Decoland s.r.o.
Decoland s.r.o. is a Czech luxury furniture retailer and turnkey interior design studio operating two showrooms in Prague, distributing 15+ premium European furniture brands (Modulnova, Edra, TEAM 7, Cattelan Italia, LEMA, Frigerio) and serving affluent Czech homeowners and interior design professionals with whole-home interior projects from concept through installation.
- Company typePrivate
- Founded-
- HeadquartersPrague 3 (Vinohradská), Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Decoland s.r.o. does
Decoland s.r.o. is a privately held Czech luxury furniture retailer and interior design studio founded in the 2000s by Miloslav Kolařík and Leoš Srpek. The company is headquartered in Prague 3 (Vinohradská) and operates two Decoland-branded showrooms in Průhonice and Karlín, plus mono-brand showrooms for BoConcept (Průhonice and Karlín) and Dorelan (Karlín). Decoland is an authorized distributor of more than fifteen premium European furniture brands, including Modulnova, Edra, TEAM 7, Cattelan Italia, Living Divani, LEMA, Caccaro, Frigerio, Calligaris, Presotto, Ditre Italia, Varaschin, Sans Souci, and Dienne, spanning kitchens, living rooms, bedrooms, bathrooms, wardrobes, lighting, outdoor furniture, and children's rooms.
The company's core offering is a turnkey interior design and installation service ("Interiér na klíč") that combines design consultation, 3D visualization, brand curation across the European portfolio, procurement, and in-house installation delivered by an assembly team with over twenty years of practice. Decoland serves affluent Czech homeowners undertaking full residential interior projects, plus interior designers and architects who use Decoland as a brand supplier and implementation partner. Revenue is generated through one-time luxury furniture sales and professional services tied to large residential projects, with a quote-based pricing model and no public pricing or e-commerce channel. The company has no disclosed external funding, no institutional investors, and operates exclusively within the Czech Republic.
The business is small (~17 employees), founder-led, and stable rather than growth-stage. Marketing is primarily organic (showroom experience, website portfolio, Facebook/Instagram, newsletter). Decoland also operates a discounted outlet section. There is no proprietary technology, no AI/ML components, no patents, no acquisitions, and no international expansion; the competitive position rests on brand curation, showroom physical presence, in-house installation capability, and 20+ years of accumulated project credibility in the Czech luxury segment.
Decoland s.r.o. firmographics
Firmographics- Name
- Decoland s.r.o.
- Legal name
- Decoland s.r.o.
- Website
- https://decoland.cz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decoland s.r.o. is a Czech luxury furniture retailer and turnkey interior design studio operating two showrooms in Prague, distributing 15+ premium European furniture brands (Modulnova, Edra, TEAM 7, Cattelan Italia, LEMA, Frigerio) and serving affluent Czech homeowners and interior design professionals with whole-home interior projects from concept through installation.
- Ownership category
- akta.pro rank
Decoland s.r.o. industry classification
Industry- Product category
- Luxury Residential Interior Design & Furniture
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
- akta.pro secondary industries
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
Keywords
Where Decoland s.r.o. is headquartered
LocationHeadquarters
- HQ city
- Prague 3 (Vinohradská)
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Decoland s.r.o. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Luxury Furniture Sales: Revenue is generated through the sale of premium European furniture and furnishings across multiple product categories including kitchens, living rooms, bedrooms, bathrooms, outdoor furniture, lighting, wardrobes, and children's rooms. Products are sourced from exclusive brand partners and sold through two showrooms and an outlet.
- Turnkey Interior Design & Installation Services: Comprehensive interior design services covering project conceptualization, 3D visualization, material specification, procurement, and installation. The experienced installation team with over twenty years of practice provides quality-assured execution. This service creates a high-value revenue stream tied to major residential projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Luxury/high-end furniture across all price points within the premium segment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Decoland s.r.o. product offering
Product offeringCore offering
Decoland s.r.o. is a Czech luxury furniture retailer and interior design studio that delivers turnkey residential interiors to affluent homeowners in the Prague metropolitan area. Its core activity is the design, procurement, and installation of premium home interiors drawing on an exclusive portfolio of European brands (TEAM 7, Modulnova, Edra, Living Divani, Cattelan Italia, Frigerio, LEMA, Caccaro, Calligaris, Presotto, Ditre Italia, Sans Souci, Varaschin, Dienne). The company runs two large-format showrooms, an in-house assembly team with over 20 years of practice, and offers a single point of accountability from concept through installation and after-sales service.
