germany, and Denmark via 300+ locations and 20,000+ bikes on a zero-investment revenue-share model, and is part of the CycloVriend group.
- Company typePrivate
- Founded2014
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CycleShare does
CycleShare (legally Dutch Bicycle Rental B.V.) operates a B2B bicycle rental-as-a-service platform targeting the hospitality sector — primarily holiday parks, campings, hotels, and event organizers — across the Netherlands, Belgium, Germany, and Denmark. Founded in 2014 and acquired by family-owned cycling group CycloVriend in April 2024, the company serves 300+ partner locations with a fleet of more than 20,000 bicycles ranging from standard city bikes and e-bikes to mountain bikes, tandems, cargo bikes, children's bikes, and accessories. Its go-to-market is sales-led and channel-driven: partners host bikes on their premises at zero upfront investment and receive a share of rental revenue, while CycleShare retains ownership of the fleet and handles placement, maintenance, and the technology stack.
The technology backbone is the Tilia online reservation system — a cloud-based, white-label booking platform that lets guests reserve bikes through a branded webshop accessible from any internet-connected device. Tilia integrates with partner booking channels Bookzo and Maxxton, enabling bike reservations to be embedded directly in the vacation-booking flow. Keyless electronic locks enable staffless bike pickup at partner venues, and the platform also functions as a backend dashboard for partner managers. Maintenance operations are delivered through a partnership with BikeSupport, which dispatches 50+ qualified mobile mechanics for preventive and incident-based service across the network. Retired rental bikes are refurbished and resold to consumers via Bikedeals.nl, completing a two-lifecycle circular model.
CycleShare monetizes purely through revenue sharing on completed rentals with no subscription, setup, or asset fee charged to partners. Pricing scales with utilization rather than headcount, creating high operational leverage but also seasonal revenue concentration typical of the hospitality and tourism sector. The company is part of the broader CycloVriend group alongside Fietsvoordeelshop (B2B bike plans), Leasefietshop (corporate leasing), Urbee (shared bikes for businesses), MoTech, and BikeSupport, with operations consolidated at a shared Utrecht business mobility hub since April 2024.
CycleShare firmographics
Firmographics- Name
- CycleShare
- Legal name
- Dutch Bicycle Rental B.V.
- Website
- https://cycleshare.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CycleShare (Dutch Bicycle Rental B.V.) operates a B2B bicycle rental-as-a-service platform serving holiday parks, hotels, campings, and event organizers across the Netherlands, Belgium, Germany, and Denmark via 300+ locations and 20,000+ bikes on a zero-investment revenue-share model, and is part of the CycloVriend group.
- Ownership category
- akta.pro rank
CycleShare industry classification
Industry- Product category
- Bicycle Rental Services
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)
- akta.pro secondary industries
- E-Bike Rentals (THADAGAE), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where CycleShare is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
CycleShare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Bike Rental Revenue Sharing: CycleShare generates revenue through a revenue-sharing model with partners. Partners pay no upfront investment; rental income is split between CycleShare and the partner venue. CycleShare retains a portion to cover operational costs including maintenance, logistics, and technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Revenue Sharing Model - No upfront investment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CycleShare product offering
Product offeringCore offering
CycleShare supplies hospitality venues (holiday parks, campings, hotels, and event organizers) with a fully managed bicycle rental fleet and the supporting technology and maintenance required to run rentals with no upfront investment. The company owns a 20,000+ bike fleet, provides a white-label online reservation system (Tilia) integrated with partner booking channels, and delivers on-site preventive and repair maintenance through its BikeSupport mobile mechanic network. Revenue is generated via a share of rental income generated at each partner location, with retired bikes resold through BikeDeals.nl to close the lifecycle.
Product overview
CycleShare operates a unified bicycle rental-as-a-service platform serving holiday parks, campings, hotels, and event organizers across the Netherlands, Belgium, Germany, and Denmark. The portfolio consists of two core components: (1) a managed rental fleet spanning non-electric bikes, standard and DeLuxe electric bikes, children's bikes, mountainbikes, tandem bikes, parent-child tandems, cargo bikes, child seats, kidcars, dog trailers, and four-wheel carts; and (2) the Tilia-powered online reservation system, which provides a branded booking webshop for guests and a backend dashboard for partners, with channel integrations via Bookzo and Maxxton. Maintenance is outsourced to BikeSupport, a third-party mobile service partner. CycleShare also manages the circular lifecycle of its bikes, reselling retired units via BikeDeals.nl. The company sits within the CycloVriend Group, alongside sub-brands Fietsvoordeelshop (B2B bike plan/leasing) and Urbee (shared bikes for businesses).
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Rental Fleet Service (B2B)
Quantifiable outcome
- No €0 upfront investment required for partners
- +2 more outcomes
Companies that use CycleShare
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
CycleShare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
CycleShare partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Valk ExclusiefcoreValk Exclusief and CycleShare signed a new cooperation agreement with Gazelle. The partnership, spanning over 10 years, provides Valk Exclusief hotel guests with Gazelle city bikes and e-bikes for rental. CycleShare handles maintenance and reservation systems while Valk Exclusief provides locations.
- GazellecoreGazelle supplies premium city bikes and e-bikes for the Valk Exclusief rental program. Gazelle's comfort-focused designs with smart innovations complement the CycleShare rental platform.
