Gateway Security

What Gateway Security does

Gateway Security (Gateway Security Sweden AB) is a Swedish manufacturer of Electronic Article Surveillance (EAS) systems headquartered in Motala, Sweden. Founded in 1994, the company designs and produces anti-theft hardware across three core technology platforms — Acousto-Magnetic (AM), Radio Frequency (RF), and Electro-Magnetic (EM) — alongside integrated Metal Detection Gateway (MDG) modules, CCTV surveillance with People Counter and Heat Map analytics, and a consumables line of hard tags, labels, multi-alarms, deactivators, and detachers. All antennas are hand-assembled and quality-controlled at the Motala facility, and 150,000+ antennas have been sold since inception, with products installed at more than 7,000 facilities worldwide.

The company serves retail customers across fashion, health & beauty, food, and construction verticals, with named enterprise references including ICA Kvantum Falkenberg, Marionnaud, and Clas Ohlson. Gateway operates a hybrid go-to-market: direct sales in Sweden through a small team led by Sales Director Jenny Tielman, complemented by 70+ international distributors across 78-120 countries. The company has been under private equity ownership since August 1, 2020, when it was acquired from the Gunnebo group by UK-based Whitepark Capital Ltd and Germany-based Navigator Capital GmbH.

Revenue is generated primarily through one-time hardware sales of EAS antennas, CCTV systems, and accessories, with a recurring pull-through stream from consumables (tags, labels) and professional services for installation and support. Pricing is not publicly disclosed and is configured per customer based on store size, technology choice, and configuration. There is no public revenue disclosure in the available source material.

Name

Gateway Security

Legal name

Gateway Security Sweden AB

Website

https://www.gateway-security.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Gateway Security is a Swedish manufacturer of Electronic Article Surveillance (EAS) systems serving fashion, health & beauty, food, and construction retailers globally. It produces AM, RF, and EM antennas, CCTV analytics, and consumables, distributed via direct sales in Sweden and 70+ international distributors across 78-120 countries.

Ownership category

akta.pro rank

Product category

Retail Security Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Security Systems Services (except Locksmiths) (561621)

SIC

Measuring & Controlling Devices, Nec (3829), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EAS/Anti-Theft Tagging & De-Tagging Operations Support (BPAKAJAF)

Keywords

• Electronic article surveillance
• Retail loss prevention
• Anti-theft systems
• EAS antennas
• Retail security solutions

Headquarters

HQ city

Motala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. EAS Hardware Sales: Sale of electronic article surveillance systems including antennas (AM, RF, EM), hard tags, labels, deactivators, and accessories. One-time hardware purchases with optional add-ons.
2. CCTV Systems: Sale and installation of surveillance camera systems with analytics capabilities for retail loss prevention.
3. Service and Support: Technical support, installation, and ongoing maintenance services for Gateway products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gateway Security designs, manufactures, and sells Electronic Article Surveillance (EAS) systems for retail loss prevention. Its portfolio spans AM, RF, and EM antennas, hard tags and labels, deactivators, detachers, CCTV with analytics, and integrated Metal Detection Gateway (MDG) modules. All antennas are hand-assembled and quality-controlled at the Motala, Sweden facility, with 150,000+ antennas sold since 1994.

Product overview

Gateway Security is a global manufacturer of Electronic Article Surveillance (EAS) solutions serving the retail security market. The company offers a comprehensive portfolio of anti-theft systems organized across three core antenna technologies: AM (Acousto-Magnetic), RF (Radio Frequency), and EM (Electro-Magnetic). The AM antenna line includes Plexi, Silver, and Concealed Antenna sub-brands, each with variants (XL, Solo). The RF antenna line features Premium and Fusion series, with MDG (Metal Detection Gateway) variants that integrate metal detection capability. The EM antenna line includes EM 500 Silver and EM 700 Plexi models. Beyond antennas, the product ecosystem encompasses CCTV surveillance with analytics (People Counter, Heat Map), hard tags and labels (AM/RF/EM compatible), multi-alarms, lanyards, deactivation products, detachers, body scanners, and various add-on modules. All products are designed, developed, and manufactured in Motala, Sweden, with over 150,000 antennas sold since 1994.

