De Woonschakel

What De Woonschakel does

De Woonschakel is a Dutch social housing corporation (woningcorporatie) headquartered in Medemblik, Noord-Holland, operating in the West-Friesland region under the regulatory framework of the Housing Act (Woningwet) and oversight of the Autoriteit woningcorporaties. The corporation manages approximately 6,550 social rental dwellings across municipalities including Medemblik, Stede Broec, Drechterland, Koggenland, Opmeer, and Hoorn, serving low- and middle-income households in a region where average social housing waiting times reach 13 years. Founded in 1917 (formerly SWW - Stichting Wonen Westfriesland), the corporation employs 58 staff and is governed by a Supervisory Board under directeur-bestuurder Ab Gieling.

The company operates a digital service ecosystem comprising the WocoAPP mobile application (iOS and Android, 3,197+ downloads as of summer 2026) for 24/7 tenant self-service including repair requests and messaging, a digital tenant portal for contract and payment management, and listings on the regional Woonmatch West-Friesland housing allocation system shared across West-Friesland social landlords. It differentiates through integrated care-housing partnerships with Omring, Calidus, and Stichting Kleinschalig Wonen Westwoud, providing priority housing for seniors with WLZ care indications in woon-zorggebouwen across multiple municipalities. Customer service is delivered via offices in Medemblik (HQ) and Bovenkarspel (the Obdam office closed January 2025 due to low usage), with 24/7 emergency maintenance routed through specialist contractors (ESNW, Schouten Techniek, Schermer Installatietechniek, Michel Doorn Rioolservice).

Revenue is generated primarily through residential rent (recurring subscription model) paid by approximately 6,550 tenant households, with 76.2% of dwellings priced below the €650.43 social rent threshold. Secondary streams include service charges, glass insurance commissions, and maintenance service subscriptions. Operational cash flow reached €15.4M in 2025 against €17.1M in maintenance costs, with a loan-to-value ratio of 41.6% and ICR of 2.9, indicating financial discipline within the regulated framework. The customer base is segmented into social housing seekers, seniors with care needs, urgent/speed housing seekers, and existing tenants, with vertical segmentation by housing-need profile.

Name

De Woonschakel

Legal name

De Woonschakel

Website

https://dewoonschakel.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

De Woonschakel is a Dutch social housing corporation managing approximately 6,550 rental dwellings across West-Friesland. It serves low- and middle-income households, seniors with care needs, and urgent housing seekers through a digital ecosystem including the WocoAPP, Woonmatch platform, and on-site offices.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

Keywords

• Social housing
• Rental dwellings
• Tenant services
• Affordable housing
• Housing allocation

Headquarters

HQ city

Medemblik

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Residential Rent: De Woonschakel generates the majority of its revenue from rent collected from approximately 6,550 social rental dwellings across West-Friesland. Rental income is the primary funding source enabling operations, maintenance, new construction, and sustainability investments.
2. Service Charges and Additional Fees: Additional revenue streams include service costs (servicekosten), glass insurance (glasverzekering), and charges for optional services such as the maintenance service subscription (serviceabonnement). Payment administration fees apply for non-direct-debit payment methods.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

De Woonschakel is a Dutch social housing corporation (woningcorporatie) that provides and manages approximately 6,550 affordable social rental dwellings across the West-Friesland region of the Netherlands. Its core offering includes rental housing allocation via the Woonmatch West-Friesland platform, property maintenance and repairs, digital tenant self-service through the WocoAPP mobile application, and care-integrated senior housing in partnership with healthcare organizations (Omring, Calidus, Stichting Kleinschalig Wonen Westwoud). The corporation supplements its housing services with a service subscription (serviceabonnement), glass insurance (glasverzekering), solar panel installations, sustainability upgrades, and community-building initiatives.

Product overview

De Woonschakel operates as a social housing corporation providing approximately 6,550 rental homes across West-Friesland municipalities. The company offers a digital ecosystem comprising the WocoAPP mobile application for tenant self-service (repair requests, messaging), the Woonmatch West-Friesland portal for housing allocation, and a digital tenant portal for contract management and payments. De Koppeling serves as the quarterly residents' magazine. The portfolio includes housing across multiple municipalities with care and senior living options through partner organizations.

Differentiator

Problem solved

Functional benefit

Brands

• WocoAPP: Mobile application for tenants of De Woonschakel to submit repair requests, send messages, and access services 24/7

