Dekayu Indonesia

What Dekayu Indonesia does

Dekayu Indonesia is a Yogyakarta-based, privately held wooden craft brand founded in 2017 that designs, produces, and sells handmade teak wood products (jati, mahoni, sonokembang) coated with food-safe biopolish water-based finishing. Its catalog spans 556+ SKUs across four product categories: woodenware (kitchenware, diningware, bath essentials, beauty equipment, storage organizers, photo props, woven bags), hampers and gift sets (occasion-specific for birthdays, weddings, graduations, Ramadan, Imlek, Christmas), corporate hampers (BUMN, government, private sector, education, branded collaborations), and souvenirs (weddings, Hajj/Umrah). Notable product lines include the Green Warrior sustainability tumbler (with acacia seedling) and Tumbler Nusantara, developed in collaboration with Excelso and Société Coffee.

The company makes money through one-time unit sales across a multi-channel distribution footprint: its own e-commerce site (dekayu.id), Indonesian marketplaces (Tokopedia, Shopee Mall, PADI UMKM), cross-border marketplace (Shopee International Malaysia), physical retail through own flagship store and partners (AZKO, PENDOPO, AEON, Sarinah Mall), and government procurement (INAPROC). Pricing is publicly disclosed in Indonesian Rupiah, with unit prices ranging from Rp19,000 to Rp1,699,000+. The company serves individuals (10,000+ customers) for personal occasions and corporate clients (300+ brands and institutions) for bulk gift solutions, with a secondary HORECA segment. Go-to-market combines self-serve e-commerce, WhatsApp-led "Gift Expert" consultation, field sales for corporate accounts, and event-driven lead generation at industry exhibitions (INACRAFT, IFEX, THAIFEX HOREC Asia). The company is bootstrapped with no disclosed funding rounds and operates with approximately 20 employees.

Name

Dekayu Indonesia

Legal name

Dekayu Indonesia

Website

https://dekayu.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dekayu Indonesia is a Yogyakarta-based handmade wooden craft brand founded in 2017 that produces food-safe teak kitchenware, diningware, customizable gift hampers, and corporate gifts, serving individual consumers, 300+ corporate clients, and the HORECA sector through e-commerce, marketplaces, and retail partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time sales of woodenware products including kitchenware, diningware, bathroom items, and home decor items. Revenue generated from individual unit purchases ranging from Rp19,000 to Rp1,699,000+.
2. Hampers & Gift Sets: Pre-packaged and custom gift hampers for various occasions (weddings, birthdays, graduations, holidays, corporate). Core revenue stream with 204+ products in catalog.
3. Corporate & Wholesale Orders: Bulk orders from corporate clients (BUMN, government, private companies, educational institutions) for employee gifts, client appreciation, and promotional events. Includes custom branding and packaging options.
4. Marketplace Sales: Sales through Tokopedia, Shopee Mall, and Shopee International (Malaysia) platforms, reaching broader consumer base beyond company website.
5. Collaborative Products: Co-branded products with partners like Excelso (Green Warrior tumbler) and Nurkadhatyan Spa (Java Wellness Hampers), creating unique market offerings and shared distribution.

Pricing tiers

Go-to-market motion4 records

Distribution channels12 records

Marketing channels7 records

Core offering

Dekayu Indonesia designs, produces, and sells handcrafted wooden homeware (kitchenware, diningware, bath items, organizers, and woven bags) and customizable gift hampers and souvenirs for personal celebrations and corporate gifting. Products are finished with food-safe biopolish water-based coating and sold through its own e-commerce site, marketplaces, retail partners, and a flagship Yogyakarta store.

Product overview

Dekayu Indonesia is a local Indonesian wooden craft brand based in Yogyakarta, founded in 2017, operating as a producer and retailer of wooden handicrafts and gift solutions. The company positions itself as the pioneer of #pakailokalhampers (use-local-hampers) in Indonesia. Its product portfolio is organized into four main categories: (1) Woodenware — a core range of handcrafted teak wood products including kitchenware (chopping boards, spatulas, mortars), diningware (plates, bowls, glasses, tumblers, coasters, serving trays, travel sets), bath essentials, beauty equipment, storage organizers, photo props, and woven bags/baskets; (2) Hampers & Gift Set — occasion-based curated gift packages including birthday, wedding, graduation, Chinese New Year, Ramadan/Eid, and Christmas hampers with customizable contents and cards; (3) Hampers Corporate — bulk and custom-branded corporate gift solutions for SOEs, government, private sector, educational institutions, and brand collaborations including wooden plaques; and (4) Souvenir — custom souvenirs for weddings and Hajj/Umrah pilgrims. Notable product lines include the Tumbler Collection (sustainability tumblers with wood exterior), the Green Warrior collaborative tumbler series with Excelso and Société Jakarta, and the Wooden Stationery Series. The company uses food-safe biopolish water-based finishing on its wood products and works directly with local Indonesian craftsmen under fair trade principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodenware (handcrafted wooden homeware) Handcrafted wooden kitchenware, diningware, bath essentials, beauty equipment, storage organizers, photo props, and woven bags/baskets made from selected teak/mahogany/sonokembang wood with food-safe biopolish water-based finishing; sold to individual consumers and HORECA.
• Hampers & Gift Set (occasion-based consumer hampers) Curated and customizable gift hampers for birthdays, weddings, graduations, children's gifts, Chinese New Year (Imlek), Ramadan/Lebaran, and Christmas/New Year, with personalized contents, packaging, and greeting cards; priced Rp99,000 to Rp1,699,000+.
• Hampers Corporate (bulk & custom-branded corporate gifting) Bulk and custom-branded gift hampers, wooden plaques, and retirement/farewell hampers for enterprises and government institutions, with custom branding, volume pricing, and direct consultation via WhatsApp Gift Experts; INAPROC-listed for procurement.
• Souvenir (wedding & pilgrimage keepsakes) Custom wooden souvenirs and keepsakes for weddings and Hajj/Umrah pilgrimages, with bespoke designs and bulk ordering for events.
• Wooden Stationery Series Colorful and contemporary wooden stationery products (wooden pens, bamboo ballpoint pens, and related items) targeting young consumers.
• Tumbler Collection (wood & wood-accented tumblers) Wooden and wood-accented tumblers with food-safe water-based finishing, including eco-friendly sustainability designs.
• Green Warrior Tumbler (collaborative sustainability tumbler) Wooden sustainability tumbler with biopolish food-safe coating, bundled with an acacia tree seedling and inspirational card; co-branded with Excelso to promote environmental awareness.
• Tumbler Nusantara (Excelso x Dekayu) Collaborative wooden sustainability tumbler with Excelso celebrating Indonesia's 80th Independence Day; includes acacia seedling and inspirational card.
• Urban Green Warrior Tumbler (Société x Dekayu) Urban-aesthetic wooden sustainability tumbler co-developed with Société Jakarta and Société Surabaya as part of the Green Warrior movement.
• Java Wellness Hampers (Nurkadhatyan Spa x Dekayu) Spa-themed curated gift hamper collection featuring Kraton Javanese wellness traditions; co-branded with Nurkadhatyan Spa and includes spa products and wooden accessories.
• Wooden Product Line for HORECA Food-safe wooden tableware and service accessories for hotels, restaurants, and cafés, with aesthetic and durable construction.
• Wooden Plaques (corporate recognition plaques) Handcrafted wooden plaques and awards for corporate recognition, farewell gifts, and commemorative events.

