Deportista Soy

What Deportista Soy does

Deportista Soy, commercially operating as Caravaca Tours under the brand "Experiencias Caravaca – Camino de la Cruz," is a 12-employee active tourism company headquartered in Caravaca de la Cruz, Murcia, Spain. The company specializes in organizing and managing pilgrimage experiences along the Camino de la Cruz de Caravaca along the 118km Levante route. Its core offerings include guided and self-guided walking and cycling routes, backpack transport services between stages, on-route picnics featuring local products, 24/7 telephone support, and customized route planning. The company holds ITREM (Instituto de Turismo de la Región de Murcia) registration under license TA.MU.214, which legally authorizes it to operate active tourism services in the region.

The business model is service-based professional services revenue, with quote-based pricing per experience and no disclosed subscription or recurring revenue product. Services are billed on a per-pilgrimage or per-experience basis. Distribution is hybrid: direct-to-consumer via the caravacatours.com website, phone (676 800 289), and email ([email protected]), supplemented by B2B channel partnerships with two named travel agencies, Paztour and Kartta Travel. The company has diversified beyond core pilgrimage into adjacent experiential products, including hiking + yoga + aperitif, hiking + medieval mysteries, ornithology routes, and bespoke experiences for private groups. The company does not employ any proprietary technology platform; operations rely on partner transport, manual logistics, and licensed tourism guides.

The company was a recipient of EU NextGenerationEU sustainability funding, reflecting public sector support for rural and active tourism development in inland Spain. It also maintains a partnership with ITREM (the regional tourism authority) and a content collaboration with illustrator Juan Pedro Pérez Hurtado for the Credencial del Peregrino (pilgrim's credential). The geographic footprint is currently limited to the Noroeste Region de Murcia, with no public evidence of expansion to other Spanish pilgrimage routes. Customer segments are split between individual spiritual/active tourism consumers and B2B travel agency resellers; no enterprise or institutional customers are disclosed.

Name

Deportista Soy

Legal name

Experiencias Caravaca – Camino de la Cruz

Website

https://deportistasoy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Deportista Soy (operating as Caravaca Tours) is a 12-employee active tourism company based in Caravaca de la Cruz, Murcia, Spain, specializing in organized pilgrimage experiences along the Camino de la Cruz de Caravaca 118km Levante route for spiritual travelers and B2B travel agency resellers.

Ownership category

akta.pro rank

Product category

Active Tourism & Pilgrimage Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Active tourism services
• Pilgrimage tour operator
• Guided hiking experiences
• Cycling tour services
• Rural tourism packages

Headquarters

HQ city

Caravaca de la Cruz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pilgrimage Experience Services: Service fees for organizing and conducting pilgrimage experiences on the Camino de la Cruz de Caravaca, including guided and self-guided walking and cycling routes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Deportista Soy, operating as Caravaca Tours (Experiencias Caravaca - Camino de la Cruz), is an active tourism company organizing pilgrimage experiences along the Camino de la Cruz de Caravaca in the Northwest region of Murcia, Spain. Its core services include backpack/luggage transport between stages, gourmet picnics with local products, and themed hiking and cycling experiences such as Caminata + Yoga + Aperitivo, Senderismo con Esencia + Misterios Medievales, and customized pilgrimages, alongside self-guided walking and cycling routes on the Levante path and birdwatching tours.

Product overview

Caravaca Tours operates as a unified service platform offering active tourism experiences centered on the Camino de la Cruz de Caravaca pilgrimage route. The company provides two core service add-ons (backpack transport and gourmet picnics) alongside a portfolio of themed experiences (hiking with yoga, gastronomic hiking, medieval mysteries, and customized experiences) and specific tour products including walking and cycling routes along the Levante path. The offering combines spiritual pilgrimage with nature, gastronomy, and cultural tourism in Spain's Rural Northwest region.