- Van der Linde TexelcoreCycleShare and Van der Linde Texel jointly manage bike rental fleets for hotels, holiday parks, and campings. CycloVriend acquired an interest in Van der Linde's bike activities, Bikedeals.nl, and Tilia reservation system. Both are family businesses with complementary geographic reach.
- TiliacoreTilia is a self-developed reservation system for bike rentals, now part of the CycloVriend group. The system is externally marketed to other rental companies.
- Bikedeals.nlminorBikedeals.nl sells refurbished former rental bikes to consumers at competitive prices. Part of the lifecycle approach for maximizing bike value.
- BikeSupportcoreBikeSupport provides all maintenance services for CycleShare bikes through a team of qualified mobile mechanics. They perform preventive maintenance during low season and handle repairs across the network.
- CycloVriendcoreCycleShare was acquired by CycloVriend in April 2024. CycloVriend is a family business group (started 1972) focused on cycling with subsidiaries including Fietsvoordeelshop, Urbee, Leasefietsshop, MoTech, and BikeSupport. Niels, Jack, and Mark Vriend (grandsons of founder) manage the group.
- Happen en TrappenminorHappen en Trappen offers culinary cycling routes across the Netherlands. CycleShare promotes these routes to help partners enhance guest experiences with combined cycling and dining experiences.
- Fietsnetwerk.nlminorFietsnetwerk.nl provides cycling route app that helps CycleShare partners offer curated routes to guests. Partners can register their location for free to join the network reaching millions of cyclists.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
CycleShare competitors and assessment
Company assessmentDirect peers
- Swapfiets: Dutch subscription-based bike rental brand serving consumers and businesses with managed maintenance. Comparable as a Dutch-headquartered, subscription-oriented micro-mobility operator with owned fleet and in-house service infrastructure.
- Donkey Republic: Danish-founded bike-rental-as-a-service platform operating across Europe with a partner-hosted model and tech-led booking. Highly comparable in business model (rental fleet + software) and European hospitality/tourism footprint.
- Van der Linde Texel: Texel-based bicycle rental operator serving hotels, holiday parks and campings in the Netherlands. Now partially integrated with CycleShare via CycloVriend's 2024 interest, but historically the closest head-to-head competitor in Dutch hospitality bike rental.
Broad incumbents
- TIER Mobility: Pan-European micro-mobility operator (scooters, e-bikes, mopeds) now part of Dott. Comparable as a multi-country operator with shared-fleet operations, software stack and partnerships with cities and venues.
- Nextbike: Large European bike-share and rental platform operating public and B2B schemes in hundreds of cities. Comparable as a wide-scale European micro-mobility rental incumbent with a software platform for partners.
Regional players
- Yellow Bike: Amsterdam-based bike rental brand serving tourists and hotels in the Dutch capital. Comparable as a hospitality-focused, urban bike rental operator in CycleShare's home market.
- Bizbike: Belgian B2B bike leasing and mobility platform offering company bikes and corporate mobility schemes. Comparable as a Benelux-headquartered, B2B-focused cycling-as-a-service operator with software and fleet management.
- Huurfiets.nl: Dutch bike rental aggregator and broker connecting consumers with local rental shops across the Netherlands. Comparable as a Dutch bike rental channel player targeting tourists and short-term users.
Others
- Gazelle: Royal Dutch bike manufacturer and CycleShare's premium fleet supplier (e.g., Valk Exclusief partnership). Adjacent as the OEM whose brand and product quality underpin CycleShare's premium positioning.
- BikeSupport: Dutch mobile bicycle maintenance provider and CycloVriend sibling company that delivers all of CycleShare's on-site maintenance. Adjacent as the critical operational backbone enabling CycleShare's hassle-free promise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CycleShare social profiles
Digital presenceCycleShare financial estimates
Financial estimateRevenue estimate
Valuation estimate
CycleShare leadership team
Management profileNumber of profiles
Profiles1 record
CycleShare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CycleShare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CycleShare
What does CycleShare do?
CycleShare supplies hospitality venues (holiday parks, campings, hotels, and event organizers) with a fully managed bicycle rental fleet and the supporting technology and maintenance required to run rentals with no upfront investment. The company owns a 20,000+ bike fleet, provides a white-label online reservation system (Tilia) integrated with partner booking channels, and delivers on-site preventive and repair maintenance through its BikeSupport mobile mechanic network. Revenue is generated via a share of rental income generated at each partner location, with retired bikes resold through BikeDeals.nl to close the lifecycle.
Is CycleShare a public or private company?
CycleShare is a private company. It is classified as corporate owned and is currently operating.
When was CycleShare founded?
CycleShare was founded in 2014. It employs 1 to 10 people.
Where is CycleShare based?
CycleShare is headquartered in Utrecht, Netherlands, in the Europe region.
How does CycleShare make money?
One revenue line is on record: bike Rental Revenue Sharing.
Who are CycleShare's main competitors?
Direct peers on record are Swapfiets, Donkey Republic and Van der Linde Texel. Broad incumbents are TIER Mobility and Nextbike. Regional players are Yellow Bike, Bizbike and Huurfiets.nl. Others are Gazelle and BikeSupport.
Does CycleShare have an API?
No public API is recorded for CycleShare.
What industry is CycleShare in?
CycleShare's product category is Bicycle Rental Services. Its primary akta.pro industry code is THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals, with a secondary code of THADAGAE, E-Bike Rentals. Its NAICS code is 532284 and its SIC code is 7510.