DermOnDemand
DermOnDemand is a US asynchronous telemedicine dermatology platform serving patients in all 50 states with board-certified dermatologist consultations via photo-and-questionnaire intake, priced at $95 per acute visit or via annual subscription care plans ranging from $200 to $500.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DermOnDemand does
DermOnDemand is a US-based asynchronous telemedicine dermatology platform operating across all 50 states. Patients submit photographs and a structured medical questionnaire online; board-certified dermatologists review the submission and deliver a diagnosis and personalized treatment plan within 24-48 hours without video calls. Prescriptions are routed to the patient's local pharmacy, and the company reports having treated more than 50,000 patients to date with a 4.9/5 average satisfaction rating.
The platform covers a broad condition set including acne, eczema, psoriasis, rosacea, melasma, hair loss, fungal infections, cold sores, warts, and weight management via GLP-1 medications (Ozempic, Wegovy, Semaglutide, Tirzepatide). Severity-stratified programs include a Severe Acne Care Plan for isotretinoin (Accutane) at $500/year with intensive monitoring and a Biologic Therapy track for moderate-to-severe inflammatory disease. Care is delivered exclusively by board-certified dermatologists rather than nurse practitioners or general practitioners, with providers matched to the patient's state of physical presence at time of encounter to ensure multi-state telemedicine regulatory compliance. The platform is HIPAA-compliant with full data encryption, and the asynchronous architecture eliminates scheduling friction.
Revenue is generated through two streams: a $95 one-time acute dermatology consultation and condition-specific annual subscription care plans priced at $200-$500 that include all follow-ups and medication adjustments for a year. The company is physician-owned by Joel Kopelman, MD, FACS, and an affiliated medical practice, appears bootstrapped with no disclosed external funding, and distributes exclusively through its owned web platform at dermondemand.com. Patient acquisition is driven by SEO-optimized condition-specific blog content authored by named dermatologists, organic social presence on Instagram, TikTok, and YouTube, and an email newsletter.
DermOnDemand firmographics
Firmographics- Name
- DermOnDemand
- Legal name
- Joel Kopelman, MD, FACS, and his affiliated medical practice
- Website
- https://dermondemand.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DermOnDemand is a US asynchronous telemedicine dermatology platform serving patients in all 50 states with board-certified dermatologist consultations via photo-and-questionnaire intake, priced at $95 per acute visit or via annual subscription care plans ranging from $200 to $500.
- Ownership category
- akta.pro rank
DermOnDemand industry classification
Industry- Product category
- Telemedicine Dermatology Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Dermatology Telemedicine Platforms (HLALAGAA)
- akta.pro secondary industries
- Asynchronous Messaging & eVisit Platforms (HLALAAAC), General & Medical Dermatology (HLAKACAA)
Keywords
DermOnDemand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consultation and Care Plan Fees: DermOnDemand charges flat-fee consultation and annual care plan fees for dermatology services. One-off acute consultations are priced at $95 per visit. Subscription-style annual care plans (e.g., Hair Care Plan at $200/year, Severe Acne/Accutane Care Plan at $500/year) provide ongoing treatment, follow-ups, and medication adjustments throughout the year under one flat fee. Prescription medications are sent to the patient's local pharmacy and may be separately billed to insurance.
- Prescription Dispensing: When prescribed, medications are sent directly to the patient's local pharmacy. The prescription revenue flows to the pharmacy; DermOnDemand's role is the evaluation and prescription issuance, not the dispensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dermatology Visit — Acute Issues (one-time) |
| Subscription | Annual | Hair Care Plan — Hair Loss, Thinning & Scalp Health |
| Subscription | Annual | Acne Care Plan — Comprehensive Acne Solutions |
| Subscription | Annual | Severe Acne Care Plan — Isotretinoin (Accutane) |
| Subscription | Annual | Melasma/Hyperpigmentation Care Plan |
| Subscription | Annual | Eczema Care Plan |
| Subscription | Annual | Psoriasis Care Plan |
| Subscription | Annual | Biologic Therapy |
| Subscription | Annual | Rosacea Care Plan |
| Subscription | Annual | Fungal Infections Care Plan |
| Subscription | Annual | Cold Sores Care Plan |
| Subscription | Annual | Weight Loss Care Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
DermOnDemand product offering
Product offeringCore offering
DermOnDemand operates a fully asynchronous, direct-to-consumer teledermatology platform where patients submit photos and a medical questionnaire online, and board-certified dermatologists deliver a diagnosis and personalized treatment plan within 24-48 hours without video calls. The platform offers a one-time acute consultation at $95 plus annual subscription care plans ($200-$500/year) covering acne, rosacea, eczema, psoriasis, melasma, hair loss, fungal infections, cold sores, severe acne (isotretinoin/Accutane), biologic therapy, and weight loss medications (Ozempic, Wegovy, semaglutide, tirzepatide), with prescriptions routed to the patient's local pharmacy.
