What DECODORE does

DECODORE is a Warsaw-based Polish luxury interior design brand distributor, founded in 1999 and operating for 25 years as an exclusive importer and B2B distributor of prestigious international decorating brands to the Polish market. The company curates a portfolio of approximately 19 luxury brands spanning fabrics, wallpapers, carpets, furniture, lighting, bedding, table linens, clothing, accessories, and a dedicated contract/outdoor line. Named principals include Romo Group brands (Romo, Kirkby Design, Mark Alexander, Black Edition, Zinc Textiles), Designers Guild, Christian Lacroix, Arte, Eijffinger, William Yeoward, Lexington Company, John Derian, Instabilelab, Le Jacquard Français, Alexander Turpault, Villa Nova, Midbec, Essix, and Aigredoux. The business holds no proprietary technology and does not develop software, APIs, or AI/ML products; its competitive substance rests on brand relationships, curation, and personal sales service.

The go-to-market is enterprise field sales: dedicated sales representatives cover the entirety of Poland offering product presentations, technical consultations, and training to professional buyers, anchored by a flagship showroom at ul. Wiertnicza 92 in Warsaw operating Monday-Friday plus the last Saturday of each month. The company serves three customer segments — professional interior designers, decorators and architects (primary), private luxury homeowners (secondary), and contract/hospitality clients specifying certified fabrics for hotels, offices, medical facilities and yachts (secondary). Pricing is quote-based and not publicly disclosed; revenue is generated through one-time B2B sales of imported premium products with no subscription or recurring component identified.

The company is privately held with no disclosed external investors, parent entity, or funding history, and is led by Managing Director Piotr Zalega and Creative Director, Sales & Marketing Katarzyna Gadamska. Approximately 9-11 staff are identifiable by name from public contacts. The company also maintains cross-linked sister platforms Ekskluzywnie Mieszkać (ekskluzywniemieszkac.pl) and Liladore (liladore.pl), suggesting modest ecosystem extension beyond pure product distribution into adjacent home and lifestyle content.

Name

DECODORE

Legal name

DECODORE

Website

https://decodore.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

DECODORE is a Warsaw-based Polish luxury interior design brand distributor founded in 1999, exclusively representing approximately 19 premium international brands of fabrics, wallpapers, carpets, furniture, and accessories to Polish interior designers, decorators, architects, and private clients via nationwide field sales and a Warsaw showroom.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Distribution

NAICS

Paint and Wallpaper Retailers (444120), Other Building Material Dealers (444180)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Upholstery & Drapery Fabric Retail (CRALADAI)

Keywords

• Luxury interior fabrics
• Premium wallpaper distribution
• Designer home furnishings
• Luxury contract textiles
• High-end home decor

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Distribution of luxury interior products: DECODORE generates revenue by distributing prestigious decorating brands from around the world to the Polish market. The company acts as an exclusive importer/distributor, selling fabrics, wallpapers, carpets, furniture, lighting, bedding, table linens, clothing, accessories, and contract/outdoor products from approximately two dozen luxury international brands. Revenue is generated through B2B sales to interior designers, decorators, architects, and private clients seeking premium interior solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

DECODORE is a Polish B2B distributor that has operated for 25 years, curating and distributing a portfolio of several dozen luxury international interior design brands to the Polish market. The company sells fabrics, wallpapers, carpets, furniture, lighting, bedding, table linens, clothing, accessories, and certified contract/outdoor products to interior designers, decorators, architects, and private clients, supported by a Warsaw showroom and a nationwide field sales team.

Product overview

DECODORE is a Polish luxury interior brand distributor operating for 25 years, representing several dozen prestigious decorating brands from around the world. The company operates as a portfolio of distributed luxury interior brands organized into product categories: Fabrics (tkaniny), Wallpapers (tapety), Carpets (dywany), Furniture and Lamps (meble i lampy), Bedding and Table Linens (pościel i obrusy), Clothing (ubrania), Accessories (akcesoria), and Contract & Outdoor products. Key distributed brands include Romo, Kirkby Design, Mark Alexander, Black Edition, Zinc Textiles (Romo Group brands), Villa Nova, Designers Guild, Christian Lacroix, Arte, Eijffinger, Midbec, William Yeoward, Aigredoux, Alexander Turpault, Essix, Lexington Company, Le Jacquard Français, John Derian, and Instabilelab. The company operates a showroom in Warsaw and provides sales representatives throughout Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabrics (Tkaniny)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core.

