The DairyNews Today

What The DairyNews Today does

The DairyNews Today is a privately held, Russia-domiciled digital media company that operates one of the world's major specialized news outlets for the global dairy industry. Founded in 2000, the platform publishes daily news, analytics, and industry coverage across seven languages (English, Spanish, Chinese, Arabic, Russian, Turkish, Kazakh), serving dairy farmers, processors, traders, cooperatives, equipment vendors, and other industry stakeholders across 190+ countries. The site is ad-supported and offers free access to all editorial content to a reported audience of 4.5M+ annual unique visitors generating 10M+ page views.

The company's product portfolio centers on its multilingual digital news platform, supplemented by two proprietary assets: Milkypedia, an AI-assisted digital encyclopedia of dairy industry countries, companies, and figures; and the Dairy Intelligence Agency (DIA), an independent analytical platform offering operational Dairy Maps and annual Milk Shortage Maps that assess regional self-sufficiency. The firm also operates premium industry events including the Dairy Olympics, Dairy Rally, Central Asia Dairy Congress, and MENA Dairy Congress, which function as both brand-building and monetization channels. The core technology stack is a content publishing platform with multilingual localization and supporting AI-assisted content aggregation for the Milkypedia product.

Revenue is generated exclusively through advertising, including banner placements, sponsored content, and media kit packages sold via direct sales ([email protected]), supplemented by event sponsorship. The go-to-market motion is content-led, relying on SEO and multilingual publishing as primary audience acquisition mechanisms, with owned industry events serving as mid-funnel demand generation and community-building activities. The company maintains institutional partnerships with IDF, IFCN, WDS, EuroTier, and MilkPoint, anchoring it within the global dairy industry ecosystem. The team is unusually lean at six employees, and there is no disclosed external funding.

Name

The DairyNews Today

Legal name

The DairyNews

Website

https://dairynews.today

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The DairyNews Today is a Russia-domiciled B2B digital media platform serving the global dairy industry with multilingual daily news, analytics, the Milkypedia encyclopedia, and the Dairy Intelligence Agency (DIA), monetized through advertising and premium industry events such as the Dairy Olympics and regional congresses.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The DairyNews generates revenue through advertising on its digital platform, including banner ads, sponsored content, and media kit packages for advertisers targeting the dairy industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The DairyNews Today publishes a daily multilingual digital news service covering the global dairy industry, complemented by the Milkypedia dairy encyclopedia and the Dairy Intelligence Agency (DIA) analytics platform. Its offering targets dairy farmers, processors, manufacturers, traders, and suppliers seeking market news, reference data, and industry events such as Dairy Olympics, Dairy Rally, Central Asia Dairy Congress, and MENA Dairy Congress.

Product overview

The DairyNews Today is a global specialized media outlet for the dairy industry, providing daily news updates, analytics, and industry insights. The platform delivers news across multiple categories including dairy farming, processing, marketing, corporate news, innovations, trade, retail, and HoReCa. The company also organizes major industry events and provides analytical products through its Dairy Intelligence Agency (DIA) platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dairy Intelligence Agency (DIA): Independent analytical platform providing dairy industry intelligence including operational Dairy Maps and annual Milk Shortage Maps for regional self-sufficiency assessment.
• Milkypedia

Products and services

• The DairyNews Today (multilingual news portal) Daily online news service covering global dairy industry developments, markets, policy, and companies, distributed across seven language editions for dairy professionals.
• Milkypedia An online dairy encyclopedia providing reference information on dairy science, breeds, processing, and industry terms for dairy professionals and researchers.
• Dairy Intelligence Agency (DIA) An analytical platform providing dairy market intelligence, data, and analytics products for industry decision-makers.
• Dairy Industry Events (Dairy Olympics, Dairy Rally, Central Asia Dairy Congress, MENA Dairy Congress) Branded in-person industry congresses and conferences for dairy executives, producers, and suppliers across multiple regions.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IDF (International Dairy Federation)coreOthersThe DairyNews serves as a partner or member of IDF, contributing to international dairy industry discourse and maintaining visibility within the global dairy standards and policy community.
• IFCN (International Farm Comparison Network)minorOthersThe DairyNews maintains membership/association with IFCN, a network focused on international farm comparison and dairy market analysis.
• WDS (World Dairy Summit)minorOthersThe DairyNews participates in WDS events as a media partner or member of the international dairy community.
• EuroTierminorOthersThe DairyNews is listed as a partner or member associated with EuroTier, a leading global livestock trade fair.
• MilkPointminorOthersThe DairyNews is listed as a partner or member of MilkPoint, a prominent dairy industry platform.
• MENA Dairy CongresscoreStrategic or Co-development PartnerThe DairyNews organizes the MENA Dairy Congress (menadc.dairynews.today), a major regional event for the dairy industry in the Middle East and North Africa region, bringing together industry leaders and stakeholders.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• IDF (International Dairy Federation): International dairy industry body producing standards, science, and events. Comparable as an industry-information ecosystem partner and indirect competitor for content and event attention in the dairy sector.
• EuroTier / DLG: Global livestock and dairy trade fair organizer. Comparable as an event-driven dairy industry reach channel and content partner; an existing DairyNews partner.

Direct peers

• MilkPoint: Brazil-based dairy industry digital platform with news, market data, and community features. Already a DairyNews partner; directly comparable as a regional dairy media business with overlapping audiences and product.
• Hoard's Dairyman: Long-established U.S. dairy industry trade publication covering farming, market news, and dairy management. Directly comparable to The DairyNews as a specialized dairy media outlet serving producers and processors.
• Progressive Dairy: North American dairy industry publication delivering news, market information, and producer-focused content. Competes for the same dairy-industry audience and advertising pool as The DairyNews.
• Watt Global Media: Business-to-business media company covering animal agriculture and dairy processing via print, digital, and events (including FeedStrategy and Dairy Processing titles). Comparable as a multi-channel dairy/agricultural media company.
• Dairy Foods (BNP Media): U.S. trade publication covering dairy processing, ingredients, and product development. Comparable to The DairyNews as a specialized dairy vertical media outlet with a primarily digital/advertising model.

Emerging players

• IFCN (International Farm Comparison Network): Research network providing dairy farm comparison and market analysis data. Already listed as a DairyNews partner; comparable as a dairy intelligence/data provider competing for the same industry-audience insight budget.

Broad incumbents

• Farm Journal: Large agricultural media company covering row crops, livestock, and dairy across TV, digital, and events. Comparable to The DairyNews as a vertical agricultural media business, but broader in scope and larger in scale.
• Agri-Pulse Communications: Ag and food policy news outlet covering legislative and regulatory developments. Comparable to The DairyNews as a B2B ag-information subscription/media brand, though focused on policy rather than commodity markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-dairynews-global

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The DairyNews Today