De Veranderkamer

What De Veranderkamer does

De Veranderkamer (legal entity Architects of Learning B.V.) is a Dutch coaching company founded in 2022 and headquartered in Oegstgeest, Netherlands, by co-founders Angela Talen and Sasja Dirkse, who bring 25 years of team coaching experience. The company sells the Toekomstkamer (VR Future Room), a proprietary VR-based coaching methodology built on the FEED (Future Embodied Emotional Development) neuropsychological framework. Sessions are delivered through Meta Quest VR headsets and consist of a three-session trajectory: a Toekomstkamer discovery session using 50 future-oriented questions and image selection, followed by two customized sessions in specialized rooms (Emotiekamer, Loopbaankeuzekamer, Studiekeuzekamer, Verder-na-rouw-kamer, Leiderschapskamer, and others). The methodology is supported by a proprietary software stack comprising the Academie (coach training platform with draaiboeken and AI assistant Vera), the VR Future Room software, and the Future Friday App, which gives coachees six months of post-trajectory access.

The business operates three revenue streams. For end clients, individuals and corporate groups (pilots of 5-10 persons) book 3-session trajectories for which pricing is provided on contact; named enterprise pilots include a 40-nurse program at Antoni van Leeuwenhoek ziekenhuis and engagements with Efteling, GGZ Rivierduinen, Ivy Global, and Victim First. For supply-side monetization, De Veranderkamer sells the Opleiding VRandercoach (€3,350 excl. VAT one-time, plus €50/month platform license and €25/month membership with a minimum 3-year commitment) and the Opleiding Toekomstgerichte Team Ontwikkeling (€3,595 excl. VAT) to build a national network of certified coaches that resell the methodology under license. The company is privately held with no disclosed external funding, won the LoopbaanPro Innovatie Award 2024, and runs ongoing research with Universiteit Leiden to underpin scientific claims about the method.

Name

De Veranderkamer

Legal name

Architects of Learning B.V.

Website

https://deveranderkamer.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Veranderkamer is a Dutch VR-based coaching company that sells the Toekomstkamer methodology, a future-oriented coaching approach delivered via Meta Quest headsets and certified through its own training programs. It serves individuals, enterprises, healthcare and education institutions, and licenses certified coaches across the Netherlands.

Ownership category

akta.pro rank

Product category

VR-Based Professional Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• VR coaching services
• Future-oriented coaching
• Virtual reality therapy
• Career development coaching
• Team coaching training

Headquarters

HQ city

Oegstgeest

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Coaching Sessions: Private individuals (particulieren) book 3-session trajectories directly. Sessions include initial Toekomstkamer plus two customized follow-up sessions over 6 months access.
2. Corporate Coaching: Organizations (zakelijk) book pilots for 5-10 persons or ongoing coaching trajectories paid by employers.
3. VRandercoach Training Program: Training to become a certified VRandercoach. The opleiding costs €3,350 excl. VAT, with additional monthly license (€50) and membership (€25) fees. Minimum 3-year license commitment.
4. Team Coaching Training: Opleiding Toekomstgerichte Team Ontwikkeling - training for team coaching. Costs €3,595 excl. VAT, includes 1 year access to academiesite with tools and AI support.
5. License and Membership: Licensed coaches pay monthly fees: €50 for platform access and 50 Toekomstkamers annually, €25 for ongoing professional development including intervisie sessions and community days.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

De Veranderkamer delivers future-oriented coaching through the Toekomstkamer (VR Future Room), a proprietary methodology that combines virtual reality with neuropsychological principles to help clients explore their future, select meaningful images, and develop actionable steps. The core offering is a 3-session coaching trajectory supported by specialized VR rooms (career choice, study choice, emotions, leadership, etc.), delivered both directly to individuals and through a network of certified VRandercoaches to organizations.

Product overview

De Veranderkamer operates as a coaching organization with a core VR-based product portfolio centered on the Toekomstkamer (VR Future Room) methodology, a scientifically grounded coaching approach delivered through virtual reality. The portfolio consists of the Toekomstkamer as the primary product, supplemented by specialized follow-up rooms (Emotiekamer, Studiekeuzekamer, Loopbaankeuzekamer, Stappenplankamer, etc.), the VRandercoach training program for certifying coaches, team development offerings (Frisse Teamtrajecten and Toekomstgerichte Team Ontwikkeling training), and supporting digital platforms including the Future Friday App (for coachee access) and the Academie/coachplatform (for certified coaches with AI assistant Vera). The organization is led by founders Angela Talen and Sasja Dirkse from their office in Oegstgeest, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Toekomstkamer: Innovative coaching methodology conducted in virtual reality; the core VR-based coaching method of the company.
• Future Friday App
• VRandercoach
• FEED (Future Embodied Emotional Development)

Products and services

• De Toekomstkamer (VR Future Room)

