Digital Marketing Group Bulgaria

What Digital Marketing Group Bulgaria does

Digital Marketing Group Bulgaria (Диджитал Маркетинг Груп ЕООД) is a Sofia-based full-service digital marketing and advertising agency founded in 2011. The firm operates as a private limited company with 8 employees and serves clients across Bulgaria and 15+ European countries, with project references in 23 countries total. Its portfolio spans 250+ clients and 500+ brands over a decade of operation, with enterprise logos including BMW Bulgaria, Bosch, Atlas Copco, Stihl, Braun, DeLonghi, Kenwood, Dulux, Rockwool, and Bostik, as well as domestic Bulgarian brands.

The agency offers five core service lines: strategic planning (including B2B, export marketing, corporate events, and employer branding), creative and design, media management (programmatic, Google Ads, Facebook, Instagram, Viber, mobile, video, retargeting, TV, radio, outdoor, press), content management (blog, newsletters, SEO), and web development and production. Its primary technology stack is Google Display & Video 360 for programmatic advertising, supplemented by Google Ads, Facebook Ads, Viber, and integrations with Infobip and Snap for AR-powered Viber filters. The firm operates a sub-brand, The Web House, focused on private programmatic deals for larger advertisers. The agency is a licensed Viber partner, Google DV360-certified, and GDPR-compliant.

The business model is sales-led, professional services: prospective clients submit inquiries via a website form with monthly budget ranges from under EUR 2,500 to over EUR 10,000, after which the agency issues custom proposals and manages full campaign execution. Pricing is not publicly disclosed and is structured as custom project-based and retainer engagements. The company is founder/management-owned with no disclosed external investment, funding rounds, or parent company. Revenue figures are not publicly reported.

Name

Digital Marketing Group Bulgaria

Legal name

Диджитал Маркетинг Груп ЕООД

Website

https://digital-marketing.bg

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Marketing Group Bulgaria is a Sofia-based, full-service digital marketing agency founded in 2011, serving 250+ clients across 20+ industries in Bulgaria and 15+ European countries with programmatic, creative, content, and media-buying services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Creative Concepting & Campaign Development (BPAFAEAD), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Digital marketing services
• B2B marketing campaigns
• Programmatic advertising
• Media planning and buying
• Creative content production

Headquarters

HQ city

Sofia, Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Digital Advertising Services: Digital Marketing Group Bulgaria generates revenue through providing comprehensive marketing and digital advertising services to local and international clients, including strategic planning, creative design, media buying, content creation, web development, and event management. Services are delivered across digital channels (programmatic, social media, Google Ads, SEO) and traditional media (TV, radio, outdoor, press).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Digital Marketing Group Bulgaria provides integrated marketing and advertising services for companies and brands, including strategic planning, B2B and export marketing, creative design, media planning and buying, content, web production and corporate events. It executes campaigns through programmatic, search, social, messaging, video, television, radio, outdoor and press channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategies Professional services for developing business and marketing strategies to improve company or brand performance, including strategic planning, export marketing, B2B marketing, corporate events and employer branding.
• Creative and Design Visual-concept and creative-design services combining marketing and design expertise to create brand presentations for digital channels.
• Media Management Planning and purchasing of online and offline media, covering programmatic, Google Ads, Facebook, Instagram, Viber, mobile, video, retargeting, television, radio, outdoor and press advertising.
• Programmatic Advertising Automated purchasing of digital advertising inventory through programmatic platforms, primarily Google Display & Video 360, with audience targeting and real-time reporting for display and video campaigns.
• Google Ads Advertising Advertising on Google's platform using text, display, video and remarketing formats with audience targeting.
• Facebook Advertising Facebook advertising with targeting by interests, behavior and demographics across static posts, video, carousel and slideshow formats.
• Instagram Advertising Visual advertising on Instagram using Stories, feed posts, carousel ads and video formats for the platform's 18-35 demographic.
• Viber Advertising and Business Messages Viber advertising and communication services, including native ads, stickers, filters, business messages, chatbots and Viber channels.
• Content Management Content creation and management services, including blog content, newsletters and search-engine optimization for online visibility.
• Web Development and Production Digital product design and production services for internet pages, landing pages, applications, banners, presentations and video productions.
• The Web House A premium corporate brand focused on private deals in the programmatic advertising environment for larger advertisers seeking exclusive programmatic transactions.

Quantifiable outcome

• ROI can exceed 9 times the initial investment for Google Ads campaigns (industry benchmark cited by the agency)
• +1 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Partnerships

Seven partnerships are on record, tiered minor, core and supporting.

• Cedar Foundation (Фондация Сийдър)minorStrategic or Co-development PartnerDigital Marketing Group Bulgaria partners with Cedar Foundation to support children and young people in disadvantaged situations as part of its corporate social responsibility and education-focused mission.
• Buditeli Initiative (Инициатива Бъдители)minorStrategic or Co-development PartnerThe agency partners with the Buditeli Initiative to support the educational process of students, teachers, and parents, aligning with the company's mission to invest in education.
• Able mentorsminorStrategic or Co-development PartnerDigital Marketing Group Bulgaria partners with Able mentors for the training of young people, supporting youth development as part of its social responsibility and educational investment efforts.
• VibercoreGTM or Marketing PartnerDigital Marketing Group Bulgaria is a licensed Viber partner, using the platform to run advertising and business messaging campaigns for clients. Viber provides access to 94% smartphone coverage in Bulgaria and has 3 million active users in the country. The partnership enables native ads, business messages, chatbots, and branded channels for DMG's clients.
• InfobipsupportingTechnology or IntegrationDMG offers integration with Infobip as part of its Viber and messaging solutions, enabling clients to manage contacts across multiple messaging platforms through a unified CRM-style interface.
• Google (Display & Video 360)coreTechnology or IntegrationDigital Marketing Group Bulgaria works with Google Display & Video 360 (DV360) as its primary programmatic advertising platform. The agency is expert certified in Google Ads and leverages Google's advertising ecosystem for programmatic campaign management.
• Snap (Snap Inc.)supportingTechnology or IntegrationSnap's augmented reality technology powers Viber filters (lenses) used in DMG's Viber advertising campaigns, allowing clients to offer AR experiences like 3D elements in photos and videos shared on Viber.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dept: International digital agency combining creative, media, technology, and data services for enterprise brands. Comparable to DMG in offering integrated digital strategy, content, media buying, and engineering under one roof.
• Croud: Global full-service digital marketing agency offering paid media, programmatic, SEO, content, and creative. Comparable scope of integrated digital services to DMG and similar mid-size, multi-market positioning.
• Monks (formerly MediaMonks): Global digital production and marketing services company delivering content, media, and programmatic at scale. Directly comparable to DMG's media management, programmatic, and creative production services.
• B-Reel: Nordic-origin creative digital agency offering integrated digital production, branded content, and campaign execution. Comparable to DMG's creative + media + content production bundle for brand-side clients.
• Brainlabs: Global digital performance marketing agency recognized for paid media, programmatic, and data-led campaign optimization. Closely comparable to DMG's DV360-centric programmatic offering and full-funnel paid media services for enterprise clients.

Broad incumbents

• Havas Bulgaria: Bulgarian arm of global holding company Havas, offering integrated creative, media, and digital marketing. Directly competes for the same enterprise client base as DMG but with significantly larger group resources.
• Publicis Groupe Bulgaria: Global advertising holding company's Bulgarian operations offering full-service creative, media, and digital. Comparable to DMG on service breadth but with vastly greater scale, network resources, and global procurement.
• DDB Bulgaria: Bulgarian operations of the global DDB creative network. Competes with DMG for full-service agency mandates from regional and multinational brands active in Bulgaria and CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-marketing-group-bulgaria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Marketing Group Bulgaria