Healthy By Design

What Healthy By Design does

Healthy By Design operates as Grace Wellness Studio, a sole proprietorship naturopathic practice founded by Dana Christisen in 2006 and based at 24 S. Jackson Street, Perryville, Missouri. The practice delivers a broad suite of holistic wellness services built around third-party proprietary technologies including Qest4 BioResonance testing, ZYTO biocommunication and EVOX perception reframing, NeurOptimal neurofeedback, FLOWpresso (FDA Class II cleared) lymphatic and fascia therapy, ION Cleanse foot bath detox, ozone sauna, infrared sauna, red light therapy with BioMat, AromaDome aromatherapy, Raindrop Technique, and hypnosis for behavioral change. Dana Christisen, a Traditional Naturopath with 29 years in natural health, frames the offering around root cause analysis for chronic, autoimmune, and unexplained conditions that conventional medicine has not resolved, drawing on her personal recovery from fibromyalgia, Granulomatosis with Polyangiitis, Lyme, and chronic infections.

The business model combines per-session service fees ranging from $25 to $175, a Premium Monthly Membership that bundles BioResonance testing, FLOWpresso, NeurOptimal, and Red Light Therapy, and a multi-brand affiliate ecosystem spanning Fullscript supplement dispensary, Young Living essential oils, The Shift Device, MitoLux, CellCore, Wei Labs, DesBio, Aires Tech, and other wellness brands. Customer acquisition is driven by educational blog content, an email newsletter, YouTube tutorials, and YounG Living-affiliated community channels. Pricing is supplemented by referral commissions on affiliate product sales, including a $575 EMF protection device.

The customer base is long-tail individual consumers, primarily patients with chronic or unexplained health issues, allergies and sensitivities, lymphatic and detoxification needs, or emotional wellness concerns. While the physical studio serves the Perryville region, the practice extends worldwide via remote BioResonance testing using mail-in samples and telehealth video consultations. The company is privately held, self-funded, and operates without external investment, parent entities, or public financial disclosures.

Name

Healthy By Design

Legal name

Grace Wellness Studio

Website

https://danachristisen.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy By Design (Grace Wellness Studio) is a sole-proprietor naturopathic practice in Perryville, MO offering BioResonance testing, neurofeedback, lymphatic therapy, detox, and emotional wellness services to individuals with chronic and unexplained health conditions, serving clients globally via remote testing.

Ownership category

akta.pro rank

Product category

Naturopathic Holistic Wellness Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Holistic wellness services
• Naturopathic consultations
• BioResonance testing
• Lymphatic therapy
• Neurofeedback therapy

Headquarters

HQ city

Perryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wellness Service Fees: Fees charged for individual service sessions including BioResonance testing, FLOWpresso therapy, EVOX sessions, Raindrop Technique, ION Foot Bath detox, Red Light Therapy, and hypnosis/emotional transformation. Sessions range from 30-120 minutes with pricing from $25-$175 per session.
2. Premium Monthly Membership: Membership program that includes New Client Testing, FLOWpresso, NeurOptimal, and Red Light Therapy as bundled benefits. Provides recurring subscription revenue with discounted access to services.
3. Affiliate Product Sales: Commission revenue from affiliate links to wellness products including Fullscript supplements, Young Living essential oils, The Shift Device ($575), MitoLux equipment, and other health products. Disclosure indicates referral commissions are earned.
4. Detox Program Sales: Sale of detoxification programs such as OmniCleanse by DesBio, which includes homeopathic formulas and powdered beverage supplements for whole-body detox protocols.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Healthy By Design (Grace Wellness Studio) is a naturopathic wellness practice offering in-person and remote holistic health services including BioResonance testing with Qest4, FLOWpresso lymphatic and fascia therapy, NeurOptimal neurofeedback, EVOX emotional release, red light therapy with BioMat, ION Cleanse foot bath detox, sensitivity elimination technique, Raindrop Technique, RBTI body chemistry testing, ozone and infrared sauna, and hypnosis. Services are delivered by Traditional Naturopath Dana Christisen at the Perryville, MO studio and worldwide via telehealth and mail-in samples, supplemented by a Premium Monthly Membership and affiliate wellness product sales.

Product overview

Healthy By Design (Grace Wellness Studio) is a wellness practice operated by Dana Christisen, a Traditional Naturopathic Doctor, offering a comprehensive suite of therapeutic wellness services and diagnostic testing. The core offering includes bio-energetic testing (Qest4 BioResonance, RBTI Body Chemistry), neurotechnology (NeurOptimal brain training, EVOX perception reframing), lymphatic and fascia therapy (FLOWpresso FDA Class II device), and various detox modalities (ION Cleanse foot bath, ozone sauna, infrared sauna). Additional services encompass pain relief (Avazzia), sensory therapies (red light with BioMat, aromatherapy), and the Sensitivity Elimination Technique for allergy desensitization. The practice also retails wellness devices including The Shift Device for EMF protection and offers a Premium Monthly Membership bundling multiple services. Sessions are available in-person at the Perryville, MO studio or remotely via telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

• BioResonance Testing (Qest4)

Quantifiable outcome

• Allergy/sensitivity elimination - permanent results with no ongoing treatment required
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

14 partnerships are on record, tiered minor and core.

