What Deep Relief does

Deep Relief is a privately held, founder-owned integrative wellness clinic headquartered in Austin, Texas, established in 2013 by Dr. Lou, DAc (Doctor of Acupuncture). The clinic operates a single physical location in the Oak Hill area of Austin and delivers an integrated portfolio of therapeutic services — including the proprietary trademarked DR 'Hit the Spot' deep tissue massage method, traditional and gentle chiropractic care (using the ArthroStim percussion instrument), acupuncture, dry needling, cupping, Thai, prenatal, orthopedic and Ashiatsu massage, MLS-7 cold laser therapy, and CryoScreen localized cryotherapy — delivered by a small in-house clinical team that includes a chiropractor (Dr. Sean Tipton) and multiple licensed therapists. The company serves individual consumers in the Austin metro seeking pain relief, injury recovery, and chronic-condition management, plus corporate clients via workplace wellness packages and federal workers' compensation patients, and accepts Blue Cross Blue Shield in-network alongside self-pay.

Deep Relief's revenue is generated through four primary mechanisms: (1) per-visit service fees for à la carte massage, acupuncture, dry needling, and chiropractic appointments, (2) the DR Wellness Plan membership subscription at $110/month, which provides $110 in service credits plus member discounts and rollover credits, (3) retail product sales (CBD relief rub, massage cream, magnesium cream at $5–$30), and (4) franchise fees under a three-tier franchise system (Micro Essentials $171k–$317k, Essentials $234k–$915k, Total Care $333k–$1.27M) that licenses the brand, proprietary methods, and operating systems to third-party operators. The company also sells gift cards and prepaid packages through its Meevo-integrated booking portal and distributes supplements via a FullScript integration.

The company is small (approximately 10 employees), reports no institutional funding or outside ownership, and relies on a mix of SEO-optimized condition-specific landing pages, the proprietary website booking flow, in-network insurance billing (Blue Cross Blue Shield via the Holbie verification portal), word-of-mouth testimonials, and its franchise website as go-to-market channels. It is HIPAA-compliant for its handling of patient health information and WCAG 2.1 Level AA conformant on its web properties. The strategic posture is that of a clinically differentiated single-location operator transitioning toward franchise-led geographic expansion and recurring-revenue subscription economics.

Name

Deep Relief

Legal name

Deep Relief

Website

https://deepreliefaustin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deep Relief is a privately held, founder-owned integrative wellness clinic in Austin, Texas that delivers proprietary deep tissue massage, acupuncture, dry needling, chiropractic, cold laser, and cryotherapy services to individual consumers, corporate clients, and franchisees under a membership and franchise business model.

Ownership category

akta.pro rank

Product category

Integrative Wellness Services

NAICS

Other Outpatient Care Centers (62149), Other Ambulatory Health Care Services (6219)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Deep Tissue Massage (HSADAHAB)

akta.pro secondary industries

Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI), Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH)

Keywords

• Therapeutic massage services
• Integrative wellness clinic
• Acupuncture and dry needling
• Chiropractic care services
• Pain management therapy

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Service Fees (Per Visit): Individual session fees for massage therapy, acupuncture, dry needling, and chiropractic services. Clients can book individual appointments or add-ons. Accepts insurance (Blue Cross Blue Shield in-network) and self-pay.
2. Membership Subscriptions: DR Wellness Plan at $110/month providing monthly credit for one 50-minute service (massage, acupuncture, dry needling, or chiropractic). Members receive $30 off additional services and 10% off retail products. Credits roll over.
3. Franchise Fees: Deep Relief operates as a franchise model with three tiers: Micro Essentials ($171,119-$316,659), Essentials ($233,618-$914,759), and Total Care ($332,618-$1,268,058). Franchisees pay initial investment and ongoing fees for the right to use the brand and proprietary methods.
4. Corporate Wellness Packages: Corporate massage and wellness packages offered to businesses for employee wellness programs, available at client offices or clinic location.
5. Gift Cards and Prepaid Packages: Prepaid massage treatments and gift cards available for purchase, providing upfront revenue.
6. Retail Products: Sale of retail products including CBD relief rub, massage cream, and magnesium cream. Members receive 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Deep Relief is an integrative wellness clinic in Austin, TX offering therapeutic massage, acupuncture, dry needling, chiropractic care, cold laser therapy, and localized cryotherapy services. The clinic delivers multi-modality clinical treatment using the proprietary DR 'Hit the Spot' trademarked deep tissue method combined with advanced therapeutic technologies. Services are available per-visit or through a $110/month subscription membership, with corporate wellness packages and a franchise model for expansion.

