CycleShare

What CycleShare does

CycleShare (legally Dutch Bicycle Rental B.V.) operates a B2B bicycle rental-as-a-service platform targeting the hospitality sector — primarily holiday parks, campings, hotels, and event organizers — across the Netherlands, Belgium, Germany, and Denmark. Founded in 2014 and acquired by family-owned cycling group CycloVriend in April 2024, the company serves 300+ partner locations with a fleet of more than 20,000 bicycles ranging from standard city bikes and e-bikes to mountain bikes, tandems, cargo bikes, children's bikes, and accessories. Its go-to-market is sales-led and channel-driven: partners host bikes on their premises at zero upfront investment and receive a share of rental revenue, while CycleShare retains ownership of the fleet and handles placement, maintenance, and the technology stack.

The technology backbone is the Tilia online reservation system — a cloud-based, white-label booking platform that lets guests reserve bikes through a branded webshop accessible from any internet-connected device. Tilia integrates with partner booking channels Bookzo and Maxxton, enabling bike reservations to be embedded directly in the vacation-booking flow. Keyless electronic locks enable staffless bike pickup at partner venues, and the platform also functions as a backend dashboard for partner managers. Maintenance operations are delivered through a partnership with BikeSupport, which dispatches 50+ qualified mobile mechanics for preventive and incident-based service across the network. Retired rental bikes are refurbished and resold to consumers via Bikedeals.nl, completing a two-lifecycle circular model.

CycleShare monetizes purely through revenue sharing on completed rentals with no subscription, setup, or asset fee charged to partners. Pricing scales with utilization rather than headcount, creating high operational leverage but also seasonal revenue concentration typical of the hospitality and tourism sector. The company is part of the broader CycloVriend group alongside Fietsvoordeelshop (B2B bike plans), Leasefietshop (corporate leasing), Urbee (shared bikes for businesses), MoTech, and BikeSupport, with operations consolidated at a shared Utrecht business mobility hub since April 2024.

Name

CycleShare

Legal name

Dutch Bicycle Rental B.V.

Website

https://cycleshare.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CycleShare (Dutch Bicycle Rental B.V.) operates a B2B bicycle rental-as-a-service platform serving holiday parks, hotels, campings, and event organizers across the Netherlands, Belgium, Germany, and Denmark via 300+ locations and 20,000+ bikes on a zero-investment revenue-share model, and is part of the CycloVriend group.

Ownership category

akta.pro rank

Product category

Bicycle Rental Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

E-Bike Rentals (THADAGAE), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Bicycle rental services
• Hospitality mobility solutions
• Fleet management services
• Online reservation systems
• Revenue share partnerships

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bike Rental Revenue Sharing: CycleShare generates revenue through a revenue-sharing model with partners. Partners pay no upfront investment; rental income is split between CycleShare and the partner venue. CycleShare retains a portion to cover operational costs including maintenance, logistics, and technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CycleShare supplies hospitality venues (holiday parks, campings, hotels, and event organizers) with a fully managed bicycle rental fleet and the supporting technology and maintenance required to run rentals with no upfront investment. The company owns a 20,000+ bike fleet, provides a white-label online reservation system (Tilia) integrated with partner booking channels, and delivers on-site preventive and repair maintenance through its BikeSupport mobile mechanic network. Revenue is generated via a share of rental income generated at each partner location, with retired bikes resold through BikeDeals.nl to close the lifecycle.

Product overview

CycleShare operates a unified bicycle rental-as-a-service platform serving holiday parks, campings, hotels, and event organizers across the Netherlands, Belgium, Germany, and Denmark. The portfolio consists of two core components: (1) a managed rental fleet spanning non-electric bikes, standard and DeLuxe electric bikes, children's bikes, mountainbikes, tandem bikes, parent-child tandems, cargo bikes, child seats, kidcars, dog trailers, and four-wheel carts; and (2) the Tilia-powered online reservation system, which provides a branded booking webshop for guests and a backend dashboard for partners, with channel integrations via Bookzo and Maxxton. Maintenance is outsourced to BikeSupport, a third-party mobile service partner. CycleShare also manages the circular lifecycle of its bikes, reselling retired units via BikeDeals.nl. The company sits within the CycloVriend Group, alongside sub-brands Fietsvoordeelshop (B2B bike plan/leasing) and Urbee (shared bikes for businesses).

