Do It Right Roofing
- Company typePrivate
- Founded2011
- HeadquartersParkland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Do It Right Roofing firmographics
Firmographics- Name
- Do It Right Roofing
- Legal name
- Do It Right LLC
- Website
- https://dir-roofing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Do It Right Roofing industry classification
Industry- Product category
- Residential and Commercial Roofing Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)
Keywords
Where Do It Right Roofing is headquartered
LocationHeadquarters
- HQ city
- Parkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do It Right Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Roof Replacement Services: Full roof replacement services including tear-off, deck inspection/repair, underlayment installation, and new roofing system installation. One-time project-based revenue.
- Roof Repair Services: Targeted repair work addressing leaks, damaged flashing, worn vents, skylight issues, chimney flashing, and general roof damage. Project-based pricing.
- Roof Maintenance Services: Regular cleaning for roofs and siding to remove moss, algae, and debris. Ongoing service relationships with customers.
- Roof Certification Services: Professional inspection and certification services providing written documentation of roof condition for property sales, refinancing, or general assessment.
- Gutter Services: Seamless gutter installation, gutter cleaning, and gutter guard installation services. Includes micro-mesh gutter guards.
- Emergency Roofing Services: Urgent repair services for storm damage, roof leaks, structural issues, fallen trees, fire damage, and roof collapse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Do It Right Roofing product offering
Product offeringCore offering
Do It Right Roofing is a family-owned roofing contractor that installs, repairs, replaces, and maintains residential and commercial roofing systems across the Pacific Northwest. The company sells roofing services bundled with manufacturer-certified materials (asphalt shingles, standing seam metal, PVC membranes) and complementary exterior products such as seamless gutters, gutter guards, skylights, and chimney flashing.
Product overview
Do It Right Roofing is a residential and commercial roofing contractor offering a unified service model centered on installation, repair, maintenance, and certification of complete roofing systems. The product portfolio centers on partnership-branded roofing materials—Malarkey shingles (Highlander NEX, Vista, Legacy Scotchgard, Windsor, OmniSeal) and GAF shingles (Timberline HDz, Grand Sequoia, Grand Canyon) plus TPO membranes (GAF Everguard, TopSpec by Weatherbond)—augmented by standing seam metal roofing and Duro-Last PVC flat roofing systems. Add-on offerings include seamless aluminum gutters and micro-mesh gutter guards. Services layer around the core products: roof replacement (full tear-off and re-deck), roof repair (leaks, flashing, vents, skylights), roof maintenance (cleaning, moss/algae removal), roof certification (inspection and written documentation), emergency storm damage response, and specialized chimney flashing and vent replacement. All services are delivered by a licensed, bonded, and insured team certified by Malarkey (Emerald Pro) and GAF (Certified Plus) as manufacturer-backed contractors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Limited Lifetime Warranty against manufacturing defects available through Malarkey Emerald Pro certification
- +3 more outcomes
Companies that use Do It Right Roofing
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Do It Right Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Do It Right Roofing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Malarkey Roofing ProductscoreAs Emerald Pro certified contractors, Do It Right Roofing specializes in Malarkey's sustainable rubberized asphalt products including Highlander NEX, Vista, Legacy Scotchgard, and Windsor algae-resistant architectural shingles. The partnership enables extension of Malarkey's Emerald Pro Warranty including Limited Lifetime Warranty against manufacturing defects and enhanced wind/algae coverage.
- GAFcoreGAF Certified Plus contractor specializing in GAF Timberline HDz, Grand Sequoia, and Grand Canyon designer shingles, as well as Everguard TPO for low-slope applications. Partnership enables extension of GAF Roofing System Limited Warranty providing lifetime coverage for shingles and accessories.
- Duro-LastcorePresident Elite certified commercial roofing specialist for Duro-Last PVC systems. Recognized as specialists in commercial flat roofing with access to what is described as the world's best commercial roofing warranty. Installs commercial-grade low-slope application with 20-year manufacturer's warranty.
Scale indicators3 records
Do It Right Roofing competitors and assessment
Company assessmentRegional players
- Deer Park Roofing: Mid-Atlantic regional residential and commercial roofing contractor offering full replacement, repair, and maintenance services with manufacturer certifications. Comparable in scale and operating model to Do It Right Roofing but serves a different U.S. geography.
