Futuria Marketing

What Futuria Marketing does

Futuria Marketing is a Milan-based Italian company, operating through Glofu S.r.l. Unipersonale, that develops and distributes Futuria CRM, an all-in-one SaaS platform for marketing, sales, and customer management. The platform is built on top of HighLevel Inc.'s underlying SaaS technology with a proprietary front-end, branding, integrations, and AI features added by Futuria, and covers omnichannel conversations (WhatsApp, email, social, web chat), visual sales pipeline management, marketing automation, email campaigns, scheduling, e-commerce, reputation monitoring across 52+ platforms, and a no-code website/funnel builder with 1,000+ templates. The company serves primarily Italian small and micro-businesses across diverse verticals (events, fashion, restaurants, legal, wellness, education, professional services), with selected mid-market accounts such as Makita Italia and CBS Lavoro.

The business operates a hybrid model combining product-led SaaS distribution (14-day free trial, no credit card) with sales-assisted motions for higher tiers. Pricing is structured as €97/month (Essential) and €297/month (Professional) subscriptions, a custom Enterprise tier, usage-based consumption charges for AI, email, WhatsApp, SMS, and voice, fixed-cost add-ons (WhatsApp integration, WordPress hosting, Ads Manager, Local SEO), and professional services including a €3,000 Icebreaker strategic consulting engagement, AI Agentica/Second Brain implementation, website creation, and managed digital advertising campaigns. The company is founder-led (CEO Fabrizio Romano) with 1-10 employees, €10,000 paid-in capital, no disclosed external funding, and a partner/ambassador (Daniele Iotti) supporting vertical penetration into the Italian paint stores sector. AI capabilities rely on third-party foundation models (OpenAI, Anthropic, Google) and the HighLevel license underpins the core platform, which together represent the company's primary technology dependencies and concentration risks.

Name

Futuria Marketing

Legal name

Glofu S.r.l. Unipersonale

Website

https://futuriamarketing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Futuria Marketing is a Milan-based Italian company that develops and distributes Futuria CRM, an all-in-one marketing, sales, and customer management SaaS platform built on HighLevel technology, primarily serving Italian SMBs and micro-businesses alongside professional services such as AI agentica consulting, website creation, and managed digital advertising.

Ownership category

akta.pro rank

Product category

CRM and Marketing Automation Software

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Marketing automation software
• Customer relationship management
• Sales pipeline management
• Omnichannel customer engagement
• AI-powered CRM platform

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM SaaS Subscription (Essential, Professional, Enterprise): Monthly or annual subscription to the Futuria CRM platform. Three tiers: Essential (€97/month), Professional (€297/month), Enterprise (custom pricing). Annual billing includes 2 free months discount.
2. Usage-Based Consumption (AI, Email, SMS, WhatsApp): Consumption-based pricing for AI agents, email sending, WhatsApp usage, and SMS. Credit-based system with auto-top-up when credits are exhausted. Key rates: email at €0.002/message, WhatsApp at €0.2/window, AI messages at €0.08/msg, voice agent at €0.52/min, AI review responses at €0.50/response, AI image generation at €0.40/image, AI content (1,500 words) at €1, Google address autocomplete at €0.02/autofill. Optional flat rate for unlimited AI conversations at €179/month.
3. Premium Add-ons (Fixed Cost): Optional fixed-cost add-ons bundled with subscriptions: WhatsApp integration (€26/month), WordPress hosting (€13/month), Ads Manager integration for Meta/Google/LinkedIn (€26/month), Local SEO listing on platforms (€58/month or €580/year).
4. Professional Services (Done-for-You): High-touch services including Icebreaker strategic consulting (€3,000 flat), AI agentica implementation projects, website creation, CRM configuration, and digital advertising management. Quoted and billed separately within the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Futuria Marketing sells Futuria CRM, an all-in-one Italian-language SaaS platform that centralizes CRM, marketing automation, omnichannel conversations (WhatsApp, email, social, web chat), sales pipeline, email campaigns, bookings, reputation management, e-commerce, and funnel/website building in one place, with built-in AI agents. It also delivers accompanying agency services such as the Icebreaker strategic consultancy, AI Agentica implementations (Second Brain on Obsidian), website creation, CRM configuration, and managed digital advertising.

Product overview

Futuria Marketing offers Futuria CRM, an all-in-one SaaS platform for marketing, sales, and customer management, combined with professional services including AI agentica consulting, website creation, CRM/marketing automation consulting, and digital advertising management. The core Futuria CRM platform includes unified conversations (WhatsApp, social, email), email marketing, visual sales pipeline, calendar/appointment management, marketing automation workflows, e-commerce, reputation management (52+ platforms with AI responses), funnel builder (1,000+ templates), social planner, ads manager, AI agents, video testimonials, and rental management. Professional services include the Consulenza Icebreaker strategic consulting (€3,000), AI agentica implementation (Second Brain on Obsidian + AI agents connected to business tools), website creation (Next.js/Tailwind/Vercel or WordPress/WooCommerce), and managed digital advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Futuria CRM All-in-one SaaS CRM platform for Italian SMBs that consolidates omnichannel conversations (WhatsApp, email, social, web chat), sales pipeline, email marketing, marketing automation, calendar/booking, reputation management, e-commerce, and funnel/website building in a single unified system, with built-in AI agents. Sold on monthly/annual subscriptions in Essential, Professional and Enterprise tiers, with a 14-day free trial.
• AI Agentica Service Done-for-you AI agent implementation service in which Futuria builds a Second Brain knowledge base (on Obsidian) and connects an autonomous AI agent to the client's tools (CRM, Gmail, Outlook, Slack, Calendar, Stripe, Shopify, Google Ads, Meta, Fatture in Cloud, WordPress, Excel, PowerPoint, Vercel, Google Analytics) so it can execute repeatable business tasks such as qualifying leads, onboarding clients, and generating weekly reports.
• Consulenza Icebreaker (Icebreaker Strategic Consulting) Fixed-fee strategic consulting service (€3,000) that delivers a dedicated strategy session, market and competitor research and analysis, and a comprehensive marketing plan within 14 days, targeting Italian SMBs that want a done-for-you strategic starting point before deploying the CRM or agency services.
• Website Creation Service Done-for-you website design and development service delivered either on Next.js with Tailwind CSS on Vercel or on WordPress/WooCommerce, with SEO/AI-search optimization, CRM integration and marketing automations built in.
• CRM and Marketing Automation Consulting Hands-on implementation service that configures and deploys Futuria CRM on the client's actual sales processes, including contact management, pipeline setup, email campaigns and marketing automations.
• Digital Advertising Campaigns Managed advertising service in which Futuria plans and runs Meta, Google and LinkedIn campaigns on behalf of clients, applying a method-driven approach with controlled budgets, clean tracking and standardized reporting.

Quantifiable outcome

• 24 PR & Events generated 374 commercial opportunities and €2.1M+ in revenue
• +5 more outcomes

Named customers30 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability10 records

Feature18 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HighLevel Inc.coreTechnology or IntegrationHighLevel Inc. is the underlying SaaS technology provider for Futuria CRM. The core platform technology is provided by HighLevel; the source code remains HighLevel's property and is sublicensed to Futuria CRM. Futuria has built its own front-end, branding, integrations, and AI features on top of this core.
• StripecoreTechnology or Integration
• ObsidiancoreTechnology or IntegrationThe AI agentica / Second Brain service offered by Futuria is built on Obsidian. Obsidian serves as the local knowledge management layer where company context, processes, documents, and data are organized for the AI agent to use.
• Google (Ads, Workspace, SSO)coreTechnology or IntegrationNative Google Ads integration for instant lead capture; Gmail and Outlook email connectivity; Google Single Sign-On (SSO); Google Calendar integration for appointment scheduling; Google Search Console for SEO; Google address autocomplete. Deep ecosystem integration across the Google Workspace.
• Meta (Facebook, Instagram, WhatsApp)coreTechnology or Integration
• OpenAI / ChatGPT, Anthropic / Claude, Google / GeminicoreTechnology or Integration
• Daniele Iotti (Partner/Ambassador)minorGTM or Marketing PartnerPartner and ambassador for the paint store (colorifici) sector in Italy. Brings direct experience, credibility, and communication in this specific vertical. Has already contributed to generating clients in the paint store market and uses the partnership to reach the right target audience.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActiveCampaign: ActiveCampaign is the closest direct competitor: SMB-focused all-in-one CRM and marketing automation with email, automations, sales pipelines, omnichannel messaging, and AI features. Both target SMBs globally with PLG sales motion and overlapping feature scope.
• Klaviyo: Klaviyo is an SMB-focused CRM/marketing automation platform with strong ecommerce and AI personalization features. Comparable to Futuria in serving SMB customers with integrated email, SMS, and AI-driven automations; stronger in ecommerce, weaker in non-ecommerce verticals.
• Pipedrive: Pipedrive is an SMB-focused CRM with visual pipeline management, automations, and an expanding marketing feature set (formerly Mailigen/Campaigns). Direct overlap with Futuria on CRM, pipelines, automations, and SMB target customers.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered SMB marketing platform combining email, SMS, WhatsApp, CRM, and automations. Direct competitive overlap with Futuria's feature set and similar European SMB target customer.

Broad incumbents

• Mailchimp: Mailchimp (owned by Intuit) is a broad SMB marketing platform with email, automations, landing pages, and CRM-lite features. Overlaps with Futuria in email marketing, automations, and funnel building; stronger in the US, weaker in Europe.
• HubSpot: HubSpot is the dominant broad-incumbent CRM platform offering marketing, sales, service, and CMS hubs with AI features (Breeze, ChatSpot). Significantly larger and broader, but increasingly overlaps with Futuria in SMB marketing automation and inbound marketing.
• Zoho CRM: Zoho CRM is part of a broad incumbent suite offering CRM, marketing automation (Zoho Campaigns), email, and AI features (Zia) targeting SMBs and mid-market at competitive price points. Comparable feature breadth and SMB target.

Emerging players

• MailerLite: MailerLite is an SMB-focused email marketing and automation platform with an expanding CRM-like feature set (landing pages, websites, automations). Comparable European positioning and SMB target customer; narrower on CRM depth than Futuria.
• EngageBay: EngageBay is an emerging all-in-one CRM/marketing/sales/support platform targeting SMBs at lower price points. Comparable feature scope to Futuria (email, automation, CRM, landing pages) with broader geographic reach but thinner brand recognition.

Others

• HighLevel Inc. HighLevel is the underlying SaaS platform provider for Futuria CRM. Functionally a technology partner/vendor, but also offers the same feature stack directly to agencies and SMBs in English-speaking markets, making it a de facto peer in product surface area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/futuria.marketing
• LinkedInlinkedin.com/company/futuriamarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futuria Marketing