Differentiator

Problem solved

Functional benefit

Products and services

• Backpack Transport Service (Transporte de mochilas)
• Gourmet Picnic on the Camino (Picnic en el Camino)
• Hike + Yoga + Aperitif (Caminata + Yoga + Aperitivo)
• Hiking with Flavour + Picnic (Senderismo con gusto + Picnic)
• Hiking with Essence + Medieval Mysteries (Senderismo con Esencia + Misterios Medievales)
• Custom Experience (Experiencia a medida)
• Camino de Levante from Orihuela (Self-guided) - Walking - 118km
• Camino de Levante from Orihuela (Self-guided) - Cycling - 118km
• Beginner Birdwatching Route (Ruta Iniciación a la Ornitología)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• PaztourminorChannel Partner/ Reseller/ DistributorTravel agency partner listed in the collaborations section of the Caravaca Tours website. The agency offers travel services and presumably resells Caravaca Tours experiences to their clients.
• Kartta TravelminorChannel Partner/ Reseller/ DistributorTravel agency partner listed in the collaborations section of the Caravaca Tours website. Located at karttatravel.es.
• Juan Pedro Pérez HurtadominorStrategic or Co-development PartnerRenowned illustrator from Águilas who designed the Credencial del Peregrino (Pilgrim Credential) with a marked Baroque style referencing the 17th-18th century period of greatest diffusion of the Vera Cruz of Caravaca.
• ITREM (Instituto de Turismo de la Región de Murcia)coreStrategic or Co-development PartnerRegional tourism institute before which Caravaca Tours is registered as active tourism company TA.MU.214 under the official name 'Experiencias Caravaca - Camino de la Cruz'. ITREM issues official tourism licenses and credentials for pilgrims.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Camino Adventures: Customized Camino de Santiago tour operator offering walking and cycling itineraries with add-on services. Comparable to Caravaca Tours' tour-product portfolio (walking + cycling 118km Levante route, customized experiences).
• Follow the Camino: International Camino de Santiago tour operator with self-guided and guided packages, baggage transfers, and credential support. Directly comparable to Caravaca Tours' operating model on a different pilgrimage route.
• Mundicamino: Spanish pilgrimage tour operator serving the Camino de Santiago and related pilgrimage routes. Comparable given Caravaca Tours' positioning as a Spanish pilgrimage tour operator with regional focus.
• Santiago Ways: Specialized tour operator for the Camino de Santiago pilgrimage. Direct peer because Caravaca Tours similarly operates an organized Christian pilgrimage route with flexible self-guided and guided options, luggage transport, and credential issuance.

Broad incumbents

• Civitatis: Large Spanish platform for booking guided tours, excursions, and activities across Spain. Comparable as a channel/distribution option for Caravaca Tours to expand digital bookings beyond the current direct + small reseller model.
• Musement: Global tours, attractions, and experiences marketplace (now part of TUI). Comparable as a distribution platform and as a broader incumbent in the tours and experiences category Caravaca Tours competes in.

Regional players

• Terra Natura Murcia: Active nature tourism operator in the Region of Murcia. Comparable as a regional active tourism player, though focused on wildlife-oriented experiences rather than pilgrimage routes.
• Spain is More: Spanish active tourism and adventure tour operator. Comparable as a competitor in the active tourism segment serving regional Spain, with similar mix of hiking, cycling, and cultural experiences.
• Wildside Spain: Spanish adventure and active tourism operator offering hiking, cultural, and rural experiences. Comparable to Caravaca Tours' active tourism positioning in regional Spain.

Emerging players

• Viajes Mundo Hispánico: Spanish travel agency specializing in pilgrimage and cultural trips. Comparable as a B2B-style reseller channel for spiritual and pilgrimage tourism, similar to Caravaca Tours' partner travel agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Deportista-Soy-1646341612315848
• Instagraminstagram.com/deportistasoy
• LinkedInlinkedin.com/company/deportista-soy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deportista Soy