Quantifiable outcome

• 300+ brands and institutions have trusted Dekayu for corporate gift solutions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ExcelsocoreStrategic or Co-development Partner · 1 January 2025Strategic collaboration on Green Warrior sustainability initiative featuring Tumbler Nusantara - a wooden tumbler with acacia tree seedlings. The partnership promotes environmental consciousness while supporting local artisans. Products available at Excelso outlets across Jakarta and Surabaya, celebrating Indonesia's independence with meaningful, sustainable gifting.
• Société CoffeeminorStrategic or Co-development Partner · 1 January 2025Collaboration on Urban Green Warrior tumbler bringing sustainability aesthetics and action to urban professionals. Part of broader Green Warrior movement promoting eco-friendly lifestyle choices.
• GoTo GroupminorGTM or Marketing Partner · 1 January 2024Selected by GoTo Group to participate in Indonesia Pavilion at The 4th China Cross Border E-Commerce exhibition in Fuzhou, China (March 2024), supporting Indonesian export expansion.
• AZKOminorChannel Partner/ Reseller/ Distributor · 1 January 2024Retail distribution partner operating stores in major Indonesian malls including Artha Gading, Kota Kasablanka, and Kota Wisata.
• PENDOPOminorChannel Partner/ Reseller/ Distributor · 1 January 2024Retail distribution partner with locations in Living Plaza Puri and Living World Alam Sutera shopping centers.
• AEON Stores IndonesiaminorChannel Partner/ Reseller/ Distributor · 1 January 2024Retail presence established at AEON Store BSD City, leveraging the supermarket chain's customer base.
• INAPROCminorChannel Partner/ Reseller/ Distributor · 1 January 2024Listed on INAPROC procurement catalog for government and corporate purchasing of goods and services.
• Nurkadhatyan SpaminorStrategic or Co-development Partner · 1 January 2023Java Wellness Hampers collaboration bringing Kraton Jawa (Javanese palace) traditional spa experience to home settings. Features spa-related wooden products and wellness items.
• Ministry of Trade Indonesia / Indonesian Embassy SeoulminorGTM or Marketing Partner · 1 January 2023Participated in Lotte Group Korea Selatan seminar and business exploration through cooperation with Indonesian Ministry of Trade, Indonesian Trade Attaché in Seoul, Bank Negara Indonesia (BNI), and GAPMMI.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• The Citizenry: International home goods brand focused on artisan-made decor and tableware. Comparable on handmade wooden tableware with sustainability narrative and direct-to-consumer e-commerce model, though operating at significantly larger scale globally.
• Food52: U.S. home goods and kitchenware marketplace featuring artisan makers. Comparable in curating and retailing artisan-made kitchen and dining products with a strong storytelling component.
• Anthropologie: Lifestyle home goods and gifting retailer with curated artisan-style assortment. Comparable in occasion-driven gifting and home décor with strong design and storytelling positioning.
• Crate & Barrel: Global home furnishings retailer with strong tableware and gift assortment. Comparable in wooden diningware and home décor category with omnichannel retail presence.
• Williams Sonoma: Premium kitchen and dining retailer with broad assortment of woodenware and tableware. Comparable in wooden kitchenware/diningware category and HORECA-adjacent product positioning.
• IKEA Indonesia: Global home furnishings retailer with Indonesian operations. Both sell wooden kitchenware and diningware to Indonesian consumers, though IKEA competes on scale and price rather than handmade positioning.

Others

• Tokopedia: Indonesia's largest e-commerce marketplace and a key Dekayu sales channel. Comparable as the enabling ecosystem platform rather than a direct competitor, influencing how Indonesian craft brands reach consumers.

Direct peers

• Javara: Indonesia's leading artisan brand championing local craftsmen and natural products. Comparable because both Dekayu and Javara position Indonesian artisanship in modern retail channels with a sustainability narrative, though Javara skews toward artisanal foods.
• Bambu Home: Wooden and bamboo kitchenware brand specializing in sustainable, food-safe home products. Directly comparable on wooden kitchenware product category, food-safe finishing, sustainability positioning, and direct-to-consumer model.
• Oemah Bumbon: Indonesian gift hamper and souvenir brand serving occasion-based gifting (Ramadan, weddings, corporate). Comparable because both Dekayu and Oemah Bumbon operate in Indonesian curated hamper gifting for individual and corporate buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dekayu-indonesia
• Instagraminstagram.com/dekorasi.kayu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dekayu Indonesia