Products and services

• WocoAPP Mobile application for tenants enabling 24/7 repair requests, messaging, direct calling to De Woonschakel, and quick access to the website. Features push notifications for maintenance updates. Tenants register once on their address to access services; downloads exceeded 3,197 as of Summer 2026.
• Woonmatch West-Friesland Portal Regional housing allocation portal used by multiple social housing providers in West-Friesland to advertise available rental properties. Prospective tenants register, search, and respond to available rental dwellings; allocation is based on inscription duration.
• Digital Tenant Portal Online portal on the De Woonschakel website allowing tenants to manage rent payments, submit repair requests, report disturbances, modify rental contracts, and terminate leases digitally.
• De Koppeling Quarterly residents' magazine keeping tenants informed about important housing developments in West-Friesland, including news on housing, maintenance projects, and the tenants' council. Distributed four times per year and available digitally.
• Social Rental Housing Rental of approximately 6,550 social rental dwellings across West-Friesland municipalities (Drechterland, Enkhuizen, Hoorn, Koggenland, Medemblik, Opmeer, Stede Broec) for low- and middle-income households. Allocation is managed via Woonmatch West-Friesland based on inscription duration.
• Care-Integrated Senior Housing (Woon-zorggebouwen) Housing-care buildings in Grootebroek, Medemblik, Midwoud, Obdam, Spanbroek, and Westwoud operated in partnership with Omring, Calidus, and Stichting Kleinschalig Wonen Westwoud. Priority allocation is provided to residents holding a WLZ (Long-term Care Act) care indication; partners manage waiting lists and referrals.
• Solar Panel Installation Program Installation of solar panels on De Woonschakel dwellings in partnership with Zonzo from Hem. The 2025 plan covered 750 dwellings and includes panels, inverter, additional meter cabinet group, and wiring; Liander (grid operator) verifies meter suitability for back-delivery.
• Maintenance Service Subscription (Serviceabonnement) Optional paid subscription service for tenants covering small maintenance and repairs around the home, providing predictable access to routine maintenance services.
• Glass Insurance (Glasverzekering) Add-on insurance product offered to tenants to cover glass breakage in their rental dwelling, complementing the maintenance subscription offering.

Quantifiable outcome

• Customer satisfaction score for repairs of 8.6 (Aedes benchmark) in 2025
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Kuin BVcoreStrategic or Co-development Partner · 27 May 2026Kuin BV is the construction contractor (aannemer) for De Woonschakel's Landje van Fleur project in Hoogkarspel. The construction contract (aannemingsovereenkomst) was signed on May 27, 2026, with expected construction start in Q4 2026.
• Ooms Bouw & OntwikkelingcoreStrategic or Co-development Partner · 20 April 2026Ooms Bouw & Ontwikkeling partnered with De Woonschakel for the De Wouden II project in Westwoud (14 ground-floor apartments, contract signed April 2026, construction started June 2026, expected rental Q3 2027). De Woonschakel purchases the land from Ooms and Ooms acts as developer and contractor.
• Woonmatch West-FrieslandcoreStrategic or Co-development PartnerWoonmatch West-Friesland is a shared regional housing allocation platform connecting De Woonschakel with housing seekers. Multiple social landlords and municipal housing companies in the West-Friesland region (municipalities Drechterland, Enkhuizen, Hoorn, Koggenland, Medemblik, Opmeer, and Stede Broec) participate. De Woonschakel advertises all available dwellings exclusively through this platform.
• OmringcoreStrategic or Co-development PartnerOmring is a healthcare organization providing WLZ (Wet Langdurige Zorg / Long-term Care Act) care services. De Woonschakel partners with Omring for woon-zorggebouwen (housing-care buildings) at Valbrug and Martinus in Medemblik, Koggenlandhuis in Midwoud, Snijdersveld in Obdam, and Rigtershof in Grootebroek. Omring manages waiting lists and refers care-indicated residents to priority housing allocation.
• Calidus (Zorggroep Calidus)coreStrategic or Co-development PartnerCalidus is a healthcare group collaborating with De Woonschakel at Weidehof in Spanbroek and Agatha/Horstenburg in Obdam. The buildings are connected to Centrum Ouderenzorg De Horstenburgh. Calidus refers residents with care indications for priority housing allocation, and when no candidates are on the waiting list, units are offered through Woonmatch West-Friesland.
• Stichting Kleinschalig Wonen Westwoud (Kleinschalig Wonen Westwoud)coreStrategic or Co-development PartnerKleinschalig Wonen Westwoud operates De Pastorie in Westwoud, a former rectory providing housing for vulnerable elderly. The organization provides care, support, and supervision to ten residents who each have a private apartment. De Woonschakel provides the housing; Kleinschalig Wonen provides care services. Allocation is managed by Kleinschalig Wonen Westwoud.
• Aedes (Aedes vereniging van woningcorporaties)coreStrategic or Co-development PartnerAedes is the national umbrella organization for Dutch housing corporations. De Woonschakel is a member and participates in sector-wide policy development, benchmark comparisons (Aedes benchmark for customer satisfaction), and uses Aedes Algemene inkoopvoorwaarden (standard purchasing conditions) for supplier contracts.
• OVD Vastgoedontwikkeling B.V.coreStrategic or Co-development PartnerOVD Vastgoedontwikkeling B.V. is a property developer partnered with De Woonschakel for the Landje van Fleur project in Hoogkarspel (28 social rental apartments, contract signed May 2026, construction start Q4 2026) and De Wouden II in Westwoud (ground purchase agreement).
• Vrijwilligerspunt WestfrieslandminorStrategic or Co-development PartnerVrijwilligerspunt Westfriesland is a volunteer organization facilitating and supporting volunteer work across West-Friesland. De Woonschakel collaborates with Vrijwilligerspunt to support neighborhood initiatives, connect tenants to volunteer opportunities, and address issues like literacy (Taalhuis Westfriesland) and social isolation.
• Taalhuis WestfrieslandminorStrategic or Co-development PartnerTaalhuis Westfriesland helps children with language and reading delays through the SamenVoorlezen (shared reading) program. De Woonschakel supports this initiative and promotes it to tenants, helping address literacy challenges in the community.
• Ons Stede BroecminorStrategic or Co-development PartnerOns Stede Broec is a social, cultural, and community organization in the municipality of Stede Broec where all residents can access social, cultural, and community activities and support. De Woonschakel collaborates with Ons Stede Broec on community development and liveliness initiatives.
• Wit WognumminorOthersWit Wognum is the construction contractor for the Rositastraat project in Twisk, where eight apartments are being built (ground floor: four 2-room apartments; first floor: four 3-room apartments). Construction started January 6, 2025.
• Energie Service Noord West (ESNW)minorOthersESNW is the service provider for CV installations, heat pumps, WTW units, and MV boxes. De Woonschakel directs tenants to ESNW for emergency maintenance of these systems (phone: 0227 54 95 30).
• Schouten TechniekminorOthersSchouten Techniek handles heating maintenance for residents of Rigtershof in Grootebroek. De Woonschakel directs tenants to Schouten Techniek for heating-related emergencies (phone: 0229 29 15 00).
• Schermer InstallatietechniekminorOthersSchermer Installatietechniek handles heating maintenance for residents of Koggenlandhuis in Midwoud. De Woonschakel directs tenants to Schermer Installatietechniek for heating-related emergencies (phone: 0227 54 95 80).
• Michel Doorn Rioolservice B.V.minorOthersMichel Doorn Rioolservice B.V. handles sewer blockage emergencies for De Woonschakel tenants. De Woonschakel directs tenants to Michel Doorn for sewer issues (phone: 0227 54 95 81).
• Jeugdfonds Sport & CultuurminorOthersJeugdfonds Sport & Cultuur is a Dutch foundation providing financial support for children from low-income families to participate in sports and cultural activities. De Woonschakel promotes this service to tenants to support family wellbeing and social inclusion.
• Groot & Nieuweboer MakelaardijminorChannel Partner/ Reseller/ DistributorGroot & Nieuweboer Makelaardij is a real estate broker through which De Woonschakel sells properties. Sales of De Woonschakel-owned homes are handled exclusively through this broker.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eigen Haard: Eigen Haard is one of the largest Amsterdam-based Dutch housing corporations, managing tens of thousands of social rental units. Comparable in core social housing business model and regulated operating environment, but with a much larger portfolio and broader geographic footprint.
• Woonbron: Woonbron is a major Dutch housing corporation serving the greater Rotterdam region. Comparable in regulatory framework, social housing mission, and tenant services, but operating at significantly larger scale than De Woonschakel.
• Mitros: Mitros is one of the largest Dutch housing corporations, based in Utrecht, managing tens of thousands of social rental dwellings. A broader incumbent offering the same regulated social rental product and digital tenant services as De Woonschakel, but at substantially larger scale.
• Ymere: Ymere is a major Dutch housing corporation operating across the Amsterdam metropolitan area and Flevoland, providing social and mid-market rental housing. Comparable in mission and regulatory framework but substantially larger than De Woonschakel.
• Portaal: Portaal is a large Dutch housing corporation operating across multiple regions with a portfolio of tens of thousands of dwellings. Comparable in social housing provision, digital tenant services, and sustainability investments, but at significantly greater scale than De Woonschakel.