Product overview
Decoland s.r.o. is a Czech luxury furniture and interior design company with over 20 years of experience. The company offers a comprehensive portfolio of product categories including Kuchyně a jídelny (Kitchens and Dining), Venkovní nábytek (Outdoor Furniture), Obývací pokoje (Living Rooms), Osvětlení (Lighting), Ložnice (Bedrooms), Spotřebiče (Appliances), Šatny (Wardrobes), Koupelny (Bathrooms), Dětské pokoje (Children's Rooms), and Interiér na klíč (Turnkey Interiors) services. The company distributes premium furniture brands including TEAM 7 (Austrian solid wood furniture), MODULNOVA (Italian kitchen and furniture specialist), EDRA (Italian high-end upholstered furniture), Living Divani, Caccaro, Frigerio, LEMA, Calligaris, Cattelan Italia, Presotto, Dienne, Ditre Italia, Sans Souci (Czech lighting), and Varaschin. Their core offering is the turnkey interior service that manages the complete interior realization from initial design through final installation. They operate showrooms in Průhonice and Karlín, Prague.
Differentiator
Problem solved
Functional benefit
Products and services
- Interiér na klíč (Turnkey Interiors) Complete interior design and realization service from initial design through final installation and subsequent service. Decoland's team manages all details and schedules for seamless execution, coordinating multiple trades and delivering a finished interior without the customer having to manage separate contractors.
- Kitchens and Dining (Kuchyně a jídelny) Custom kitchen design services featuring certified materials including Miltech laminates, wood veneers, metal lacquers, and solid wood from TEAM 7, harmoniously integrated with dining and living spaces.
- Outdoor Furniture (Venkovní nábytek) Premium outdoor furniture made with weather-resistant materials including sun-resistant fabrics, drainage foams, waterproof wood, aluminum structures, and quality lacquers for longevity and minimal maintenance.
- Living Rooms (Obývací pokoje) Design and furnishing of living spaces as multifunctional interiors combining aesthetics with practicality, including storage optimization and comfortable environments tailored to client needs.
- Lighting (Osvětlení) Lighting design services combining technical light sources for functional areas with ambient lighting that enhances atmosphere, using direct and indirect illumination for natural effect.
- Bedrooms (Ložnice) Bedroom design emphasizing minimalism and harmony with muted colors, quality beds with ergonomic mattresses (including certified Dorelan mattresses) for healthy sleep, creating private and relaxing atmospheres.
- Appliances (Spotřebiče) Appliance selection and integration services featuring premium brands including Gaggenau, Bora, Miele, Siemens, Bosch, AEG, and Samsung, with emphasis on quality service support.
- Wardrobes (Šatny) Custom wardrobe design with thoughtful and efficient storage solutions, using certified health-safe materials and aesthetic design that harmonizes with modern interiors, drawing on brands such as Caccaro, LEMA, and Presotto.
- Bathrooms (Koupelny) Bathroom furnishing solutions featuring brands such as Modulnova, emphasizing maximum comfort and aesthetic purity.
- Children's Rooms (Dětské pokoje) Children's room design with materials certified as non-hazardous to health, including Dorelan mattresses and Team 7 children's furniture collections made from certified solid wood.
Quantifiable outcome
- More than 20 years of industry experience
- +1 more outcomes
Companies that use Decoland s.r.o.
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Decoland s.r.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decoland s.r.o. partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- ModulnovacoreModulnova is an Italian premium furniture manufacturer known for innovative large-format ceramics, modular kitchen and bathroom systems, and outdoor furniture. Decoland is an authorized distributor of Modulnova products in the Czech Republic, featuring the brand prominently in both showrooms and project realizations. The partnership includes kitchen systems, bathrooms, and outdoor furniture categories.
- TEAM 7coreTEAM 7 is an Austrian family-owned manufacturer of solid wood furniture, renowned for its patented 12mm solid structural panels, exclusive wood drying processes, and sustainable forestry practices. Decoland distributes TEAM 7 products across kitchens, living rooms, and children's rooms. The partnership emphasizes certified, health-safe solid wood furniture.
- EdracoreEdra is an Italian luxury furniture brand founded in 1987 by Valerio and Monica Mazzei, known for revolutionary sofa designs (Standard, On the Rocks, Grande Soffice) and artistic furniture pieces. Decoland is an authorized Edra dealer, featuring the brand in living rooms and outdoor furniture projects. Edra products represent the ultra-premium segment of Decoland's portfolio.