Quantifiable outcome

• Work happiness improved from 6.9 to 8.4 (hospital pilot with 40 nurses)
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ivy GlobalcoreStrategic or Co-development PartnerIvy Global works with young highly educated professionals and provides development guidance. After a successful pilot, they now have their own VRandercoach Erwin Paalvast who uses the VRanderkamer to translate big dreams into small development steps.
• EftelingcoreStrategic or Co-development PartnerPilot with employees to create Toekomstkamers and help them explore ambitions, visualize dreams, and translate them into small career and development steps. HR advisor Mariska Rovers completing VRandercoach training for in-house capability.
• Antoni van Leeuwenhoek ziekenhuis (AVL)coreStrategic or Co-development PartnerPilot with 40 nurses for career development and vitality. Team leaders followed workshop on future-oriented conversations. Results showed improved work happiness and zero nurses left healthcare. VRandercoach Yvonne Schaefers uses method for career questions, staff retention, reintegration, work enjoyment, and vitality.
• Vroegtijdig Schoolverlaters Holland RijnlandcoreStrategic or Co-development PartnerPilot with 9 early school leavers under guidance of VRandercoach Martine Hulscher. All participants returned to school and work after 3 sessions. 12 professionals now training as VRandercoaches to serve this group.
• GGZ RivierduinencoreStrategic or Co-development PartnerJoint initiative 'VRanderhuis' to address waiting lists in mental healthcare. Treated youth (14-20 years) showed dramatic improvements in future clarity (3.7 to 8.3) and confidence/energy (4.6 to 8.5). Group of 5 behandelaar (therapists) trained as VRandercoaches.
• Participe AlphencoreStrategic or Co-development PartnerOrganization for welfare and Wmo. 8 youth workers trained as VRandercoaches and deploying the method in schools, neighborhoods, and other locations where they coach youth.
• Victim FirstminorStrategic or Co-development PartnerPersonal injury law firm with motto 'Every victim deserves a future'. Pilot to test if VRanderkamer adds value for injury victims for whom small steps are often very big. VRandercoaches Katrientje Hofland and Karianne Schippers coach victims to find perspective, build confidence, and take small steps toward recovery.
• SchakenboschminorStrategic or Co-development PartnerEducational institution participating in pilot for youth receiving care or leaving institutions. Part of movement toward small-scale care and zero closed placements by 2030. VRandercoaches Hella Heijblom and Marouane Bouker assigned to pilot. 4 internal colleagues training as VRandercoaches.
• SG HarreveldminorStrategic or Co-development PartnerEducational institution participating in pilot for youth receiving care or leaving institutions. Working with VRandercoaches to help youth build a future outside the institution using VR.
• Universiteit LeidencoreStrategic or Co-development PartnerAcademic research partnership to study the effects and principles of the Toekomstkamer methodology. Ongoing scientific research into what happens in the brain during VR sessions and long-term effects.
• Kenniscentrum Persoonlijkheids StoornissenminorStrategic or Co-development PartnerWebinar collaboration on April 11, 2024 about the Toekomstkamer in context of Recovery and Meaning, together with Professor Dr. Michaéla Schippers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterUp: BetterUp is a large-scale digital coaching platform covering leadership, career, and life coaching. While not VR-based, it targets the same enterprise L&D buyers and individual coaching use cases as De Veranderkamer and represents the broader incumbent alternative.
• CoachHub: CoachHub is a global digital coaching platform focused on leadership and professional development. It serves the same enterprise buyer segment and competes for the same L&D budget as De Veranderkamer's organizational pilots.

Direct peers

• Talespin: Talespin builds immersive VR learning content for workforce development, including leadership and soft-skills scenarios. Like De Veranderkamer, it uses VR to deliver experiential, outcome-driven training to enterprise and individual learners.
• Bodyswaps: Bodyswaps delivers VR-based coaching for soft skills, communication, and behavioral change. It targets a similar audience (individuals and corporate L&D) with VR-driven experiential learning, closely aligned with the Toekomstkamer model.
• Mursion: Mursion provides VR-based simulations for soft-skills training (leadership, customer service, sales), directly comparable to De Veranderkamer's VR coaching methodology aimed at developing interpersonal and future-oriented capabilities in individuals and teams.
• Strivr: Strivr uses VR for immersive employee training and performance enablement across enterprise customers. Its focus on experiential learning through VR parallels De Veranderkamer's embodied, future-oriented coaching approach.
• Ovation (OvationVR): Ovation uses VR to coach individuals on communication and confidence skills (notably public speaking). It overlaps with De Veranderkamer's VR-based confidence and clarity development for both consumers and enterprise.

Emerging players

• BehaVR: BehaVR develops VR experiences for mental health, wellness, and resilience. Its focus on therapeutic and emotional outcomes overlaps with De Veranderkamer's FEED methodology and applications in healthcare and GGZ settings.
• Immerse: Immerse provides VR-based language and soft-skills training through a platform for both individuals and enterprises. Its experiential learning model and multi-segment customer base parallel De Veranderkamer's individual-plus-organizational approach.
• Limbic: Limbic combines VR with AI for mental-health therapy, including anxiety and resilience applications. It targets overlapping end-user outcomes (mental clarity, emotional regulation) with De Veranderkamer's GGZ and emotional-room offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/devranderkamer
• Instagraminstagram.com/deveranderkamer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Veranderkamer