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Rental Fleet Service (B2B)

Quantifiable outcome

• No €0 upfront investment required for partners
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Valk ExclusiefcoreStrategic or Co-development Partner · 11 March 2025Valk Exclusief and CycleShare signed a new cooperation agreement with Gazelle. The partnership, spanning over 10 years, provides Valk Exclusief hotel guests with Gazelle city bikes and e-bikes for rental. CycleShare handles maintenance and reservation systems while Valk Exclusief provides locations.
• GazellecoreTechnology or Integration · 11 March 2025Gazelle supplies premium city bikes and e-bikes for the Valk Exclusief rental program. Gazelle's comfort-focused designs with smart innovations complement the CycleShare rental platform.
• Van der Linde TexelcoreStrategic or Co-development Partner · 23 April 2024CycleShare and Van der Linde Texel jointly manage bike rental fleets for hotels, holiday parks, and campings. CycloVriend acquired an interest in Van der Linde's bike activities, Bikedeals.nl, and Tilia reservation system. Both are family businesses with complementary geographic reach.
• TiliacoreTechnology or Integration · 23 April 2024Tilia is a self-developed reservation system for bike rentals, now part of the CycloVriend group. The system is externally marketed to other rental companies.
• Bikedeals.nlminorStrategic or Co-development Partner · 23 April 2024Bikedeals.nl sells refurbished former rental bikes to consumers at competitive prices. Part of the lifecycle approach for maximizing bike value.
• BikeSupportcoreImplementation/ SI/ Consulting PartnerBikeSupport provides all maintenance services for CycleShare bikes through a team of qualified mobile mechanics. They perform preventive maintenance during low season and handle repairs across the network.
• CycloVriendcoreStrategic or Co-development PartnerCycleShare was acquired by CycloVriend in April 2024. CycloVriend is a family business group (started 1972) focused on cycling with subsidiaries including Fietsvoordeelshop, Urbee, Leasefietsshop, MoTech, and BikeSupport. Niels, Jack, and Mark Vriend (grandsons of founder) manage the group.
• Happen en TrappenminorGTM or Marketing PartnerHappen en Trappen offers culinary cycling routes across the Netherlands. CycleShare promotes these routes to help partners enhance guest experiences with combined cycling and dining experiences.
• Fietsnetwerk.nlminorGTM or Marketing PartnerFietsnetwerk.nl provides cycling route app that helps CycleShare partners offer curated routes to guests. Partners can register their location for free to join the network reaching millions of cyclists.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Swapfiets: Dutch subscription-based bike rental brand serving consumers and businesses with managed maintenance. Comparable as a Dutch-headquartered, subscription-oriented micro-mobility operator with owned fleet and in-house service infrastructure.
• Donkey Republic: Danish-founded bike-rental-as-a-service platform operating across Europe with a partner-hosted model and tech-led booking. Highly comparable in business model (rental fleet + software) and European hospitality/tourism footprint.
• Van der Linde Texel: Texel-based bicycle rental operator serving hotels, holiday parks and campings in the Netherlands. Now partially integrated with CycleShare via CycloVriend's 2024 interest, but historically the closest head-to-head competitor in Dutch hospitality bike rental.

Broad incumbents

• TIER Mobility: Pan-European micro-mobility operator (scooters, e-bikes, mopeds) now part of Dott. Comparable as a multi-country operator with shared-fleet operations, software stack and partnerships with cities and venues.
• Nextbike: Large European bike-share and rental platform operating public and B2B schemes in hundreds of cities. Comparable as a wide-scale European micro-mobility rental incumbent with a software platform for partners.

Regional players

• Yellow Bike: Amsterdam-based bike rental brand serving tourists and hotels in the Dutch capital. Comparable as a hospitality-focused, urban bike rental operator in CycleShare's home market.
• Bizbike: Belgian B2B bike leasing and mobility platform offering company bikes and corporate mobility schemes. Comparable as a Benelux-headquartered, B2B-focused cycling-as-a-service operator with software and fleet management.
• Huurfiets.nl: Dutch bike rental aggregator and broker connecting consumers with local rental shops across the Netherlands. Comparable as a Dutch bike rental channel player targeting tourists and short-term users.

Others

• Gazelle: Royal Dutch bike manufacturer and CycleShare's premium fleet supplier (e.g., Valk Exclusief partnership). Adjacent as the OEM whose brand and product quality underpin CycleShare's premium positioning.
• BikeSupport: Dutch mobile bicycle maintenance provider and CycloVriend sibling company that delivers all of CycleShare's on-site maintenance. Adjacent as the critical operational backbone enabling CycleShare's hassle-free promise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cycleshare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CycleShare