Product overview

Deep Relief is a multi-modality wellness clinic providing integrated therapeutic services in Austin, TX. The clinic offers a comprehensive suite of massage therapies (including the proprietary DR Hit the Spot™ deep tissue method, relaxation, Ashiatsu, orthopedic, prenatal, Thai, and cupping), acupuncture and dry needling, traditional and gentle chiropractic care, and advanced technologies (MLS-7 Cold Laser Therapy and CryoScreen Localized Cryotherapy). Services are available à la carte or through membership plans, with add-on enhancements. The company also offers a franchise model with three tiers. All services are designed to work together under one roof, allowing clients to receive coordinated care addressing muscular, structural, and neurological aspects of pain and wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Deep Tissue Massage (DR Hit the Spot™) A trademarked deep tissue massage using the proprietary DR Hit the Spot™ method that targets common trigger points and tension patterns using long gliding strokes, muscle stripping, and work at muscle attachments, origin and insertion points, and key acupuncture points. Designed for individuals seeking therapeutic pain relief and muscle tension relief.
• Massage Therapy Services Suite Suite of massage modalities including Signature Relaxation Massage, Pure Ashi (Barefoot Massage), Orthopedic Massage, Prenatal Massage, Thai Massage, and Cupping Therapy for pain relief, recovery, and relaxation.
• Acupuncture Services Traditional Acupuncture, Dry Needling, and specialized acupuncture techniques including Distal Needle Acupuncture, Electroacupuncture, and Motor Point Acupuncture for nerve pain, trigger points, and chronic conditions.
• Chiropractic Care Services Traditional Chiropractic using HVLA techniques and Gentle Chiropractic using ArthroStim instrument-assisted adjusting, kinesiology muscle testing, and visceral manipulation.
• MLS-7 Cold Laser Therapy Non-invasive Multiwave Locked System laser therapy using synchronized continuous and pulsed wavelengths to reduce inflammation, relieve pain, and accelerate tissue repair. Most clients see improvement within 3-6 sessions.
• CryoScreen Localized Cryotherapy Precision-controlled cold treatment using pressurized CO2 vapor that rapidly cools inflamed or injured tissue from approximately 32°C to 4°C in under 30 seconds, triggering vasoconstriction and rebound vasodilation for faster recovery.
• DR Wellness Plan Membership Monthly subscription at $110/month providing $110 credit for one 50-minute service (massage, acupuncture, dry needling, or chiropractic), $30 off additional services, 10% off retail products, and rollover credits.
• Corporate Wellness Packages Corporate massage and wellness packages offered to businesses for employee wellness programs, available at client offices or clinic location. Pricing fits any budget.
• Deep Relief Franchise Opportunity Franchise opportunity offering three tiers: Micro Essentials ($171K-$317K), Essentials ($234K-$915K), and Total Care ($333K-$1.27M) for entrepreneurs and investors to open Deep Relief clinics using proprietary methods, brand, and operational systems.
• Retail Wellness Products Retail products including CBD Relief Rub ($10), CBD Massage Cream ($30), and Magnesium Cream ($5), available for purchase by clients and members.

Quantifiable outcome

• Most clients feel noticeable relief after one session
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Dr. Sean TiptoncoreOthersChiropractor providing traditional HVLA manual adjustments and gentle instrument-assisted chiropractic care at Deep Relief clinics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MassageLuXe: MassageLuXe is a membership-based massage and spa franchise offering therapeutic services, directly comparable to Deep Relief's integrated service suite and franchise structure.
• Elements Massage: Elements Massage is a therapeutic-focused massage franchise emphasizing clinical outcomes over spa experience, sharing Deep Relief's results-oriented positioning and franchise expansion model.
• Restore Hyper Wellness: Restore Hyper Wellness is a multi-modality recovery franchise combining cryotherapy, IV therapy, stretch, and infrared sauna, directly comparable to Deep Relief's bundled cryotherapy, cold laser, and massage stack.
• Massage Envy: Massage Envy is the largest membership-based massage and skincare franchise in the U.S., offering recurring subscriptions and multi-modality wellness — directly comparable to Deep Relief's clinic and membership model.
• Massage Heights: Massage Heights operates a membership-based massage and wellness franchise with recurring revenue model, directly paralleling Deep Relief's DR Wellness Plan structure.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national massage and facial services franchise with membership programs, comparable to Deep Relief's subscription-driven model and franchised clinic footprint.

Regional players

• Urban Wellness Austin: Urban Wellness Austin is a local Austin-area integrative wellness practice offering multiple therapeutic modalities, directly competing with Deep Relief in the same South Austin catchment area.

Emerging players

• StretchLab: StretchLab is an assisted-stretching and recovery franchise, an emerging modality that intersects with Deep Relief's orthopedic and therapeutic stretch services in the broader recovery/wellness category.
• iCRYO: iCRYO is a fast-growing cryotherapy and recovery franchise offering localized cryotherapy and complementary wellness services — overlapping with Deep Relief's CryoScreen offering and franchise expansion playbook.

Broad incumbents

• The Joint Chiropractic: The Joint is the largest chiropractic franchise chain in the U.S., offering accessible spinal adjustments — comparable to Deep Relief's traditional and gentle chiropractic service lines within its broader multi-modality offering.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deep-relief-austin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Relief