- Baker Roofing Company: Mid-sized residential and commercial roofing contractor serving the Southeastern U.S. with comparable service breadth (replacement, repair, maintenance, gutters) and manufacturer certifications. Not a geographic competitor to Do It Right Roofing, but a similar-sized multi-service roofing operator.
Broad incumbents
- Aspen Contracting: National roofing contractor with residential replacement, repair, and storm-damage restoration focus across multiple U.S. regions. Comparable service mix (replacements, repairs, insurance/restoration) to Do It Right Roofing, though significantly larger in scale and geographic reach.
- Tecta America Commercial Roofing: One of the largest U.S. commercial roofing contractors, with strong low-slope and flat-roof capabilities (TPO, PVC, EPDM) similar to Do It Right Roofing's Duro-Last PVC and Everguard TPO offerings. Operates at national scale versus Do It Right's regional Pacific Northwest footprint.
- Bone Dry Roofing: Midwest-founded national residential and commercial roofing franchise with multi-region coverage. Comparable to Do It Right Roofing in offering residential replacement, repair, and maintenance backed by manufacturer certifications, but operates at significantly greater scale across many states.
- Roofing Corporation of America: Roll-up platform aggregating residential and commercial roofing contractors across the U.S., including through GAF and CertainTeed certified partnerships. Similar certified-contractor positioning to Do It Right Roofing, but functioning as a multi-brand acquirer rather than a single local operator.
- Klaus Roofing Systems: National residential roofing franchise network with certified-contractor positioning and standardized repair/replacement offerings. Highly comparable business model to Do It Right Roofing's certified, warranty-backed residential replacement focus, but operating through a franchise structure across multiple U.S. markets.
Emerging players
- RoofClaim: Tech-enabled national roofing platform focusing on insurance-claim-driven residential roof replacements with digital estimating and centralized operations. Represents an emerging competitive threat to traditional local contractors like Do It Right Roofing in the storm-damage and replacement segments.
- Roofr: Software platform providing CRM, estimating, and project management tools to independent roofing contractors. Not a direct service competitor but an emerging ecosystem player shaping the technology stack available to operators like Do It Right Roofing.
Direct peers
- River Roofing: Pacific Northwest residential and commercial roofing contractor offering replacement, repair, and maintenance services in a comparable regional market. Closely mirrors Do It Right Roofing's service mix, customer segments, and Pacific Northwest operating geography.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Do It Right Roofing social profiles
Digital presenceDo It Right Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do It Right Roofing leadership team
Management profileNumber of profiles
Profiles2 records
Do It Right Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do It Right Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do It Right Roofing
What does Do It Right Roofing do?
Do It Right Roofing is a family-owned roofing contractor that installs, repairs, replaces, and maintains residential and commercial roofing systems across the Pacific Northwest. The company sells roofing services bundled with manufacturer-certified materials (asphalt shingles, standing seam metal, PVC membranes) and complementary exterior products such as seamless gutters, gutter guards, skylights, and chimney flashing.
Is Do It Right Roofing a public or private company?
Do It Right Roofing is a private company. It is classified as family owned and is currently operating.
When was Do It Right Roofing founded?
Do It Right Roofing was founded in 2011. It employs 11 to 50 people.
Where is Do It Right Roofing based?
Do It Right Roofing is headquartered in Parkland, United States, in the North America region.
How does Do It Right Roofing make money?
Six revenue lines are on record. Roof Replacement Services are the primary driver. The others are roof Repair Services, roof Maintenance Services, roof Certification Services, gutter Services and emergency Roofing Services.
Who are Do It Right Roofing's main competitors?
Regional players on record are Deer Park Roofing and Baker Roofing Company. Broad incumbents are Aspen Contracting, Tecta America Commercial Roofing, Bone Dry Roofing, Roofing Corporation of America and Klaus Roofing Systems. Emerging players are RoofClaim and Roofr. River Roofing is listed as a direct peer.
Does Do It Right Roofing have an API?
No public API is recorded for Do It Right Roofing.
What industry is Do It Right Roofing in?
Do It Right Roofing's product category is Residential and Commercial Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAGAKAH, Roof Inspection, Preventive Maintenance & Tune-Ups. Its NAICS code is 23816.