What Sport2Be does

Sport2Be A.S.B.L. is a Belgian nonprofit organization founded in 2019 and headquartered in Brussels (Anderlecht / Tour&Taxis, 1000 Brussels), with a registered office at Avenue du Port 86c BP 508. Its mission is to use sports as a vehicle for socio-professional integration of disadvantaged youth. The organization operates a two-stage pipeline: free weekly supervised sports activities (football, basketball, street soccer, dance, boxing) for youth aged 6–20, delivered at neighborhood sites in Tour&Taxis, Molenwest, Cité Modèle, and Peterbos/Anderlecht, followed by the Job2Be program for ages 15–25, which combines Job2Day workshops (CV writing, interview preparation) and Boost2Job individualized coaching, mentorship, and company visits to deliver first professional experience.

The technology stack is deliberately lightweight: a Monday.com-based registration portal (monday.sport2be.org) for participant sign-up and activity scheduling, a multilingual website (FR/NL/EN) at sport2be.org, and a Raise&Shine-powered donation platform (donate.sport2be.org) with Stripe payment processing. The organization is GDPR-compliant, operates under a Child Protection Policy, and reports no proprietary technology, no app, and no API. Its measurable outcomes include 75+ youth enrolled in Job2Be during 2022–2023, 30+ placed in employment, an 87.5% self-reported improvement in job-search preparedness, and a network of 37 employment partners.

The business model is that of a tax-deductible Belgian ASBL funded entirely by donations, grants, CSR partnerships, and institutional sponsorships. Donations are processed through the Fonds des Amis de Sport2Be at the King Baudouin Foundation (tax-deductible from €40/year). Founding and ongoing sponsors include Fondation Bernheim, Fédération Wallonie-Bruxelles, Basic-Fit, and Sport dans la Ville. Staffing is 17 employees supplemented by ~30 active volunteer coaches, and the program leverages partnerships with the Commune de Molenbeek and the Société d'Aménagement Urbain for venue access. Approximately 420,000 Belgian youngsters live below the poverty line, which frames the addressable population.

Name

Sport2Be

Legal name

Sport2Be A.S.B.L

Website

https://sport2be.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport2Be is a Brussels-based Belgian nonprofit (ASBL) that uses free sports activities and the Job2Be employment program to help disadvantaged youth aged 6–25 in Brussels achieve socio-professional integration through sports-based coaching, mentorship, and employer partnerships.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports programs
• Community sports activities
• Youth employment services
• Social integration programs
• Nonprofit youth services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and grants: Sport2Be operates as a nonprofit ASBL (association sans but lucratif) relying entirely on donations, grants, and institutional funding. All activities are free for participants. Donations are tax-deductible in Belgium for amounts equal to or exceeding 40€ annually (45% tax deduction). Multiple funding channels including direct donations, crowdfunding platform, micro-donations through employers, and partnership contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sport2Be is a Belgian nonprofit that delivers free supervised sports activities (football, basketball, street soccer, boxing, dance) to disadvantaged youth aged 6-20 across Brussels neighborhoods, combined with the Job2Be program that supports youth aged 15-25 toward their first professional experience through workshops and individualized coaching. All services are provided at no cost to participants and funded through donations, grants, and corporate partnerships.

Product overview

Sport2Be is a Belgian nonprofit organization operating a dual-program structure: (1) free supervised sports activities (football, basketball, dance, street soccer, boxing) for youth aged 6-20, delivered at various Brussels neighborhoods; and (2) Job2Be, a professional integration program for youth aged 15-25 featuring Job2Day workshops and Boost2Job coaching. The organization uses an online registration portal (Monday-based) for participant management and a crowdfunding platform (Raise&Shine) for donations. The portfolio also includes special initiatives like EP Cup and Ghetto Football Euro League tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• Job2Be: A free 100% program that accompanies young people from Brussels neighborhoods to employment, helping them build a sustainable professional project. Includes Job2Day (CV writing, interviews) and Boost2Job (coaching, mentorship, company visits) components.
• Street Soccer Academy
• Boxing Academy

Products and services

• Sport2Be Core Sports Activities Free weekly mixed and supervised sports activities including football, basketball, dance, street soccer, and boxing for young people aged 6 to 20, delivered at neighborhood sites across Brussels (Tour&Taxis/Gare Maritime, Molenwest, Cité Modèle, Anderlecht/Peterbos).
• Job2Be Employment Program 100% free program accompanying young people aged 15-25 from Brussels neighborhoods toward employment, including Job2Day workshops (CV writing, interview preparation, pitch development) and Boost2Job individualized coaching, mentorship, and professional discovery with employer visits.
• Street Soccer Academy Free Panna Soccer and Freestyle Football training sessions for youth, held every Wednesday afternoon at Tour & Taxis (Gare Maritime) in Brussels.
• Boxing Academy Free boxing education classes for youth aged 8-18 at Tour & Taxis (Gare Maritime), held every Saturday.