Direct peers

• Wooncompagnie: Wooncompagnie is a regional Dutch housing corporation (woningcorporatie) operating in the northern North Holland region, managing a comparable mid-sized portfolio of social rental dwellings. Directly comparable to De Woonschakel in mission, regulatory framework, customer base, and operating model.
• Habion: Habion is a Dutch housing corporation focused on senior and care housing, with a similar niche specialization to De Woonschakel's woon-zorggebouwen. Comparable in mission-driven housing provision, regulatory framework, and tenant demographic focus.
• Woonzorg Nederland: Woonzorg Nederland is a Dutch housing corporation specializing in senior-friendly and care-integrated housing, operating woon-zorggebouwen with healthcare partners. Directly comparable to De Woonschakel's senior and care-housing model via Omring, Calidus, and Kleinschalig Wonen Westwoud partnerships.
• Woonpartners: Woonpartners is a mid-sized Dutch housing corporation providing social rental housing across multiple municipalities. Comparable to De Woonschakel in business model, scale (a few thousand dwellings), regional focus, and reliance on the Dutch Housing Act regulatory framework.

Others

• Woonmatch West-Friesland: Woonmatch West-Friesland is the regional housing allocation platform shared by multiple social housing corporations in West-Friesland (including De Woonschakel). Not a competitor but an enabling ecosystem partner that channels housing seekers to De Woonschakel and its peer landlords via a unified registration and allocation system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLtLWk_2B2mcCg-WDT3M0FA
• Facebookfacebook.com/DeWoonschakel
• LinkedInlinkedin.com/company/de-woonschakel
• Instagraminstagram.com/dewoonschakel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Woonschakel