Dino Sport

What Dino Sport does

Dino Sport is a privately held Dutch children's sports education provider headquartered in Den Haag and operating across the Randstad (Den Haag, Amsterdam, Katwijk, Gouda, Delft, Nieuwegein, Spijkenisse, and Utrecht province). Founded in 2016 by Colin Dijkhuizen and Jop Imhann, the company targets children aged 2–14 plus the schools and childcare organizations that serve them. Its core offerings are: (i) qualified gym-teacher and pedagogical-staff staffing on a flexible, hourly basis into primary schools and childcare facilities (no long-term contracts, monthly invoicing); (ii) structured 10-lesson sports workshops covering 20+ activities for primary schools and childcare; and (iii) recurring martial arts membership programs in judo (from age 4, via partner Judoschool Kaizen) and taekwondo (from age 7, via in-house sub-brand Taekwondo School Choi Yong), delivered at the Dr. Willem Dreesschool in Den Haag. \n\nThe company's underlying technology is proprietary curriculum and methodology rather than software. Its core IP is a content library of branded programs (Dino Tigers, Dino Tigers PLUS, Dino Voetbal, Dino Judo, Dino Gym, Dino Turnen, Dino Peutergym, Dino Art4Kids, Dino Cookids, Sportieve Pauze TSO, Leren & bewegen voor peuters, Vuist tegen Discriminatie) built around the Timmy & Tina de Tijger character-based learning system and integrating social-emotional themes (anti-bullying, stranger safety, teamwork, nutrition). The toddler curriculum was co-developed with the NIVM under the 2016 Sportimpuls 'Tigers in Den Haag' grant. Deliverables are entirely in-person; no app, SaaS, or AI/ML product is offered. Distribution is direct sales to school directors and childcare operators (B2B) plus website-driven enrollment for parents (B2C), supported by institutional partnerships with Kinderopvang 2Samen, SCOOL, SCOH scholen, De Haagse Scholen, Stichting Zebra, Gemeente Den Haag (Ooievaarspas), and Stichting Leergeld Den Haag.\n\nRevenue is generated through four streams: recurring consumer memberships (€260/year for one weekly session, €390/year unlimited across locations, or ~€21.67/month); hourly B2B staffing of qualified ALO/CIOS/Sportkunde teachers; per-workshop and sports-day event packages (custom-quoted, four tiers); and subsidized project delivery (e.g., Sportimpuls 'Tigers in Den Haag', Ooievaarspas-subsidized memberships). Headcount is 34, with 20+ named staff spanning the two co-founders, a head instructor, gym teachers, judo/taekwondo coaches, sports instructors, educational assistants, and coordinators. The company has no external funding, no M&A activity, and operates as a self-funded SMB.

Name

Dino Sport

Legal name

Dino Sport

Website

https://dinosport.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dino Sport is a Dutch children's sports education provider (Den Haag, founded 2016) supplying qualified gym teachers, sports workshops, judo and taekwondo programs, and sports day events to primary schools, childcare operators, and parents across the Randstad.

Ownership category

akta.pro rank

Product category

Children's Sports Education Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Children sports education
• School gym staffing
• Childcare sports workshops
• Youth martial arts training
• Physical education services

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Fees (Lesprogramma's): Monthly or annual membership fees charged to parents for their children to participate in regular Judo and Taekwondo lessons. Parents can enroll per month or per year. The company employs ALO, CIOS, and Sportkunde qualified teachers and student teachers for these lessons.
2. Educational Staffing Services: Provision of qualified gym teachers (gymdocenten) and pedagogical sports staff to schools and childcare centers on a per-hour basis. Schools receive monthly invoicing based on hours worked. No long-term contracts required.
3. Sport Workshops for Schools and Childcare: Structured sports workshop programs delivered to schools (basisscholen) and childcare (kinderopvang) organizations, typically structured as 10-lesson courses covering sports such as handball, football, basketball, tennis, judo, taekwondo, boxing, dance, cooking, and more. Also includes 4-8 year old specific programs like Dino Tigers, Dino Voetbal, Dino Judo, Dino Gym, and Dino Turnen.
4. Sport Day Events: Customized sports day organization for schools, including full event planning, materials, inflatable attractions, experienced supervisors, and event management. Offered in four packages (small, medium, large, extra large) with varying numbers of games, duration, and attractions including popcorn machines.
5. Subsidized Project Delivery: Execution of projects financed by public subsidies (subsidieprojecten) to make sports accessible to everyone, such as the Sportimpuls program in partnership with NIVM targeting children in lower-income districts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dino Sport provides in-person sports education and physical education staffing services for children aged 2–14 across the Randstad region of the Netherlands. The company delivers qualified gym teachers and substitutes to primary schools and childcare facilities, runs structured sports workshops covering 20+ activities, organizes sports day events, and operates recurring martial arts lesson programs (Judo and Taekwondo) for parents and children.

