What Design Pool & Spa, Ltd. does

Design Pool & Spa, Ltd. is a privately held, third-generation family-owned pool and spa construction and service company headquartered at 7244 Pittsford Palmyra Rd in Fairport, New York, founded in 1968 and operated continuously since then. The company designs, builds, and services in-ground swimming pools—primarily custom gunite (a concrete-and-sand mixture sprayed over reinforced steel)—along with fiberglass and vinyl liner pools, custom spas, and pre-manufactured hot tubs from Hydropool and DreamMaker brands, and it also distributes saunas. Residential homeowners across the Greater Rochester area and the Finger Lakes region are its primary customers, with a secondary commercial line serving hotels, apartment complexes, and fitness facilities requiring VGB- and ADA-compliant pool systems.

The company generates revenue through four streams: one-time custom pool and spa construction projects (typically 8–12 weeks for gunite), recurring weekly maintenance contracts and seasonal openings/closings, retail sales of hot tubs, swim spas, chemicals, and parts through the Fairport showroom and an online shop, and professional consulting services for commercial pool projects. Pricing is quote-based and not publicly disclosed; ancillary benchmarks cited include vinyl liner replacements averaging $5,000+ and chlorine generators at $1,500-$2,000 installed. Its go-to-market is direct-to-consumer and local: a physical showroom, phone sales, on-site consultations, area-specific SEO landing pages for more than a dozen surrounding communities, and active Facebook and Instagram channels.

Operationally, the business is a multi-generational family enterprise: E. Gary Bednarcyk has been President since acquiring the company in 1986, his wife Patty serves as Office Manager, and their children Kody, Kurtis, and Kacie have joined alongside other family members, with the team claiming over 200 years of combined experience. The company has built more than 2,500 custom gunite pools since 1968 (milestone reached in 2015), holds BBB accreditation, and is a member of the Association of Pool and Spa Professionals (APSP). No AI/ML capabilities, patents, outside funding rounds, or parent-company relationships are disclosed; revenue and headcount figures are not publicly available.

Name

Design Pool & Spa, Ltd.

Legal name

Design Pool & Spa, Ltd.

Website

https://designpoolandspa.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Design Pool & Spa, Ltd. is a third-generation, family-owned pool and spa contractor in Fairport, NY, designing and building custom gunite pools, fiberglass pools, spas, hot tubs, and saunas for residential homeowners and commercial properties across the Greater Rochester and Finger Lakes region, with recurring maintenance and retail operations.

Ownership category

akta.pro rank

Product category

Pool Construction & Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)

Keywords

• Custom pool construction
• Spa installation
• Pool maintenance services
• Hot tub retail
• Commercial pool consulting

Headquarters

HQ city

Fairport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Pool and Spa Construction: One-time construction revenue from custom gunite pools, fiberglass pools, vinyl liner pools, custom spas, and hot tub installations for residential and commercial clients. Projects typically take 8-12 weeks for gunite pools.
2. Pool and Spa Maintenance Services: Recurring revenue from weekly pool/spa maintenance including vacuum, brush, skim services, water chemistry balancing, backwashing, and seasonal openings and closings. Also includes equipment repair and replacement services.
3. Retail Product Sales: Sale of hot tubs, swim spas, pool equipment, chemicals, toys, floats, games, and replacement parts through the on-site retail store and online shop.
4. Commercial Consulting Services: Comprehensive consulting for commercial pool and spa construction including design, installation, filtration, disinfection, lighting, heating, and automation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Design Pool & Spa is a family-owned pool construction and service company that designs, builds, and services custom in-ground gunite pools, custom spas, and sells hot tubs (Hydropool and DreamMaker brands) and fiberglass pools. The company also provides recurring pool and spa maintenance, equipment repair, seasonal openings/closings, and commercial pool consulting covering design, filtration, disinfection, lighting, heating, and ADA/VGB-compliant installations for hotels, apartment complexes, and fitness facilities.

