Dance Force
Dance Force Studios is a privately held dance education studio in Huntley, Illinois, founded in 2004, offering recreational dance classes and a competitive dance team program across eight disciplines to families and aspiring dancers in the local community.
- Company typePrivate
- Founded2004
- HeadquartersHuntley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dance Force does
Dance Force Studios is a privately held dance education business operating a single physical studio at 10995 Ruth Rd., Huntley, Illinois. Founded in 2004, the studio has run continuously for approximately 20 years and serves the local Huntley and surrounding Illinois community with both recreational dance classes and a competitive dance team program. The service portfolio spans eight disciplines — Ballet, Contemporary/Lyrical, Hip Hop, Jazz, Poms, Acro, Dance Conditioning, and Technique — offered to dancers of all ages and skill levels, with a complimentary trial class serving as the entry funnel.
The underlying operation is entirely in-person and human-delivered; there is no proprietary technology platform, no mobile application, no API integrations, and no AI-enabled capabilities. Digital touchpoints are limited to a Squarespace-hosted website (danceforcestudios.com), an Instagram channel for competition and tryout marketing, and an email newsletter signup. The competitive team program has produced verifiable results, including dancers placing 6th at a world-level competition and alumni placing on Division 1 collegiate dance teams (e.g., DePaul University).
The business model is direct-to-consumer with recurring tuition revenue. Customers enroll directly through the studio, with seasonal tryout clinics (May) for the competitive team and ongoing registration for recreational classes. Acquisition is driven primarily by free trial conversions, community word-of-mouth referrals, and organic social media. The studio is independently owned — no parent company, no institutional investment, and no public listing — with leadership anchored by long-tenured coaches including Karen and Dawn referenced in customer testimonials. A firmographic data point lists headcount at 39, though this figure is not corroborated by first-party sources and may reflect broader organizational scope than is visible from the website alone.
Dance Force firmographics
Firmographics- Name
- Dance Force
- Legal name
- Dance Force Studios
- Website
- https://danceforceallstars.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dance Force Studios is a privately held dance education studio in Huntley, Illinois, founded in 2004, offering recreational dance classes and a competitive dance team program across eight disciplines to families and aspiring dancers in the local community.
- Ownership category
- akta.pro rank
Dance Force industry classification
Industry- Product category
- Dance Education and Performing Arts Instruction
- NAICS
- Fine Arts Schools (61161), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Dance Force is headquartered
LocationHeadquarters
- HQ city
- Huntley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dance Force business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dance Classes and Instruction: Revenue generated from recreational dance classes and competitive dance team programs. Customers pay for ongoing dance instruction across multiple disciplines including ballet, contemporary, hip hop, jazz, poms, acro, and technique.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dance Force product offering
Product offeringCore offering
Dance Force Studios is a community dance studio that delivers in-person dance instruction through recreational classes and competitive dance team programs. Classes are offered across multiple disciplines including Ballet, Contemporary/Lyrical, Hip Hop, Jazz, Poms, Acro, Dance Conditioning, and Technique for dancers of all ages and skill levels. The studio also fields competitive teams that compete at regional, national, and world-level events, and provides a free trial class to prospective students.
Product overview
Dance Force Studios offers a unified service portfolio centered on dance education and competitive performance. The core offerings consist of Recreational Dance Classes (covering Ballet, Contemporary/Lyrical, Hip Hop, Jazz, Poms, Acro, Dance Conditioning, and Technique) and a Competitive Dance Team program. Additional services include Free Trial Classes for prospective students. Founded 20 years ago, the studio provides both recreational and competitive pathways for dancers of all ages and skill levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Recreational Dance Classes
- Competitive Dance Team Competitive dance team program offering intensive training and opportunities for dancers to compete at regional, national, and world-level competitions including the Varsity Dance Summit.
- Free Trial Class Complimentary trial class offered to prospective students to experience the studio's programs before committing to enrollment.
Quantifiable outcome
- Dancers from Dance Force Studios have achieved 6th place in the WORLD at national/international competitions
- +1 more outcomes
Companies that use Dance Force
Customer profileSegments2 records
Ideal customer profiles2 records
Dance Force technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dance Force partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Dance Force competitors and assessment
Company assessmentDirect peers
- Just For Kix: A national dance studio chain offering recreational and competitive dance programs for youth. Directly comparable to Dance Force in its dual recreational/competitive offering, multi-discipline curriculum, and recurring class subscription model.
- Peridance Center: A New York-based dance education center offering multi-discipline classes across recreational and pre-professional levels. Comparable as an established multi-discipline dance instruction studio with a similar curriculum breadth.
- Tumbleweeds Gymnastics: A youth gymnastics and tumbling instruction business. Comparable to Dance Force as a regional youth movement-arts studio offering structured recreational and competitive team programs on a subscription basis.
Broad incumbents
- The Little Gym: A globally franchised youth development and motor-skill program. Comparable as a youth activity business with a recurring class model, free-trial acquisition, and franchise-style multi-location expansion, though focused on gymnastics rather than dance.
- Club Pilates: A franchise fitness studio chain operating on a recurring membership model. Comparable to Dance Force in subscription-based, in-person group instruction delivered through a franchise/unit model.
- School of Rock: A franchised music education business that combines recreational and performance-track programs. Comparable as a youth performing-arts education business with subscription lessons and performance/competition pathways.
- Goldfish Swim School: A franchise chain of youth instructional swim schools. Comparable because it targets the same parent demographic with a subscription-based, instructor-led youth activity model and franchise expansion potential.
- Broadway Dance Center: A long-established NYC dance studio offering multi-genre classes with competitive/performing-arts pathways. Comparable as a brand-recognized dance instruction business serving both recreational and serious dance students.
- Code Ninjas: A franchise youth education business on a recurring subscription model. Comparable to Dance Force as a parent-paid, recurring youth enrichment franchise with similar customer acquisition mechanics (free trial, community presence).
Others
- NJ Performing Arts Center: A performing arts training and presentation institution. Comparable in offering supplementary dance education alongside performance opportunities, though it operates at a much larger institutional scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dance Force social profiles
Digital presenceDance Force financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance Force leadership team
Management profileNumber of profiles
Profiles2 records
Dance Force funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance Force M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance Force
What does Dance Force do?
Dance Force Studios is a community dance studio that delivers in-person dance instruction through recreational classes and competitive dance team programs. Classes are offered across multiple disciplines including Ballet, Contemporary/Lyrical, Hip Hop, Jazz, Poms, Acro, Dance Conditioning, and Technique for dancers of all ages and skill levels. The studio also fields competitive teams that compete at regional, national, and world-level events, and provides a free trial class to prospective students.
Is Dance Force a public or private company?
Dance Force is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dance Force founded?
Dance Force was founded in 2004. It employs 11 to 50 people.
Where is Dance Force based?
Dance Force is headquartered in Huntley, United States, in the North America region.
How does Dance Force make money?
One revenue line is on record: dance Classes and Instruction.
Who are Dance Force's main competitors?
Direct peers on record are Just For Kix, Peridance Center and Tumbleweeds Gymnastics. Broad incumbents are The Little Gym, Club Pilates, School of Rock, Goldfish Swim School, Broadway Dance Center and Code Ninjas. NJ Performing Arts Center is listed as an others.
Does Dance Force have an API?
No public API is recorded for Dance Force.
What industry is Dance Force in?
Dance Force's product category is Dance Education and Performing Arts Instruction. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAH, Dance Competitions & Showcases (Non-Esports). Its NAICS code is 61161 and its SIC code is 7900.