DEMAZET VIGNOBLES

What DEMAZET VIGNOBLES does

DEMAZET VIGNOBLES is a French wine cooperative (union de vignerons) headquartered in Morières-Lès-Avignon near Avignon, founded in 1925 and currently structured as EURL Demazet La Cave. It operates as a single-person private limited company with 9 employees and is owned collectively by its member winegrowers rather than by external investors. The cooperative produces Rhône Valley wines across multiple appellations, including AOC Gadagne Côtes-du-Rhône Villages (recognized since 2012 and treated as the flagship terroir), AOC Côtes-du-Rhône, IGP Méditerranée, and IGP Alpilles. Viticulture is run under organic (bio), Haute Valeur Environnementale (HVE), and lutte raisonnée practices, with the underlying geology featuring the Miocene-era galets roulés rolled pebbles also associated with Châteauneuf-du-Pape. The portfolio is organized into roughly nine sub-brands and ranges (Domaines & Châteaux, Armoiries, Cyparis, Chemin des Légendes, Petit Mazuret, Nos créations, Terres cachées, Bio, plus single-domain labels such as Château Quilex and Devens), spanning entry-level IGP through premium village-level AOC wines.

The business model is direct-to-consumer. The cooperative sells cases of 6 bottles (minimum order 12 bottles) through a physical caveau de vente in Morières-Lès-Avignon and an e-commerce site at demazet.com, with case prices ranging roughly €35.70 to €81.30 (€6 to €13.55 per bottle), progressive cart discounts (5% from €300, 8% from €400, 10% from €800), and free metropolitan shipping above €250. A secondary revenue stream comes from on-site events, including the annual Rosé Party, weekly Afterwork tastings, winegrower hikes, and Primeur/cinema nights, with ticket prices between €10 and €28. Distribution also flows through a network of partner winegrowers acting as resellers, and a dedicated 'Espace professionnel' targets restaurants and wine merchants. Marketing is concentrated on Facebook, Instagram, email newsletters, and event-driven local engagement. No AI/ML capabilities, no patents, no institutional funding, and no M&A activity are evidenced; revenue is not publicly disclosed.

Name

DEMAZET VIGNOBLES

Legal name

EURL Demazet La Cave

Website

https://demazet.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Rhône Valley wines
• AOC Côtes-du-Rhône
• Wine cooperative
• Organic viticulture
• Wine production

Headquarters

HQ city

Morières-Lès-Avignon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Sales - Direct to Consumer: Sales of bottled wines and wine fountains (fontaines à vin) directly to consumers through the caveau (tasting room/sales cellar) and online store. Wines are sold in cases of 6 bottles minimum, with various AOC and IGP designations including Gadagne Côtes-du-Rhône Villages, Côtes-du-Rhône, IGP Méditerranée, and IGP Alpilles.
2. Event Hosting and Tastings: Revenue generated from events hosted at the caveau including the annual Rosé Party, weekly Afterwork events, winegrower hikes with tastings, and private event bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DEMAZET VIGNOBLES produces and markets Rhône Valley wines under multiple appellations including AOC Côtes-du-Rhône, Gadagne Côtes-du-Rhône Villages, IGP Méditerranée, and IGP Alpilles. The company organizes its portfolio into eight branded ranges and operates a combination of a physical cellar (caveau) and an e-commerce website for direct sales, sourcing grapes from partner winegrowers.

Product overview

DEMAZET VIGNOBLES is a wine cooperative/producer based in Morières-Lès-Avignon near Avignon, France, founded in 1925. The company produces and sells wines from the Rhône Valley under multiple product ranges: Domaines & Châteaux (premium terroir wines), Armoiries (Gadagne authenticity), Bio (certified organic), Cyparis (meticulous vinification), Chemin des Légendes (cru explorations), Petit Mazuret (IGP everyday wines), Nos créations (innovative/original wines), and Terres cachées (fresh/light wines). The flagship Gadagne Côtes-du-Rhône Villages AOC is their most prestigious appellation, recognized in 2012. They also operate a physical caveau de vente (tasting room/boutique) and host events including Rosé Party, winegrower hikes, and afterwork tastings. The product portfolio spans AOC Côtes-du-Rhône, Côtes-du-Rhône Villages, Gadagne, IGP Méditerranée, and IGP Alpilles appellations.