- Living DivanicoreLiving Divani is an Italian family furniture company founded in 1969, renowned for minimalist modular seating and accessories. Art directed by Piero Lissoni. Decoland distributes Living Divani products in the Czech Republic, featuring them in living room and residential projects.
- PresottocorePresotto is an Italian modular furniture manufacturer for wardrobes, living rooms, and bedrooms, targeting the upper-mid segment. Decoland has partnered with Presotto for over 20 years, delivering hundreds of furniture setups. Designs include work by Andrea Lucatella, Nicola Caccia, and others.
- CaccarocoreCaccaro is an Italian modular furniture brand founded in 1958, specializing in innovative wall-integrated storage systems and modular wardrobes. Decoland distributes Caccaro wardrobes, bedroom, and living room solutions in the Czech market, emphasizing bespoke storage integration.
- LEMAcoreLEMA is an Italian family furniture company from Brianza with over 60 years of tradition, specializing in modular wardrobes, shelving systems, bedrooms, and living room furniture. In 2025, LEMA appointed Swiss studio A++ (Paolo and Carlo Colombo) as art directors, succeeding Piero Lissoni. Decoland distributes LEMA products across wardrobes, bedrooms, and living rooms.
- Cattelan ItaliacoreCattelan Italia is an Italian family company founded in 1979, specializing in luxury standalone furniture — primarily tables, chairs, and exclusive accessories crafted from wood, metal, and glass. Led by founder Paolo Cattelan. Decoland is an authorized distributor offering Cattelan Italia dining tables, lighting, living room furniture, and accessories.
- CalligariscoreCalligaris is an iconic Italian furniture manufacturer since 1923, headquartered in Manzano (known as the 'chair capital of Europe'). Specializes in sophisticated mechanisms for extendable tables, metal and wooden chairs, and complete interior ranges. Decoland distributes Calligaris products across dining rooms and living rooms in the Czech Republic.
- Ditre ItaliacoreDitre Italia is an Italian furniture manufacturer with over 40 years of experience, specializing in premium sofas, modular seating, and upholstered furniture for the upper-mid segment. Featured in modern penthouses and villas worldwide. Decoland distributes Ditre Italia sofas and outdoor furniture in the Czech Republic.
- FrigeriocoreFrigerio is an Italian family furniture company founded in 1938, known for absolute quality, practical comfort, and exceptional aesthetic refinement. Specializes in modular seating from Brianza, designed by founders and international designers including Ferruccio Laviani. Decoland distributes Frigerio sofas, dining tables, and chairs.
- VaraschincoreVaraschin is an Italian outdoor furniture manufacturer from Vittoria Veneto region, historically known for wicker and rattan weaving. Modern Varaschin works with designers Monica Armani, Christophe Pillet, and José Manuel Ferrero. Decoland distributes Varaschin premium outdoor furniture in the Czech Republic.
- Sans SoucicoreSans Souci is a Czech glassmaking manufacturer established in 2005, combining Bohemian glass craftsmanship with modern technology. Produces precision lighting installations for luxury hotels and private residences globally. Decoland showcases Sans Souci collections (Galileo, Branchy, Bond, Charm, Raw, Oyster) in its showrooms.
- Dienne SalottiminorDienne Salotti is an Italian manufacturer of upholstered furniture, sofas, and sofa beds with innovative folding mechanisms. Known for transforming sofas into full beds without compromising comfort or aesthetics. Decoland distributes Dienne products featuring removable upholstery, high comfort, and long durability.
- BinovaminorBinova is an Italian premium furniture brand. Decoland features Binova products in project realizations such as the 'Útulná moderní vila' (Cozy Modern Villa) project.
- PentaminorPenta is a premium furniture brand featured in Decoland projects including the Penthouse Praha and the Cozy Modern Villa projects.
- OasisminorOasis is a premium brand featured in Decoland's Cozy Modern Villa project realization.
- BoConcept (operated as mono-brand showroom)minorBoConcept is a premium furniture brand. Decoland operates BoConcept mono-brand showrooms in both Průhonice and Karlín locations, alongside its own brand.