• FullscriptminorGTM or Marketing PartnerPartnered dispensary platform for supplement fulfillment. Customers order recommended supplements through Dana Christisen's Fullscript dispensary at us.fullscript.com/j/dana-christisen. Fullscript likely provides commission or revenue share on product sales.
• ZYTOcoreTechnology or IntegrationLicensed user of ZYTO biocommunication technology including EVOX Perception Reframing and Elite Bio-communication scanning systems. Uses ZYTO Hand Cradle and proprietary software for emotional wellness and supplement recommendations.
• NeurOptimal (Holosync)coreTechnology or IntegrationProvider of advanced neurofeedback technology for brain training and optimization. NeurOptimal is included in the Premium Monthly Membership package.
• FLOWpressocoreTechnology or IntegrationFDA Class II cleared device for fascia and lymphatic therapy. Uses compression and heat therapy technology. Service is included in Premium Monthly Membership.
• Young LivingcoreGTM or Marketing PartnerPrimary essential oils supplier and affiliate partner. Reference ID 880288. Earns referral commissions on product purchases. Products include Longevity, Progessence Plus, Thieves line, and Raindrop Technique oils. Operates Whole Earth Wellness team with personal mentoring and private Facebook group.
• Richway International / BioMatcoreTechnology or IntegrationProvider of BioMat Professional infrared therapy technology used in combination with BIOMAX Red Light Therapy panels.
• The Shift DeviceminorGTM or Marketing PartnerEMF protection device sold through affiliate link. Price $575. Free US shipping. Dr. Kate Keville developed the device. Grace Wellness Studio blog promotes The Shift Device as a solution for EMF exposure.
• MitoLuxminorGTM or Marketing PartnerProvider of MitoLux Sunlight/Red Light Equipment for home use. Affiliate link for BTS2 Vitamin D Sunlamp product.
• CellCoreminorGTM or Marketing PartnerSupplement brand offered through affiliate partnership. Reference code sZA47q8T for customer registration.
• Wei LabsminorGTM or Marketing PartnerProvider of bulging and herniated disc protocol including WHITEE Patches and LC Balancer. Featured in blog case study with Dorie Erickson, PhD, CNC.
• DesBio / OmniCleanseminorGTM or Marketing PartnerProvider of OmniCleanse detoxification kit used in practice. Six homeopathic formulas for brain, nervous system, matrix, liver, kidneys, and lymphatic support.
• ION Cleanse by AMDcoreTechnology or IntegrationProvider of detox foot bath technology. Study results show 48% glyphosate reduction and significant heavy metal excretion (46% Aluminum, 24% Cadmium reduction) with use.
• Aires TechminorGTM or Marketing PartnerEMF protection technology provider. Featured in brands section with referral code B1VKKk9LtNELRX12e.
• Qest4coreTechnology or IntegrationBioResonance testing technology provider. Enables remote biometric scanning for organ systems, nutritional status, hormone status, neurotransmitters, and emotions analysis.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Wellness Way: Network of holistic practitioner clinics offering bioenergetic testing, nutrition, and alternative therapies with a similar 'root cause' philosophy and franchise-like model. Comparable in service mix, customer segment (chronic health seekers), and practitioner-led delivery.
• Restore Hyper Wellness: Multi-modality wellness retail franchise offering red light therapy, compression, cryotherapy, IV drips, and other modalities under one roof with membership pricing. Highly comparable multi-modal D2C wellness model with subscription revenue, although more clinical/cosmetic and metro-focused.
• UltraWellness Center: Dr. Mark Hyman's functional medicine practice offering comprehensive testing and integrative therapies for chronic conditions. Direct comparable as a practitioner-led holistic clinic targeting patients who have not found answers in conventional medicine.
• NeuroOptimal (Zengar Institute): Provider of NeurOptimal neurofeedback technology and operator of affiliated brain training centers. Comparable as both a technology partner and as a comparable service delivery model for neurofeedback-based wellness offerings.

Others

• Fullscript: Practitioner-grade supplement dispensary platform that the subject company uses for fulfillment and likely earns affiliate revenue. Comparable as an enabling infrastructure provider within the integrative wellness ecosystem.

Broad incumbents

• Standard Process: Whole food nutrition company serving naturopathic and chiropractic practitioners with supplements and protocols. Comparable as a long-established brand in the practitioner-channel natural health space where the subject company operates.
• Cleveland Clinic Center for Functional Medicine: Established hospital-affiliated functional medicine center applying systems biology and integrative therapies. Comparable clinical philosophy but with institutional backing, research capacity, and mainstream medical legitimacy that the subject company lacks.
• Life Time (Life Time Health): Large premium fitness and wellness operator with integrated nutrition, recovery, and health services. Comparable in bundling multiple wellness modalities under membership, though at much larger scale and with stronger mainstream positioning.

Emerging players

• Banyan Botanicals: Ayurvedic wellness brand offering herbal products, consultations, and educational content. Comparable in blending alternative modality services with content-driven D2C marketing and a founder-practitioner-driven brand.
• Mito Health: Functional and integrative wellness company combining practitioner consultations, lab testing, and personalized protocols. Comparable as a modern functional medicine D2C platform targeting chronic health issues with telehealth delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/healthy-by-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy By Design