Danceplace Digital

What Danceplace Digital does

Danceplace Digital Inc. is a privately held, US-incorporated company that operates a vertical platform serving as an operating system for the global dance community. Founded around 2010, the company has built a two-sided marketplace that connects individual dancers with dance schools, event organizers, competition operators, and social venues. The platform covers multiple dance styles including Country Swing, West Coast Swing, Brazilian Zouk, Salsa, Lambada, and Line Dance, with event listings spanning the United States, Poland, Japan, and Brazil.

The company offers nine product modules: a core platform and mobile app (iOS/Android) for event discovery and ticketing; specialized software for event registration, event management, competition scoring, school management, and social management; a B2B marketplace for dance business promotion; and the Danceplace Academy for professional learning and certification. The platform supports five languages (English, Portuguese, French, Spanish, Finnish) and targets both consumer dancers (PLG self-serve) and dance businesses (enterprise field sales with demo-based selling).

Revenue is generated through three streams: transaction fees on ticket sales and event registration, subscription-based SaaS for dance business software, and marketplace commissions for business listings. The company appears to be bootstrapped with no disclosed funding, operates with a 6-person team, and has no public revenue figures, leadership disclosures, or documented partnerships.

Name

Danceplace Digital

Legal name

Danceplace Digital Inc.

Website

https://dance.place

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Danceplace Digital operates a global vertical platform and marketplace connecting individual dancers with dance schools, event organizers, and competition operators. It offers event registration, ticketing, competition scoring, and school management software across multiple dance styles and countries.

Ownership category

akta.pro rank

Product category

Dance Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

Keywords

• Dance event management
• Dance school software
• Event registration platform
• Dance competition software
• Dance marketplace platform

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance Event Registration & Ticketing: Transaction-based revenue from ticket sales and registration fees for dance events. Event organizers pay fees to list and process registrations through the platform.
2. Dance Business Software Subscriptions: Subscription-based software-as-a-service for dance schools, event organizers, and social venues. Tiered pricing for event management, registration, scoring, and school management tools.
3. Dance Business Marketplace: Marketplace fees for dance businesses to list services, classes, and promote events to the Danceplace community.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Danceplace Digital provides a vertical software platform for the dance industry, offering event management, online registration, scoring/judging, and school administration tools to dance schools, event organizers, and competition organizers. It complements these B2B tools with a consumer-facing marketplace that lets individual dancers discover, browse, and register for dance events, classes, and competitions worldwide.

Product overview

Danceplace Digital operates a unified platform serving as the operating system for the dance community. The core platform connects dancers globally with events, schools, classes, socials, and frames. The product portfolio comprises specialized software modules including Dance Event Registration Software for ticket purchasing, Dance Event Management Software for organizers, Dance Business Marketplace for promotion, Dance Competition Scoring Software for judging, Dance School Management Software, and Dance Social Management Software. Additional offerings include Danceplace Academy for learning and certification, and a Mobile App available on iOS and Android. The platform supports multiple languages including English, Portuguese, French, Spanish, and Finnish.

Differentiator

Problem solved

Functional benefit

Brands

• Danceplace Software: Software solutions for dance events, schools, and socials including event management, registration, and competition scoring
• Danceplace Marketplace
• Danceplace Academy

Products and services

• Dance Event Management Software Software for dance event organizers to plan, run, and manage dance events and competitions, including event setup, scheduling, and operations. Targeted at dance competition directors and event organizers.
• Online Event Registration and Ticketing Online registration and ticketing system that lets dancers sign up for events and lets organizers process paid registrations and ticket sales. Used by dance event organizers and individual dancers.
• Dance Competition Scoring System Online scoring and judging system for dance competitions that captures and tabulates judges' scores during events. Used by competition organizers and judges.
• Dance School Administration Software Administration and management software for dance schools and studios to run their day-to-day operations, including student/class management. Targeted at dance school and studio owners.
• Dance Events Marketplace Consumer-facing online marketplace where individual dancers can discover and register for dance events, classes, workshops, and competitions hosted by participating schools and organizers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Booksy: Booksy is a booking and business management platform used by beauty, wellness, and fitness service providers. It addresses adjacent booking and SMB management needs similar to the dance school and social management workflows Danceplace serves.
• ClassPass: ClassPass is a fitness and class-booking marketplace that includes dance classes. While it serves a broader fitness audience, its discovery and booking model overlaps with Danceplace's marketplace for dance classes and socials.

Direct peers

• Jackrabbit Dance: Jackrabbit Dance is a class management and registration platform purpose-built for dance studios. It is a direct competitor to Danceplace's Dance School Management Software for dance studio operators.
• The Studio Director: The Studio Director is a dance studio management software offering registration, scheduling, billing, and student management. It directly competes with Danceplace's Dance School Management Software for the same dance school and studio buyer.
• Dance Comp Genie: Dance Comp Genie is a dance competition management and scoring platform. It directly competes with Danceplace's Dance Competition Scoring Software for competition organizers running sanctioned and studio dance competitions.

Broad incumbents

• Eventbrite: Eventbrite is a global event ticketing and registration platform serving consumers and organizers across many categories. While it is not dance-specialized, it competes head-on with Danceplace's ticketing and event-registration use case and is the most visible alternative for dance event organizers evaluating platforms.
• Mindbody: Mindbody is a vertical SaaS platform for fitness, wellness, and studio businesses, including dance studios. It overlaps with Danceplace's school management software and class-scheduling offerings but serves a much broader wellness category with a much larger product and sales organization.
• Cvent: Cvent is an enterprise event management platform covering registration, attendee management, and event marketing. It competes with Danceplace's enterprise event management software for larger dance congresses and festivals with complex logistics.
• Active Network: Active Network provides registration, event management, and activity-management software for recreation, sports, and community events. It overlaps with Danceplace's registration and event-management modules across the recreation category.

Others

• Acuity Scheduling: Acuity Scheduling is a self-serve appointment and class scheduling platform used by independent instructors and studios. While it is broader than dance, dance instructors sometimes adopt it as a lighter-weight alternative to a full dance management suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/danceplace-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danceplace Digital