Product overview
DermOnDemand is a telemedicine platform offering online dermatology consultations through an asynchronous model where patients submit photos and medical questionnaires for board-certified dermatologist review. The platform operates as a unified service with multiple condition-specific care plans (Hair Care Plan, Acne Care Plan, Eczema Care Plan, Psoriasis Care Plan, Melasma Care Plan, Rosacea Care Plan, Fungal Infections Plan, Cold Sores Plan, Weight Loss Care Plan) that provide comprehensive treatment including medications and follow-ups for an annual flat fee, alongside a per-visit acute dermatology option ($95). Individual prescription medications including isotretinoin (Accutane), tretinoin, spironolactone, dutasteride/finasteride, antibiotics, antifungals, topical steroids, and Latisse are available as part of treatment plans or separately. Severe acne requiring isotretinoin is managed through a dedicated $500/year program with intensive monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Dermatology Visit (Acute Issues) One-time remote dermatology consultation for immediate relief from itches, rashes, and urgent skin concerns. Includes diagnosis, treatment plan, and prescription if needed. Priced at $95 per visit. Available to U.S. adults seeking fast access to a board-certified dermatologist without an appointment.
- Hair Care Plan All-inclusive annual care plan covering hair loss, thinning, and scalp health conditions. Includes all medications, treatments, and year-round adjustments at no extra cost under one flat $200/year fee, regardless of number of medications. Targets U.S. adults experiencing hair loss or scalp conditions.
- Acne Care Plan Comprehensive annual acne treatment plan covering all acne types from occasional breakouts to chronic conditions. Includes topical solutions, oral medications, in-office procedures, and ongoing adjustments at no extra charge. Priced as an annual flat fee. Targets U.S. adults with acne concerns.
- Severe Acne Care Plan (Isotretinoin/Accutane) Comprehensive isotretinoin treatment program for severe, scarring, or treatment-resistant acne. Includes physician monitoring, bloodwork coordination, and ongoing management. Priced at $500/year, with additional costs possible due to time-intensive care. Targets U.S. adults with severe or treatment-resistant acne.
- Melasma Care Plan Tailored annual treatment plan for melasma and hyperpigmentation using advanced topicals, chemical peels, laser therapy, and lifestyle modifications. Includes all follow-ups and adjustments. Priced as an annual flat fee. Targets U.S. adults with melasma or hyperpigmentation.
- Eczema Care Plan Personalized annual treatment plan for eczema focused on calming inflammation, reducing flare-ups, and restoring the skin barrier. Includes prescription medications, moisturizers, lifestyle recommendations, and all follow-ups and modifications. Priced as an annual flat fee. Targets U.S. adults with eczema.
- Psoriasis Care Plan Holistic annual psoriasis management plan combining advanced topical therapies, systemic medications, and phototherapy to control symptoms and improve skin health. Includes all adjustments and follow-ups. Priced as an annual flat fee. Targets U.S. adults with psoriasis.
- Biologic Therapy Advanced immune-targeted therapy for moderate to severe inflammatory skin conditions such as psoriasis and eczema, targeting immune pathways driving inflammation when topical or standard systemic treatments are insufficient. Priced as an annual fee; additional costs may apply due to complexity. Targets U.S. adults with moderate-to-severe inflammatory skin conditions.
- Rosacea Care Plan Annual rosacea treatment plan combining lifestyle guidance, prescription medications, and in-office procedures such as laser therapy to reduce redness, flare-ups, and discomfort. Includes all adjustments and follow-ups. Priced as an annual flat fee. Targets U.S. adults with rosacea.
- Fungal Infections Plan Annual treatment plan for fungal infections ranging from athlete's foot to nail fungus, using antifungal medications, in-office procedures, and preventive strategies. Includes all treatments and follow-ups. Priced as an annual flat fee. Targets U.S. adults with fungal infections.
- Cold Sores Plan Annual cold sore treatment plan addressing both acute outbreaks and prevention with prescription antivirals, lifestyle tips, and soothing therapies. Includes all follow-ups and adjustments. Priced as an annual flat fee. Targets U.S. adults with recurrent cold sores.
- Weight Loss Care Plan Annual medical weight loss program combining medical guidance, nutritional planning, FDA-approved medications (Ozempic, Wegovy, Semaglutide, Tirzepatide), behavioral strategies, and regular follow-ups. Priced as an annual flat fee. Targets U.S. adults seeking medical weight loss treatment.