Product overview

Design Pool & Spa offers a comprehensive portfolio of pool and spa products and services centered around custom in-ground gunite pools as the primary offering. The company provides custom gunite pool design, construction, and installation alongside custom spa creation and integration. Hot tub offerings include pre-manufactured models from Hydropool and DreamMaker brands, sold in sizes accommodating 2 to 7 people with features including hydrotherapy jets, self-cleaning technology, and energy-efficient designs. The company also offers fiberglass pool installation for faster turnaround projects. Supporting services include weekly pool maintenance, seasonal openings and closings, equipment repairs, pool liner installation, and commercial pool services covering design through compliance. All offerings are focused on the residential and commercial outdoor living market in the Rochester, NY and Finger Lakes region.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Gunite Pools Custom in-ground gunite pools constructed using a concrete and sand mixture sprayed onto reinforced steel framework. Built to any size, shape, or depth with features such as spas, streams, waterfalls, built-in bar stools, underwater benches, tanning ledges, and decorative pebble or quartz finishes. Targeted at residential homeowners seeking durable, fully customizable pools.
• Custom Spas

Quantifiable outcome

• Gunite pools are the strongest and longest-lasting pool type available, built to last for generations.
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DreamMakercoreChannel Partner/ Reseller/ DistributorDreamMaker is a hot tub brand sold through Design Pool & Spa as one of the brands offered to customers. Design Pool & Spa serves as the authorized dealer for DreamMaker hot tubs in the Rochester, NY area, offering sales, delivery coordination, and installation support.
• HydropoolcoreChannel Partner/ Reseller/ DistributorHydropool is a premium hot tub brand featured at Design Pool & Spa. Known for energy-efficient technology, self-cleaning systems, and therapeutic hydrotherapy jets. Design Pool & Spa offers sales, delivery, and installation for Hydropool hot tubs and is highlighted as an authorized dealer across multiple service area pages including Pittsford, Victor, Rochester, and Penfield.
• Bristol Mountain's Ariel Adventures ParkminorStrategic or Co-development PartnerTeam building adventure location where the entire staff (sales, operations, retail, construction, and service) participated in a team building activity at Bristol Mountain's Ariel Adventures Park. The experience helped build team cohesion and appreciation among employees.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leisure Pools: Manufacturer and installer of composite fiberglass swimming pools with dealer-based distribution across the U.S. Comparable to Design Pool & Spa in offering residential pool installation as a core product line, with similar regional dealer showrooms and direct-to-consumer sales motion.
• California Pools & Landscape: Regional custom pool design-build firm with deep presence in the Southwest U.S., offering custom pools, spas, and outdoor living construction. Comparable on full-service custom pool construction, recurring maintenance, and turnkey outdoor living design, though geographically distinct from Design Pool & Spa's NY footprint.
• River Pools: Specialty fiberglass pool installer with strong content marketing and regional dealer network. Comparable to Design Pool & Spa's residential pool installation business, especially around fiberglass offerings, with a similar direct-to-consumer education-led sales motion.
• Aqua Pool & Patio: Northeast U.S. custom pool builder and patio/outdoor living contractor offering gunite pool construction, hot tubs, and seasonal service. Comparable on regional family-operator model, custom pool construction focus, and bundled outdoor living offering.
• Blue Haven Pools & Spas: National custom pool builder specializing in gunite and fiberglass pools with associated service and retail offerings. Directly comparable to Design Pool & Spa on product mix (custom gunite construction, hot tubs, maintenance), customer segments (residential and commercial), and project-based GTM motion.

Others

• Hayward Holdings: Major pool equipment manufacturer whose pumps, filters, heaters, and automation systems are commonly specified by custom pool builders like Design Pool & Spa. Adjacent ecosystem participant — supplying core equipment used in Design Pool & Spa's construction and upgrade projects.

Broad incumbents

• Hydropool: Premium hot tub and swim spa manufacturer featuring self-cleaning, energy-efficient technology with a global dealer network. Comparable as both a product supplier to Design Pool & Spa and as a brand peer, with overlapping offerings in hydrotherapy and energy-efficient hot tubs.
• Jacuzzi: Iconic hot tub, spa, and swim spa brand with broad dealer distribution across North America. Comparable on retail hot tub sales and hydrotherapy positioning, though operates at much larger brand scale than Design Pool & Spa's Hydropool/DreamMaker dealership.
• Anthony & Sylvan Pools: One of the largest custom inground pool builders and service companies in the U.S., offering gunite, vinyl liner, and fiberglass pools plus maintenance across multiple states. Comparable to Design Pool & Spa on the core custom gunite construction and recurring service model, but operates at significantly greater national scale.

Regional players

• Caribbean Pools: Upstate NY-based pool builder serving the Albany/Capital District region with custom pool and spa construction plus service. Closely comparable on geography (NY), product mix (custom gunite, hot tubs, maintenance), and family-style regional operator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/designpoolandspa
• Instagraminstagram.com/designpoolandspa
• LinkedInlinkedin.com/company/design-pool-&-spa-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Pool & Spa, Ltd.