Quantifiable outcome

• 87.5% of participants feel more prepared for job search after Job2Be program
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Basic-FitcoreStrategic or Co-development PartnerPartnership providing gym facilities and 3-month free app subscription to Sport2Be members. Basic-Fit contributes to social responsibility initiatives by supporting youth access to fitness. After confinement, collaboration includes dance classes at Basic-Fit centers for young girls, creating synergy for professional development.
• MaxusBelgiumminorGTM or Marketing PartnerCSR partnership where Maxus provides employee working hours, helps build brand visibility, and participates in social activation events. Partnership aligned with Maxus values of team spirit, sport, and CSR. Employees may join sports events with youngsters.
• La LibreminorOthersPress coverage partner that published article 'Sport2Be: Un bond vers l'emploi!' highlighting organization's work connecting sports with employment outcomes for disadvantaged youth.
• Basic-Fit InternationalcoreStrategic or Co-development PartnerBasic-Fit supports Sport2Be as part of their corporate social responsibility program alongside partnerships with Johan Cruyff Foundation (Netherlands) and Sport dans la Ville (France). Provides youth access to fitness facilities and promotes healthy lifestyle among young generations.
• Job2Be Employment PartnerscoreStrategic or Co-development Partner37 partner organizations including employers, training providers, and youth organizations: eFarmz, Technicity.brussels, JAVVA asbl, Kazidomi, SIEP, PIF 1070, 19 (Network 42), Becode, P4P, FEFA Anderlecht, Decathlon, BX Brussels, NicetoNEETyou, Randstad, Hercules Construct. These partners provide job discovery, internship opportunities, and employment pathways for participants.
• Société d'Aménagement Urbain (SAU)coreStrategic or Co-development PartnerUrban planning authority that initiated the MolenWest temporary occupation project with Molenbeek commune. Provides 4,500m2 site at Gare de l'Ouest for community activities including Sport2Be sports sessions.
• Commune de MolenbeekcoreStrategic or Co-development PartnerMolenbeek municipality collaborates with SAU on MolenWest temporary occupation project, providing space for Sport2Be activities in an area with high youth unemployment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Right To Play: International NGO using sport and play to educate and empower disadvantaged children across dozens of countries — same sport-as-development thesis, but at much larger scale and with formal education/integration programs comparable to Job2Be.
• The Prince's Trust: Major UK youth charity focused on employment, education, and training for disadvantaged 11-30 year-olds — Job2Be's closest functional twin in the employment-placement space, with a much larger scale and broader program portfolio.
• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs worldwide — comparable in mission and partner ecosystem; functions as a funder/coordinator of grassroots programs that often resemble Sport2Be at the delivery level.

Direct peers

• Johan Cruyff Foundation: Dutch foundation deploying sport to support disadvantaged children's social development — explicitly named as a Basic-Fit CSR partner alongside Sport2Be, operating a near-identical sport-for-inclusion mission across the Benelux.
• Sport dans la Ville: French non-profit using sport to drive socio-professional integration of youth in disadvantaged neighborhoods — explicitly cited alongside Sport2Be in Basic-Fit's CSR portfolio, with the same free-sports-plus-employment pathway model.
• Street League: UK charity using sport (especially football) to help unemployed young people into work — closest direct functional analogue to Job2Be, combining sport engagement with structured pathways to employment for NEET youth.
• KICKFORMORE: Germany-based non-profit using football for social inclusion of disadvantaged youth — same model of free community football combined with socio-educational support, serving a similar beneficiary segment in Western Europe.

Others

• Fondation Abbé Pierre: Major French non-profit addressing housing poverty and social exclusion — thematically adjacent given Sport2Be's beneficiary overlap (youth below the poverty line), though operating in housing rather than sport; useful as a French social-sector benchmark.

Regional players

• Sported: UK-wide network supporting community sport groups working with disadvantaged young people — analogous role to Sport2Be as a Brussels community-sport backbone organization, though at a national rather than municipal scale.

Emerging players

• Mission Kallehön: European non-profit pairing elite athletes with disadvantaged youth for sport-based mentorship — overlaps with Sport2Be's sport-plus-coaching approach, focused on personal development outcomes rather than full employment placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sport2be
• Facebookfacebook.com/Sport2Be
• LinkedInlinkedin.com/company/sport2be
• Instagraminstagram.com/sport2be
• TikToktiktok.com/@sport2be

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport2Be