Product overview

Dino Sport operates as a unified sports education service provider for children aged 2–14, combining in-person instruction with structured curriculum. The offering consists of two primary service tracks: (1) gym and sports instruction staffing — providing qualified (H)ALO, CIOS, and Sportkunde gym teachers and substitutes to primary schools and childcare facilities via the Gymdocent nodig and Vervanger voor kinderopvang products; and (2) structured sports programs and workshops delivered directly to schools and childcare — including Dino Tigers/Dino Tigers PLUS, Dino Voetbal, Dino Judo, Dino Gym, Dino Turnen, Dino Peutergym, and Dino Art4Kids/Dino Cookids for younger children (ages 2–8), alongside 20+ activity workshops (handball, football, basketball, judo, taekwondo, kickboxing, gymnastics, freerunning, archery tag, lasergaming, Kanjam, and more) for groups 3–8. The company also operates two branded martial arts programs — Judo (in partnership with Judoschool Kaizen) and Taekwondo (via taekwondo school Choi Yong) — as standalone recurring lesson programs offered at the Dr. Willem Dreesschool. Supporting offerings include Sportieve Pauze (active break supervision), Sportdag (full-day sports event organization), and Leren en bewegen voor peuters (toddler movement education). All programs emphasize learning through play, social-emotional development, and physical skills, with thematic content covering anti-bullying, stranger safety, nutrition, and teamwork.

Differentiator

Problem solved

Functional benefit

Brands

• Choi Yong: Taekwondo school operated by Dino Sport. Choi Yong is part of Dino Sport and offers official taekwondo examinations and competitions. The taekwondo lessons are delivered under this brand.

Products and services

• Sportworkshops voor basisscholen Interactive sports workshops for primary school students (groups 1–8) covering 20+ activities including handball, football, basketball, tennis, judo, taekwondo, kickboxing, gymnastics, freerunning, archery tag, and lasergaming, delivered through 10-lesson programs.
• Sportworkshops voor kinderopvang Sports workshops for childcare settings (ages 2–12) featuring Dino Tigers, Dino Voetbal, Dino Judo, Dino Gym, Dino Turnen, Dino Art4Kids, Dino Cookids, lasergaming, and Kanjam, organized in Den Haag, Katwijk, Gouda, Delft, and Spijkenisse.
• Judo lesprogramma Weekly judo lessons for children from age 4 and adults, provided in partnership with Judoschool Kaizen at Dr. Willem Dreesschool (Bresterstraat 15, Den Haag). Includes official judo federation exams and competition participation.
• Taekwondo lesprogramma Self-defense martial arts program for children age 7 and older, taught by taekwondo school Choi Yong (part of Dino Sport) with separate beginner and advanced groups. Covers Tuls, sparring, self-defense, breaking, and high jumps; includes official exams and competitions.
• Leren en bewegen voor peuters Movement and learning program for toddlers aged 2–4 developed from the 'Tigers in Den Haag' project (2016, funded by Sportimpuls). Uses Timmy and Tina the Tiger characters in 45-minute sessions for groups of 8–12, covering themes like dealing with bullies, strangers, nutrition, and self-defense.
• Sportdag voor basisscholen Full-day sports event organization service for primary schools including a complete event plan, sports and game materials, bouncy castles, experienced supervisors, and four package tiers (small through extra large). Covers Koningsspelen and end-of-year events.
• Sportieve pauze – TSO Active break supervision service during school breaks (tussenschoolse opvang). Dino Sport provides materials, trained instructors, and structured sports activities, allowing teachers to rest while children participate in organized sports or free-play zones.
• Vervanger voor kinderopvang Professional replacement staffing service for childcare facilities supplying qualified pedagogical sports staff, gym teachers, and flexible substitutes trained in ALO, CIOS, Pedagogisch Medewerker, or Sportkunde, available for short or long-term assignments.
• Gymdocent nodig – invaller service Hiring and placement service for qualified (H)ALO, CIOS, and Sportkunde gym teachers and students for primary and secondary schools, offering flexible short- or long-term substitute coverage with monthly invoicing and no long-term contracts.
• Vuist tegen Discriminatie programma Anti-discrimination educational program teaching children to recognize and discuss discrimination and respect others, developed and delivered internally by Dino Sport instructors through sports and play exercises.

