Disaster Response Services

What Disaster Response Services does

Disaster Response Services is a family-owned property restoration company headquartered in Walker, Michigan, founded in 1981. The company specializes in emergency mitigation and restoration services, including water damage remediation, fire and smoke damage restoration, mold remediation, and sewage cleanup. It operates 24 hours per day, 365 days per year, with a stated 60-minute response guarantee across a 60-mile service radius covering 52 cities in West Michigan. The current owner, Ryan Penny, assumed leadership in 2016 and works alongside a team of five employees answering calls and supervising restoration work directly.

The company's technical qualifications include IICRC certifications in water damage restoration (S500), mold remediation (S520), and trauma/biohazard cleanup (S700), as well as a Michigan Builder's License (#2101187907) that authorizes both mitigation and full-scale reconstruction. This dual capability allows the company to perform both the initial emergency response and the subsequent rebuild under one entity, reducing handoff friction for property owners and insurance carriers. The business model is project-based, with per-project fees ranging from $500 to over $150,000 depending on scope, and revenue is collected primarily through direct billing to nine major insurance carriers. Marketing is supported by 52 city-specific landing pages for SEO coverage and a GoHighLevel CRM for lead attribution. The company holds a 4.6/5 Google rating across approximately 33-39 reviews and BBB A+ accreditation maintained since 2017.

Name

Disaster Response Services

Legal name

Disaster Response by Ryan

Website

https://disaster911.net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Disaster Response Services is a family-owned property restoration company in Walker, Michigan, providing 24/7 water, fire, mold, and sewage remediation across 52 cities in West Michigan, with direct insurance billing to nine major carriers.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation Services (56291), Remediation and Other Waste Management Services (5629)

SIC

Services-Miscellaneous Repair Services (7600), Sanitary Services (4950)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Post-Incident Recovery, Damage Assessment & Restoration Coordination (BPABANAL), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL)

Keywords

• Water damage restoration
• Fire and smoke restoration
• Mold remediation services
• Sewage cleanup services
• Emergency property restoration

Headquarters

HQ city

Walker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Emergency Restoration Services: One-time service fees for water damage, fire/smoke, mold remediation, and sewage cleanup. Pricing based on scope, square footage, and damage category. Billed directly to insurance carriers; customer pays deductible.
2. Reconstruction Services: Full rebuild under same Michigan Builder's License covering mitigation through reconstruction. Included in comprehensive restoration contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Disaster Response Services provides 24/7/365 emergency property damage restoration across West Michigan, including water damage mitigation and structural drying, fire and smoke damage cleanup with deodorization, mold remediation under IICRC S520, and Category 3 sewage/biohazard cleanup. The company operates a single Michigan Builder's License covering both mitigation and full reconstruction, allowing one crew to handle projects from first response through final walkthrough without handoff. Pricing is unit-based by damage category and scope, and the company writes Xactimate scopes to bill insurance carriers directly.

Product overview

Disaster Response by Ryan is a family-owned restoration services company offering emergency response for water damage, fire and smoke damage, mold remediation, and sewage cleanup across West Michigan. The company operates as a single integrated service provider, combining mitigation and full reconstruction under one Michigan Builder's License. Core services include water damage restoration with truck-mount extraction and Phoenix LGR dehumidifiers, fire and smoke damage with hydroxyl/ozone treatment, IICRC S520 mold remediation including CIRS-sensitive protocols, and Category 3 sewage cleanup. The company differentiates through direct insurance billing in Xactimate format, 24/7/365 response within 60 minutes, and owner-operated crews that handle every job from first call to final walkthrough.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water damage mitigation and structural drying services for residential and commercial properties, including truck-mount extraction, moisture mapping, and Phoenix LGR dehumidification. Covers Category 1 (clean water), Category 2 (gray water), and Category 3 (black water) damage from burst pipes, storm flooding, frozen-line breaks, appliance failures, roof leaks, and sewage backup. Pricing is unit-based by category and scope, with structural drying at $3.50–$7.00 per square foot of affected area.
• Fire and Smoke Damage Restoration Fire and smoke damage restoration following IICRC S700 protocol, including hydroxyl and ozone treatment, contents pack-out and cleaning, soot and char removal, thermal fog deodorization, and full reconstruction. Typical residential smoke and soot cleaning runs $3,500–$20,000+, hydroxyl/thermal fog deodorization $800–$4,500, and full fire damage reconstruction $15,000–$150,000+.
• Mold Remediation Mold remediation following IICRC S520 protocol with containment, HEPA filtration, and source removal. Pricing tiers run $2,500–$7,500 for Condition 2 (no visible growth), $5,000–$20,000+ for Condition 3 (visible growth), and $7,500–$35,000+ for CIRS-sensitive protocol customized for occupants with mold-related illness. Third-party air clearance testing (Summit Labs) is available at $400–$1,200.
• Sewage Cleanup Category 3 biohazard sewage cleanup with full PPE, regulated waste handling, EPA-registered disinfection, and contents removal. Residential pricing ranges from $3,500–$9,500 for a contained single room, $8,500–$25,000+ for a finished basement, and $15,000–$60,000+ for full-structure contamination.

Quantifiable outcome

• Most calls reach a tech inside 60 minutes from Walker shop
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• State FarmcoreOthersDirect insurance billing partner. Company writes Xactimate scopes and bills State Farm directly for covered restoration work.
• AllstatecoreOthersDirect insurance billing partner.
• Farmers InsurancecoreOthersDirect insurance billing partner.
• Liberty MutualcoreOthersDirect insurance billing partner.
• USAAcoreOthersDirect insurance billing partner.
• NationwidecoreOthersDirect insurance billing partner.
• TravelerscoreOthersDirect insurance billing partner.
• Auto-Owners InsurancecoreOthersDirect insurance billing partner.
• ProgressivecoreOthersDirect insurance billing partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• 911 Restoration: PE-backed franchised restoration brand with a similar emergency mitigation and rebuild offering. Direct competitor to DRS at the local-franchise level.
• AdvantaClean: Franchised provider of water damage restoration, mold remediation, and air duct cleaning targeting residential and light commercial. Comparable regional-operator setup with insurance-billed services.
• Paul Davis Restoration: National franchised restoration brand offering water, fire, and mold mitigation plus reconstruction. Direct competitor in residential insurance-billed restoration with the same integrated-rebuild angle.
• Rainbow International Restoration: Neighborly-owned restoration franchise providing water, fire, and mold mitigation and reconstruction. Same emergency response model and same direct-carrier billing playbook.
• PuroClean: National franchise system specializing in property damage mitigation and restoration, including water, fire, mold, and biohazard services. Closely comparable emergency response and insurance-billing model.
• Restoration 1: National franchised restoration provider offering water, fire, mold, and sewage services. Direct peer in the emergency mitigation and insurance-billing model.

Broad incumbents

• BELFOR Property Restoration: Largest privately held global disaster recovery and property restoration company. Overlaps with DRS on large-loss response and reconstruction but operates at multi-national scale with direct-insurer contracts.
• ServiceMaster Restore: Legacy franchise brand serving commercial and residential clients in water, fire, smoke, and mold restoration. Broad incumbent with overlapping capabilities but distributed through franchisees.
• SERVPRO: Largest US franchised restoration network (~2,300 franchises). Directly comparable service line (water, fire, mold) and operates on the same direct-insurance-billing model, but at vastly greater scale and through independent franchisees rather than integrated owner-operator crews.

Emerging players

• All Dry Services: Emerging regional restoration company focused on water damage and mold mitigation. Comparable scope but younger, less entrenched player in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/disaster-response-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disaster Response Services