Differentiator

Problem solved

Functional benefit

Brands

• Armoiries: Wine brand emphasizing the authenticity and richness of a terroir.
• Bio
• Chemin des Légendes
• Cyparis
• Domaines & Châteaux
• Nos créations
• Petit Mazuret
• Terres cachées
• La Grange des filles
• Château Quilex
• Devens
• Camp Reves
• Domaine de la Croisette
• Fraicheur ardente
• Ca Gaze

Products and services

• Domaines & Châteaux range
• Armoiries range
• Bio range
• Cyparis range
• Chemin des Légendes range
• Petit Mazuret range
• Nos créations range
• Terres cachées range
• Sub-brands portfolio (La Grange des filles, Château Quilex, Devens, Camp Reves, Domaine de la Croisette, Fraicheur ardente, Ca Gaze)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Les Vignerons de Beaumes-de-Venise: Southern Rhône cooperative producing Muscat de Beaumes-de-Venise and Côtes-du-Rhône wines. Comparable in cooperative ownership structure, Rhône Valley location, and multi-brand DTC strategy.
• Les Vignerons de Tavel: Cooperative cellar in the southern Rhône (Tavel/AOC), producing rosé and Côtes-du-Rhône wines via a member-grower model. Closely comparable to Demazet Vignobles in cooperative structure, Rhône Valley positioning, and DTC-driven go-to-market.
• Cave de Tain (Maison Les Alexandrins): Northern Rhône cooperative (Tain-l'Hermitage) producing Crozes-Hermitage, Hermitage, and Saint-Joseph. Comparable as a large Rhône Valley cooperative with multi-brand portfolio, cellar experience, and DTC e-commerce.
• Maison Sinnae: Cooperative wine producer in the southern Rhône (formerly Les Vignerons de la Cave de Laudun), offering a broad range of AOC and IGP wines through DTC and retail. Highly comparable in cooperative model, multi-brand portfolio, and Rhône Valley distribution.

Broad incumbents

• M. Chapoutier: Major Rhône Valley producer with extensive AOC coverage, biodynamic viticulture, and global distribution. Comparable in Rhône terroir focus and sustainability positioning, but at substantially larger scale and brand recognition.
• Famille Perrin: Leading Rhône producer (including Château de Beaucastel) with broad Côtes-du-Rhône and Villages portfolio. Comparable in appellation mix and organic viticulture; differs in scale and global brand reach.
• Maison Delas Frères: Northern Rhône producer with Côtes-du-Rhône and Villages presence. Comparable as a multi-appellation Rhône producer with active wine tourism and DTC distribution.
• Domaine de la Janasse: Family-owned Rhône producer with strong Côtes-du-Rhône, Villages, and Châteauneuf-du-Pape portfolio. Comparable in southern Rhône premium positioning and terroir-driven branding, though smaller distribution than multinational houses.
• Domaine E. Guigal: Iconic Rhône Valley producer with broad AOC portfolio including Côtes-du-Rhône and Villages. Comparable in Rhône focus and category, though larger and more internationally distributed, making it a relevant incumbent benchmark.
• Domaine Paul Jaboulet Aîné: Historic Rhône Valley producer with broad AOC portfolio and significant international distribution. Relevant incumbent comparable for premium Rhône positioning and partner-grower sourcing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/demazetlacave
• Instagraminstagram.com/demazet_la_cave
• LinkedInlinkedin.com/company/demazet-vignobles

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEMAZET VIGNOBLES