Dialed In Cycling

What Dialed In Cycling does

Dialed In Cycling is a privately held, founder-owned mountain bike shop and adventure services company headquartered at Mountain Fun Basecamp in Squamish, British Columbia. The business operates from a single physical site located directly at the trailhead of the Alice Lake network, with no parent company, institutional investors, or external funding disclosed. Founded in 2019, the company employs approximately 10 people and runs five integrated revenue streams: bike and equipment rentals (full-suspension mountain bikes, eMTBs, kids bikes and accessories from Marin, Kona, and Spawn brands, priced $75–$140/day), structured mountain bike coaching and lessons (single sessions from $89 through multi-week fundamentals packs and private coaching at $209–$359), guided rides and tours (intro eMTB at $219 through full-day guided rides at $379 per rider), bike service and maintenance (including a $149 winter service special), and retail bike and gear sales (new and ex-rental bikes plus accessories).

The company serves two principal customer segments: visiting destination tourists from Vancouver, Whistler, the U.S., and international markets who travel specifically to ride Squamish's 300+ trail network, and local Squamish residents across all skill levels from beginner to advanced. Secondary segments include kids and youth riders (ages 4–16) served through after-school programs and summer camps, women riders via women-only coaching cohorts, Indigenous community members through a Squamish Nation co-founded youth mountain bike program, and groups of 2–12 participants for corporate events and family bookings. Pricing is uniform per-session or per-day across all streams, all quoted in CAD, with periodic promotions including a 40% locals discount on Tuesdays and a 10% cross-sell discount from intro courses into fundamentals packs.

Distribution is direct-to-consumer via the physical storefront at the trailhead, an e-commerce-enabled website with online booking and 'buy online, pick up in-store' functionality, the co-located Shred Shuttle for vertical access to Diamond Head, and the ROVE global MTB travel booking platform for international tourist visibility. Marketing is driven by SEO-optimized trail guide content, organic Instagram and Facebook, an email newsletter, earned media from Destination BC and the Squamish Chief, and community-led demand generation through youth programs and inclusive events such as Pedal With Pride and Moms Who eRide. Dialed In Cycling has been twice voted Best Adventure Guides in Squamish (2020 and 2023 Squamish Chief Reader's Choice Awards) and was featured by Destination BC in 2021 as part of Squamish's positioning as a premier mountain biking destination.

Name

Dialed In Cycling

Legal name

Dialed In Cycling

Website

https://dialedincycling.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Dialed In Cycling is a Squamish, BC-based full-service mountain bike shop offering rentals, certified coaching, guided rides, repairs, and retail from a trailhead location at Mountain Fun Basecamp, serving destination tourists, local residents, youth, and women riders across the Sea to Sky Corridor.

Ownership category

akta.pro rank

Product category

Mountain Bike Shop Services and Adventure Guiding

NAICS

Recreational Goods Rental (532284), Tour Operators (56152), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Mountain bike rentals
• Bike coaching lessons
• Guided mountain biking
• Bicycle service repair
• Mountain bike retail

Headquarters

HQ city

Squamish

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bike & Equipment Rentals: Dialed In Cycling maintains a rental fleet of full-suspension mountain bikes, eMTBs (Class 1 pedal-assist), hardtail bikes, and kids bikes. Customers pay per-day rental rates. The fleet includes premium Marin, Kona, and Spawn models. eMTB and full-suspension rentals represent a significant portion of revenue, with visitors from Vancouver and Whistler being primary renters. Rental pricing ranges from $75 to $140 per day depending on bike category.
2. Mountain Bike Coaching & Lessons: The company offers structured coaching programs for adults, women, kids, and youth. Programs range from single introductory sessions ($89) to multi-week fundamentals packs ($239 for 4 sessions) and advanced 3-pack sessions ($269). Private coaching is priced at $209–$289 per 2–3 hour session for 1–2 riders. Revenue is earned per session, per participant, billed at booking.
3. Guided Rides & Tours: Certified local guides lead eMTB and standard mountain bike tours across Squamish trail zones. Guided ride pricing ranges from $219 for an intro eMTB experience to $379 for a full-day guided ride, with per-additional-rider fees of $65–$95. Custom group tours and private bookings are also available. This stream serves both visiting tourists and local riders seeking curated trail experiences.
4. Bike Service & Maintenance: The shop provides repair and maintenance services including tune-ups, full overhauls, e-bike diagnostics, and new bike builds. A Winter Service Special is offered at $149 (promoted as a $300 value). Mechanics perform daily inspections on the rental fleet and service customer bikes. Revenue is earned per service job, billed per repair or service package.
5. Retail Bike & Gear Sales: The company retails trail-ready mountain bikes including eMTBs, full-suspension trail bikes, and kids bikes. Products include Marin, Kona, and Cube brands. The shop sells ex-rental bikes at discounted prices and accessories (grips, gloves, pedals, lights). Retail sales include both in-store purchases and online sales with in-store pickup. Discount promotions of up to 30% off accessories are periodically offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Dialed In Cycling is a Squamish-based full-service mountain bike shop offering premium bike rentals (full-suspension, eMTBs, hardtails, kids bikes), certified coaching programs for adults, women, and youth, guided Squamish trail experiences, retail bike sales (Marin, Kona, Cube), and professional bike service and repair. All operations are based at Mountain Fun Basecamp directly at the Alice Lake trailhead, leveraging local guide expertise to serve both visiting destination tourists and local Squamish riders.