Differentiator

Problem solved

Functional benefit

Products and services

• AM Antennas Acousto-magnetic EAS antennas offering wider detection range ideal for larger shop entrances, with low frequency suitable for liquids and metallic objects. Product range includes Plexi, Silver, Store Protect Concealed Antenna, and various Solo and XL variants for retailers needing flexible entrance widths.
• RF Antennas Radio frequency EAS antennas, the most common EAS system type widely used by fashion retailers. The product range includes Premium, Premium XL, Premium MDG, Fusion, Fusion MDG, Powergate Fusion, and Novagate models, with options for customizable fronts and metal detection integration.
• EM Antennas Electro-magnetic EAS antennas as a niche solution using small, thin adhesive labels that can be deactivated and reactivated. Models include EM 500 Silver and EM 700 Plexi, ideal for libraries, DIY stores, and retailers needing reusable labels.
• CCTV Systems Video surveillance system with real-time monitoring accessible via mobile, tablet, or PC, integrated with alarm systems. Includes People Counter and Heat Map functions for customer traffic analysis, designed for retailers needing both loss prevention and customer behavior analytics.
• Hard Tags Reusable hard security tags for retail merchandise protection across fashion and other verticals. Compatible with Gateway's AM, RF, and EM antenna systems, with options for various product types including bottles, optical products, and slim items.
• Labels Adhesive security labels compatible with AM, RF, and EM antenna systems. Range includes cosmetic labels, frozen food labels, premium security seals, and standard format labels, all tested and quality-controlled at the Motala facility.
• Multi-alarms and Lanyards Multi-alarm security devices and lanyards for enhanced retail merchandise protection. Includes Multi-alarm v4, Multi-alarm v3, lanyards in single and double loop variants, Alarming Hard Tag, and Multi-grip products in various sizes.
• Deactivation Products Deactivation devices for EAS labels at point-of-sale, available in scanner, hand-held, table pad, recessed, and passive variants. Includes specialized versions for book stores and compact retail formats.
• Detachers Tag removal tools such as the Concept detacher for safely removing hard tags from merchandise at point-of-sale or by authorized personnel.
• Accessories Supporting EAS equipment including TDU, Powersync III, AM Body Scanner, and RF Body Scanner for retail loss prevention deployments.
• Metal Detection Gateway (MDG) Technology Integrated metal detection capability built invisibly into Gateway's AM and RF antennas, detecting foil-lined bags used by sophisticated shoplifters and triggering a silent alarm (and optional flashing strobe light on Premium MDG) to alert store personnel.
• Add-ons Customization and enhancement options for Gateway EAS antennas, including Anti Climbing protection, AD Holder, Black Base, double-sided Buffers, Etched Logo, Printed Sheets, Integrated Metal Detection, and Prisma lighting, allowing retailers to tailor antennas to their store environment.
• Remote Access Manager (Gatenetpro) Remote control and monitoring platform (Gatenetpro) that allows centralized remote management of Gateway EAS products across retail locations, complementing the hardware portfolio.
• Service and Support Technical support, installation, and ongoing maintenance services delivered by Gateway Security's technical service team and its global distributor network, ensuring installed EAS systems remain operational across customer sites.

Quantifiable outcome

• 150,000+ antennas sold since 1994
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Gunnebo GrouphistoricalStrategic or Co-development Partner · 1 January 2004Gateway became part of the Gunnebo group in 2004, a significant player within the security business. This partnership was later superseded by the 2020 acquisition by Whitepark Capital and Navigator Capital.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sensormatic Solutions (Johnson Controls): The largest EAS and retail loss-prevention hardware vendor globally, part of Johnson Controls. Directly overlaps with Gateway's antenna and label portfolio but serves large enterprise retailers with bundled hardware, software, and services offerings.
• Checkpoint Systems (CCL Industries): Global leader in retail EAS, RFID, and merchandise visibility solutions, owned by CCL Industries. Competes with Gateway across the full EAS technology stack and dwarfs it in scale, R&D budget, and global key-account coverage.
• Avery Dennison Retail Branding and Information Solutions: Major supplier of retail labels, RFID inlays, and EAS consumables that competes with Gateway on the consumables side of the business and increasingly on RFID-based source tagging that could substitute for traditional EAS antennas.

Direct peers

• TAG Company: Specialist manufacturer of EAS hard tags, AM/RF labels, and retail security accessories. Comparable to Gateway in the consumables-driven portion of its portfolio and often a fellow supplier in tender processes with the same retail end-customers.
• Agon Systems: UK-based designer and manufacturer of EAS systems and security tags for retail, with a multi-technology antenna offering similar to Gateway. Comparable scale and customer profile in European fashion and department store retail.
• WG Security Products: US-based EAS hardware specialist manufacturing EAS tags, labels, and antennas. Direct comparable in the consumables and accessories side of Gateway's business, particularly for hard tags and deactivation products.
• Innotech Security: EAS and retail security hardware manufacturer offering AM/RF antennas, tags, and labels with a focus similar to Gateway. Comparable product breadth and comparable target customer base in mid-market retail.
• Nedap: Dutch retail-loss-prevention specialist offering EAS antennas, RFID-based source tagging, and !D Cloud store visibility software. Closest direct competitor to Gateway's three-technology (AM/RF/EM) EAS antenna portfolio serving fashion and food retail.

Regional players

• Amersec (Amersec International): Sweden-based provider of EAS and retail loss-prevention solutions. Direct regional peer sharing Gateway's domestic market, with overlapping product categories in AM/RF antennas and security tags for Nordic retail customers.

Emerging players

• Hangzhou Century Co., Ltd. (GZ Century): Chinese EAS manufacturer producing AM/RF antennas, tags, and labels at scale. Represents the lower-cost competitive threat to Gateway's hand-assembled Swedish manufacturing model, particularly in price-sensitive emerging-market retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gunnebogateway

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gateway Security