Digital Innovation Days Italy

What Digital Innovation Days Italy does

Digital Innovation Days Italy (DIDAYS) is an annual conference and media business focused on digital innovation, marketing, HR, and sustainability, headquartered in Milan and operated by Premium Digital Marketing Italia SRL under owners Giulio Nicoletti (CEO) and Nicola Nicoletti (COO). The Nicoletti brothers originally founded 24PR & Events in 2014, entered the Digital Innovation Days society in 2019, and took full ownership in 2020. The company's core product is the flagship two-day conference held at Talent Garden Calabiana Milano, with the 2025 edition scheduled for October 8-9 under the "HumanAImpact" theme and expected to draw 2,000+ participants, 150+ speakers, 40+ partners, and 25+ sponsors. Complementary offerings include the Didays Awards ceremony, Thematic Working Tables producing collaborative white papers, the DIDAYSTalks spin-off format (with a Design Week edition co-hosted within Isola Design Festival), a content ecosystem (blog, podcast, social media channels), and partnerships with sustainability operators (Forever Bambù) and municipal institutions (Comune di Milano, Regione Lombardia, Assintel).

The business model is two-stream: (1) ticket sales through direct website e-commerce at four price tiers (Online €77+VAT, Standard in-person €157, VIP €497, Day 1 €107), and (2) sponsorship packages sold to brand partners seeking visibility at the event. The customer base is distributed across individual professionals in marketing, HR, sustainability, and technology functions, plus a sponsor portfolio of 25+ brands including Fieldfisher Italy, Ipsos, Bayer Italia, Trustpilot, Eye-able, WordLift, TimeFlow, CreationDose, and Meaningfool. The company employs approximately 22 staff including an Event Manager, Social Media Manager, and Graphic Designer, plus external curators and presenters. The technology stack is not proprietary — the website, e-commerce, and marketing automation were built by partner agency Futuria Marketing. Legal entity: Premium Digital Marketing Italia SRL, registered at Via Francesco Olgiati 26, Milan, with €10,000 share capital. The company has confirmed via its FAQ that no 2026 edition is planned, indicating a strategic pivot toward format evolution rather than continued annual flagship scaling.

Name

Digital Innovation Days Italy

Legal name

Premium Digital Marketing Italia SRL

Website

https://digitalinnovationdays.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Innovation Days Italy (DIDAYS) is a Milan-based annual conference and media business focused on digital innovation, marketing, HR, and sustainability, delivering a two-day event with 150+ speakers, 25+ sponsors, and 2,000+ attendees, operated by Premium Digital Marketing Italia SRL.

Ownership category

akta.pro rank

Product category

Conference and Event Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

akta.pro secondary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Conference and events
• Digital innovation summits
• Marketing and HR training
• Corporate sponsorship programs
• Business networking forums

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: The company generates revenue through the sale of event tickets at various price points. Ticket tiers include Online (€77 + VAT), Standard in-person (€157), VIP (€497), and single-day passes (€107 for Day 1). The event also offers networking activities and a networking dinner for VIP ticket holders.
2. Sponsorships: The event generates revenue through partnerships with sponsors who pay for visibility at the event. The 2025 edition lists over 25 sponsors including Fieldfisher Italy, Ipsos, Bayer Italia, Trustpilot, Eye-able, WordLift, TimeFlow, CreationDose, and Meaningfool.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Digital Innovation Days (DIDAYS) is an annual 2-day digital innovation conference held in Milan (Talent Garden Calabiana) that delivers paid training, networking, and award programming for marketing, HR, sustainability, and technology professionals. The company also operates a spin-off event format (DIDAYSTalks), themed working tables producing white papers, a Didays Awards ceremony, and supporting content via a blog and podcast.

Product overview

Digital Innovation Days is an event and media ecosystem centered around its annual conference (DIDAYS), a major Italian digital innovation event featuring the main conference with speakers, workshops, and networking, complemented by DIDAYSTalks spin-off format, Didays Awards ceremony, and Thematic Working Tables. The ecosystem also includes a resources/blog platform with articles and podcasts covering digital marketing, technology, social media, and sustainability topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Innovation Days Conference (DIDAYS) Annual 2-day flagship conference in Milan delivering paid training, networking, and an awards ceremony for ~2,000 marketing, HR, sustainability, and digital innovation professionals, with in-person and online streaming attendance options.
• Didays Awards Awards ceremony recognizing excellence in digital innovation, marketing, and related fields, held during the main Digital Innovation Days event and accessible to VIP ticket holders via the included gala dinner.
• Tavoli di Lavoro Tematici (Thematic Working Tables) Exclusive collaborative working sessions in which professionals and companies explore AI's role in innovation, marketing, and digital sectors and produce white papers with insights and best practices, sold as a standalone offering tied to the conference.
• DIDAYSTalks Spin-off Event Format Spin-off event format of Digital Innovation Days featuring focused talks on digital innovation and sustainability, including a recurring Design Week Edition hosted during Milan Design Week within the Isola Design Festival.

Quantifiable outcome

• 2,000+ participants expected in 2025 edition
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Talent Garden Calabiana MilanocoreStrategic or Co-development PartnerTalent Garden Calabiana Milano is the venue partner for Digital Innovation Days 2025. The event is held at this coworking and innovation hub in Milan for the October 8-9, 2025 edition.
• Comune di MilanomajorStrategic or Co-development PartnerThe event receives official patronage from the Municipality of Milan, recognizing its contribution to the city's digital innovation ecosystem.
• AssintelmajorStrategic or Co-development PartnerAssintel is a patron of the Digital Innovation Days event, supporting the digital innovation community in Italy.
• 24pr&eventscoreStrategic or Co-development Partner24pr&events is the organizing company behind Digital Innovation Days. Founded in 2014 by Nicola and Giulio Nicoletti, the company entered the Digital Innovation Days society in 2019 and became owners in 2020.
• Futuria MarketingmajorGTM or Marketing PartnerFuturia Marketing is the partner that built the website, e-commerce, advertising campaigns, and marketing automation for Digital Innovation Days.
• Forever BambùminorStrategic or Co-development PartnerForever Bambù was the sustainability partner for the 2024 edition, providing CO2 compensation for the event emissions through their bamboo forests. The partnership aimed to reduce the environmental footprint of the event activities.
• Fieldfisher ItalyminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025.
• IpsosminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025.
• Bayer ItaliaminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025.
• TrustpilotminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025.
• Eye-ableminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025.
• WordLiftminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025.
• TimeFlowminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025. TimeFlow is described as the first global digital ecosystem for companies that buy and offer professional services, accelerating the meeting between demand and supply of skills.
• CreationDoseminorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025. CreationDose is a scaleup that created Vidoser, an all-in-one ecosystem for the Creator Economy, helping brands collaborate with creators on new media.
• Meaningfool S.R.L.minorGTM or Marketing PartnerSponsor of Digital Innovation Days 2025. Meaningfool is described as the ideal partner for brands wanting to grow in a vertical world, combining strategy, creativity, marketing, and technology with short video languages.
• Regione LombardiamajorStrategic or Co-development PartnerRegione Lombardia contributed to the DIDAYSTalks Design Week Edition initiative, supporting digital innovation events in Milan.
• Isola Design FestivalminorStrategic or Co-development PartnerIsola Design Festival hosted the DIDAYSTalks Design Week Edition as part of Milano Design Week, featuring talks on sustainability and innovation related to design.
• MillionaireminorGTM or Marketing PartnerMedia partner for the 2023 edition, offering a 20% discount to participants through a promotional code.
• Italian Tech AllianceminorStrategic or Co-development PartnerFeatured speaker organization at the 2025 edition. Francesco Cerruti, Director General of Italian Tech Alliance, is listed as a speaker.
• Adecco GroupminorStrategic or Co-development PartnerFeatured speaker organization at the 2025 edition. Virginia Stagni, CMO of Adecco Group, is listed as a speaker.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• SaaStock: European SaaS-focused conference while DIDAYS is Italy-focused and broader in digital innovation themes; both monetize via tickets and sponsorships targeting B2B tech professionals.

Direct peers

• Codemotion: Italian tech community and event platform for developers and tech professionals, organizing conferences and meetups across Italy. Comparable to DIDAYS as a domestic digital/tech event organizer with overlapping professional audiences.
• SMAU: Long-running Italian technology and innovation trade event held in Milan, bringing together enterprises, startups, and sponsors. Directly comparable to DIDAYS in format, geography, and target audience of marketing and innovation professionals.
• Wired Next Fest: Italian innovation and technology festival organized by Wired Italia, covering digital transformation, marketing, and culture. Comparable to DIDAYS as a domestic event targeting professional and consumer audiences interested in digital innovation.
• WMF - We Make Future: Italy's largest digital innovation, tech, and marketing festival held annually, featuring speakers, workshops, and sponsor booths. Directly comparable to DIDAYS as a domestic competitor targeting overlapping marketing, innovation, and digital transformation audiences.

Broad incumbents

• DMEXCO: Major European digital marketing and tech expo held in Cologne, Germany. Comparable to DIDAYS in its focus on digital marketing, sponsorships, and B2B audience, but at a much larger scale and pan-European reach.
• Inbound (HubSpot): HubSpot's annual marketing, sales, and customer experience conference. Comparable to DIDAYS in its focus on marketing transformation, professional training, and networking, though owned by a single major SaaS vendor.
• Slush: Major European startup and tech conference held in Helsinki. Comparable to DIDAYS as an annual innovation/tech event with sponsorships and speaker programming, though significantly larger and more international.
• Web Summit: One of the largest global tech conferences. While operating at vastly greater scale, it shares the same core event/conference business model with ticket sales and sponsorships targeting digital innovation professionals.

Others

• Talent Garden: Italy's largest innovation hub and coworking network, which is also Digital Innovation Days' venue partner. Closely related as an ecosystem enabler for the same audience of Italian innovators and digital professionals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/digitalinnovationdaysitaly
• LinkedInlinkedin.com/company/didaysit
• Instagraminstagram.com/didaysit
• Pinterestpinterest.it/didaysit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Innovation Days Italy