Product overview

Dialed In Cycling is a Squamish-based mountain bike shop offering a unified service portfolio centered on bike rentals, professional coaching, and guided rides. The core rental fleet includes full suspension bikes (Marin Alpine Trail XR), eMTBs (Marin Alpine Trail E1 BOSCH, Marin Rift Zone EL1, Kona Remote 130), and kids bikes (Marin San Quentin JR 20, Marin Bear Valley 20, Marin Rift Zone Jr series). Coaching programs span beginner (Intro to Mountain Biking, Fundamentals 4-Pack) through advanced (Black Fundamentals 3-Pack, Dialed In Slabs) for adults, women, and youth ages 4-16 through camps and after-school programs. Guided experiences include eMTB rides (Intro, Half Day, Full Day) and traditional guided rides, with group booking capabilities. Additional services include retail bike sales, professional bike service (Winter Service Special), and the Shred Shuttle connecting to trailheads. The company partners with ROVE for booking MTB travel experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Intro to Mountain Biking Course Beginner mountain bike lesson covering basics of shifting, braking, positioning, and introduction to suspension and dropper posts. Prerequisites include confident riding on pavement and gravel. 2026 scheduled dates available.
• Fundamentals 4-Pack Four-session beginner adult mountain bike coaching program covering essential skills for riding green and blue trails in Squamish. Covers position, balance, operations, trail scanning, line choice, and cornering.
• Women's Fundamentals 4-Pack Four-session women's mountain bike coaching program for newer or returning riders, covering fundamental skills for green and blue trails in a supportive women-led environment.
• Blue Fundamentals 4-Pack Four-session intermediate coaching for seasoned mountain bikers reviewing fundamentals and teaching flow and tech riding for confident progression on Squamish trails.
• Black Fundamentals 3-Pack Three-session advanced coaching for intermediate to advanced riders comfortable on blue/black trails, focusing on refining body position, stability, agility, and advanced brake control on technical terrain.
• Private Mountain Bike Coaching Flexible private coaching available in 2-hour ($209-$259) or 3-hour ($289-$359) sessions, tailored to any skill level from beginners to advanced riders. Available for kids, youth, and adults.
• Case of the Mondays After-school mountain bike program for ages 4-5 running four consecutive Mondays. Easy drop-off program with small groups focused on fun, confidence, balance, braking, and body position.
• Trail Tuesdays Weekly after-school mountain bike program for ages 6-8 running in four-week blocks. Focuses on trail awareness, confidence, body position, braking, and line choice.
• Rad Riders Wednesdays

