DER Touristik vormals REWE Touristik GmbH

What DER Touristik vormals REWE Touristik GmbH does

DERTOUR Group is a German-headquartered, privately held international tourism conglomerate that functions as the travel division of the REWE Group cooperative. The group operates a vertically integrated platform spanning tour operating (DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours), retail travel agency distribution (approximately 2,000 outlets under DERTOUR, DERPART, Kuoni, Exim and Fischer brands plus the DTPU franchise system of around 130 independent agencies in Germany), owned hotel operations (12 brands and roughly 120 properties in 15 countries, consolidated further via the planned full acquisition of DSR Hotel Holding effective 1 August 2026), business travel, and destination management through 71 in-country offices across 31 destination countries. End customers are predominantly individual leisure travellers (package holidays, round trips, beach vacations, solo, family and wellness trips) supplemented by corporate clients served through a dedicated business travel division; the group also acts as a B2B channel partner and franchisor to its independent travel agency network.

Revenue is generated primarily through transaction-based markups on packaged travel services (flights, hotels, cruises, tours, car rentals), commission flows from affiliated travel agencies, and managed-services revenue from owned hotel rooms and ancillary guest services. Go-to-market is multi-channel: retail agency advice, online portals (DERTOUR.de, Prijsvrij Vakanties), B2B franchise events (DTPU conferences, ERFA trips, Info Days), and dedicated airline capacity partnerships (Condor) for long-haul. The group's product surface is product-led but distribution-heavy: scale derives from brand breadth, hotel vertical integration, and density of agency relationships rather than from a proprietary technology platform, with no public-facing technology stack, API or proprietary AI disclosed in the available sources.

Name

DER Touristik vormals REWE Touristik GmbH

Legal name

DERTOUR Group GmbH

Website

https://dertouristik.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

DERTOUR Group is the travel division of REWE Group, operating tour operator brands (DERTOUR, ITS, Meiers Weltreisen, Kuoni), ~2,000 travel agencies including the DTPU franchise, and 12 owned hotel brands (~120 properties) serving leisure and corporate travellers across 179 countries.

Ownership category

akta.pro rank

Product category

Tour operator and travel services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Island, Beach & Resort Travel Agencies (THAKAFAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Tour operator services
• Travel agency network
• Package holiday bookings
• Hotel resort brands
• Corporate travel management

Headquarters

HQ city

Köln, Nordrhein-Westfalen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tour Operator Revenue (Package Holidays & Tours): The core revenue engine comes from tour operator brands (DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, Billa Reisen, Koning Aap, Apollo, Exim Tours, Fischer) selling package holidays, round trips, cruises, hotel-only bookings, flights, car rentals, and travel experiences. Revenue is generated from the markup on packaged travel services sold to end consumers through travel agencies and online portals.
2. Travel Agency Commission & Retail: Revenue from approximately 2,000 travel agencies under brands such as DERTOUR, DERPART, Kuoni, Exim, Fischer, and franchise/cooperation partners. Agencies earn commissions on travel products sold and contribute to group revenue.
3. Owned Hotel Brands: The Hotel Division (DERTOUR Hotels & Resorts) operates and manages owned hotel brands (Sentido, Aldiana, Playitas, ananea, Calimera, A-ROSA, HENRI, aja, MIRA Hotels, Urban Nature, Hotel Louis C. Jacob, Hotel Neptun) generating hotel room revenue. DSR Hotel Holding was fully acquired to consolidate this hotel business effective 1 August 2026.
4. Business Travel: The group operates a business travel division serving corporate clients for their corporate travel needs.
5. Destination Management & Ground Services: Revenue from 71 destination management offices in 31 travel countries providing arrival-to-departure guest services at holiday destinations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

DERTOUR Group is a vertically integrated European travel conglomerate that sells packaged tours, round trips, beach and city vacations, cruises, family holidays, and corporate travel to consumers across 179 countries. It also operates a network of approximately 2,000 retail travel agencies under owned and franchise brands, a portfolio of 12 hotel/resort brands with about 120 properties in 15 countries, vehicle rentals, and a destination management network spanning 31 countries.

Product overview

DERTOUR Group is a leading European travel conglomerate and the travel division of REWE Group, operating a diversified multi-brand portfolio. The company functions as a platform-plus-brands model comprising: (1) Travel organizers including DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, and others offering package tours, round trips, and cruises to 179 countries; (2) A franchise and agency network of approximately 2,000 travel agencies under DERTOUR, DERPART, Kuoni, Exim, and Fischer brands; (3) DERTOUR Hotels & Resorts, a hotel division with 12 brands (Sentido, Aldiana, Playitas, ananea, Calimera, aja, A-ROSA, HENRI, Urban Nature, MIRA Hotels) operating approximately 120 properties in 15 countries; (4) Online booking via Prijsvrij Vakanties; (5) DER Cars & Camper vehicle rentals; and (6) A destination agency network with 71 offices in 31 countries. Supporting tools include the DERTOUR Reisebarometer market research tool, Travel Trend Reports, and DTPU-Extranet partner portal.

Differentiator

Problem solved

Functional benefit

Products and services

• DERTOUR package tours and round trips
• ITS package holidays
• Meiers Weltreisen long-haul round trips
• Kuoni package holidays and tours
• Helvetic Tours package holidays
• DERPART franchise travel agency network
• DER Touristik Partner-Unternehmen (DTPU) franchise system
• Corporate/business travel management
• Sentido Hotels & Resorts
• Aldiana club resorts
• ananea lifestyle hotels
• Playitas sports and activity resorts
• Calimera family resorts
• A-ROSA premium river cruise and alpine resorts
• aja alpine and nature resorts
• HENRI lifestyle hotels
• DERTOUR Hotels & Resorts (DTHR) hotel division
• Prijsvrij Vakanties online travel portal
• DERTOUR Cars & Camper rentals
• Destination management services
• ananea Castelo Suites Algarve
• ananea Kleopatra Beach

Quantifiable outcome

• 18% of all winter bookings came from solo travellers in Winter 2025/26, making it a mainstream segment
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DEKAFOKcoreStrategic or Co-development Partner · 1 January 2026DEKAFOK is a non-profit organization based on the Turkish Mediterranean coast dedicated to protecting sea turtles. DERTOUR Group supports DEKAFOK through its 'DER Welt verpflichtet' sustainability initiative, which is part of the company's broader corporate social responsibility program 'Der Welt verpflichtet'. DTPU partners have also participated in visits to DEKAFOK, donating over €1,000 during a 2026 XXL conference delegation.
• CondorcoreStrategic or Co-development PartnerCondor serves as the primary airline partner for DERTOUR Group, providing dedicated flight capacity for the group's tour operators. Condor offers direct flights from Frankfurt to destinations including Bangkok (5x weekly), Caribbean destinations (Cancun, Punta Cana), Mauritius, Mombasa, and Zanzibar. DERTOUR coordinates additional direct flight allocations with Condor for peak seasons.
• DER Touristik Partner-Unternehmen (DTPU)coreChannel Partner/ Reseller/ DistributorDTPU is a franchise system for independent travel agencies founded in 2001, with approximately 130 partner agencies across Germany. It provides franchise partners with support in yield management, technology, and marketing. DTPU is part of the DERTOUR Partner-Service (DTPS) network, which is part of DERTOUR Group's travel agency distribution. DTPU organizes regular events including annual conferences, regional meetings, ERFA trips, and Info Days.
• AIDA CruisesminorChannel Partner/ Reseller/ DistributorAIDA Cruises is a cruise line partner featured at DTPU Info Days, presenting product news, new ships, and distribution campaigns to DERTOUR's travel agency partners.
• Mein Schiff (TUI Cruises)minorChannel Partner/ Reseller/ DistributorMein Schiff (TUI Cruises) is a cruise partner presenting at DTPU Info Days alongside other cruise lines like MSC Cruises for product training and sales support.
• MSC CruisesminorChannel Partner/ Reseller/ DistributorMSC Cruises is a cruise partner presented at DTPU Info Days for product updates and sales campaigns targeting DERTOUR's travel agency network.
• StudiosusminorChannel Partner/ Reseller/ DistributorStudiosus, a cultural travel specialist, presents its product portfolio at DTPU Info Days as a partner for specialized cultural and study tours.
• HanseMerkurminorChannel Partner/ Reseller/ DistributorHanseMerkur, a German travel insurance provider, partners with DTPU to offer insurance products through franchise travel agencies and is featured at DTPU events and regional trainings.
• VtoursminorChannel Partner/ Reseller/ DistributorVtours is a tour operator partner that participates in DTPU regional partner training events, providing product education to franchise travel agencies.
• accon-RVSminorChannel Partner/ Reseller/ Distributoraccon-RVS is a partner participating in DTPU regional training events for product education of franchise travel agencies.
• DER Welt verpflichtet (DERTOUR Foundation)coreStrategic or Co-development PartnerDERTOUR Group's sustainability initiative 'Der Welt verpflichtet' (committed to the world) encompasses various social and environmental projects including the 9th DTPS DER Welt verpflichtet school project in northern Senegal, where over €10,000 was raised through travel agency donations. The initiative supports education and environmental protection in travel destinations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TUI Group: Europe's largest integrated tour operator and hotel owner, offering package holidays, cruises, and own hotels across similar long-haul and Mediterranean destinations. Most direct peer given overlapping tour operator, airline, and hotel franchise footprint.
• FTI Group: German tour operator offering package holidays, cruises, and own hotel brands (Meeting Point, Labranda) with overlapping Mediterranean and long-haul customer base. Closest German-headquartered competitor to DERTOUR's tour operator core.
• Alltours: German tour operator selling package holidays through travel agencies, with a portfolio comparable to ITS and Meiers Weltreisen on beach and family destinations. Direct competitor for agency-sold German leisure package volume.
• Schauinsland-Reisen: German tour operator focused on package holidays and long-haul travel, distributed through travel agency networks. Comparable in product mix and German retail distribution model.

Broad incumbents

• Hotelbeds: Global B2B hotel distribution platform serving tour operators, OTAs, and travel agents. Overlaps with DERTOUR's destination management and hotel contracting capabilities but operates at a wholesale infrastructure level rather than retail tour operator.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable, representing the dominant OTA channel competing for DERTOUR's package holiday demand through alternative inventory and dynamic packaging.
• Expedia Group: Owner of Expedia, Hotels.com, Vrbo and travel media brands, a major OTA competitor to DERTOUR's online portals (DERTOUR.de, Prijsvrij Vakanties) for direct and packaged travel bookings.

Emerging players

• Frosch Sport- und Aktiv-Reisen: German tour operator focused on adventure, wellness and active holidays, comparable to Meiers Weltreisen's Fernreisespezialist offering and the wellness/sports themes embedded in Aldiana, Playitas and ananea brands.
• Studiosus Reisen: German cultural and study tour operator with comparable agency distribution (sold via DTPU partner events). Comparable niche overlap on guided, curated international tours rather than beach packages.

Others

• HanseMerkur Reiseversicherung: German travel insurance provider already partnered with DTPU franchise agencies. Ecosystem/ancillary service peer rather than direct competitor, but representative of the embedded services monetized across DERTOUR's distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rewe-touristik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DER Touristik vormals REWE Touristik GmbH