What Delicut does

Delicut, legally Delicut Trading LLC, is a Dubai-based meal plan subscription service founded in 2020 that delivers chef-prepared, nutritionist-approved meals across all seven UAE emirates. The company operates a direct-to-consumer model through its website and native iOS and Android applications, offering two core subscription tiers — the Performance Plan at AED 35 per meal with daily delivery, tailored macros, and 50+ rotating dishes across 10+ global cuisines, and the Essentials Plan at AED 22 per meal delivered three times per week with 15+ rotating dishes. Goal-based plan variants address weight loss, muscle gain, balanced eating, PMOS (Premenstrual Syndrome), and diabetes management, with vegetarian and low-carb/high-protein options layered on top of the core tiers. The platform supports pause/skip/edit up to 48 hours before delivery and uses printed macro labels on every meal pack to remove nutritional guesswork.

The business also runs a sales-led corporate channel selling customized meal plans to enterprise clients — named logos include Puma, Citibank, Odoo, Amazon, Americana, and Ooredoo — as an employee wellness offering. Revenue mechanics are predominantly subscription-recurring, supplemented by one-time à la carte purchases and a Delicoins loyalty/referral program that allows redemption up to 50% of order value. The company holds HACCP, ISO, TUV-NORD, and HALAL certifications, carries a 4.7 Google rating across 1.4k+ reviews, and reports 4M+ meals delivered to 15,000+ lifetime customers since founding. Delicut is privately held with no disclosed institutional funding, parent company, or executive team in the source data.

Name

Delicut

Legal name

Delicut Trading LLC

Website

https://delicut.ae

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Delicut is a Dubai-based meal plan subscription service delivering chef-prepared, nutritionist-approved meals across all seven UAE emirates via Performance and Essentials plans, serving both individual health-conscious consumers and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Subscription Meal Delivery

NAICS

Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Meal Kits & Prepared Meal Delivery (TLAAAHAE), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Scheduled Delivery & Subscription Grocery (CRAHAIAC)

Keywords

• Subscription meal delivery
• Healthy meal plans
• Corporate meal programs
• Macro-tracked nutrition
• Prepared meal service

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Meal Plan Subscriptions: Recurring subscription-based revenue from monthly and weekly meal plans. Performance Plans priced at AED 35/meal and Essentials Plans at AED 22/meal. Customers choose meal frequency (daily or 3x/week), number of meals per day, and plan duration.
2. A La Carte Meals: One-time meal purchases for individual orders outside of subscription plans.
3. Corporate Meal Plans: Bulk meal plan subscriptions for corporate clients, offering customized menus for employee wellness programs.
4. Loyalty Program (Delicoins): Customers earn loyalty points (Delicoins) through purchases and referrals that can be redeemed for discounts on future orders (up to 50% of order value).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Delicut operates a UAE-wide subscription-based healthy meal delivery service, selling chef-made meals under two primary plans — the Performance Plan (AED 35/meal, daily delivery with tailored calories and macros and 50+ rotating weekly dishes) and the Essentials Plan (AED 22/meal, 3x/week delivery with 15+ pre-created rotating dishes). It also offers A La Carte individual meal purchases and Corporate Meal Plans with custom menus and bulk delivery for employee wellness programs, with ordering via website and iOS/Android mobile apps.

Product overview

Delicut is a UAE-based meal plan subscription service operating as a single unified product with multiple plan tiers and specialized meal options. The core offerings consist of the Performance Plan (personalized, goal-based with daily delivery and 50+ rotating dishes) and the Essentials Plan (pre-created convenience meals delivered every two days). Individual meals are available for non-subscribers. Specialized goal-based plans address weight loss, muscle gain, balanced eating, PMOS management, and diabetes management. The service also includes corporate meal plan solutions and a mobile application for iOS and Android. All offerings are supported by nutritionist oversight and delivery across the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Plan Subscription meal plan offering precision nutrition with tailored calories and macros, daily delivery, and 50+ rotating weekly dishes at AED 35/meal, designed for individuals pursuing weight loss, muscle gain, or other specific wellness goals.
• Essentials Plan Subscription meal plan offering pre-created, fulfilling, and nutritious meals delivered 3x a week with 15+ rotating weekly dishes at AED 22/meal, targeted at customers seeking everyday convenience without personalized goal-based programming.
• Individual Meal Plans (A La Carte) One-time meal purchases for individual ordering without a subscription commitment, allowing customers to buy individual breakfast, lunch, dinner, or snack items outside of a recurring plan.
• Corporate Meal Plans Tailored bulk meal solutions for businesses, providing customized menus, flexible delivery schedules, and dietary accommodations as part of employee wellness and corporate nutrition programs.

Quantifiable outcome

• 4M+ meals delivered
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Territory Foods: Territory Foods delivers chef-prepared, macro-tracked meals on a subscription basis targeting fitness and wellness consumers in select US cities. Closely matches Delicut's macro-tracking and goal-oriented positioning.
• Sunbasket: Sunbasket offers prepared meal and meal kit delivery with a focus on healthy, organic, and dietary-specific options. Comparable to Delicut on dietary-segmentation (keto, paleo, balanced) and macro-conscious positioning.
• Daily Harvest: Daily Harvest offers subscription-based prepared food delivery with rotating menus across multiple categories. Comparable to Delicut in subscription model and menu variety, though focused on plant-forward offerings in the US market.

Direct peers

• CookUnity: CookUnity is a chef-prepared meal subscription service offering rotating menus from professional chefs. Comparable to Delicut on variety-driven weekly rotating menus and chef-made positioning, though it operates primarily in the US market.
• Eat Clean ME: Eat Clean ME is a UAE-based subscription meal service delivering macro-friendly meals to fitness-focused consumers. Overlap with Delicut includes D2C subscription model, macro-labeled meals, and UAE-wide delivery.
• Right Bite: Right Bite is a Dubai-headquartered meal delivery service offering personalized diet plans including weight loss, clinical, and wellness programs. Its clinical-nutrition positioning and long-standing UAE footprint make it a direct competitor in Delicut's target segment.
• Kcal: Kcal is a UAE-based healthy meal subscription service delivering chef-prepared meals with calorie-controlled portions and macro tracking across the GCC. It is one of the closest direct peers to Delicut given its subscription model, UAE presence, and overlap in wellness-oriented customers.

Broad incumbents

• HelloFresh: HelloFresh is the global leader in meal kit subscriptions, offering recipe-and-ingredient boxes in multiple geographies. While it operates a different format (cook-at-home kits vs. prepared meals) and has limited UAE presence, it is the benchmark for category scale and validates the broader meal subscription market.
• Factor (Factor75): Factor is a US-based prepared meal subscription service owned by HelloFresh, delivering chef-made, fully cooked meals with macro labeling. Closest US analog to Delicut's chef-prepared, macro-tracked subscription model, useful as a category benchmark.

Others

• Plated: Plated (now part of Albertsons) was a meal kit subscription service in the US that established the broader subscription-meal category. Adjacent relevance as a category pioneer informing how prepared-meal subscription models mature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@delicut3355
• Facebookm.facebook.com/Delicut.ae
• Instagraminstagram.com/delicut.uae
• TikToktiktok.com/@delicut.uae
• LinkedInlinkedin.com/company/delicut-uae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delicut