• RomocoreOthersRomo is a renowned British brand established in 1902, recognized as one of the leading manufacturers of upholstered fabrics, curtain fabrics, and wallpapers, combining tradition with modern technologies and design. DECODORE distributes Romo products in Poland.
• Designers GuildcoreOthersDesigners Guild is an exceptional British company founded in 1970 by Tricia Guild, offering lifestyle products including decorative fabrics, cushions, carpets, bedding, and towels. Portfolio includes nearly 9,000 fabrics and 2,000 wallpapers. DECODORE distributes Designers Guild products in Poland.
• Christian LacroixcoreOthersChristian Lacroix founded his fashion house in Paris in 1986. Products include decorative fabrics, wallpapers, cushions, carpets, tableware, candles, and stationery. Available in over 5,000 sales points worldwide. DECODORE distributes Christian Lacroix products in Poland.
• ArtecoreOthersArte is an exclusive brand from the Flemish part of Belgium, known for designing and producing luxury wallpapers and wall coverings of the highest quality since 1981. Products adorn homes in over 80 countries. DECODORE distributes Arte products in Poland.
• William YeowardcoreOthersWilliam Yeoward, established in 1983 in London, enjoys an enviable reputation for innovation and impeccable quality in home product conception, design, and execution. Products include furniture, upholstery, crystal, lighting, wall coverings, carpets, and home accessories. DECODORE distributes William Yeoward products in Poland.
• Lexington CompanycoreOthersLexington is a premium lifestyle brand founded in 1997 by Kristina Lindhe, offering complete luxury home textile design concepts and beautifully designed clothing. Collections include bedding, throws, towels, robes, pajamas, table linens, and clothing. DECODORE distributes Lexington Company products in Poland.
• EijffingercoreOthersEijffinger is a Dutch brand founded in 1875 by Anna Eijffinger, known for distinctive and colorful wallpaper and fabric designs. The company has been creating beautiful wall designs for over 145 years. DECODORE distributes Eijffinger products in Poland.
• InstabilelabcoreOthersInstabilelab is an Italian brand creating exceptional interior solutions since 2016, offering wallpapers, furniture fabrics, carpets, runners, upholstered furniture, and curtains. Known for bold design approaches combining different aesthetics and textures. DECODORE distributes Instabilelab products in Poland.
• John DeriancoreOthersJohn Derian Company Inc. was established in 1989, creating handmade decoupage works in a small craftsman workshop in New York. The collection includes fabrics, wallpapers, cushions, and throws featuring historical patterns in modern colorways. DECODORE distributes John Derian products in Poland.
• Alexander TurpaultcoreOthersSince 1847, Alexander Turpault has been designing, producing, and distributing beautiful home linens with the greatest respect for French tradition. Known for quality materials (pure linen, densely woven cotton) and delicate decorative details. DECODORE distributes Alexander Turpault products in Poland.
• AigredouxcoreOthersFrench company from the Nantes coastal region creating beautiful and luxurious home linens (bedding and table linens). Established 25 years ago, member of Atelier d'art de France. DECODORE distributes Aigredoux products in Poland.
• Le Jacquard FrançaiscoreOthersLe Jacquard Français creates valuable products with commitment to sustainable development. Collections feature meticulous weaving and rich patterns, distinguished by elegance. Products are designed to be passed down through generations. DECODORE distributes Le Jacquard Français products in Poland.
• EssixcoreOthersEssix offers exclusive textiles inspired by dreams, travel, and fashion for over 60 years. The brand distinguishes itself through product quality with decorative patterns, highest quality materials, and timeless products. DECODORE distributes Essix products in Poland.
• Villa NovacoreOthersVilla Nova creates distinctive and eclectic printed fabrics, decorative weaves, curtains, wall coverings, wallpapers, and cushions. Design process takes 12-18 months from concept to market launch. DECODORE distributes Villa Nova products in Poland.