- Dorelan (operated as mono-brand showroom)minorDorelan is an Italian premium mattress and bedding brand. Decoland operates a Dorelan mono-brand showroom in the Karlín location, offering certified health-safe mattresses and bedding accessories.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Decoland s.r.o. competitors and assessment
Company assessmentDirect peers
- Roche Bobois: French luxury furniture retailer operating branded showrooms worldwide featuring multiple premium European brands with design and installation services. Comparable to Decoland as a multi-brand luxury furniture gallery targeting affluent residential clients with a turnkey project model.
- Minotti: Italian luxury furniture brand with flagship mono-brand stores and distributor network across Europe and internationally. Directly comparable to Decoland in the high-end contemporary residential interior segment, serving the same HNW customer profile.
- Flexform: Italian premium upholstered furniture maker with own showrooms and distributor partners across Europe. Comparable to Decoland in the high-end residential interior space, with a curated brand-portfolio approach and design-studio retail concept.
- BoConcept: Danish premium furniture brand with global franchise showroom network. Decoland both operates BoConcept mono-brand showrooms in Prague and competes in the same premium residential customer segment, making it a direct overlap in target market and business model.
- Cassina: Historic Italian luxury furniture brand (now part of Haworth group) operating flagship stores alongside a global distributor network. Competes directly in the premium residential design segment with overlapping brand-portfolio positioning to Decoland.
- Molteni&C: Italian luxury furniture manufacturer with own-brand flagship stores across Europe plus distributor partnerships. Competes with Decoland both as a brand alternative (via its own retail) and as a comparable multi-brand luxury retailer in the high-end residential segment.
- B&B Italia: Iconic Italian luxury furniture brand with own-brand stores globally and authorized distributors. Competes in the same ultra-premium residential interior space as Decoland, both as a featured brand partner and as a parallel retail channel.
- RH (Restoration Hardware): US-headquartered luxury multi-brand furniture retailer with large-format galleries, in-house interior design services, and full project installation. Closest conceptual analogue to Decoland's curated multi-brand showroom + turnkey design-and-install model in the high-end residential segment.
- Poliform: Italian luxury furniture and kitchen manufacturer with own-brand showrooms and distributor partners in major European cities. Comparable offering profile (kitchens, wardrobes, living rooms) targeting the same affluent residential market as Decoland.
Broad incumbents
- Ditre Italia: Italian upholstered furniture manufacturer with 40+ years of heritage, distributed by Decoland in Czech Republic. Comparable as a broader incumbent in the premium modular sofa and living-room category, with its own international distribution overlapping Decoland's end market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Decoland s.r.o. social profiles
Digital presenceDecoland s.r.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decoland s.r.o. leadership team
Management profileNumber of profiles
Profiles10 records
Decoland s.r.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decoland s.r.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decoland s.r.o.
What does Decoland s.r.o. do?
Decoland s.r.o. is a Czech luxury furniture retailer and interior design studio that delivers turnkey residential interiors to affluent homeowners in the Prague metropolitan area. Its core activity is the design, procurement, and installation of premium home interiors drawing on an exclusive portfolio of European brands (TEAM 7, Modulnova, Edra, Living Divani, Cattelan Italia, Frigerio, LEMA, Caccaro, Calligaris, Presotto, Ditre Italia, Sans Souci, Varaschin, Dienne). The company runs two large-format showrooms, an in-house assembly team with over 20 years of practice, and offers a single point of accountability from concept through installation and after-sales service.
Is Decoland s.r.o. a public or private company?
Decoland s.r.o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decoland s.r.o. founded?
Decoland s.r.o. was founded in -1. It employs 11 to 50 people.
Where is Decoland s.r.o. based?
Decoland s.r.o. is headquartered in Prague 3 (Vinohradská), Czechia, in the Europe region.
How does Decoland s.r.o. make money?
Two revenue lines are on record. Luxury Furniture Sales are the primary driver. The others are turnkey Interior Design & Installation Services.
Who are Decoland s.r.o.'s main competitors?
Direct peers on record are Roche Bobois, Minotti, Flexform, BoConcept, Cassina, Molteni&C, B&B Italia, RH (Restoration Hardware) and Poliform. Ditre Italia is listed as a broad incumbent.
Does Decoland s.r.o. have an API?
No public API is recorded for Decoland s.r.o..
What industry is Decoland s.r.o. in?
Decoland s.r.o.'s product category is Luxury Residential Interior Design & Furniture. Its primary akta.pro industry code is IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End), with a secondary code of CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms. Its NAICS code is 54141 and its SIC code is 5700.