Darum Ng

What Darum Ng does

Darum Ng is a Nigerian logistics and supply chain platform operated by Mason Atlantic Limited, founded in 2021 and headquartered at 23 Hughes Ave, Alagomeji, Yaba, Lagos. The company operates three core product lines — Cargo Pro (bulk air freight charter for military, government, pharmaceutical, and industrial customers), Inventri (a white-label warehouse management system supporting 1,000+ aisles, racks, and bins with real-time tracking and staff auditing), and Blooom (farm-sourced Ethiopian flowers delivered via daily chartered flights to retail florists, hospitality, supermarkets, and event designers). Underpinning the platform is a partner network of 300+ logistics companies across Africa, with 150,000 tonnes of annual e-commerce air cargo capacity allocated through airline partners, and GPS-based real-time tracking integrated with Google Maps for routing and delivery visibility.

The platform combines a self-serve mobile and web application for bike hailing and small-scale logistics with an enterprise sales motion for complex cargo charter and WMS engagements. Custom APIs were made available to partners in 2023 to support integration into the platform, and the company uses a hybrid go-to-market spanning product-led growth for SMBs/consumers and direct enterprise sales for governments, militaries, and pharmaceutical customers. Revenue is generated through transaction fees on completed deliveries, quote-based air cargo charter fees, annual licensing for the Inventri white-label WMS, and direct sales of fresh flowers through Blooom.

The company is privately held, bootstrapped (no external funding rounds disclosed), and operates with approximately 12 employees. In 2025, the company repositioned itself as a "Supply Chain Enterprise Platform" under the "Supply Evolution" narrative, signaling a strategic shift from point-to-point logistics into broader enterprise supply chain solutions. The Darum trademark is registered under Class 42 (technology services) and Class 39 (transport and logistics).

Name

Darum Ng

Legal name

Mason Atlantic Limited

Website

https://darum.ng

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Darum Ng is a Nigerian logistics platform offering cargo charter, white-label warehouse management, and Ethiopian flower delivery through a 300+ partner network across Africa, serving SMBs, government, military, and enterprise clients.

Ownership category

akta.pro rank

Product category

Logistics and Supply Chain Services

NAICS

Nonscheduled Chartered Freight Air Transportation (481212), Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (492110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro industry

PRIMARYTLADAAAE

Air Cargo Charter Specialists (On-Demand)

Transportation & Logistics/Freight Transportation (Air, Maritime, Rail, Trucking)/Air Freight Carriers (Scheduled & Charter)

SECONDARYTLACAAAA

General Cargo Air Freight Forwarding (Airport-to-Airport / Door-to-Door)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Air Freight Forwarding

Keywords

• Supply chain platform
• Logistics services
• Warehouse management software
• Air cargo charter
• Last-mile delivery

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Delivery and Logistics Transaction Fees: Platform connects users with logistics partners (motorbike riders) and charges transaction fees on completed deliveries. Users fund payment instruments and charges are billed upon acceptance of service quotes.
2. Cargo Charter Services: Bulk freight charter services for businesses including military supplies, industrial machinery, pharmaceuticals, and government cargo. Revenue generated from air cargo space bookings.
3. White-label WMS Licensing (Inventri): Custom white-labelled warehouse management solutions sold to enterprises. Implementation includes consulting process with concept planning, project execution, and system handover.
4. Fresh Flower Supply (Blooom): Farm-sourced Ethiopian flowers sold and delivered to retail florists, hospitality businesses, supermarkets, and event designers. Full logistics from farm to door handled by Darum.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Darum Ng operates a multi-service logistics and supply chain platform headquartered in Lagos, Nigeria. It offers air cargo charter (Cargo Pro) for time-sensitive business and government freight, a white-label warehouse management system (Inventri) for enterprises, and a dedicated fresh flower supply chain (Blooom) delivering Ethiopian-grown flowers daily to retail and hospitality buyers. The platform coordinates 300+ logistics partners across Africa under a single point of execution for freight, customs clearance, and storage.

Product overview

Darum Ng is a logistics and supply chain platform that operates as a portfolio of interconnected services. The core offerings include: Cargo Pro (bulk freight charter services), Inventri (white-labelled warehouse management system), and Blooom (fresh flower sourcing and delivery). The platform also provides inventory management capabilities through Inventri, enabling businesses to manage warehouse operations from inventory tracking to staff auditing. Darum positions itself as a Supply Chain Enterprise Platform covering warehouse management, air freight mobility, and distribution across Africa with over 300+ logistics partner companies.

Differentiator

Problem solved

Functional benefit

Brands

• Blooom: Farm-sourced Ethiopian flowers, charter-shipped and delivered fresh. Provides premium roses, chrysanthemums, and fillers sourced from highland farms and delivered daily.
• Inventri
• Cargo Pro

Products and services

• Blooom
• Inventri
• Cargo Pro
• Inventory Management (White-label WMS)

Quantifiable outcome

• Reduced coordination overhead through centralized single-point execution
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• 300+ Logistics Companies (Africa)coreChannel Partner/ Reseller/ DistributorNetwork of over 300 logistics companies across Africa providing delivery and freight services. These partners execute the actual delivery and logistics services while Darum provides the platform coordination and management layer.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SafeBoda: Motorcycle ride-hailing and delivery platform originating in Uganda and expanded into Nigeria. Direct comparable on bike-based last-mile delivery model with African regulatory expertise.
• Gokada: Nigerian ride-hailing and last-mile delivery platform using bikes and motorcycles. Direct overlap with Darum's bike hailing service in Lagos and comparable target SMB and consumer customers.
• Lori Systems: East African cargo and freight platform connecting shippers with truckers. Comparable to Darum's Cargo Pro on the digital cargo and freight aggregation side, though focused on road freight rather than air charter.
• Terminal Africa: African e-commerce shipping aggregator connecting merchants with courier and freight partners. Direct comparable to Darum's partner-based freight and delivery orchestration model.
• MAX: Nigerian mobility and delivery platform operating motorcycle ride-hailing and delivery services. Direct peer on the consumer/SMB bike delivery side and increasingly on enterprise logistics.

Regional players

• Sendy: Kenyan on-demand delivery and logistics platform with truck, van, and bike options. Comparable platform model but focused on East Africa rather than West Africa.
• Chari: Moroccan B2B commerce and logistics platform for traditional retailers. Comparable emerging-market supply chain aggregation and digitization model but operating in North Africa rather than West Africa.

Broad incumbents

• Bolt: Global ride-hailing platform operating in Nigeria with food and parcel delivery. Broader portfolio and significantly larger capital base but overlapping last-mile delivery capability with Darum's bike hailing.
• Glovo: Multi-category on-demand delivery platform (owned by Delivery Hero) operating across African cities including Lagos. Broad incumbent with overlapping last-mile and partner-network model.
• OPay (ORide): Nigerian fintech super-app with ORide motorcycle ride-hailing and OFood delivery services. Broader ecosystem with significant capital but overlapping bike delivery offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/darum-ng

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Darum Ng