Quantifiable outcome
- 50,000+ patients treated
- +3 more outcomes
Companies that use DermOnDemand
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
DermOnDemand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DermOnDemand partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
DermOnDemand competitors and assessment
Company assessmentDirect peers
- Apostrophe: Apostrophe is a DTC teledermatology platform connecting patients with board-certified dermatologists for acne, anti-aging, and other skin conditions via online consultations. It is a near-clone competitor in the online dermatology subscription space.
- Curology: Curology is a direct-to-consumer telehealth dermatology brand offering photo-based consultations and personalized prescription skincare. It competes head-to-head with DermOnDemand in the asynchronous, subscription-based acne and anti-aging skincare category.
- SkyMD: SkyMD is a teledermatology platform offering online consultations with board-certified dermatologists for medical and cosmetic skin conditions. It is a direct asynchronous competitor with similar condition coverage to DermOnDemand.
- Ro: Ro is a vertically-integrated DTC telehealth operator offering online consultations, pharmacy fulfillment, and condition-specific care across dermatology, weight loss (GLP-1), men's and women's health. Its Roman and Rory brands overlap directly with DermOnDemand's acne, hair loss, and weight loss offerings.
- Nurx: Nurx is a DTC telehealth platform offering dermatology (acne, anti-aging, rosacea) alongside women's health, mental health, and at-home testing. Its asynchronous teledermatology offering directly overlaps with DermOnDemand's photo-based model.
- Hims & Hers Health: Hims & Hers is a large, publicly-traded DTC telehealth company offering dermatology, hair loss, sexual health, mental health, and weight loss (GLP-1) services. It directly competes with DermOnDemand across nearly every condition category, but with vastly greater scale and marketing spend.
Broad incumbents
- MDLive (Cigna's Evernorth): MDLive is an established multi-specialty telehealth platform owned by Cigna's Evernorth, offering dermatology, primary care, and behavioral health. It competes as an incumbent, insurance-integrated alternative to DermOnDemand's cash-pay model.
- Teladoc Health: Teladoc is the largest U.S. virtual care company offering general medical, dermatology, mental health, and chronic condition telehealth. While much broader than DermOnDemand, its dermatology service overlaps as a competing entry point for non-emergency skin care.
Emerging players
- Piction Health: Piction Health is an emerging AI-assisted teledermatology platform focused on rapid evaluation of skin lesions and rashes by dermatologists. It overlaps with DermOnDemand's asynchronous photo-based model but with a stronger AI/diagnostic imaging angle.
- TeleDerm (American Teledermatology Association / academic platforms): A range of smaller academic- and clinic-affiliated teledermatology platforms provide asynchronous consultations for cash-pay patients in underserved markets. They are partial-overlap competitors in the online dermatology space DermOnDemand occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DermOnDemand social profiles
Digital presenceDermOnDemand financial estimates
Financial estimateRevenue estimate
Valuation estimate
DermOnDemand leadership team
Management profileNumber of profiles
Profiles4 records
DermOnDemand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DermOnDemand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DermOnDemand
What does DermOnDemand do?
DermOnDemand operates a fully asynchronous, direct-to-consumer teledermatology platform where patients submit photos and a medical questionnaire online, and board-certified dermatologists deliver a diagnosis and personalized treatment plan within 24-48 hours without video calls. The platform offers a one-time acute consultation at $95 plus annual subscription care plans ($200-$500/year) covering acne, rosacea, eczema, psoriasis, melasma, hair loss, fungal infections, cold sores, severe acne (isotretinoin/Accutane), biologic therapy, and weight loss medications (Ozempic, Wegovy, semaglutide, tirzepatide), with prescriptions routed to the patient's local pharmacy.
Is DermOnDemand a public or private company?
DermOnDemand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DermOnDemand founded?
DermOnDemand was founded in -1. It employs 1 to 10 people.
How does DermOnDemand make money?
Two revenue lines are on record. Consultation and Care Plan Fees are the primary driver. The others are prescription Dispensing.
Who are DermOnDemand's main competitors?
Direct peers on record are Apostrophe, Curology, SkyMD, Ro, Nurx and Hims & Hers Health. Broad incumbents are MDLive (Cigna's Evernorth) and Teladoc Health. Emerging players are Piction Health and TeleDerm (American Teledermatology Association / academic platforms).
Does DermOnDemand have an API?
No public API is recorded for DermOnDemand.
What industry is DermOnDemand in?
DermOnDemand's product category is Telemedicine Dermatology Services. Its primary akta.pro industry code is HLALAGAA, Dermatology Telemedicine Platforms, with a secondary code of HLALAAAC, Asynchronous Messaging & eVisit Platforms. Its NAICS code is 6211 and its SIC code is 8011.