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• ROVEcoreStrategic or Co-development Partner · 27 March 2025ROVE is a SaaS booking and management platform for MTB tour operators and adventure travel companies, launched by professional mountain biker Mark Matthews. Dialed In Cycling partnered with ROVE to offer its guided Squamish MTB tours through the platform, providing international visibility and streamlined booking infrastructure. The partnership positions Dialed In as part of ROVE's global curated MTB experience network.
• Squamish Nation RecreationcoreStrategic or Co-development Partner · 1 January 2019Dialed In Cycling co-founded the Squamish Nation Youth Mountain Bike Program with Squamish Nation Recreation and SORCA. What began in 2019 as relationship-building has grown into a structured mentorship program offering weekly rides, coaching certifications, first-aid training, and bike maintenance skills to Indigenous youth. The company also supports Indigenous adult rides with coaching, gear, and inclusive trail experiences.
• SORCA (Squamish Off-Road Cycling Association)coreStrategic or Co-development PartnerSORCA plans, builds, and maintains the Squamish trail network. Dialed In Cycling partners with SORCA on the Squamish Nation Youth Mountain Bike Program, hosts SORCA Social events at Mountain Fun Basecamp, sponsors community rides, and participates in trail maintenance initiatives. SORCA's trail network is the foundation of Dialed In's guiding and coaching business.
• Mountain Mom StrongminorGTM or Marketing PartnerMountain Mom Strong is a Squamish-based women's mountain biking community group. Dialed In Cycling co-created the 'Moms Who eRide' monthly eMTB ride series with Mountain Mom Strong, providing a women-led, inclusive riding experience. Mons Royale provides riding kit sponsorship for prize giveaways at these events.
• Mons RoyaleminorGTM or Marketing PartnerMons Royale, an outdoor apparel brand, supports the Moms Who eRide monthly ride series by providing riding kit prizes. This partnership provides product visibility to a targeted demographic of women mountain bikers.
• Marin BikescoreChannel Partner/ Reseller/ DistributorMarin Bikes is the primary bike brand sold and rented by Dialed In Cycling. The company carries the full Marin lineup including eMTBs (Alpine Trail E1, Rift Zone EL1), full-suspension bikes (Rift Zone, Rift Zone Jr), and kids bikes. Marin supports Dialed In with demo days, product launches, and ex-rental bike sales programs.
• KonacoreChannel Partner/ Reseller/ DistributorKona is a major bike brand in Dialed In Cycling's rental and retail lineup, including Kona Process MTB and Kona Remote eMTB models. Kona is prominently featured in demo events and ex-rental sales. A 2023 Kona Process 153 was listed in an ex-rental sale at $2,499.
• Spawn CyclesminorChannel Partner/ Reseller/ DistributorSpawn Cycles supplies kids mountain bikes featured in demo events and the bike sale program. Dialed In Cycling offers Spawn fitting sessions at promotional events and industry pricing opportunities for customers.
• MTN Fun BasecampcoreStrategic or Co-development PartnerMTN Fun Basecamp is a campground and accommodation facility co-located with Dialed In Cycling at 1796 Depot Rd East. The partnership enables 'Ride & Stay' packages combining accommodation with bike rentals, coaching, and guiding. Free parking at the basecamp is available for Dialed In guests. The location serves as the host venue for community events, SORCA Socials, and demo days.
• Flying Spirit RentalsminorChannel Partner/ Reseller/ DistributorFlying Spirit Rentals is referenced in conjunction with the 2020 launch of Dialed In's expanded rental fleet. The partnership brought Squamish's most accommodating rental fleet to serve Sea to Sky visitors and local clients. Gemini Lights are also offered through this partnership for sale and rent.
• Shred ShuttleminorGTM or Marketing PartnerThe Shred Shuttle is an independent shuttle service providing 900 meters of vertical transport from Dialed In Cycling to Diamond Head zone trailheads. Operating Thursday–Sunday, the shuttle launches directly from Dialed In's location, extending access to higher elevation terrain for Dialed In customers. Dialed In customers receive priority pickup and logistics support.
• ChromagminorChannel Partner/ Reseller/ DistributorChromag is a BC-based bike components brand (handlebars, grips, saddles) listed as a partner/friend on the Squamish Nation MTB page. Products are carried as part of the accessory retail offering.
• Optomeyes Eye Care, Race & Co, Sea to Sky Veterinary ClinicminorGTM or Marketing PartnerLocal Squamish businesses that co-host the SORCA Social #5 community event at Mountain Fun Basecamp alongside Dialed In Cycling. Each sponsor contributes to the event experience (eye care, bike products, veterinary services) and gains brand visibility among the local MTB community.
• Hilltop MTBminorGTM or Marketing PartnerHilltop MTB led the guided social ride portion of the Pedal With Pride 2025 event at Alice Lake. This partnership provided additional guiding capacity and community leadership for the inclusive 2SLGBTQIA+ mountain biking event.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mike's Bikes: Multi-location independent bike retailer on the U.S. West Coast offering sales, service, and rentals of premium bikes. Comparable in the premium bike retail and service model, though operating at a larger multi-store scale.
• Pedego Electric Bikes: Franchise-based electric bike retailer and rental operator with locations across North America. Comparable in the e-bike retail and rental space, particularly relevant to Dialed In's growing eMTB segment, though broader in scope than mountain biking.
• REI Co-op: National outdoor recreation retailer offering bike sales, service, and adventure experiences including guided rides and classes. Comparable as a broad incumbent in the outdoor recreation retail and experience space, though diversified well beyond mountain biking.

Direct peers

• Serious Cycling: Squamish bike shop providing bike sales, service, and rentals with a focus on mountain biking. Direct competitor in the same local market serving the same customer base of locals and visiting riders.
• Sacred Rides: International mountain bike tour operator offering guided MTB experiences across multiple destinations. Comparable in the curated guided mountain bike tour model via booking platforms, with overlapping international customer acquisition approach.
• Corsa Cycles: Squamish-based independent bike shop offering sales, service, and rentals in the same Sea to Sky corridor. Directly comparable as a competing local bike shop targeting both locals and destination tourists with overlapping brand and service offerings.

Regional players

• Canadian Wilderness Adventures: Whistler-based adventure tour operator offering guided mountain biking experiences plus broader outdoor adventure packages. Comparable in the guided adventure experience model, particularly targeting visiting tourists in the Sea to Sky region.
• Evolution Whistler: Whistler-based bike rental, retail, and guided mountain bike tour operator. Comparable business model situated in the Sea to Sky corridor's other major MTB destination, competing for the same destination tourist segment.

Emerging players

• MTB Strength: Whistler-based mountain bike coaching and skills training company. Direct comparable in the certified mountain bike coaching segment, serving a similar skill-development customer in the same BC mountain biking market.
• Mountain Skills Academy: Whistler-area mountain bike coaching and guiding service offering skills courses and guided rides. Comparable in the certified coaching and guided experience category with similar PMBIA-aligned programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dialedincycling
• Facebookfacebook.com/Dialedincycling
• Instagraminstagram.com/dialedincycling
• LinkedInlinkedin.com/company/dialed-in-cycling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialed In Cycling