De Leerplaats | Huiswerkbegeleiding in Haarlem

What De Leerplaats | Huiswerkbegeleiding in Haarlem does

De Leerplaats is a small, founder-owned educational support service founded in September 2018 by Lotte Frik in Haarlem, Netherlands. The company provides in-person homework assistance (huiswerkbegeleiding), a bridge class transition program (brugklasprogramma) for first-year secondary students, individual tutoring and coaching (bijles en coaching), and primary-school tutoring (basisschool bijles) for groups 6-8. All services are delivered in small groups of no more than six students, with an explicit pedagogical emphasis on teaching students "how to learn" — planning, summarizing, mindmapping, focused work, and test preparation — rather than just subject content. The business has no proprietary technology; service delivery depends entirely on trained pedagogical staff at its two physical Haarlem locations (Kinderhuissingel 4 and Spaarne 55-2), and the firm operates roughly five days per week plus Tuesday evenings and Sunday mornings.

The company serves three student segments: secondary/vocational education students (vmbo/havo/vwo) as the primary customer, first-year secondary students transitioning from primary school, and primary-school students in groups 6-8. Its direct-to-consumer go-to-market relies on the company website (deleerplaats.nl), LinkedIn and Facebook pages, free intake consultations, and a referral partnership with Huiswerkinstituut Amsterdam (HIA). Revenue is generated primarily through recurring monthly subscriptions for homework assistance and bridge class programs (€205 to €470 per student per month depending on session frequency), supplemented by per-session individual tutoring (€42/session, €39 when bundled) and a one-time 10-lesson package for primary students at €575. A €30 one-time registration fee applies.

De Leerplaats is privately held, bootstrapped, and founder-controlled with no external investors, parent company, or acquisition history. The team of approximately seven employees includes an office manager (Maayke), a branch manager for the Spaarne site (Rianne), a senior supervisor (Ronja), and founder Lotte Frik; the company is actively recruiting additional tutors. Operations are limited to the Haarlem market in North Holland, Netherlands, and the firm complies with the EU AVG (GDPR) privacy framework. No revenue figures, financial statements, or funding rounds are publicly disclosed.

Name

De Leerplaats | Huiswerkbegeleiding in Haarlem

Legal name

De Leerplaats

Website

https://deleerplaats.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

De Leerplaats is a Haarlem-based, founder-owned educational support service founded in 2018 that provides in-person homework assistance, bridge class programs, and tutoring to primary and secondary school students using a small-group model centered on learning strategies.

Ownership category

akta.pro rank

Product category

Tutoring and Homework Assistance Services

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Homework Help & Study Skills Coaching (EDAJALAB)

akta.pro secondary industries

General Homework Help (Multi-Subject) (EDANADAA), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

Keywords

• Homework assistance
• Tutoring services
• Learning strategies
• Bridge class program
• Primary tutoring

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Huiswerkbegeleiding / Brugklasprogramma: Monthly subscription model for recurring homework assistance and bridge class programs. Students enroll for weekly sessions at fixed monthly rates.
2. Bijles (Tutoring): Per-session tutoring fees for individual subject support. Offered at standard rate or discounted rate when combined with homework assistance membership.
3. Basisschool Bijles: Package of 10 lessons for primary school students at a flat rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

De Leerplaats is an in-person educational support center in Haarlem that delivers small-group homework assistance (maximum six students), a bridge-class program for first-year secondary students, individual subject tutoring, and one-on-one primary-school tutoring. The offering emphasizes teaching students HOW to learn — including planning, summarizing, mindmapping, focused work, test preparation, and growth-mindset coaching — rather than merely helping with homework completion.

Product overview

De Leerplaats offers a suite of educational support services for students in Haarlem. The core offerings include: Huiswerkbegeleiding (homework guidance) for secondary school students with focus on learning strategies, planning, and motivation; a Brugklasprogramma (bridge class program) for first-year secondary students to ease the primary-to-secondary transition; Bijles en coaching (tutoring and coaching) for subject-specific support; and Basisschool bijles (primary school tutoring) for groups 6-8. All services emphasize learning-how-to-learn skills, personal confidence building, and employ small group formats with individualized attention.

Differentiator

Problem solved

Functional benefit

Products and services

• Huiswerkbegeleiding

Quantifiable outcome

• Students report increased grip on schoolwork, improved self-confidence, and better academic results
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Huiswerkinstituut Amsterdam (HIA)minorStrategic or Co-development PartnerDe Leerplaats has a cooperation/partnership (Samenwerkingsverband) with Huiswerkinstituut Amsterdam (HIA). This appears to be a referral or collaborative network relationship between homework assistance providers in the Netherlands.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Lyceo: Largest Dutch homework and study support chain with multiple locations across the Netherlands. Competes directly with De Leerplaats on huiswerkbegeleiding, but at significantly greater scale and broader geographic reach.
• Studiekring: National Dutch chain offering homework guidance, tutoring, and exam preparation. Overlaps with De Leerplaats's product set but spans many cities, posing a competitive threat if it expands deeper into Haarlem.

Direct peers

• Tutor Doctor: International 1-on-1 in-home tutoring franchise with a Dutch presence. Comparable through its bespoke tutoring and study-support model, though delivery is in-home rather than at a learning center.
• WiseMindz: Dutch tutoring and homework assistance provider offering both small-group and individual learning support. Closely comparable in service mix and target demographic (K-12 students in the Netherlands).
• Bijles.nl: Dutch marketplace/agency linking students to private tutors across subjects. Direct peer in the bijles space targeting Dutch K-12 students, with a different (marketplace) delivery model.
• Huiswerkinstituut Amsterdam (HIA): Amsterdam-based homework assistance and tutoring provider with a 'samenwerkingsverband' (partnership) with De Leerplaats. Operates the same core model (huiswerkbegeleiding + bijles) in an adjacent Dutch city, making it the most direct comparable.

Emerging players

• Squla: Dutch K-12 online learning platform offering adaptive practice and content for primary/secondary students. Adjacent but not a direct competitor; relevant as a digital alternative for at-home learning support.
• GoStudent: European online tutoring platform offering live 1-on-1 tutoring across subjects. Competes with De Leerplaats on student learning support but via a fully digital, scaled model rather than a physical learning center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/De-Leerplaats-Haarlem-297658167540142
• LinkedInlinkedin.com/company/de-leerplaats-huiswerkbegeleiding-haarlem

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Leerplaats | Huiswerkbegeleiding in Haarlem