• Kirkby DesigncoreOthersPart of Romo Group, Kirkby Design was launched in 2009 as a modern, diverse material resource library with sharp contemporary colors and refined palette. Specializes in functional upholstery fabrics meeting Crib 5 contract standards. DECODORE distributes Kirkby Design products in Poland.
• Mark AlexandercoreOthersCreated by Romo Group under the tagline 'naturally beautiful fabrics and wallpapers.' Emphasizes artistic vision, craftsmanship, and quality. Designs feature natural materials including cashmere, mohair, silk, lamb's wool, and linen. DECODORE distributes Mark Alexander products in Poland.
• Black EditioncoreOthersPart of Romo Group, Black Edition offers exclusively designed fabric and wallpaper collections saturated with rich, contemporary elegance. Created for the luxury interior market, combining refined textures, innovative weaving techniques, and craftsmanship. DECODORE distributes Black Edition products in Poland.
• Zinc TextilescoreOthersPart of Romo Group with slogan 'It's all about the picture.' Known for originality and modern design inspired by the best of 1970s styling. Collections launched in 2010 under creative direction of Justin Marr, distributed in over 70 countries. DECODORE distributes Zinc Textiles products in Poland.
• MidbeccoreOthersSwedish brand that started in 2014 by hiring their first designer. Offers hand-drawn patterns with Swedish and Scandinavian influences, aiming to adorn walls worldwide with Swedish design. DECODORE distributes Midbec products in Poland.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zimmer + Rohde: German luxury interior textile brand (part of the JAB group) offering premium upholstery, drapery, and wallcovering fabrics. Comparable for its curated luxury fabric portfolio serving interior designers and architects in the same high-end segment.
• Christian Fischbacher: Swiss luxury home textiles company founded in 1819 producing premium fabrics, bedding, and accessories. Comparable as a long-established luxury textile house with products overlapping Decodore's distributed brands in the premium interior category.
• Dedar: Italian luxury fabric and wallpaper house founded in 1976, known for high-end upholstery and drapery textiles. Comparable as a premium European textile brand competing in the same designer-specified projects that Decodore's clients source for.
• Pierre Frey: French luxury fabric, wallpaper, and furnishing brand house founded in 1935. Comparable as a premium interior textile house serving the same designer/architect customer base with upholstery fabrics, drapery, and wallcoverings overlapping Decodore's distributed brand portfolio.
• Houlès: French luxury trimmings, passementerie, and furnishing accessories specialist founded in 1927. Comparable as a premium European interior accessories house serving the same designer/decorator customer base with overlapping product categories.
• JAB Josef Anstoetz: German family-owned distributor and manufacturer of luxury interior textiles, furniture, and home furnishings with a comparable multi-brand distribution model across European markets. Highly comparable business model as a multi-decade luxury interior brand distributor with field sales and showrooms.
• Lelievre Paris: French luxury textile distributor founded in 1914, offering premium upholstery, drapery, and outdoor fabrics. Comparable for its multi-brand luxury distribution model and direct service to interior designers and decorators.

Broad incumbents

• Romo Group: UK-based owner of multiple luxury interior textile brands (Romo, Kirkby Design, Mark Alexander, Black Edition, Zinc Textiles, Villa Nova) — all of which DECODORE distributes in Poland. Comparable as the upstream brand group whose distribution strategy directly shapes Decodore's go-to-market.
• Designers Guild: UK luxury lifestyle brand (founded 1970) with ~9,000 fabrics and ~2,000 wallpapers distributed globally. Comparable both as a key Decodore distribution partner and as a brand house with overlapping products and customer base in Poland.
• Sanderson Design Group: UK-listed owner of luxury interior brands including Sanderson, Morris & Co., Harlequin, and Cole & Son. Comparable as a multi-brand luxury interior textile and wallpaper group whose brands overlap with and compete against Decodore's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/decodore

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECODORE