DAWN MARIE FRIEND, PSYD, LLC
Dawn Marie Friend, PsyD & Associates is a founder-owned group mental health practice in the South Hills of Pittsburgh, offering psychotherapy, neuropsychological assessment, EEG neurofeedback, medication management, and pediatric primary care across two locations and virtual sessions.
- Company typePrivate
- Founded2001
- HeadquartersSouth Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DAWN MARIE FRIEND, PSYD, LLC does
DAWN MARIE FRIEND, PSYD, LLC, operating as "Dawn Marie Friend, PsyD & Associates," is a privately held, founder-owned group mental health practice headquartered in South Park, Pennsylvania (Allegheny County), with a satellite office in McMurray, Pennsylvania (Washington County) and a virtual/teletherapy channel. Founded in 2001 by Dr. Dawn Marie Friend (PsyD, MSCP), the practice employs approximately 20-25 licensed clinicians and support staff spanning clinical psychologists (PsyD/PhD), licensed professional counselors (LPC), licensed clinical social workers (LCSW), licensed marriage and family therapists (LMFT), and a dual board-certified nurse practitioner (FNP/PMHNP).
The practice delivers a coordinated continuum of mental-health and adjacent services: individual, couples, family, and group psychotherapy; comprehensive psychological and neuropsychological assessment (including ADOS-2 autism evaluation, IQ testing, dementia screening, and Act 120/235 law enforcement evaluations); EEG neurofeedback via the BrainPaint biofeedback system across nine condition-specific protocols (ADHD, anxiety/PTSD/OCD, depression, addictions, anger, migraines, concussion/TBI, sleep); and psychiatric medication management. The dual-certified nurse practitioner extends the offering into general pediatric and family medical care, including well-child visits, sick visits, and minor acute care. Distribution is direct-to-consumer across two physical locations and a virtual channel, supported by TheraNest (EHR/portal), Vantage/Stripe (payments), and a comprehensive content-led website with insurance accepted from most major commercial and Medicare payors.
Revenue is generated primarily on a fee-for-service, pay-as-you-go basis with published rates stratified by clinician credential tier (PSYD/PHD, LCSW, LPC/LMFT, and PMHNP/FNP), plus recurring revenue from neurofeedback protocols (typically 20-40 sessions per client at $100/session following a $225 assessment). The practice is founder-owned and self-funded, with no external investors, parent company, or private equity backing identified in the source material.
DAWN MARIE FRIEND, PSYD, LLC firmographics
Firmographics- Name
- DAWN MARIE FRIEND, PSYD, LLC
- Legal name
- Dawn Marie Friend, PsyD, LLC
- Website
- https://dawnmariefriendpsyd.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dawn Marie Friend, PsyD & Associates is a founder-owned group mental health practice in the South Hills of Pittsburgh, offering psychotherapy, neuropsychological assessment, EEG neurofeedback, medication management, and pediatric primary care across two locations and virtual sessions.
- Ownership category
- akta.pro rank
DAWN MARIE FRIEND, PSYD, LLC industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM)
- akta.pro secondary industries
- Behavioral & Sundowning Management Support (HSABAEAG), Companion Care & Social Support (non-clinical) (HLADAGAB)
Keywords
Where DAWN MARIE FRIEND, PSYD, LLC is headquartered
LocationHeadquarters
- HQ city
- South Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DAWN MARIE FRIEND, PSYD, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Psychotherapy Services: Individual, couples, family, and group therapy sessions billed per session. Different rate schedules based on provider credentials (PSYD/PHD, LCSW, LPC/LMFT).
- Psychological and Neuropsychological Testing: Comprehensive assessment services with fees determined based on client needs. Covers diagnostic testing, IQ testing, accommodations testing, autism evaluation, and forensic evaluations.
- Neurofeedback Training: EEG biofeedback sessions at $100 each, with $225 assessment fee including technology fee. Treatment protocols typically require approximately 20 sessions (20-40 sessions for more complex difficulties).
- Medication Management: Psychiatric medication management by nurse practitioner (Amy Morgan, CRNP, FNP, PMHNP) with rates based on severity level ($100-$200 per session). Also includes general medical/pediatric care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PSYD/PHD Rates - Dr. Friend, Dr. Phillips, Dr. Fox, Dr. Hoffman, Dr. Mills |
| Unit Pricing | Pay-as-you-go | LCSW Rates - Patty Strassner, Shayla Kiczenski, Alora D'Andrea, Ryan Tappe, Ali Mazefsky |
| Unit Pricing | Pay-as-you-go | LPC/LMFT Rates - Lindsay Gentino, Tasha Myers, Elizabeth Kozlowski, Jeff Doran, Samantha Lacy, Alyssa Cass, Julie Hartman |
| Unit Pricing | Pay-as-you-go | PMHNP Rates (Amy Morgan) - Psychiatric Medication Management |
| Unit Pricing | Pay-as-you-go | FNP Rates (Amy Morgan) - Family/Pediatric Medical Services |
| Unit Pricing | Pay-as-you-go | Neurofeedback Training |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DAWN MARIE FRIEND, PSYD, LLC product offering
Product offeringCore offering
Dawn Marie Friend, PsyD & Associates is a group mental health practice that delivers individual, couples, family, and group psychotherapy, psychological and neuropsychological assessment, EEG neurofeedback training using the BrainPaint system, psychiatric medication management, and pediatric/family medical services. Licensed clinicians (PSYD/PHD, LCSW, LPC, LMFT) and a dual board-certified nurse practitioner (FNP/PMHNP) deliver care across the lifespan at two South Hills Pittsburgh offices and via virtual sessions.
Product overview
Dawn Marie Friend, PsyD & Associates is a group mental health practice offering a coordinated suite of services centered on psychotherapy, psychological/neuropsychological assessment, and neurofeedback/EEG biofeedback. The practice operates two physical locations (South Park and McMurray, PA) plus virtual sessions. Core services include individual/couples/family/group therapy provided by multiple licensed clinicians (PsyDs, LPCs, LCSWs, LMFTs), psychiatric medication management by a dual board-certified nurse practitioner, and specialized neurofeedback training using the Brain Paint system for conditions including ADHD, anxiety, depression, PTSD, migraines, addictions, anger, concussions, and sleep difficulties. The practice also offers pediatric and family medical services through its nurse practitioner.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychotherapy and Counseling Services
- Psychological and Neuropsychological Assessment
- Neurofeedback / EEG Biofeedback Training
- Medication Management
- Pediatric and Family Medical Services
Quantifiable outcome
- Most clients report feeling emotionally calmer and more mentally focused after neurofeedback training, with problems either gone, reduced, or more manageable
- +2 more outcomes
Companies that use DAWN MARIE FRIEND, PSYD, LLC
Customer profileSegments3 records
Ideal customer profiles3 records
DAWN MARIE FRIEND, PSYD, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
DAWN MARIE FRIEND, PSYD, LLC partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights6 records
DAWN MARIE FRIEND, PSYD, LLC competitors and assessment
Company assessmentEmerging players
- Talkspace: Online therapy and psychiatry platform that delivers individual therapy, couples therapy, and psychiatric medication management via virtual sessions. Directly comparable to Dawn Marie Friend's virtual therapy and medication management services, but operates as a national, technology-enabled marketplace rather than a local clinician-owned practice.
- Brightside Health: Online mental health platform specializing in anxiety and depression treatment via therapy and medication management. Comparable modality mix to Dawn Marie Friend's anxiety/depression/ADHD focus but delivered virtually-only through a national platform.
- BetterHelp: Largest direct-to-consumer online therapy platform offering individual, couples, and teen therapy via virtual sessions with subscription billing. Competes with the practice's virtual therapy arm on price and convenience but lacks in-person, neurofeedback, and neuropsychological assessment capabilities.
- Cerebral: Telehealth mental health company offering therapy combined with psychiatric medication management for anxiety, depression, ADHD, and related conditions. Overlaps directly with Dawn Marie Friend's combined therapy-plus-medication-management offering but in a national subscription model.
- Lyra Health: Mental health benefits platform that provides therapy, coaching, and psychiatric medication management to employees of sponsoring employers. Comparable service mix (therapy + medication) but serves a B2B employer channel versus Dawn Marie Friend's D2C/referral channel.
Broad incumbents
- UPMC Western Behavioral Health: Behavioral health arm of UPMC (University of Pittsburgh Medical Center), the dominant health system in the Pittsburgh region. Provides outpatient therapy, psychiatric care, neuropsychological assessment, and integrated medical-mental services across western Pennsylvania — direct regional competitor for the same patient population and payer contracts.
- Sheppard Pratt Health System: Large nonprofit behavioral health system providing outpatient therapy, neuropsychological assessment, psychiatric care, and specialty programs across Maryland and the Mid-Atlantic. Comparable full-continuum outpatient offering (therapy + assessment + psychiatric medication) but at much larger system scale.
- Allegheny Health Network (AHN) Behavioral Health: Behavioral health services of Highmark-affiliated Allegheny Health Network, the second-largest health system in western Pennsylvania. Offers outpatient psychiatry, therapy, and assessment in the same South Hills/Allegheny County market that Dawn Marie Friend serves, representing both a competitor and a potential referral partner.
Direct peers
- Two Chairs: Group therapy practice operating hybrid in-person and virtual sessions with a clinician-employment model similar to Dawn Marie Friend's. Closely comparable operating model — employed licensed clinicians delivering therapy and assessment under a single brand — but with a technology-forward, multi-city footprint.
- Octave Clinical Group: Group mental health practice offering in-person and virtual therapy, psychiatric medication management, and couples/family therapy with multiple clinician locations. Closely comparable group-practice operating model and service mix to Dawn Marie Friend's multi-clinician, multi-modality practice structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DAWN MARIE FRIEND, PSYD, LLC social profiles
Digital presenceDAWN MARIE FRIEND, PSYD, LLC compliance and trust
Trust signalCompliance1 record
DAWN MARIE FRIEND, PSYD, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAWN MARIE FRIEND, PSYD, LLC leadership team
Management profileNumber of profiles
Profiles22 records
DAWN MARIE FRIEND, PSYD, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAWN MARIE FRIEND, PSYD, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAWN MARIE FRIEND, PSYD, LLC
What does DAWN MARIE FRIEND, PSYD, LLC do?
Dawn Marie Friend, PsyD & Associates is a group mental health practice that delivers individual, couples, family, and group psychotherapy, psychological and neuropsychological assessment, EEG neurofeedback training using the BrainPaint system, psychiatric medication management, and pediatric/family medical services. Licensed clinicians (PSYD/PHD, LCSW, LPC, LMFT) and a dual board-certified nurse practitioner (FNP/PMHNP) deliver care across the lifespan at two South Hills Pittsburgh offices and via virtual sessions.
Is DAWN MARIE FRIEND, PSYD, LLC a public or private company?
DAWN MARIE FRIEND, PSYD, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DAWN MARIE FRIEND, PSYD, LLC founded?
DAWN MARIE FRIEND, PSYD, LLC was founded in 2001. It employs 1 to 10 people.
Where is DAWN MARIE FRIEND, PSYD, LLC based?
DAWN MARIE FRIEND, PSYD, LLC is headquartered in South Park, United States, in the North America region.
How does DAWN MARIE FRIEND, PSYD, LLC make money?
Four revenue lines are on record. Psychotherapy Services are the primary driver. The others are psychological and Neuropsychological Testing, neurofeedback Training and medication Management.
Who are DAWN MARIE FRIEND, PSYD, LLC's main competitors?
Emerging players on record are Talkspace, Brightside Health, BetterHelp, Cerebral and Lyra Health. Broad incumbents are UPMC Western Behavioral Health, Sheppard Pratt Health System and Allegheny Health Network (AHN) Behavioral Health. Direct peers are Two Chairs and Octave Clinical Group.
Does DAWN MARIE FRIEND, PSYD, LLC have an API?
No public API is recorded for DAWN MARIE FRIEND, PSYD, LLC.
What industry is DAWN MARIE FRIEND, PSYD, LLC in?
DAWN MARIE FRIEND, PSYD, LLC's product category is Mental Health Services. Its primary akta.pro industry code is HLAFAEAM, Home Health Therapy Services (PT/OT/SLP) Providers, with a secondary code of HSABAEAG, Behavioral & Sundowning Management Support. Its NAICS code is 621330 and its SIC code is 8000.