DATIN

What DATIN does

DATIN (legal entity SARL DATIN, trading as Datin Coiffeur Créateur) is a privately held, founder-owned hair salon established in 1991 and operating from a single location at 50 Rue du Connétable, 60500 Chantilly, in the Oise department of the Hauts-de-France region. Founded and directed by Nicolas DATIN, the business is structured as a French SARL with declared capital of 5,000 euros, has no parent company, no subsidiaries, and no external funding; it has remained bootstrapped across more than three decades of continuous operation.

The salon's product and technology stack is built around 100% plant-based and mineral hair coloration. Its core technical offering is the MARCAPAR Coloration Végétale, in exclusive use since 1991 and produced from natural pigments, water, and plant decoctions, supplemented by Rodolphe & Co mineral coloration (with Brittany nacre, arginine, and vegetable oils/butters) and a mineral balayage service using silica, diamond powder, and clay that lightens up to six tones without sodium persulfate or ammonia. All coloration formulations are explicitly free of MEA, ammonia, PEG, EDTA, resorcinol, PPD, and PTD. Supporting services include women's and men's haircuts and brushing (priced 25-59 EUR), clay highlights (62-110 EUR), La Biosthétique treatments (12-45 EUR), and quote-based bridal styling. A complementary e-commerce channel at datin.fr sells shampoos, treatments, styling products, and gift vouchers via click & collect or home delivery.

Commercially, DATIN runs a direct-to-consumer unit-pricing model with pay-as-you-go billing per service. Customers book by phone (03 44 57 40 15), online contact form, or walk-in. Customer acquisition relies on a Google Reviews profile, a Pages Jaunes listing, organic social, and the datin.fr website (built and hosted by Solocal). Revenue is not publicly disclosed and the company has no API, no proprietary software platform, and no disclosed AI/ML capabilities; the competitive proposition rests on the founder's long-tenured specialization in natural coloration rather than on technology leverage.

Name

DATIN

Legal name

SARL DATIN

Website

https://datin.fr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

DATIN is a founder-owned hair salon in Chantilly, France, specializing since 1991 in 100% plant-based and mineral hair coloration (MARCAPAR and Rodolphe & Co) plus cuts, treatments, bridal styling, and a small online retail boutique serving the Hauts-de-France region.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Hair salon services
• Plant-based hair coloration
• Mineral hair coloring
• Haircuts and styling
• Bridal hair styling

Headquarters

HQ city

Chantilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Salon services (haircuts, coloring, balayage, bridal): One-time service fees for haircuts, brushing, plant-based and mineral coloration, balayage, and wedding/bridal styling. Services are priced individually and booked by appointment.
2. Online product sales: E-commerce sales of hair care products including shampoos, treatments, and styling products via the online boutique with click & collect or home delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DATIN is an independent hair salon in Chantilly, France providing plant-based and mineral hair coloration, haircuts and styling, hair care treatments, and bridal styling services to local consumers. The salon complements its in-salon services with an online boutique selling shampoos, treatments, styling products, and gift vouchers for click & collect or home delivery.

Product overview

DATIN Coiffeur Créateur is a hairdressing salon in Chantilly, France, specializing in plant-based and mineral hair coloring services. The core offering includes plant-based coloring using MARCAPAR products (since 1991), mineral coloring using Rodolphe & Co products, and mineral balayage using diamond powder and clay. Supporting services include haircuts, styling, treatments using La Biosthétique products, and wedding hair styling. The salon operates an online store for hair care products including shampoos, treatments, and styling products, as well as gift vouchers, all available for click-and-collect or home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Coloration Végétale MARCAPAR Plant-based hair coloration service using MARCAPAR products, made from natural plants, water, and pigments in decoction. Offers a wide range of colors without ammonia or harsh chemicals and is suitable for pregnant women and allergy sufferers. Color reportedly lasts up to three months without losing intensity.
• Coloration Minérale Rodolphe & Co

Quantifiable outcome

• Coloration lasts up to three months without losing intensity
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• MARCAPARcoreOthersPrimary product supplier for plant-based hair coloration. Datin has used MARCAPAR products exclusively since 1991 for vegetable hair coloration and hair care.
• Rodolphe & CocoreOthersPreferred brand for mineral coloration services including mineral balayage and mineral coloration products.
• La BiosthétiquesecondaryOthersProfessional hair care brand providing treatments including intensive care, instant care, and luxury two-phase treatments.
• SolocalminorOthersWebsite development and hosting partner for datin.fr website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saint Algue: Mid-market French hair salon franchise. Comparable core services to Datin (cuts, color, treatments) and overlapping customer base in French regional markets.
• Franck Provost: Large French hair salon chain offering full hair services including color and bridal. Operates at much larger scale than Datin and competes for the same end-customers across France.
• Jean Louis David: Established French hair salon chain with national presence and full-service offerings. Comparable end-customer overlap (cuts, color, styling) but with significantly greater scale.
• Camille Albane: French mid-tier salon franchise offering cuts, color, and treatments. Comparable service breadth to Datin but with a broader mainstream positioning rather than natural-only focus.
• Dessange: Major French hair salon franchise with a wide national footprint. Comparable service mix (cuts, color, bridal) but positioned as a broad incumbent rather than a natural-coloration specialist.

Emerging players

• Aveda Salons: Plant-derived haircare brand (L'Oréal-owned) with a network of affiliated salons emphasizing botanical ingredients. Comparable clean-beauty positioning to Datin, with broader brand scale.

Direct peers

• Biocoiff': French franchise of organic/plant-based hair salons. Directly comparable to Datin's natural coloration positioning and could be considered a scaled-up analog of the same specialty niche in France.
• Jean Marc Joubert: Organic and natural hair salon chain in France with a comparable emphasis on plant-based care and coloration. Operates in the same niche as Datin with a multi-site footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/datin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATIN