What Din Bogholder ApS 🛠 does

Din Bogholder ApS is a privately held Danish accounting and bookkeeping firm founded in 2019 and headquartered in Rødovre, Denmark. The company exclusively serves Danish tradespeople and craftsmen (håndværkere), including carpenters, electricians, plumbers/HVAC technicians, painters, and construction SMBs operating as either ApS or sole proprietorships. It differentiates itself from generalist bookkeeping firms through deep vertical specialization and 20+ years of domain experience led by CEO Charlotte Blok.

The core offering is a fully digital, subscription-based accounting service that bundles automated bookkeeping, bank reconciliation (via Kontolink), payment processing, debtor/creditor management, VAT filing, payroll aligned with Danish collective agreements, quarterly and annual financial statements, and ongoing advisory on tax, investment, and growth. Rather than building proprietary accounting software, Din Bogholder configures and operates third-party platforms on behalf of customers, including e-conomic and Dinero for accounting, Ordrestyring, Minuba, E-komplet, Apacta, and Jublo for case management, EG Løn, ProLøn, and Zenegy for payroll, and Pleo, Farpay, and Corpay One for expenses and payments. This integration-centric model is paired with a high-touch service layer in which each customer is assigned a primary and secondary dedicated consultant.

The business model is primarily a recurring monthly subscription with a one-time 7,999 DKK setup fee (excluding VAT), priced dynamically based on monthly document volume, employee count, grossist accounts, accounting platform, and company type. GTM is sales-led and phone-based, anchored by a free no-obligation consultation, supported by a public online pricing calculator, Trustpilot reviews (4.6/5), customer testimonials, and partner referrals from its 17+ integration ecosystem. As of 2025, the firm serves 150+ customers across Denmark with a team of approximately 15 employees and no disclosed external institutional funding.

Name

Din Bogholder ApS 🛠

Legal name

Din Bogholder ApS

Website

https://dinbogholder.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Din Bogholder ApS is a Denmark-based digital bookkeeping and accounting firm that exclusively serves Danish tradespeople and craftsmen, providing automated bookkeeping, payroll, financial reporting, and advisory through a subscription model built on third-party integrations like e-conomic, Ordrestyring, and Kontolink.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

Keywords

• Digital bookkeeping services
• Accounting for tradespeople
• Automated bank reconciliation
• VAT reporting services
• Payroll processing

Headquarters

HQ city

Rødovre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Supply Chain, Infrastructure

Revenue model

1. Monthly Subscription - Accounting Services: Recurring monthly subscription covering daily bookkeeping, automated accounting, bank reconciliation, payment processing, debtor/creditor management, VAT reporting, and ongoing advisory support. Price varies based on number of documents, employees, and grossist accounts.
2. Annual Financial Statements Preparation: One-time service for preparing annual financial statements and annual tax returns, available as add-on to monthly subscription.
3. Accountant Preparation for External Auditors: Preparation of annual accounts for the customer's own external auditor/revisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Din Bogholder ApS provides fully digital bookkeeping and accounting services exclusively for Danish tradespeople (håndværkere), including automated bookkeeping, bank reconciliation, payment processing, debtor/creditor management, VAT reporting, payroll per collective agreements, and ongoing advisory. Services are delivered with a dedicated primary and secondary contact person, supported by integrations with Danish accounting platforms (e-conomic, Dinero), case management systems (Ordrestyring, Minuba), and automated bank reconciliation (Kontolink).

Product overview

Din Bogholder ApS is a single, unified digital accounting and advisory service designed specifically for tradespeople (håndværkere) in Denmark. The core product offers fully digital bookkeeping, automated workflows, and ongoing financial advisory — all managed by a dedicated primary and secondary contact person. The service integrates with leading accounting platforms (e-conomic, Dinero), case management tools (Ordrestyring, Minuba), payroll systems, expense management tools, and financial reporting platforms to provide a comprehensive, end-to-end financial management solution tailored to the craftsman workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Bookkeeping and Accounting Service (Digital Bogførings- og Regnskabsløsning) Core monthly subscription offering for Danish tradespeople (håndværkere) including automated bookkeeping, bill payment, bank reconciliation, debtor and creditor management, VAT filing and reporting, payroll processing per collective agreements, quarterly financial statements, budgets, and ongoing advisory on investments, tax, and growth. Delivered with a dedicated primary and secondary contact person, supported by integrations with Danish accounting platforms (e-conomic, Dinero), case management tools (Ordrestyring, Minuba), payroll systems, and bank reconciliation tools.
• Annual Financial Statements / Annual Tax Return Preparation (Årsregnskab / Årsopgørelse) One-time annual service for preparing annual financial statements and annual tax returns, available as an add-on to the monthly subscription. The pricing calculator allows customers to select whether they need this service.
• Accountant Preparation for External Auditors Professional service preparing annual accounts for the customer's own external auditor/revisor, supporting compliance and audit-readiness for tradespeople customers.

Quantifiable outcome

• 150+ satisfied tradespeople as customers
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• OrdrestyringcoreTechnology or IntegrationCase management system for tradespeople. Provides project planning, time and material registration on one platform. Integrates with Din Bogholder's accounting services for seamless financial workflow.
• MinubacoreTechnology or IntegrationInvoicing and case management platform. Provides overview, efficient resource usage, and time savings. Integrates with Din Bogholder for connected accounting.
• e-conomiccoreTechnology or IntegrationDigital accounting software that can be adapted to individual digital setups for maximum efficiency. Primary accounting platform supported by Din Bogholder.
• DinerocoreTechnology or IntegrationDigital accounting software alternative. Din Bogholder supports customers using Dinero as their accounting platform.
• KontolinkcoreTechnology or IntegrationAutomatically collects and matches documents with bank transactions, saving time on manual reconciliation. Core to Din Bogholder's automated bookkeeping.
• EG LøncoreTechnology or IntegrationPayroll specialists for tradespeople and installers, with full knowledge of legislation and collective agreements relevant to the industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dinero ApS: Dinero is a Danish SMB accounting platform that also offers integrated bookkeeping and invoicing services to small businesses and sole proprietors. It directly overlaps with Din Bogholder's target market of Danish SMB customers and competes for the same segment, while also being a technology partner.
• Billy ApS: Billy is a Danish cloud-based accounting and invoicing solution targeting SMBs, sole proprietors and freelancers. It overlaps with Din Bogholder in the Danish SMB bookkeeping/accounting category and competes for customers who might otherwise outsource to a bookkeeper.

Others

• e-conomic (Visma): e-conomic is a leading Danish accounting platform owned by Visma, and a core integration partner for Din Bogholder. It is a technology enabler and adjacent ecosystem participant rather than a direct service competitor to Din Bogholder's outsourced bookkeeping offering.
• Pleo Technologies: Pleo is a Danish-founded corporate card and expense management platform, and an integration partner for Din Bogholder's receipt capture and expense workflows. It is an ecosystem enabler rather than a direct outsourced-bookkeeping competitor.

Broad incumbents

• Beierholm: Beierholm is one of Denmark's largest audit, tax and accounting advisory firms serving SMBs and mid-market companies. It is a broad incumbent that competes in Danish SMB bookkeeping/accounting but is not specialized in tradespeople.
• Visma: Visma is the largest Nordic provider of business software, owning e-conomic and Dinero among many other SMB accounting and ERP products. It is an indirect competitor through its software stack and partner network that touches Din Bogholder's customers.
• Azets Denmark: Azets is a large Nordic outsourcing and accounting/BPO firm serving SMB and mid-market clients in Denmark. It competes in outsourced bookkeeping and payroll but as a broad multi-vertical incumbent rather than a tradespeople specialist.
• EG A/S: EG is a major Danish software vendor offering industry-specific ERP, payroll (EG Løn) and business systems, including for the construction/trades sector. It overlaps with Din Bogholder's trades-segment focus through its payroll and industry software, and is also a technology partner.
• Accountor Denmark: Accountor is a Nordic accounting and payroll services provider operating in Denmark, offering bookkeeping, payroll and digital tools to SMBs. Comparable in service model to Din Bogholder but with broader industry coverage and significantly larger scale.

Regional players

• Fortnox AB: Fortnox is a leading Swedish cloud accounting and business software platform for SMBs, with comparable subscription-style digital bookkeeping for small businesses. It does not directly compete in Denmark but is the closest cross-Nordic comparable in business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/din-bogholder

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Din Bogholder ApS 🛠