Quantifiable outcome

• 75 children per week participate in sports programs at Buurthuis Bario through the Dino Sport & Stichting Zebra partnership, growing from 1 group to multiple groups and a waiting list.
• +3 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Kinderopvang 2SamencoreChannel Partner/ Reseller/ Distributor2Samen is Dino Sport's largest childcare partner since the company's founding. Dino Sport provides pedagogical sports staff, gym teachers, and sports workshops to 2Samen locations. This partnership represents the primary channel through which Dino Sport reaches childcare customers.
• SCOOLcoreChannel Partner/ Reseller/ DistributorSCOOL is a partner organization providing SCOOL members (students and families) a €80 discount on annual Dino Sport membership fees. Dino Sport delivers judo and taekwondo programs at SCOOL-affiliated locations including Dr. Willem Dreesschool and Laakveld.
• SCOH scholenminorChannel Partner/ Reseller/ DistributorPartner network of SCOH schools that utilize Dino Sport services for gym instruction, sports workshops, and substitute teacher coverage.
• De Haagse ScholenminorChannel Partner/ Reseller/ DistributorPartner network of De Haagse Scholen (The Hague Schools) that utilize Dino Sport's gym teaching and sports workshop services.
• NIVM (Nederlands Instituut voor de Media)coreStrategic or Co-development PartnerIn 2016, Dino Sport and NIVM jointly submitted a successful application for 'Sportimpuls Kinderen Sportief op Gewicht' (Sport Impulse Children Sporty at Weight). This 2-year project 'Tigers in Den Haag' targeted children aged 2-4 in the Laak district, providing a sporting and healthy lifestyle program. The partnership produced Dino Sport's early childhood methodology and continues to inform their 2-4 year old curriculum.
• Haagse Sporttuin DuindorpcoreStrategic or Co-development PartnerLong-standing partnership where Dino Sport teachers (Colin and Jop) provide physical education to groups 1 and 2 (ages 4-7) at Haagse Sporttuin Duindorp. Lessons are delivered in a playful and challenging manner. The partnership has been renewed for multiple periods and is described as a valued ongoing relationship.
• Stichting Zebra – Buurthuis BariocoreStrategic or Co-development PartnerJoint initiative between Dino Sport and Stichting Zebra (a social work organization) delivering weekly sports programs to 75 children per week at Buurthuis Bario. Includes multiple Taekwondo groups at all levels. Started with one group and expanded due to high demand, with a waiting list created. The initiative teaches cooperation, dealing with bullies, strangers, and emergency situations.
• Gemeente Den Haag – OoievaarspascoreStrategic or Co-development PartnerDino Sport is a partner of the Ooievaarspas program by Gemeente Den Haag, which provides subsidies enabling children from low-income families to participate free of charge in Dino Sport activities. Ooievaarspas holders receive 100% discount on their first sport and 50% on the second. The program also connects recipients with free sports clothing through Stichting Leergeld Den Haag.
• Stichting Leergeld Den HaagminorStrategic or Co-development PartnerSocial organization that provides free sports clothing to children from families using the Ooievaarspas. Dino Sport directs eligible families to this partner, creating a combined support pathway for low-income children's participation in sports.
• Judoschool KaizencoreTechnology or IntegrationJudoschool Kaizen provides judo lessons at Dino Sport locations (Dr. Willem Dreesschool) for children aged 4 and older. Kaizen is an experienced and certified judo instructor affiliated with the judo federation (judobond), enabling official exams and competition participation. Dino Sport hosts and promotes these lessons as part of its program portfolio.
• Taekwondo School Choi YongcoreTechnology or IntegrationTaekwondo School Choi Yong is an integral part of Dino Sport, delivering taekwondo lessons for children aged 7 and older. The school can administer official exams and facilitate participation in extra activities and competitions. Choi Yong is presented as a Dino Sport entity offering taekwondo across multiple skill levels.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Judoschool Kaizen: Judoschool Kaizen is a Den Haag judo school that actually delivers judo lessons at Dino Sport venues; it is an emerging judo instruction provider with overlapping membership and exam-track offerings to Dino Sport's Judo lesprogramma.

Others

• Haagse Sporttuin Duindorp: Haagse Sporttuin Duindorp is a partner of Dino Sport offering community sports programs to young children in The Hague; representative of welfare/community sports organizations that Dino Sport delivers to and competes with for subsidized sport capacity.
• Krajicek Foundation: The Krajicek Foundation builds playgrounds and sports programs in lower-income Dutch neighborhoods, an enabling/complementary organization that subsidizes the same kind of community-based child sports demand that Dino Sport serves through Sportimpuls.
• Stichting Leergeld: Stichting Leergeld funds sports participation for low-income Dutch children, comparable to Dino Sport's Ooievaarspas-subsidized memberships and Sportimpuls offerings targeting the same inclusive-access user segment.

Regional players

• Sportbedrijf Den Haag: Sportbedrijf Den Haag is the municipal sports organization of The Hague operating sports facilities and programs across the same primary market as Dino Sport, including subsidized sports access for children.

Direct peers

• Sport2be: Sport2be is a Dutch company organizing sports activities, workshops, and events for children in schools and after-school settings, directly comparable to Dino Sport's workshop and sports-day product lines.
• Lekker Fit: Lekker Fit is a Dutch school-based sports and healthy-lifestyle program targeting primary schools with structural lessons and teacher support, comparable to Dino Sport's workshop and gym-staffing offerings for basisscholen.
• Sport Heroes: Sport Heroes delivers multi-sport activity programs and clinics for primary school children in the Netherlands, mirroring Dino Sport's 20+ sport workshop offerings and B2B school sales motion.
• Schooljudo: Schooljudo is a Dutch provider that delivers judo-based sports and life-skills programs directly into primary schools, closely overlapping with Dino Sport's Dino Tigers curriculum and B2B school channel.
• PlaySport: PlaySport provides sport and play programs for children in childcare and primary schools in the Netherlands, comparable to Dino Sport's kinderopvang workshops and break supervision services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC0ymOQ81tS1Pq8nwrmWi0w
• Facebookfacebook.com/dinosportonderwijs
• LinkedInlinkedin.com/company/dinosportbedrijf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dino Sport